Active Invest
Active Invest Sweden AB is a Stockholm-based private holding company combining Surewood Industries (prefabricated wooden housing, laminated timber, foil-laminated furniture fronts, and hardwood sawmilling) with an investment portfolio of approximately 30 growth companies across technology, healthcare, and consumer sectors.
- Company typePrivate
- Founded-
- HeadquartersStockholm, Sweden
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Active Invest does
Active Invest Sweden AB is a privately held Swedish investment and industrial holding company founded by Johan Enocson and headquartered at Birger Jarlsgatan 12 in Stockholm. The group operates two segments: Surewood Industries, an industrial group in high-value-added wood production comprising four wholly owned subsidiaries — Surewood Housing (prefabricated wooden houses, modules and multi-family buildings produced at the Åseda factory), KG List (Sweden's leading manufacturer of laminated timber and moldings from deciduous wood, with a production facility in Norrhult), Spaljisten (highly automated foil-laminated furniture fronts for kitchens, bedrooms and living rooms, Åseda) and Österbymo Hardwood (sawmill for ash, birch and oak, Östergötland) — and an investment arm holding stakes in approximately 30 growth companies across technology, healthcare, fintech, real estate and consumer sectors. The industrial business serves named enterprise customers including IKEA (largest Spaljisten customer), BoKlok (Skanska/IKEA housing developer, with a ~1.1 billion SEK multi-year contract), Ikano Bostad, Skanska, Ballingslöv, Marbodal, Stolab and Elfa through direct B2B sales and multi-year supply agreements.
The business model combines hardware/manufacturing sales across the Surewood subsidiaries with long-duration minority equity investments in growth companies (typical horizon 2-10 years). Revenue is generated primarily through sale of prefabricated housing modules, laminated timber, foil-laminated furniture fronts, and sawn hardwood, supplemented by capital gains and dividends from the ~30-company investment portfolio. Pricing is contract-based with multi-year anchors (e.g., 3-year BoKlok agreement); no public pricing or contract terms are disclosed beyond headline contract values in press releases. Go-to-market is sales-led, relationship-driven, and regional (Sweden and the Nordic region), with growing export emphasis signaled by new senior hires and capacity build-out.
Operationally, the group has invested heavily in industrial scale: a 330 Mkr Spaljisten capacity expansion, a 20 MSEK System TM cutting line at KG List, and the October 2023 formation of Surewood Housing via a joint venture with Gelba that acquired Anebyhusgruppen's bankruptcy estate. Leadership has been upgraded with executives from Hilti Group, McKinsey, and Obos. The company is family-controlled (Johan Enocson as founder/chairman/owner), with 250+ employees within the Surewood Group, no external funding rounds disclosed, and no public listing.
Active Invest firmographics
Firmographics- Name
- Active Invest
- Legal name
- Active Invest Sweden AB
- Website
- https://activeinvest.se
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Active Invest Sweden AB is a Stockholm-based private holding company combining Surewood Industries (prefabricated wooden housing, laminated timber, foil-laminated furniture fronts, and hardwood sawmilling) with an investment portfolio of approximately 30 growth companies across technology, healthcare, and consumer sectors.
- Ownership category
- akta.pro rank
Active Invest industry classification
Industry- Product category
- Industrial Wood Products Manufacturing
- NAICS
- Wood Product Manufacturing (321), Prefabricated Wood Building Manufacturing (321992), Cut Stock, Resawing Lumber, and Planing (321912), Engineered Wood Member Manufacturing (321215)
- SIC
- Millwood, Veneer, Plywood, & Structural Wood Members (2430), Prefabricated Wood Bldgs & Components (2452), Wholesale-Lumber, Plywood, Millwork & Wood Panels (5031)
- akta.pro primary industry
- Wood Remanufacturing (Mouldings, Millwork Blanks, Cut Stock) (IMAMABAI)
- akta.pro secondary industries
- Hardwood Plywood & Decorative Panels Manufacturing (IMAMACAB), Planing Mills & Lumber Surfacing (IMAMABAE), Hardwood Lumber Distribution & Trading (IMAMAIAB)
Keywords
Where Active Invest is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices4 records
Markets served
Active Invest business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Wood Products Sales: Surewood Industries generates revenue through manufacturing and selling high-processed wood products including prefabricated houses (Surewood Housing), laminated wood products (KG List), foil-coated furniture fronts (Spaljisten), and sawn hardwood (Österbymo Hardwood)
- Investment Returns: Active Invest generates returns through ownership stakes in approximately 30 growth companies across various industries including technology, real estate, healthcare, and consumer sectors. The investment horizon typically ranges from 2-10 years.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Multi-year contract | BoKlok contract worth approximately 1.1 billion SEK over 3 years |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Active Invest product offering
Product offeringCore offering
Active Invest runs an industrial wood products manufacturing group (Surewood Industries) producing prefabricated wooden houses, laminated wood products, foil-coated furniture fronts, and sawn hardwood through its subsidiaries. Alongside this, the company holds and manages an investment portfolio of approximately 30 growth companies.
Product overview
Active Invest is an investment company consisting of two main segments: Surewood Industries (an industrial group within high-value-added wood production) and an investment arm comprising around 30 growth companies. Surewood Industries is organized into four core subsidiaries: Surewood Housing (prefabricated wooden housing and multi-family buildings), KG List (Sweden's leading manufacturer of laminated curved wood and moldings), Spaljisten (foil-laminated furniture fronts), and Österbymo Hardwood (sawmill for deciduous wood). The investment portfolio includes companies across diverse sectors such as e-commerce, health tech (Aprovix, AsthmaTuner, Cinclus Pharma, Sequana Medical), fintech (Minna, FundedByMe), sports/gaming (Acroud, FSport), property (Alma Property Partners, Nordic Asia Group), and digital services (Nextory, Plotagon, Invono, Flexion Mobile, Be Wtr, Happy Habits, D-Flex Fitness, Hart54). The company prioritizes long-term sustainability and profitability across all holdings.
Differentiator
Problem solved
Functional benefit
Brands
- Surewood Industries: Industrial group within high-value-added wood production, consisting of Surewood Housing, KG List, and Spaljisten with subsidiaries
- Surewood Housing
- KG List
- Spaljisten
- Österbymo Hardwood
Products and services
- Surewood Housing
- KG List
- Spaljisten
- Österbymo Hardwood
- Growth Company Investment Portfolio
Quantifiable outcome
- Achieved 550% growth over 9 years in Anebyhusgruppen
- +2 more outcomes
Companies that use Active Invest
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles3 records
Active Invest technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Active Invest partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and supporting.
- GelbacoreActive Invest and Gelba (founded by Johan Enocson and Per Taube respectively) combined to form Surewood Housing. The ambition is to become Sweden's leading producer of affordable and sustainable wooden housing. Surewood Housing acquired all assets from Anebyhusgruppen's bankruptcy estate. The combination brings Active Invest's experience in wood industry and industrial house manufacturing together with Gelba's real estate experience and established municipal network.
- BoKlokcoreBoKlok (a housing concept developed by Skanska and IKEA) partnered with Anebyhusgruppen for manufacturing paired, row and terraced houses. The partnership began in 2016 and was extended for another 3 years in 2021. The extended agreement is valued at approximately 1.1 billion SEK. Anebyhusgruppen manufactures and assembles all modules for BoKlok's small houses in Sweden. Since the collaboration began, approximately 1,000 houses have been built together.
- System TMsupportingKG List invested 20 MSEK in a new cutting line delivered by System TM, a leading global supplier of customized solutions for the solid wood industry. The scanner was delivered by Microtec in Linköping and the planing machine from Weinig in cooperation with Sågspecialisten.
- Quant Service Sweden ABsupportingSpaljisten and Quant Service Sweden AB signed an agreement where Quant took responsibility for all maintenance work at Spaljisten's factory in Åseda starting December 1, 2020. This is the first time Spaljisten outsourced maintenance work on a larger scale, as part of their ambition to become a world-class furniture front manufacturer.
- Ikano BostadcoreAnebyhusgruppen signed agreement with Ikano Bostad for delivery and construction of Ikano's new småhus (small houses) concept. First project involved delivery of 21 urban townhouses to Elinegård area in Limhamn, Malmö. The concept focuses on growth and metropolitan areas with good communications. Long-term goal is a cooperation agreement for delivery of 100-150 houses per year.
- Carpenter i MälardalensupportingCarpenter in Mälardalen is the builder and main contractor for a project where Anebyhusgruppen delivers material kits for 6 paired houses in Gäddeholm. Houses are 109 sqm in two floors with New England style featuring horizontal cladding and windows with muntins. Carpenter handles sales through Skandiamäklarna.
- Serafim FastighetersupportingAnebyhusgruppen signed cooperation agreement with Serafim Fastigheter for construction of 26 townhouses in Ältadalen, Nacka. The project called Orangeriet consists of townhouses of 165 sqm in 2.5 floors, designed by Arkitektbruket. Construction planned in three phases with sales launch in autumn 2018.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Active Invest competitors and assessment
Company assessmentDirect peers
- Götenehus: Swedish producer of prefabricated timber single-family homes, directly comparable to the housings side of Surewood Housing's offering.
- Lindbäcks Bygg: Swedish industrial producer of prefabricated multi-family and residential timber housing. Directly comparable to Surewood Housing on technology, geographic market, and customer base (Swedish housing developers).
- Moelven Industrier: Norwegian/Swedic wood products group manufacturing sawn timber, planed products, engineered wood, and prefabricated buildings. Closest cross-border peer to Surewood Industries, with similar mix of industrial wood processing and modular building systems.
- Setra Group: Swedish sawmill and wood products company producing sawn timber, planed products, and value-added wood components. Closely comparable to KG List and Österbymo Hardwood on hardwood/softwood processing.
- Martinsons: Swedish wood construction company producing glulam, CLT, and engineered timber structures for multi-storey buildings. Comparable to Surewood Housing's structural timber capacity and Swedish developer customer base.
- Fiskarhedenvillan: Swedish manufacturer of prefabricated timber homes, serving the same housing developer and consumer segments as Surewood Housing.
- Derome: Swedish family-owned group producing sawn timber, wood components, and prefabricated wooden buildings for the Swedish market. Operates at a similar scale to Active Invest's Surewood Industries across the same wood value chain.
Others
- Skanska: Swedish construction major and co-owner of BoKlok (via the IKEA JV). Customer of Active Invest housing subsidiaries and a relevant ecosystem participant rather than a direct competitor.
Broad incumbents
- IKEA Industry: IKEA's industrial arm producing boards, panels, and furniture components. Comparable to Spaljisten's foil-coated furniture front operation and a customer/supplier counterpart to Active Invest.
Emerging players
- Träullit: Swedish wood-wool product manufacturer serving construction and acoustics. Smaller in scale, but operates in the same niche high-processed wood segment as Surewood Industries.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Active Invest social profiles
Digital presenceActive Invest financial estimates
Financial estimateRevenue estimate
Valuation estimate
Active Invest leadership team
Management profileNumber of profiles
Profiles4 records
Active Invest subsidiaries and ownership
Company hierarchySubsidiaries5 records
Active Invest funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Active Invest M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Active Invest
What does Active Invest do?
Active Invest runs an industrial wood products manufacturing group (Surewood Industries) producing prefabricated wooden houses, laminated wood products, foil-coated furniture fronts, and sawn hardwood through its subsidiaries. Alongside this, the company holds and manages an investment portfolio of approximately 30 growth companies.
Is Active Invest a public or private company?
Active Invest is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Active Invest founded?
Active Invest was founded in -1. It employs 11 to 50 people.
Where is Active Invest based?
Active Invest is headquartered in Stockholm, Sweden, in the Europe region.
How does Active Invest make money?
Two revenue lines are on record. Wood Products Sales are the primary driver. The others are investment Returns.
Who are Active Invest's main competitors?
Direct peers on record are Götenehus, Lindbäcks Bygg, Moelven Industrier, Setra Group, Martinsons, Fiskarhedenvillan and Derome. Skanska is listed as an others. IKEA Industry is listed as a broad incumbent. Träullit is listed as an emerging player.
Does Active Invest have an API?
No public API is recorded for Active Invest.
What industry is Active Invest in?
Active Invest's product category is Industrial Wood Products Manufacturing. Its primary akta.pro industry code is IMAMABAI, Wood Remanufacturing (Mouldings, Millwork Blanks, Cut Stock), with a secondary code of IMAMACAB, Hardwood Plywood & Decorative Panels Manufacturing. Its NAICS code is 321 and its SIC code is 2430.