Oude Reimer
Oude Reimer is a Dutch privately-held industrial distributor founded in 1957, supplying CNC machines, precision cutting tools, coolants, cleaning installations, and vibration isolation systems to manufacturing, semiconductor, and steel/construction customers in the Benelux region, with proprietary automation offerings and the first ASML Grade 2 dual certification in the Netherlands.
- Company typePrivate
- Founded1957
- HeadquartersHilversum, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Oude Reimer does
Oude Reimer BV is a Dutch privately-held engineering firm and industrial equipment supplier founded in 1957 in Hilversum, Netherlands, that has evolved from a home-based workshop producing special tungsten carbide chisels into a full-range partner for the manufacturing industry. The company distributes and integrates CNC machines (milling, turning, multi-tasking, grinding, and sawing), cutting tools, clamping and measurement technology, coolants, industrial cleaning installations, and vibration isolation systems, and has developed several proprietary offerings including the OR-APH automated tool preset system (combining a preset device with a robot) and the Coolant Box (an automatic mixing and monitoring system that reduces coolant consumption by up to 25%). In 2022 it became the first company in the Netherlands to achieve ASML Grade 2 certification for both cleaning installations and coolants, in partnership with Motorex and Karl Roll, opening access to high-precision semiconductor customers.
The company's go-to-market combines direct enterprise sales for capital equipment with a dedicated e-commerce webshop (oudereimer.shop) carrying over 200,000 SKUs for tools and consumables, supported by in-house service technicians that resolve approximately 99% of cases without escalation. Pricing is not publicly disclosed for machines (handled via direct consultation) while consumables are sold at unit pricing through the webshop. The firm serves three primary vertical segments — general manufacturing (Maakindustrie), semiconductor manufacturing (requiring micron-level tolerances), and steel/construction — primarily in the Netherlands and Belgium. Revenue is generated through one-time machine sales, one-time tool/consumable sales, and recurring professional services and maintenance contracts. The company is ISO 9001 certified and built on a model of multi-vendor integration (Fraisa, Karl Roll, Motorex, Haimer, Chiron, EMAG, STAR Micronics, Roders, Benzinger, Widia) with technical experts dedicated to each product group.
Oude Reimer firmographics
Firmographics- Name
- Oude Reimer
- Legal name
- Oude Reimer BV
- Website
- https://oudereimer.nl
- Company type
- Private
- Founded year
- 1957
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Oude Reimer is a Dutch privately-held industrial distributor founded in 1957, supplying CNC machines, precision cutting tools, coolants, cleaning installations, and vibration isolation systems to manufacturing, semiconductor, and steel/construction customers in the Benelux region, with proprietary automation offerings and the first ASML Grade 2 dual certification in the Netherlands.
- Ownership category
- akta.pro rank
Oude Reimer industry classification
Industry- Product category
- Industrial Machinery and Tooling
- NAICS
- Industrial Machinery Manufacturing (3332), All Other Industrial Machinery Manufacturing (333248)
- SIC
- Misc Industrial & Commercial Machinery & Equipment (3590), Special Industry Machinery, Nec (3559)
- akta.pro primary industry
- EDM & Electrochemical Machining (Wire/Sinker EDM, ECM) (IMAHADAF)
Keywords
Where Oude Reimer is headquartered
LocationHeadquarters
- HQ city
- Hilversum
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Oude Reimer business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Machine Sales: Sale of high-end CNC machines including milling machines, turning machines, multi-tasking machines, grinding machines, and sawing machines for the manufacturing industry.
- Tools and Consumables: Sale of metalworking tools including cutting tools, measuring technology, clamping technology, and tool management systems. Over 200,000 articles available through the webshop.
- Technical Services and Maintenance: Service, maintenance, and repair services for CNC machines performed by their own mechanics (achieving resolution in nearly 99% of cases). Includes installation and training services.
- Industrial Supplies: Sale of coolants, lubricants, cleaning installations, and vibration isolation products for manufacturing operations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Machine sales require direct consultation |
| Unit Pricing | Pay-as-you-go | Webshop pricing for tools and consumables |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Oude Reimer product offering
Product offeringCore offering
Oude Reimer is an engineering firm and industrial equipment supplier serving the manufacturing industry with CNC machines (milling, turning, multi-tasking, grinding, sawing), precision metalworking tools, coolants and lubricants, industrial cleaning installations, and vibration isolation systems. The company combines direct sales for complex machinery with an e-commerce webshop for tools and consumables, complemented by technical consultation, installation, training, and maintenance services.
Product overview
Oude Reimer is a Dutch industrial equipment supplier founded in 1957, serving the manufacturing industry with a comprehensive portfolio organized around five core pillars: Machines (CNC machining centers, turning centers, multi-tasking machines, grinding machines, sawing machines for metalworking), Tools (Fraisa cutting tools including mills, drills, taps, and thread mills; Haimer tool clamping systems; clamping and measurement technology), Lubricants (cutting fluids and coolants), Cleaning Installations (Karl Roll industrial cleaning systems with various configurations), and Vibration Isolation (anti-vibration solutions). The company also offers proprietary developed solutions including the OR-APH automated tool preset system and Coolant Box automated coolant management system. Services include technical advice, installation, training, maintenance, and repairs through their own technicians. Oude Reimer operates primarily in the Netherlands and Belgium, supporting industries including semiconductor, metalworking, and steel construction.
Differentiator
Problem solved
Functional benefit
Products and services
- OR-APH (Automated Preset Handling) An automated tool preset system that combines a preset device with a robot to reduce human error in tool measurement and perform repeatable preset operations autonomously, developed in-house by Oude Reimer.
- Coolant Box An automatic mixing, measuring and filling system for cutting coolants that reduces coolant consumption by up to 25% and allows monitoring of consumption per machine.
- Grade 2 Cleaning and Coolant Solution ASML Grade 2 certified cleaning installations and cooling fluids for semiconductor and high-tech manufacturing precision requirements.
- CNC Machining Machines High-end CNC milling, turning, multi-tasking, grinding, and sawing machines sourced from partner manufacturers (Chiron, EMAG, STAR Micronics, Roders, Benzinger) for the manufacturing industry.
- Metalworking Tools and Consumables Cutting tools (mills, drills, taps, thread mills), measuring technology, clamping technology, and tool management systems available through webshop with over 200,000 articles.
- Karl Roll Industrial Cleaning Installations Industrial cleaning installations in alkaline, modified alcohol, dual-chamber, and special configurations for precision cleaning of machined components.
- ToolExpert 2.0 Cutting Data Calculator Online tool developed by Fraisa for finding optimal cutting parameters with direct export to CAD/CAM systems like HyperMILL and TopSolid.
- Haimer VIO Linear Toolshrink Linear tool shrink-fit machine for thermal clamping of cutting tools into tool holders.
- Technical Service and Maintenance Service, maintenance, repair, installation, and training for CNC machines provided by Oude Reimer's own mechanics, achieving nearly 99% first-line resolution.
Quantifiable outcome
- Coolant consumption reduction up to 25%
- +1 more outcomes
Companies that use Oude Reimer
Customer profileSegments3 records
Ideal customer profiles3 records
Oude Reimer technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature4 records
Oude Reimer partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- FraisacoreSwiss precision tool manufacturer producing high-performance carbide cutting tools including end mills, drills, taps, and thread mills since 1934. Fraisa is a world leader in precision tools, offering HPC (High Performance Cutting), HDC (High Dynamic Cutting) technologies and the ToolExpert 2.0 online tool.
- Karl RollcoreManufacturer of industrial cleaning installations. Oude Reimer is the first in the Netherlands to achieve Grade 2 ASML certification for Karl Roll cleaning systems. Products include alkalisch, modified alcohol, and special cleaning installations.
- MotorexcoreCoolant and lubricant manufacturer. Partner in achieving Grade 2 ASML certification for coolants and cleaning systems in the Netherlands.
- Dutch Precision Technology (FPT-Vimag)minorIndustry association membership strengthening Oude Reimer's position in the Dutch precision technology ecosystem.
- DNVminorIndustry association membership (Dutch Precision Technology) connecting Oude Reimer with the broader precision manufacturing industry network.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Oude Reimer competitors and assessment
Company assessmentEmerging players
- Seco Tools: Metalworking cutting tools manufacturer focused on productivity-boosting tooling, inserts, and digital machining services. Comparable on cutting-tool product overlap with Oude Reimer's tool portfolio and shared drive into connected tool/data offerings.
Broad incumbents
- GF Machining Solutions: Global machine tool manufacturer and integrated solutions provider for milling, EDM, laser, and additive manufacturing. Comparable because Oude Reimer distributes and integrates similar machine classes for the same semiconductor and precision manufacturing customer base, even though GF operates at a vastly larger scale and as an OEM.
- Sandvik Coromant: World-leading metalworking cutting tools manufacturer serving CNC machining and semiconductor-adjacent precision customers. Overlaps with Oude Reimer's Fraisa/Iscar/Walter-style cutting tools portfolio and shared move toward digital cutting data solutions.
- Kennametal: Global tooling solutions provider for metalworking, including indexable tooling, turning, and digital tool management. Overlaps with Oude Reimer's tooling and tool-presetting businesses (OR-APH directly competes with vendor-preset ecosystems) for the same aerospace/semiconductor/general machining customer base.
- EMAG: Global machine tool manufacturer offering turning, grinding, and gear cutting systems to automotive and precision manufacturing customers. Comparable to Oude Reimer on machine scope and customer verticals (manufacturing + steel/construction), again with channel-overlap implications as a listed partner.
- Fraisa: Swiss precision cutting tool manufacturer (HPC/HDC end mills, drills, taps) and creator of ToolExpert 2.0 cutting data software. Listed as a core Oude Reimer partner; a strategic comparable because Fraisa's direct channel ambitions in DACH/Benelux could disintermediate Oude Reimer on tool sales.
- Walter Tools (part of Sandvik): Premium cutting tools brand for turning, milling, drilling, and threading with digital cutting data services. Competes with Fraisa and other partner brands Oude Reimer distributes, and operates a similar competence-driven distribution channel Europe-wide.
- Chiron Group: German manufacturer of 5-axis CNC machining centers and turnkey production systems. Listed partner supplying machines Oude Reimer distributes; comparable insofar as Chiron increasingly sells direct, posing a future channel risk to Oude Reimer.
Direct peers
- Hoffmann Group: Largest European quality tools and workplace equipment distributor, offering metalworking cutting tools, clamping, measuring, and matched services. Highly comparable role to Oude Reimer as a multi-brand industrial tooling distributor with technical service layer, though at significantly larger pan-EU scale.
- Huvema Group: Benelux-based supplier of machine tools, cutting tools, and workshop equipment to metalworking and manufacturing customers. Direct regional peer because it shares Oude Reimer's NL/Benelux footprint, multi-OEM machine distribution model, and tooling/consumables portfolio structure.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Oude Reimer social profiles
Digital presenceOude Reimer compliance and trust
Trust signalCompliance2 records
Oude Reimer financial estimates
Financial estimateRevenue estimate
Valuation estimate
Oude Reimer leadership team
Management profileNumber of profiles
Profiles1 record
Oude Reimer funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Oude Reimer M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Oude Reimer
What does Oude Reimer do?
Oude Reimer is an engineering firm and industrial equipment supplier serving the manufacturing industry with CNC machines (milling, turning, multi-tasking, grinding, sawing), precision metalworking tools, coolants and lubricants, industrial cleaning installations, and vibration isolation systems. The company combines direct sales for complex machinery with an e-commerce webshop for tools and consumables, complemented by technical consultation, installation, training, and maintenance services.
Is Oude Reimer a public or private company?
Oude Reimer is a private company. It is classified as family owned and is currently operating.
When was Oude Reimer founded?
Oude Reimer was founded in 1957. It employs 11 to 50 people.
Where is Oude Reimer based?
Oude Reimer is headquartered in Hilversum, Netherlands, in the Europe region.
How does Oude Reimer make money?
Four revenue lines are on record. Machine Sales are the primary driver. The others are tools and Consumables, technical Services and Maintenance and industrial Supplies.
Who are Oude Reimer's main competitors?
Seco Tools is listed as an emerging player. Broad incumbents are GF Machining Solutions, Sandvik Coromant, Kennametal, EMAG, Fraisa, Walter Tools (part of Sandvik) and Chiron Group. Direct peers are Hoffmann Group and Huvema Group.
Does Oude Reimer have an API?
No public API is recorded for Oude Reimer.
What industry is Oude Reimer in?
Oude Reimer's product category is Industrial Machinery and Tooling. Its primary akta.pro industry code is IMAHADAF, EDM & Electrochemical Machining (Wire/Sinker EDM, ECM). Its NAICS code is 3332 and its SIC code is 3590.