Fisher Steel

What Fisher Steel does

Fisher Steel is a privately-held, full-line steel service center and metal distributor headquartered at 2847 Lakeview Drive in Rossville, Georgia. Founded by Butch Fisher, the company supplies structural steel, metal building components, rebar, decking, stainless steel, aluminum, and a broad secondary catalog of shapes including tubing (square, round, DOM, rectangle), chrome moly round tubing, bar, pipe, angle, channel, floor plate, plate & sheet, expanded metal, beams, bollards, and bar grating. The business operates a single physical service center open to the public for walk-in purchases and warehouse pickup, supplemented by regional delivery to Cleveland, Jasper & Dayton, TN and Lafayette, Dalton & Trenton, GA.

The company's underlying operating capability is conventional steel service center infrastructure augmented by in-house value-added processing. Cut-to-size services span an Ironworker Piranha P70, a 24-inch 90-degree bandsaw, an industrial shear, a beam and decking saw, a magnetic drill, and flame cutting up to 2 inches. Light fabrication covers base plates, flitch plates, water heater posts, custom lintles, and welded Nelson studs. No proprietary software platform, digital marketplace, or AI/automation layer is evidenced; the technical stack is mechanical fabrication equipment plus a basic WordPress-based website and a Facebook business page.

Fisher Steel's business model is retail and small-contractor steel distribution with on-demand processing and delivery. Pricing is not publicly disclosed and customers contact the company directly for quotes via [email protected] or phone (706-866-5072). The customer base is highly fragmented across general public consumers, trade contractors, and small fabrication shops, with no named enterprise accounts. Revenue figures, funding history, employee headcount beyond the 1–10 band, and ownership structure beyond the founder are not disclosed in available source material.

Name

Fisher Steel

Legal name

Fisher Steel

Website

https://fishersteel.net

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Fisher Steel is a privately-held, full-line steel service center in Rossville, Georgia, founded by Butch Fisher, supplying structural steel, rebar, decking, stainless steel, and metal building components to the public, contractors, and small fabricators across northwest Georgia and southeast Tennessee, with in-house cut-to-size and light fabrication services.

Ownership category

akta.pro rank

Product category

Steel Distribution

NAICS

Steel Product Manufacturing from Purchased Steel (3312)

SIC

Sheet Metal Work (3444), Miscellaneous Fabricated Metal Products (3490)

akta.pro primary industry

Steel Service Centers & Processing (Slitting, Cut-to-Length, Blanking, Leveling) (IMAKABAL)

akta.pro secondary industry

Steel Plate, Sections & Welded Assemblies (IMADACAD)

Keywords

• Steel distribution services
• Metal building components
• Structural steel products
• Cut to size steel
• Steel service center

Headquarters

HQ city

Rossville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Distribution channels2 records

Marketing channels2 records

Core offering

Fisher Steel is a full-line steel service center that distributes a broad range of metal products including aluminum, stainless steel, tubing, bar, pipe, angle, channel, beams, plate & sheet, expanded metal, rebar, decking, bollards, bar grating, stair treads, and metal building components. The company also provides value-added processing services such as custom cut-to-size work, light fabrication (base plates, flitch plates, custom lintles, welded Nelson studs), and regional delivery.

Product overview

Fisher Steel is a full-line steel service center handling structural steel as well as metal building components, rebar, decking, and many other products. The company offers a broad portfolio of steel products including aluminum, stainless steel, tubing (square, round, DOM, rectangle), chrome moly round tubing, bar, pipe, angle, channel, floor plate, plate & sheet, expanded metal, beams, floor decking, rebar, bollards, bar grating, and metal building components. In addition to product sales, Fisher Steel provides value-added services including cut-to-size processing (ironworker, bandsaw, shear, magnetic drill, flame cutting), light fabrication (base plates, flitch plates, custom lintles, weld Nelson studs), and delivery. The company operates as a local steel distributor open to the public, serving customers in Cleveland, Jasper & Dayton TN, Lafayette, Dalton & Trenton, GA.

Differentiator

Problem solved

Functional benefit

Products and services

• Aluminum Aluminum metal products carried by Fisher Steel for purchase at the Rossville, GA service center, including aluminum tread brite plates and sheets used for flooring and tread applications.
• Stainless Steel Stainless steel metal products distributed by Fisher Steel for purchase at the Rossville, GA service center.
• Steel Stair Treads Steel stair treads for industrial and commercial applications, highlighted as a newer addition to the Fisher Steel product lineup.
• Steel Tubing Steel tubing supplied in multiple configurations including square, round, DOM (Drawn Over Mandrel), and rectangle shapes, available through Fisher Steel's service center.
• Chrome Moly Round Tubing Chrome molybdenum alloy round tubing carried by Fisher Steel for high-strength applications.
• Steel Bar Steel bar products for fabrication and structural applications available at Fisher Steel's service center.
• Steel Pipe Steel pipe supplied by Fisher Steel in various sizes and schedules, available for walk-in and order-based purchase.
• Steel Angle Hot rolled low carbon steel angle carried by Fisher Steel for manufacturing, fabrication, and repair projects.
• Steel Channel Carbon steel channel supplied by Fisher Steel for construction and structural applications, with the C-shape noted to be stronger and more rigid than steel angle of comparable size and thickness.
• Floor Plate Carbon steel floor plate (also called diamond, tread, and checker plate) hot rolled with a lug pattern, plus aluminum tread brite plates and sheets, supplied by Fisher Steel.
• Plate & Sheet Steel plate and sheet products offered by Fisher Steel for various industrial applications.
• Expanded Metal Expanded metal products carried by Fisher Steel for industrial and construction use.
• Steel Beams Structural steel beams supplied by Fisher Steel for construction and building applications.
• Floor Decking Floor decking products carried by Fisher Steel for construction applications.
• Rebar Reinforcing bar (rebar) supplied by Fisher Steel for concrete reinforcement in construction.
• Bollards Steel bollards supplied by Fisher Steel for traffic control and security applications.
• Bar Grating Steel bar grating supplied by Fisher Steel for industrial flooring and platform applications.
• Metal Building Components Components for metal building systems and structures carried by Fisher Steel.
• Cut to Size Services Custom cutting services using Fisher Steel's in-house equipment, including Ironworker Piranha P70, Knuth 24-inch 90-degree bandsaw, industrial shear, beam/decking saw, magnetic drill, and flame cutting up to 2 inches, to deliver steel products cut to project-specific dimensions.
• Light Fabrication Services On-site light fabrication at Fisher Steel's Rossville, GA facility, including production of base plates, flitch plates, water heater posts, custom lintles, and welded Nelson studs.
• Delivery Service Regional delivery service from Fisher Steel's Rossville, GA service center covering Cleveland, Jasper & Dayton TN and Lafayette, Dalton & Trenton GA.

Named customers2 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Kloeckner Metals: Large multi-national metals service center and processor with broad product portfolio and processing capabilities. Overlaps with Fisher Steel on structural steel and processing but at vastly larger scale.
• Midwest Steel & Alloy: Regional metals distributor and processor serving industrial customers with plate, bar, and structural products. Comparable processing-centric service model at larger scale.
• Reliance Steel & Aluminum: Largest US metals service center company with hundreds of locations and processing operations. Provides the industry benchmark for service-center economics that Fisher Steel operates within.
• Triple-S Steel Holdings: National structural steel service center with cut-to-size and fabrication capabilities. Comparable in core structural product mix to Fisher Steel but with broader geographic reach.

Direct peers

• OnlineMetals.com: Online-first small-quantity metals distributor with cut-to-size orders and no minimums. Targets hobbyist, maker, and small-shop buyers — overlapping materially with Fisher Steel's open-to-public segment.
• Speedy Metals: Online metal supplier offering cut-to-size steel, aluminum, and stainless products to small businesses and individuals. Competes for the same DIY and small-contractor demand Fisher Steel serves, but through e-commerce rather than physical pickup.
• Metal Supermarkets: Franchise-based small-quantity metal supplier 'open to the public' with cut-to-size services across many North American locations. Closest direct analog to Fisher Steel's walk-in, retail-friendly service center model.
• IMS (Industrial Metal Supply): West Coast walk-in metal service center with cut-to-size and same-day pickup model similar to Fisher Steel. Comparable mix of retail/contractor customers and broad SKU portfolio.
• Discount Steel: Online metals supplier offering structural steel, bar, tube, and plate with cut-to-size options at competitive pricing. Competes with Fisher Steel on price-sensitive small-quantity structural orders.

Others

• Metal Center News (industry trade publication): Trade publication covering the metal service center industry. Not a competitor, but a relevant ecosystem participant for understanding peer benchmarks, pricing trends, and competitive dynamics for service centers like Fisher Steel.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/fishersteelinc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fisher Steel