Motic Scientific
Motic Scientific distributes optical microscopes, digital cameras, and integrated imaging systems for educational, life sciences, industrial, and biomedical customers across the USA and Canada as the North American arm of the global Motic Group.
- Company typePrivate
- Founded1987
- HeadquartersSchertz, United States
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Motic Scientific does
Motic Scientific, operating commercially as Motic Microscopes (also DBA Motic America), is the North American distribution arm of the global Motic Group, founded in 1987 and headquartered with offices in San Antonio, Texas and Vancouver, British Columbia. The company manufactures and distributes optical microscopy systems and digital imaging solutions for educational institutions, life sciences research laboratories, industrial and material science operations, and biomedical and clinical facilities across the United States and Canada. Its product portfolio spans compound microscopes (B1, BA, Panthera, PA series), inverted microscopes (AE31E, AE2000, PX43), stereo microscopes (SMZ, SM, GM, K series), the Moticam camera line (USB, HDMI, WiFi, Tablet variants), fluorescence accessories (Lumos FL LED), digital slide scanners (MoticEasyScan), and pre-bundled application-specific systems integrating Media Cybernetics Image-Pro software.
The company's core technology combines precision optics with proprietary digital imaging systems, including standalone HDMI cameras (Moticam BMH4000X, 4000X) that operate without a PC, Sony Pregius sensor integration for high-sensitivity imaging, and on-board firmware supporting HDMI, USB, WiFi, and tablet connectivity. The Panthera Cloud product extends this into digital classroom connectivity via ethernet-linked teacher-student microscope networks. Bundled solutions pair hardware with Image-Pro analysis software for cell biology (count, morphology, confluence) and material science (fiber, particle, grain analysis) workflows, addressing users who need application-validated integrated systems rather than component purchases.
Motic generates revenue primarily through one-time hardware sales of microscopes, cameras, and accessories, complemented by software bundles and professional services including technical support, warranty, and repair. Pricing is quote-based across the catalog with no public price list, and the company sells through three channels: an owned e-commerce storefront (moticmicroscopes.com) with free ground shipping over $300, an authorized dealer network across the USA and Canada, and direct enterprise sales supported by dedicated tech support lines. The North American entity operates with a small team of 1-10 employees under CEO Richard Yeung, serving as the regional commercialization vehicle for the broader Motic Group's global microscopy portfolio.
Motic Scientific firmographics
Firmographics- Name
- Motic Scientific
- Legal name
- Motic Microscopes
- Website
- https://moticscientific.com
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Motic Scientific distributes optical microscopes, digital cameras, and integrated imaging systems for educational, life sciences, industrial, and biomedical customers across the USA and Canada as the North American arm of the global Motic Group.
- Ownership category
- akta.pro rank
Motic Scientific industry classification
Industry- Product category
- Scientific Microscopes
- NAICS
- Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (3345)
- SIC
- Laboratory Analytical Instruments (3826), Optical Instruments & Lenses (3827)
- akta.pro primary industry
- Microscopy, Imaging & Flow Cytometry Instruments (HLAGAIAE)
Keywords
Where Motic Scientific is headquartered
LocationHeadquarters
- HQ city
- Schertz
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Motic Scientific business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Microscope Hardware Sales: One-time sales of compound, inverted, stereo, and motorized microscopes across multiple series (B, BA, Panthera, PA, PSM, SM, SMZ, AE, PX, GM, K) targeting educational, life sciences, industrial/material science, and biomedical research markets.
- Digital Camera Sales: One-time sales of Moticam cameras including USB Starter/Expert Lines, HDMI Cameras, WiFi Cameras, and Tablet Cameras with varying resolution and connectivity options.
- Microscope Accessories: Sales of complementary products including fluorescence equipment, C-mount adapters, objectives, eyepieces, illumination, and replacement bulbs.
- Software and Bundles: Bundled systems combining microscopes, cameras, and Media Cybernetics Image-Pro software with onboarding and technical support, sold as integrated solutions for specific applications.
- Professional Services: Technical support, software onboarding, warranty services, and repair services provided alongside product sales.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Quote-based pricing for microscopes, cameras, and accessories |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
Motic Scientific product offering
Product offeringCore offering
Motic Scientific manufactures and distributes optical microscopes including compound, inverted, and stereo series, paired with proprietary Moticam digital imaging cameras (USB, HDMI, WiFi, tablet variants), fluorescence illuminators, slide scanners, and application-specific software bundles. The company sells complete microscopy solutions spanning entry-level teaching scopes to research-grade systems to educational institutions, life sciences research labs, industrial/material science operations, and biomedical/clinical facilities across North America.
Product overview
Motic Scientific is a comprehensive microscopy solutions provider offering a diverse portfolio of microscopes, digital cameras, and accessories. The product line includes multiple microscope types: Compound microscopes (B1, BA210, BA310, BA410E, Panthera C2/E2/Cloud, PA53, PA43, BA310MET, PSM1000 series), Inverted microscopes (AE31E, AE2000, PX43), and Stereo microscopes (SMZ-160/171/172, SM7, SM12, SM16, GM-171, K-400). Digital imaging is enabled through Moticam camera lines including USB Starter (A Line) and Expert (S Series) cameras, HDMI cameras (BMH4000X, 4000X), Wifi cameras, and Tablet cameras. Accessories include Lumos FL LED fluorescence light sources, C-Mount adapters, objectives, and eyepieces. The company also offers MoticEasyScan digital slide scanners and application-specific software bundles integrating Media Cybernetics Image-Pro for cell biology and material science analysis. The portfolio serves educational, life sciences, industrial/material science, biomedical, research, clinical, and motorized microscopy applications.
Differentiator
Problem solved
Functional benefit
Products and services
- B1 Series Compound Microscope
Companies that use Motic Scientific
Customer profileSegments4 records
Ideal customer profiles4 records
Motic Scientific technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability2 records
Feature6 records
Motic Scientific partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Media CyberneticscoreStrategic partnership for bundling Media Cybernetics Image-Pro software with Motic microscopes and cameras. Provides application-specific systems for Cell Biology (Count, Morphology, Confluence analysis) and Material Science (Fiber, Particle, Grains analysis). Includes software onboarding and technical support.
- SonycoreIntegration of Sony Pregius sensors in Moticam Pro S7 MONO cameras for high-quality image capture with advanced sensitivity and low noise characteristics.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
Motic Scientific competitors and assessment
Company assessmentDirect peers
- Leica Microsystems: Leica (part of Danaher) sells compound, stereo, inverted, and confocal microscopes with integrated cameras and software for life-sciences and clinical pathology — overlapping directly with Motic's BA, Panthera, PA, and PX series.
- Nikon Instruments: Nikon's microscopy division serves life-sciences, clinical, and industrial inspection with Eclipse, Ti2, and SMZ stereo series — directly comparable in optical category, camera integration, and customer segments.
- Evident (formerly Olympus Scientific Solutions): Evident sells Olympus-branded microscopes for life sciences, clinical, and industrial inspection — a directly competitive product line with comparable camera and software ecosystem to Motic's integrated microscope-camera bundles.
- Carl Zeiss Microscopy: Zeiss is a global premium microscopy and imaging-systems vendor serving life-sciences, materials, and biomedical research — directly comparable to Motic's research-grade compound and inverted microscope lines across overlapping customer segments.
- Buehler (ITW): Buehler sells metallurgical microscopes and sample-preparation equipment for materials science and industrial quality control — directly comparable to Motic's BA310MET, PA53MET, and Panthera TEC MAT material-science lineup.
- Keyence: Keyence offers digital and optical microscopes (VHX, VHX-X, VHX-7000) for industrial inspection and material science — a direct competitor in the industrial/material-science vertical that Motic targets with BA310MET, PA53MET, and PSM1000.
- Swift Optical Instruments: Swift Optical sells compound and stereo microscopes primarily to educational and clinical-laboratory customers with digital-camera attachments — directly competing with Motic in the teaching and entry-level clinical segments.
- AmScope: AmScope is a value-priced direct-to-customer microscope and camera brand competing in the educational and entry-level research segments — directly comparable to Motic's B1, BA210, and Panthera C2 educational product lines.
Broad incumbents
- Hamamatsu Photonics: Hamamatsu supplies scientific cameras and imaging sensors used in microscopy — a broader imaging incumbent that overlaps with Motic's Moticam camera lines and underlying Sony Pregius-style imaging-component category.
- Thermo Fisher Scientific: Thermo Fisher is a broad life-sciences incumbent whose microscopy and imaging products (e.g., EVOS, Invitrogen imaging) overlap with Motic's cell-biology research workflow offerings, even though it competes across many other categories as well.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Motic Scientific social profiles
Digital presenceMotic Scientific financial estimates
Financial estimateRevenue estimate
Valuation estimate
Motic Scientific leadership team
Management profileNumber of profiles
Profiles1 record
Motic Scientific funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Motic Scientific M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Motic Scientific
What does Motic Scientific do?
Motic Scientific manufactures and distributes optical microscopes including compound, inverted, and stereo series, paired with proprietary Moticam digital imaging cameras (USB, HDMI, WiFi, tablet variants), fluorescence illuminators, slide scanners, and application-specific software bundles. The company sells complete microscopy solutions spanning entry-level teaching scopes to research-grade systems to educational institutions, life sciences research labs, industrial/material science operations, and biomedical/clinical facilities across North America.
Is Motic Scientific a public or private company?
Motic Scientific is a private company. It is classified as corporate owned and is currently operating.
When was Motic Scientific founded?
Motic Scientific was founded in 1987. It employs 1 to 10 people.
Where is Motic Scientific based?
Motic Scientific is headquartered in Schertz, United States, in the North America region.
How does Motic Scientific make money?
Five revenue lines are on record. Microscope Hardware Sales are the primary driver. The others are digital Camera Sales, microscope Accessories, software and Bundles and professional Services.
Who are Motic Scientific's main competitors?
Direct peers on record are Leica Microsystems, Nikon Instruments, Evident (formerly Olympus Scientific Solutions), Carl Zeiss Microscopy, Buehler (ITW), Keyence, Swift Optical Instruments and AmScope. Broad incumbents are Hamamatsu Photonics and Thermo Fisher Scientific.
Does Motic Scientific have an API?
No public API is recorded for Motic Scientific.
What industry is Motic Scientific in?
Motic Scientific's product category is Scientific Microscopes. Its primary akta.pro industry code is HLAGAIAE, Microscopy, Imaging & Flow Cytometry Instruments. Its NAICS code is 3345 and its SIC code is 3826.