Memphis Wood Fire Grills

What Memphis Wood Fire Grills does

Memphis Wood Fire Grills manufactures premium wood-fire pellet grills and complementary outdoor kitchen equipment under family-owned Hearthland (parent company). The company designs, engineers, and tests products at a 135,000 sq ft facility in Bloomington, Minnesota, while manufacturing has been relocated to Asia to support production capacity. The portfolio centers on three grill tiers — Elite, Pro, and Elevate — in built-in and freestanding configurations, all built around a proprietary pellet combustion and temperature-control stack that integrates with a Wi-Fi/Bluetooth cloud app.

The core technology combines patented IntelliBurn secondary combustion, Intelligent Temperature Control (ITC/ITC3 with two-second feedback loop), industry-exclusive Direct Flame capability above 900°F, and a 4-inch convection fan. Hardware uses dual-wall 304 and 430 grade stainless steel. The cloud-connected Memphis Grills mobile app provides remote grill and food-temperature monitoring, automated cooking profiles, and over-the-air firmware updates. Adjacent SKUs include matching 304 stainless outdoor kitchen components (doors, drawers, islands), accessories (covers, probes, grate kits, pizza stones), and a recurring line of branded 20-lb wood pellets in six flavors.

Commercial activity runs exclusively through a network of over 278 certified US dealers — brick-and-mortar, online, white-glove setup, and outdoor-kitchen-design providers — with pellets additionally distributed via BBQGuys.com and Amazon. Grill MSRPs range from $1,999 (Elevate Built-In) to $5,999 (Elite Cart ITC3); Pro models sit at $4,499–$4,999. The customer base is split between quality-focused homeowners and serious BBQ enthusiasts, and outdoor kitchen builders/designers who need premium built-in solutions. The company is privately held with no disclosed institutional capital, and operates a wholly-owned subsidiary, Hearthland Pellet Stove, extending pellet combustion into residential heating.

Name

Memphis Wood Fire Grills

Legal name

Memphis Wood Fire Grills

Website

https://memphisgrills.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Memphis Wood Fire Grills manufactures premium wood-fire pellet grills and outdoor kitchen components, sold exclusively through 278+ certified US dealers. The company combines patented IntelliBurn combustion, Direct Flame technology, and Wi-Fi app control.

Ownership category

akta.pro rank

Product category

Outdoor Cooking Grills

NAICS

Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341)

SIC

Electric Housewares & Fans (3634)

akta.pro primary industry

Grills, Smokers & Outdoor Cooking Retail (Fuel, Accessories) (CRAIAIAH)

akta.pro secondary industries

Outdoor & Specialty Major Appliance Retail (Outdoor Kitchens, Grills, Ice Makers) (CRACACAG), Outdoor Cooking, Grills & Fuel Retail (CRAMAMAD), Wood Pellet Manufacturing (EUAAAJAA)

Keywords

• Wood fire grills
• Pellet grills
• Outdoor kitchen equipment
• Built-in grills
• BBQ accessories

Headquarters

HQ city

Bloomington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Pellet Grill Sales: Primary revenue from selling freestanding and built-in pellet grills at various price points ranging from entry-level to premium models. Sold exclusively through certified dealer network.
2. Outdoor Kitchen Accessories: Revenue from complementary products including stainless steel doors, drawers, grill covers, meat probes, grate kits, utensil sets, and pizza stones sold through dealers.
3. Premium Wood Pellets: 100% natural hardwood pellets sold in 20lb bags in six flavors (Apple, Cherry, Hickory, Pecan, Mesquite, Oak). Available through certified dealers, BBQGuys.com, and Amazon.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Memphis Wood Fire Grills manufactures premium wood fire pellet grills sold exclusively through a certified dealer network of over 278 locations across the United States. The grills combine four cooking techniques—grilling, wood-fire searing, low-n-slow pellet smoking, and convection baking—in a single appliance with patented IntelliBurn Technology, Direct Flame capability, and Wi-Fi-enabled temperature control. The company also sells matching outdoor kitchen components (doors, drawers, islands), grill accessories, and premium wood pellets in six flavors.

Product overview

Memphis Wood Fire Grills manufactures premium pellet grills and outdoor kitchen equipment. The product lineup centers on wood fire pellet grills that combine four cooking techniques: grilling, wood-fire searing, low-n-slow pellet smoking, and convection baking. Grills are offered in Built-In and Freestanding/Cart configurations across three tiers: Elite (premium, 304 stainless steel, up to 700°F), Pro (mid-premium, 304 stainless steel), and Elevate (value, 430 stainless steel). All grills feature proprietary Intelligent Temperature Control (ITC) with Wi-Fi connectivity and app control. The portfolio includes matching outdoor kitchen components (doors and drawers in 304 stainless steel), accessories (covers, probes, grate kits, cooking tools), and six varieties of premium wood pellets. Manufacturing is designed, engineered, and tested in Bloomington, Minnesota, USA.

Differentiator

Problem solved

Functional benefit

Brands

• Beale Street: Entry-level line of pellet grills featuring 430 stainless steel construction, designed for non-coastal regions.
• IntelliBurn Technology
• Direct Flame Technology

Products and services

• Memphis Elevate Built-In Pellet Grill Modular built-in pellet grill with Direct Flame Technology, 180-600°F temperature range (900+°F in direct flame mode), dual-wall 430 stainless steel construction, 578-1,079 sq. in. cooking surface, 12-lb pellet hopper, and Wi-Fi monitoring. MSRP $1,999.
• Memphis Elevate Freestanding Pellet Grill Modular freestanding pellet grill with Direct Flame Technology, convertible between cart and built-in configurations. Features dual-wall 430 stainless steel construction, 194 lbs grill head, and optional accessory packages (legs, surround, cabinet). MSRP $2,378.
• Memphis Elite Built-In ITC3 Premium built-in pellet grill with ITC3 IntelliBurn Technology, 304 stainless steel construction, increased starting power, quicker startup/cooldown, and more efficient clean burn. MSRP $5,499.
• Memphis Pro Built-In ITC3 Built-in pellet grill with ITC3 IntelliBurn Technology, 304 stainless steel construction, and secondary combustion system for efficient burn. MSRP $4,499.
• Memphis Elite Cart ITC3 Freestanding cart pellet grill with ITC3 IntelliBurn Technology, 304 stainless steel construction, portable convenience. MSRP $5,999.
• Memphis Pro Cart ITC3 Freestanding cart pellet grill with ITC3 IntelliBurn Technology, durable stainless steel design. MSRP $4,999.
• Outdoor Kitchen Doors 304-grade stainless steel outdoor kitchen access doors in horizontal and vertical configurations. Includes Lower Door Elite ($749), Lower Door Pro, and Vertical Access Door ($555).
• Outdoor Kitchen Drawers 304-grade stainless steel outdoor kitchen drawers with heavy-duty slides and smooth opening. Available in 15" and 21" sizes in Single, Two-Drawer, Three-Drawer, and Four-Drawer stacks, plus Single Drawer Trash. Price range $999–$1,499.
• Grill Accessories Accessories including grill covers, meat probes ($39), Built-In Heat Shield Kit ($199), Genie Multi-Tool ($45), pizza stones, BBQ utensil sets, grate kits (6" and 12" veggie and meat), cast iron skillets, and grill scraper kits.
• Premium Wood Pellets 100% natural hardwood pellets made in the USA, sold in 20 lb bags. Available in six flavors: Apple, Cherry, Hickory, Pecan, Mesquite, and Oak. Available through certified dealers, BBQGuys.com, and Amazon.

Quantifiable outcome

• Pellet consumption of approximately 1.3 lbs per hour at 350°F - up to 15% longer than a tank of propane at similar cost
• +2 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature7 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Green Mountain Grills: Green Mountain Grills is a direct pellet grill competitor offering Wi-Fi-enabled pellet grills at lower-to-mid price points, with similar technology positioning around app control and temperature management for the same enthusiast consumer.
• Traeger Grills: Traeger is the category-defining wood pellet grill brand and Memphis' most direct competitor, offering a similar portfolio of pellet grills with Wi-Fi connectivity and app control across comparable price tiers. Both brands compete for the same premium dealer and consumer segments.
• Camp Chef: Camp Chef manufactures wood pellet grills, smokers, and outdoor cooking equipment with comparable technology features (Wi-Fi, temperature control) and pricing tiers. They compete directly for serious BBQ enthusiasts and outdoor kitchen builders.
• Yoder Smokers: Yoder Smokers makes premium pellet grills and competition smokers serving serious BBQ enthusiasts at similar price points to Memphis. Both compete for the high-end custom outdoor kitchen and competition BBQ segments.
• REC TEC Grills: REC TEC is a premium wood pellet grill manufacturer competing in the same mid-to-high price tier as Memphis, with comparable temperature control technology, stainless steel construction, and direct-to-consumer plus dealer distribution.

Emerging players

• Masterbuilt: Masterbuilt manufactures smokers, fryers, and pellet grills with a strong DTC and Amazon presence. They overlap with Memphis on pellet grill technology and compete for the same serious hobbyist consumer at lower price points.
• Pit Boss Grills: Pit Boss has rapidly scaled into pellet grills with aggressive value pricing, putting pressure on Memphis' premium tier. They share the pellet grill category and dealer distribution model but target the entry-to-mid price segments.

Broad incumbents

• Weber (Weber-Stephen Products): Weber is the dominant incumbent in outdoor grilling with broad gas, charcoal, and increasingly pellet grill offerings. Their SmokeFire pellet line directly competes with Memphis, backed by massive distribution, marketing, and retail relationships.

Others

• Hearthland Pellet Stove: Memphis' wholly-owned subsidiary that manufactures pellet stoves for home heating, leveraging the same pellet combustion technology (IntelliBurn) into the home heating market. Relevant as an adjacent line of business under the same Hearthland parent.
• BBQGuys: BBQGuys is a major online outdoor cooking retailer and one of Memphis' certified dealers. They are relevant as a distribution channel partner and competitor-pivot point, carrying Traeger, Weber, Memphis, and others.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/memphisgrills
• YouTubeyoutube.com/channel/UC13uO6x856wUP4E956JSxuQ
• Facebookfacebook.com/MemphisGrills
• Instagraminstagram.com/memphisgrills/?hl=en
• Pinterestpinterest.com/memphisgrills

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Memphis Wood Fire Grills