Hospice of the East Bay

What Hospice of the East Bay does

Hospice of the East Bay is a California-based nonprofit hospice organization headquartered at 3470 Buskirk Avenue in Pleasant Hill, founded in 1977, that delivers hospice, palliative, and bereavement services across Alameda, Contra Costa, and Solano counties. Its service portfolio centers on three core lines — Palliative Care, Hospice Care, and Grief Support — augmented by Bruns House, an inpatient hospice facility established in 2004 that remains the only such inpatient hospice house in the Greater Bay Area. The organization also operates specialized programs including Veteran-Centered Care (We Honor Veterans 5-star partner), Pet Pals and Pet Peace of Mind pet therapy, Caregiver Respite, Estate Services, Vigil Volunteers, and condition-specific care tracks for ALS, Alzheimer's, cancer, heart disease, HIV/AIDS, kidney, liver, lung disease, and stroke. Care is delivered in private residences, assisted living communities, skilled nursing facilities, and the Bruns House inpatient facility, supported by an interdisciplinary team of physicians, nurse practitioners, RNs, social workers, spiritual care counselors, aides, pharmacists, and volunteers available 24/7.

The business model blends Medicare hospice reimbursement (Medicare Part A hospice benefit), Medi-Cal, and private insurance coverage for clinical services, supplemented by charitable donations, grants, fundraising, and proceeds from six retail thrift shoppes that fund care for uninsured and underinsured patients. Pricing is essentially a pass-through to government and commercial payers; hospice services are not turned away for inability to pay, making donations and thrift store retail income functionally mission-critical. The organization employs between 251 and 500 staff, cared for more than 1,300 patients in 2024, and delivered over $308,000 in charitable and uncompensated care in the same year. It carries a CHAP-certified palliative care program (the only one in the Bay Area) and is Great Place to Work certified since 2020.

Hospice East Bay's go-to-market is community-led: a 24/7 intake team, healthcare-liaison-driven referrals from hospitals and physicians, and direct patient and family outreach. Marketing channels include the corporate website (hospiceeastbay.org), social media presence on Facebook, Instagram, and YouTube, community events such as Vintage Days and Pet Party events, Vet-to-Vet Cafes, and donor communications including memorial brick and planned giving campaigns. Effective October 1, 2025, the organization joined the Western Region of Chapters Health System — the nation's largest nonprofit hospice network — operating alongside Hospice of Santa Cruz County, Nathan Adelson Hospice, and Willamette Vital Health while retaining its own name, leadership, and community identity.

Name

Hospice of the East Bay

Legal name

Hospice of the East Bay

Website

https://hospiceeastbay.org

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

251–500 employees

Short description

Hospice of the East Bay is a Pleasant Hill, California-based nonprofit founded in 1977 that provides hospice, palliative, and bereavement care across Alameda, Contra Costa, and Solano counties. It operates Bruns House, the only inpatient hospice facility in the Greater Bay Area, and joined Chapters Health System's Western Region in October 2025.

Ownership category

akta.pro rank

Product category

Hospice and Palliative Care Services

NAICS

Other Residential Care Facilities (6239)

SIC

Services-Home Health Care Services (8082)

akta.pro primary industry

Home Hospice Agencies (HLAFAEAC)

akta.pro secondary industries

Home Hospice (Routine Home Care) (HLADAHAA), Inpatient Hospice (General Inpatient Care) (HLADAHAB), Residential Hospice / Hospice House (Facility-Based) (HLADAHAC), In-Home Hospice Nursing Visits (RN/LPN) (HSABAFAL), In-Home Hospice Physician / Nurse Practitioner Visits (HSABAFAM)

Keywords

• Hospice care
• Palliative care
• Grief support
• End-of-life care
• Veteran hospice care

Headquarters

HQ city

Pleasant Hill

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Government Healthcare Programs: Medicare and Medi-Cal (Medicaid in California) cover hospice care, medical care, medications, and equipment related to terminal illness.
2. Private Insurance: Private insurance plans and HMOs cover hospice services with some co-pays or deductibles potentially applicable.
3. Charitable Donations and Grants: Donations from community members, grants, and fundraising efforts to cover care for uninsured or financially challenged patients. No one is turned away due to inability to pay.
4. Thrift Shoppes: Six thrift shoppe locations generate revenue through donated goods sales, supporting hospice programs and services.
5. Private Pay (Bruns House): Private pay option available for patients who want routine hospice care at Bruns House inpatient facility beyond acute symptom management.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Hospice of the East Bay delivers hospice care, palliative care, and grief support services to patients facing serious or terminal illness and their families across the East Bay region. Care is delivered in private homes, assisted living communities, skilled nursing facilities, and at Bruns House, the only inpatient hospice facility in the Greater Bay Area. The organization also runs veteran-centered care programs and operates six thrift shoppes whose proceeds help fund services for uninsured patients.

Product overview

Hospice East Bay operates as a not-for-profit hospice organization offering a comprehensive portfolio of end-of-life and supportive care services. The core offerings include Palliative Care for symptom relief during serious illness, Hospice Care for end-of-life comfort, and Grief Support services provided free to the community. The organization maintains specialized programs including Bruns House (the Bay Area's only inpatient hospice facility for acute symptom management), Veteran-Centered Care (with We Honor Veterans 5-star partnership status), Pet Pals and Pet Peace of Mind therapy programs, Caregiver Respite, Estate Services, Vigil Volunteers, and Full-Circle Aftercare. Additional specialized services address specific health conditions including ALS, Alzheimer's, Cancer, Heart Disease, HIV/AIDS, Kidney Disease, Liver Disease, Stroke, and Lung Disease. Founded in 1977, the organization joined Chapters Health System's Western Region in October 2025. Care is available at home, in assisted living communities, skilled nursing facilities, and at Bruns House inpatient facility.

Differentiator

Problem solved

Functional benefit

Brands

• Bruns House: Inpatient hospice care facility established in 2004, providing acute symptom management in a homelike setting. It is the only inpatient hospice house in the Bay Area, offering 24/7 nursing care and six private rooms.
• Veteran-Centered Care

Products and services

• Hospice Care End-of-life care focused on keeping patients comfortable during the final stages of life through pain management, symptom control, and emotional and spiritual support delivered wherever patients call home.
• Palliative Care

Quantifiable outcome

• Cared for more than 1,300 patients in 2024
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Chapters Health SystemcoreStrategic or Co-development Partner · 1 October 2025Hospice East Bay joined the Western Region of Chapters Health System, the nation's largest nonprofit hospice network. The affiliation effective October 1, 2025, preserves Hospice East Bay's local identity, leadership, and name while leveraging the collective strengths of a national nonprofit leader. Hospice East Bay now operates as part of Chapters Health West alongside Hospice of Santa Cruz County, Nathan Adelson Hospice, and Willamette Vital Health.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Amedisys Hospice: A large publicly-traded home health and hospice operator with national hospice coverage. Comparable to Hospice East Bay's home hospice model, palliative care services, and multi-county geographic delivery, but with broader scale.
• VITAS Healthcare: The largest hospice provider in the United States, operating across multiple states with both home hospice and inpatient hospice services. Directly comparable to Hospice East Bay's home hospice, palliative care, and inpatient hospice services, though at much greater national scale.
• Chapters Health System: The parent organization of Hospice East Bay since October 2025 and the nation's largest nonprofit hospice network. Operates hospice, palliative, and home health across multiple states and serves as the direct strategic umbrella comparable to Hospice East Bay's service portfolio.
• Gentiva Hospice: A national hospice and home health provider offering hospice, palliative, and home health services. Comparable to Hospice East Bay's core service lines, particularly home hospice delivery and interdisciplinary care teams.

Regional players

• By the Bay Health: A nonprofit hospice serving the San Francisco Bay Area, including overlapping East Bay territory. Directly comparable as a community-based nonprofit hospice offering home hospice, palliative care, and grief support.
• Kaiser Permanente Hospice: Kaiser Permanente's hospice program serving Northern California members. Comparable hospice and palliative services delivered to a large captive patient population in overlapping East Bay counties.
• Sutter Care at Home: The home health and hospice arm of Sutter Health serving Northern California including the East Bay. Operates hospice and home health services in overlapping geographic territory and represents a significant regional competitor for hospital referrals.

Direct peers

• Willamette Vital Health: A nonprofit hospice serving Oregon as a sister organization in the Chapters Health West division. Comparable in mission, service portfolio, and nonprofit community-based hospice model.
• Hospice of Santa Cruz County: A fellow community-based nonprofit hospice in Northern California that is now a sister organization within Chapters Health West. Directly comparable nonprofit hospice with home hospice, palliative care, and grief support services.
• Nathan Adelson Hospice: A community-based nonprofit hospice also part of Chapters Health West. Provides comparable hospice, palliative, and bereavement services in its service area, sharing a parent affiliation with Hospice East Bay.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/HospiceEastBay
• Facebookfacebook.com/Hospiceeastbay
• Instagraminstagram.com/hospiceeastbay
• Xx.com/hospiceeastbay

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hospice of the East Bay