What Euro Optics does

Euro Optics B.V. is a privately held Dutch wholesale distributor of eyewear founded in 1980 and operating under its current name since 1990. Headquartered in Waalre near Eindhoven, the company sells sunglasses, reading glasses, sports glasses, and children's sunglasses through nine proprietary sub-brands (A Collection, CP Premium, Dudes & Dudettes, INfocus, Level One, Okky, Optical Frames, Revex, and Revex Sport), carrying 1M+ units in stock and delivering across 32+ European countries within 1-3 working days. Its products are backed by ISO 13485:2016 certification for reading glasses, MDR Class 1 and EUDAMED registration, and CE marking across the portfolio, with BSCI affiliation supporting ethical-supply positioning.

The company generates revenue through three channels: stock wholesale (minimum 12 pieces per model, volume-discounted unit pricing), white label services (logo application on existing stock, 100-piece minimum, ~2 week delivery), and full private label manufacturing (custom design-to-delivery, 450-piece minimum, ~100 day lead time, €150 sampling fee). Go-to-market is B2B via a customer portal, downloadable brand catalogues, and localized websites across the Netherlands, Belgium, Germany, France, Spain, the UK, and broader Europe.

Euro Optics also positions itself on sustainability through a partnership with Waste Free Oceans and the Okky children's brand, with a stated goal of producing at least 50% of glasses from recycled materials by 2030. The business is asset-light on the manufacturing side, reliant on supplier relationships for production while concentrating internally on inventory, certification management, brand portfolio curation, and pan-European distribution.

Name

Euro Optics

Legal name

Euro Optics B.V.

Website

https://euro-optics.eu

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

Euro Optics is a Dutch wholesale distributor of sunglasses, reading glasses, and sports eyewear, supplying opticians, retailers, and private-label brands across 32+ European countries from a 1M+ unit inventory and nine proprietary brands.

Ownership category

akta.pro rank

Product category

Wholesale Eyewear

NAICS

Ophthalmic Goods Merchant Wholesalers (42346), Ophthalmic Goods Merchant Wholesalers (423460)

SIC

Ophthalmic Goods (3851)

akta.pro primary industry

Sunglasses (Non-Prescription) (CRAAAKAB)

akta.pro secondary industries

Reading Glasses (OTC) (CRAAAKAG), Sport & Performance Eyewear (CRAAAKAC), Eyewear Retail & DTC Brands (Frames & Sunglasses) (CRAAAKAK)

Keywords

• Wholesale eyewear supplier
• Private label eyewear
• Sunglasses wholesale
• Reading glasses wholesale
• Optical frames distribution

Headquarters

HQ city

Waalre

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Wholesale eyewear sales: Direct wholesale sales of sunglasses, sports glasses, reading glasses, and accessories to opticians, retailers, and wholesale businesses. Orders placed through customer portal with stock delivery within 3 working days.
2. Private label manufacturing: Custom eyewear collection development from design to delivery. Minimum 450 pieces per order. Process includes application, model determination, technical drawing, sampling (€150), and mass production with ~100 day delivery.
3. White label services: Quick entry brand development using existing eyewear models with logo application. Minimum 100 pieces. Delivery within approximately two weeks.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Euro Optics is a B2B wholesale supplier of sunglasses, sports glasses, reading glasses, optical frames, and eyewear accessories distributed under nine proprietary brands across 32+ European countries. The company sells its own branded eyewear through a customer portal with 1-3 day stock delivery, while also offering private label custom manufacturing (minimum 450 pieces, ~100-day delivery) and white label logo application services (minimum 100 pieces, ~2-week delivery) for retailers and brand owners seeking their own eyewear collections.

Product overview

Euro Optics is an eyewear wholesale company operating since 1980, offering a comprehensive portfolio of products and services. The core offering includes wholesale distribution of sunglasses, reading glasses, sports glasses, and children's sunglasses under nine proprietary sub-brands: A Collection, CP Premium, Dudes & Dudettes, INfocus, Level One, Okky, Optical Frames, Revex, and Revex Sport. These span product categories including UV400 and polarized sunglasses, acetate and CP (cellulose propionate) optical frames, blue light computer glasses, and sustainable eyewear made from recycled materials. The company differentiates through two main service tracks: White Label (adding logos to existing stock models, minimum 100 pieces, 2-week delivery) and Private Label (full custom eyewear development, minimum 450 pieces, 100-day timeline). Supplementary services include warehousing, quality control, and international distribution across 32 countries. The product portfolio is organized around frame materials (Acetate, CP, PC, TR90, and sustainable/recycled materials), with all products meeting CE, NEN, and ISO certification standards.

Differentiator

Problem solved

Functional benefit

Brands

• INfocus: Euro Optics' own label for reading glasses, developed based on international trends and market requirements, available in strengths from +1 to +4.0.
• A Collection
• CP Premium
• Dudes & Dudettes
• INfocus
• Level One
• Okky
• Optical Frames
• Revex
• Revex Sport

Products and services

• Wholesale Sunglasses

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• Waste Free Oceans (WFO)coreStrategic or Co-development PartnerEuro Optics partners with Waste Free Oceans to source recycled plastic materials for their sustainable eyewear collections. This partnership enables the company to guarantee quality of raw materials from known origins while supporting circular economy initiatives. The collaboration supports Euro Optics' goal to produce at least 50% of glasses from recycled materials by 2030.
• BSCI (Business Social Compliance Initiative)coreStrategic or Co-development PartnerEuro Optics is affiliated with BSCI and endorses its guidelines for social compliance. The company works with partners to improve working conditions within the international supply chain, focusing on responsible business practices throughout the eyewear production process.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Safilo Group: One of the largest global eyewear manufacturers and wholesalers, producing and distributing branded and licensed sunglasses and optical frames (Carrera, Polaroid, Hugo Boss, etc.) to optical retailers worldwide. Comparable to Euro Optics as a wholesale eyewear supplier, but operating at much larger scale with owned global brands and licensing relationships.
• Marcolin Group: Italian eyewear manufacturer and wholesaler producing branded and licensed eyewear (Tom Ford, Ermenegildo Zegna, Guess) for global distribution through optical and fashion retail. Comparable to Euro Optics as a wholesale eyewear house, though significantly larger and focused on premium/licensed brands rather than value/private label.

Direct peers

• Mondottica International: UK-based eyewear company designing, producing, and distributing branded and licensed eyewear (Lacoste, Hackett, Ben Sherman) through wholesale channels globally. Directly comparable to Euro Optics as a wholesale eyewear distributor offering proprietary and licensed brand portfolios to optical retailers.
• De Rigo: Italian eyewear company that designs, produces, and distributes sunglasses and optical frames worldwide through a wholesale model to opticians and retailers. Directly comparable to Euro Optics as a B2B eyewear distributor with proprietary house brands (e.g., Police, Lozza, Sting) licensed across global markets.
• Bonoptic: European eyewear wholesale supplier specializing in reading glasses, sunglasses, and frames distributed through B2B channels to opticians and pharmacies. Comparable to Euro Optics as a mid-sized European wholesale distributor with multiple categories and B2B focus.
• Stepper Eyewear: Eyewear manufacturer and distributor of optical frames and sunglasses sold through independent opticians worldwide, with production based in Asia. Comparable to Euro Optics in wholesale distribution of optical frames and sunglasses to opticians, with similar B2B go-to-market.
• Eyespace Eyewear: UK-based eyewear company offering branded eyewear collections and private label/white label services to independent opticians across Europe. Closely comparable to Euro Optics' combination of proprietary house brands plus private label and white label manufacturing for retailers.
• Modo Eyewear: Global eyewear company designing, manufacturing, and distributing proprietary and licensed eyewear brands (e.g., MODO, Eco, Derek Lam) through optical wholesale channels. Comparable to Euro Optics as a B2B eyewear wholesale distributor with multiple in-house brands serving opticians, with similar sustainability positioning via Eco brand.
• Eschenbach Optik: German eyewear and optics company manufacturing and wholesaling reading glasses, sunglasses, and optical frames across Europe with a strong B2B focus on opticians. Comparable to Euro Optics in European wholesale distribution of reading glasses and sunglasses, and a key regional competitor in the DACH market.

Regional players

• Gruppo Visionex (formerly Allison): Italian eyewear group (Visionex) that produces and distributes sunglasses and reading glasses through European wholesale channels. Comparable to Euro Optics as a regional European wholesale supplier focused on value-tier sunglasses and readers, though primarily Italy/Mediterranean-focused.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/euro-optics-bv

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Euro Optics