SNAKESUB
- Company typePrivate
- Founded2004
- HeadquartersMlada Boleslav, Czechia
- Headcount1–10
- GTM typeB2C
- OfferingServices
SNAKESUB firmographics
Firmographics- Name
- SNAKESUB
- Legal name
- SNAKESUB s.r.o.
- Website
- https://snakesub.cz
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
SNAKESUB industry classification
Industry- Product category
- Diving Education Services
- NAICS
- Other Schools and Instruction (6116)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Dive Centers & Scuba Training (PADI/SSI, certifications) (THAAAIAA)
- akta.pro secondary industries
- Scuba Diving & Freediving Centers (Training, Guided Dives) (THAAAKAD), Diving Experiences (Scuba Dives, Dive Trips, PADI/SSI Courses) (THAJAJAD), Diving & Snorkeling Retail (Scuba Gear) (CRAMAIAF)
Keywords
Where SNAKESUB is headquartered
LocationHeadquarters
- HQ city
- Mlada Boleslav
- HQ country
- Czechia
- HQ region
- Europe
Offices2 records
Markets served
SNAKESUB business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others
Revenue model
- Diving Courses: Revenue from teaching scuba diving courses including OWD, AOWD, Nitrox, Rescue Diver, Deep Diver, Dry Suit Diver, and specialized courses. Pricing ranges from 4,000 Kč to 13,999 Kč per course.
- Equipment Rental: Rental of complete diving equipment for pool, open water, and dry suit diving. Prices range from 495 Kč to 1,395 Kč depending on equipment type and duration.
- Gas Cylinder Filling: Professional filling of diving and pressure cylinders with air, Nitrox 32%, Nitrox 50%, and oxygen. Also includes 24/7 air filling station (230-310 Bar). Sodastream cylinder exchange service offered.
- E-commerce / Equipment Sales: Sales of diving equipment through e-shop (esnakesub.cz) and physical store. Offers equipment from verified brands including ScubaForce, SCUBAPRO, and AQUALUNG.
- Diving Expeditions and Travel: Organized international diving trips to Egypt, Thailand, Indonesia, and Maldives. Pricing includes travel, accommodation, diving packages, and Czech-speaking guides. Expedition prices range from 26,999 Kč to 79,999 Kč.
- Equipment Service and Repair: Professional maintenance and repair services for regulators, BCD vests, cylinders, and other diving equipment according to manufacturer recommendations.
- Gas Appliance Rental: Rental of gas equipment including helium balloons, garden heaters, industrial cookers, and construction burners for events and construction purposes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Open Water Diver (OWD) - Basic diving course |
| One time/ perpetual license | Pay-as-you-go | Advanced Open Water Diver (AOWD) - Intermediate course |
| One time/ perpetual license | Pay-as-you-go | Nitrox Diver (EANx) - Enriched air diving course |
| One time/ perpetual license | Pay-as-you-go | Rescue Diver - Crisis management and rescue skills |
| One time/ perpetual license | Pay-as-you-go | Deep Diver - Training for dives to 40 meters |
| One time/ perpetual license | Pay-as-you-go | Dry Suit Diver - Dry suit operation and cold water diving |
| One time/ perpetual license | Pay-as-you-go | Water Fear Release (JK Terapie) - Water phobia therapy |
| One time/ perpetual license | Pay-as-you-go | Try Dive / Ochutnávka - First diving experience |
| One time/ perpetual license | Pay-as-you-go | Mermaid / Mořská panna Course |
| One time/ perpetual license | Pay-as-you-go | Skin Diver Course |
| Unit Pricing | Pay-as-you-go | Pool Equipment Rental - Complete set |
| Unit Pricing | Pay-as-you-go | Open Water Equipment Rental - Complete set |
| Unit Pricing | Pay-as-you-go | Dry Suit Open Water Equipment Rental |
| Unit Pricing | Pay-as-you-go | Helium Balloon Rental |
| Unit Pricing | Pay-as-you-go | Garden Heater Rental |
| Unit Pricing | Pay-as-you-go | Gas Cooker Rental |
| Unit Pricing | Pay-as-you-go | Construction Burner Rental |
| Subscription | Pay-as-you-go | Egypt OWD Trip Package |
| Subscription | Pay-as-you-go | Labuan Bajo (Komodo) Expedition |
| Subscription | Pay-as-you-go | Koh Tao (Thailand) Expedition |
| Subscription | Pay-as-you-go | Fuvahmulah Shark Diving Expedition |
| Subscription | Pay-as-you-go | Egypt Safari Liveaboard |
| Subscription | Annual | Diving Club Membership |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
SNAKESUB product offering
Product offeringCore offering
SNAKESUB operates a full-service Czech diving center offering certified scuba diving courses from beginner (OWD) through technical (cave, trimix) levels using its proprietary DES curriculum, alongside equipment rental and retail sales, professional gas cylinder filling (air, Nitrox, oxygen, helium) through a 24/7 station, equipment maintenance and repair services, organized international diving expeditions, children's camps, mermaid/monofin courses, and a paid diving club membership. The business serves both individual recreational divers and aspiring technical divers across the Czech Republic and Slovakia.
Product overview
Snakesub is a diving center in Liberec, Czech Republic, offering a comprehensive portfolio of diving-related products and services. The core offering consists of diving courses (Kurzy potápění) using the proprietary DES (Diving Education Society) training system, equipment rental (Půjčovna) for pool, open water, and dry suit diving, and gas filling services (Plnění plynů) for air, Nitrox, and helium. Supporting services include equipment maintenance (Servis), international expeditions (Cestování) to destinations like the Maldives, Thailand, Indonesia, and Egypt, children's camps (Tábory), mermaid/monofin courses (Mořské panny), try dives (Ochutnávky), and snorkeling programs (Šnorchlování). An e-commerce platform (esnakesub.cz) complements the offering for equipment sales, and a membership club provides discounts and exclusive access to events.
Differentiator
Problem solved
Functional benefit
Products and services
- Diving Courses (Kurzy potápění) Certified scuba diving instruction for adults covering beginner through technical levels, using the proprietary Diving Education Society (DES) curriculum developed by founder Jaroslav Kočárek. Pricing ranges from 4,000 Kč (Nitrox) to 13,999 Kč (Rescue Diver).
- Diving Equipment Rental (Půjčovna potápěčského vybavení) Rental of complete diving equipment for pool, open water, and dry suit diving. Pool sets from 495 Kč, open water sets from 550 Kč, dry suit open water sets 1,395 Kč. Available for course participants and walk-in customers.
- Gas Cylinder Filling (Plnění plynů) Professional 24/7 high-pressure gas filling service (230-310 Bar) for diving and pressure cylinders, including air, Nitrox 32%, Nitrox 50%, oxygen, and helium. Includes Sodastream cylinder exchange service.
- Equipment Service and Repair (Servis potápěčského vybavení) Manufacturer-spec maintenance and repair services for regulators, BCD vests, cylinders, and other diving equipment, performed at the SNAKESUB workshop in Liberec.
- International Diving Expeditions (Cestování / Expedice) Organized international diving expeditions to Egypt (26,999 Kč base), Komodo/Labuan Bajo (57,999 Kč), Koh Tao (75,999 Kč), and Fuvahmulah/Maldives (79,999 Kč), with flights, accommodation, dive packages, and Czech-speaking guides.
- Children's Diving Camps (Příměstské tábory) Structured summer camps for children and youth including Young Divers Camp, Mermaid Camp, and themed camps combining water activities with diving introduction.
- Mermaid / Monofin Courses (Mořské panny) Mermaid and monofin swimming courses for children and adults, comprising 4 lessons (6,499-7,499 Kč) covering theory, in-water practice, monofin and mask rental, and DES Mermaid certification preparation.
- Try Dives (Ochutnávky potápění) Beginner introductory diving experiences including free guided pool sessions at Aquapark Centrum Babylon and paid open-water try dives (3,000 Kč) at Czech quarries and dams with full equipment and instructor supervision.
- Snorkeling and Skin Diving Courses (Šnorchlování) Snorkeling and breath-hold diving courses covering breathing techniques, equipment use, and water comfort, including the Skin Diver course (2,500 Kč) with optional international certification.
- Diving Equipment E-shop (esnakesub.cz) Online retail of diving equipment from ScubaForce, SCUBAPRO, and AQUALUNG brands, with categories for masks, snorkels, fins, wetsuits, regulators, BCDs, tanks, and accessories.
- Snakesub Club Membership (Klub Snakesub) Annual paid membership program providing discounted course prices, rental rates, gas filling, and exclusive access to club events, trips, and workshops.
- Water Fear Release Therapy (JK Terapie) Proprietary water-fear therapy (JK Terapie) developed by Jaroslav Kočárek, consisting of an 85-minute session (15 min dry preparation plus 70 min in-water practice) priced at 7,999 Kč, with a reported 100% success rate in overcoming aquaphobia.
Quantifiable outcome
- 100% success rate in Water Fear Release therapy
- +3 more outcomes
Companies that use SNAKESUB
Customer profileNamed customers2 records
Segments6 records
Ideal customer profiles5 records
SNAKESUB technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
SNAKESUB partnerships and signals
Strategic signalScale indicators7 records
Recent moves6 records
Expansion highlights6 records
SNAKESUB competitors and assessment
Company assessmentBroad incumbents
- Mares: Global diving equipment brand with associated training networks. Comparable to SNAKESUB's retail-and-training combination, though operating at much larger scale across multiple product categories.
- Scubapro: Premium global diving equipment brand (owned by Johnson Outdoors) that supplies dive centers worldwide. One of SNAKESUB's three retailed brands, representing both supplier and broader competitive presence in the integrated dive center / equipment retail category.
- SSI (Scuba Schools International): Major international dive training and certification organization. Like PADI, SSI represents a globally-recognized alternative to SNAKESUB's proprietary DES system for divers seeking widely portable credentials.
- PADI (Professional Association of Diving Instructors): Global dive certification body that issues certifications and licenses dive centers worldwide. SNAKESUB's DES curriculum competes with PADI's certification framework as an alternative training system.
- RAID Diving International: International dive training agency offering certifications across recreational and technical diving. RAID competes with SNAKESUB's DES in the technical/cave/trimix segment where Kočárek has built specialty.
- Aqualung: Major diving equipment manufacturer that also runs affiliated dive centers and training programs. Aqualung is one of three equipment brands SNAKESUB retails, making it both supplier-adjacent and a broad competitor in the integrated training-and-retail model.
Direct peers
- Buddha View Dive Center: Koh Tao-based dive center that runs diving courses, accommodation, and expedition packages. Operates in one of SNAKESUB's primary expedition destinations and competes for the same European dive-travel customer.
- Carpe Diem Diving: Czech Republic-based dive center offering courses, equipment, and dive travel. Directly comparable to SNAKESUB as a domestic competitor targeting the same Czech recreational diving market with similar full-service positioning.
- Big Blue Diving: Internationally-operating dive center chain based in Koh Tao, Thailand (and other locations). Comparable to SNAKESUB as a multi-destination dive center offering training, equipment, and expedition-style trips with a strong brand presence.
- Blue Star Divers: European dive center operator offering courses and dive travel packages. Comparable to SNAKESUB in offering training-from-beginner-to-advanced combined with international expedition trips for the Central European customer base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
SNAKESUB social profiles
Digital presenceSNAKESUB financial estimates
Financial estimateRevenue estimate
Valuation estimate
SNAKESUB leadership team
Management profileNumber of profiles
Profiles9 records
SNAKESUB funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SNAKESUB M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SNAKESUB
What does SNAKESUB do?
SNAKESUB operates a full-service Czech diving center offering certified scuba diving courses from beginner (OWD) through technical (cave, trimix) levels using its proprietary DES curriculum, alongside equipment rental and retail sales, professional gas cylinder filling (air, Nitrox, oxygen, helium) through a 24/7 station, equipment maintenance and repair services, organized international diving expeditions, children's camps, mermaid/monofin courses, and a paid diving club membership. The business serves both individual recreational divers and aspiring technical divers across the Czech Republic and Slovakia.
Is SNAKESUB a public or private company?
SNAKESUB is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SNAKESUB founded?
SNAKESUB was founded in 2004. It employs 1 to 10 people.
Where is SNAKESUB based?
SNAKESUB is headquartered in Mlada Boleslav, Czechia, in the Europe region.
How does SNAKESUB make money?
Seven revenue lines are on record. Diving Courses are the primary driver. The others are equipment Rental, gas Cylinder Filling, E-commerce / Equipment Sales, diving Expeditions and Travel, equipment Service and Repair and gas Appliance Rental.
Who are SNAKESUB's main competitors?
Broad incumbents on record are Mares, Scubapro, SSI (Scuba Schools International), PADI (Professional Association of Diving Instructors), RAID Diving International and Aqualung. Direct peers are Buddha View Dive Center, Carpe Diem Diving, Big Blue Diving and Blue Star Divers.
Does SNAKESUB have an API?
No public API is recorded for SNAKESUB.
What industry is SNAKESUB in?
SNAKESUB's product category is Diving Education Services. Its primary akta.pro industry code is THAAAIAA, Dive Centers & Scuba Training (PADI/SSI, certifications), with a secondary code of THAAAKAD, Scuba Diving & Freediving Centers (Training, Guided Dives). Its NAICS code is 6116 and its SIC code is 7900.