90by30

What 90by30 does

90by30 is a nonprofit community-campus initiative housed within the University of Oregon's Center for Childhood Safety and Wellbeing (CSAW), with a stated mission to reduce child abuse and neglect by 90% in Lane County, Oregon by the year 2030. The organization delivers research-based, equity-centered primary prevention through six core programs: Be Strong Families Parent Cafés (peer-to-peer facilitated caregiver gatherings in Eugene, Springfield, and virtually); Prevention Education (speaking engagements, event tabling, and business outreach); the Youth Advisory Council (ages 14-19, weekly Zoom and in-person sessions informing violence-prevention work); the Lane County Violence Prevention Coalition (a multi-organization collective funded in part by a United Way of Lane County Transformational Grant); Students Against Child Abuse (a UO student-led organization); and Roots of Empathy (a school-year empathy curriculum with trained volunteer instructors).

The initiative applies the Strengthening Families Protective Factors framework developed by the Center for the Study of Social Policy as its theoretical foundation. It is organized across seven Lane County regions, each implementing locally tailored strategies with input from community volunteers, agencies, and businesses. There is no proprietary technology stack — no app, no API, no software product — and no AI/ML components; the "platform" is fundamentally human-facilitated programming.

Revenue is generated entirely through a nonprofit model: individual and organizational donations channeled through Friends of 90by30 (a 501(c)(3)) and the UO Foundation, supplemented by grant funding (notably United Way of Lane County). Volunteer labor functions as the operating leverage, enabling delivery across seven regions without proportional paid headcount. The leadership team disclosed consists of a Director (Jeff) and three additional staff members (Sara, Leah, Caroline); there are no investors, no funding rounds, and no M&A activity. 90by30 is presently undergoing an equity-centered, anti-racist organizational restructuring to align its prevention work with the elimination of racial disparities in violence and abuse outcomes.

Name

90by30

Legal name

90by30

Website

https://90by30.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

90by30 is a nonprofit community-campus initiative within the University of Oregon's Center for Childhood Safety and Wellbeing, working to reduce child abuse and neglect 90% by 2030 in Lane County, Oregon through volunteer-led Parent Cafés, youth advisory, prevention education, and coalition-based programs.

Ownership category

akta.pro rank

Product category

Child Abuse and Violence Prevention Services

NAICS

Child and Youth Services (62411), Other Individual and Family Services (624190)

SIC

Services-Social Services (8300)

akta.pro industry

PRIMARYEDACALAH

Family Resource Centers & Wraparound Support Services

Education/Early Childhood Education/Parent Education & Family Engagement Programs

SECONDARYBPAGADAO

Youth Housing, Foster Care & Wraparound Support (Education-Linked) Nonprofits

Business & Public Services/Nonprofit, NGO & Social Services/Education & Youth Development Nonprofits

Keywords

• Child abuse prevention
• Community violence prevention
• Family support programs
• Youth advocacy services
• Parent education programs

Headquarters

HQ city

Eugene

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Fundraising: Individual and organizational donations through Friends of 90by30 (a 501(c)(3) organization) and the UO Foundation. Donors can give directly through the Friends of 90by30 website or through the UO Foundation by selecting 'Other' and typing '90by30'.
2. Grant Funding: Supported by grants including the United Way of Lane County Transformational Grant for the Lane County Violence Prevention Coalition.
3. Volunteer Services: Volunteer-centered work where community members contribute time as facilitators, instructors, and advocates. The volunteer model enables program delivery across seven regions without direct labor costs.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

90by30 is a community-campus initiative that implements research-based, equity-centered primary prevention programs aimed at reducing child abuse and neglect by 90% in Lane County, Oregon by 2030. It delivers free community programs including Be Strong Families Parent Cafés, Prevention Education presentations, a Youth Advisory Council, the Lane County Violence Prevention Coalition, the SACA student organization, and Roots of Empathy, all guided by the Strengthening Families Protective Factors framework.

Product overview

90by30 is a community-campus initiative housed within the University of Oregon's Center for Childhood Safety and Wellbeing, focused on reducing child abuse and neglect 90% by 2030 in Lane County, Oregon. The organization operates through multiple interconnected programs: Be Strong Families Parent Cafés provides peer-to-peer learning for parents; Prevention Education raises community awareness; Youth Advisory Council (YAC) engages rural youth in violence prevention planning; Lane County Violence Prevention Coalition (LCVPC) builds countywide prevention networks; and Students Against Child Abuse (SACA) mobilizes university students. All programs implement research-based, equity-centered, primary prevention strategies guided by the Strengthening Families Protective Factors framework.

Differentiator

Problem solved

Functional benefit

Brands

• Be Strong Families Parent Cafés: A nationally recognized peer-to-peer learning process to keep children safe and families strong.
• Students Against Child Abuse (SACA)

Products and services

• Be Strong Families Parent Cafés A nationally recognized peer-to-peer learning program where parents and caregivers come together to share strengths and learn from one another through facilitated conversations about the challenges and joys of caring for children. Delivered in-person in Eugene and Springfield and virtually across Lane County.
• Prevention Education Community awareness and education program that meets people where they are through speaking engagements, event tabling, and local business collaborations to educate about child abuse and neglect prevention.
• Youth Advisory Council (YAC) Advisory group of rural Lane County youth (ages 14-19) that provides recommendations to inform all aspects of CSAW's work and develops context-specific violence prevention projects, meeting weekly via Zoom and periodically in person.
• Lane County Violence Prevention Coalition (LCVPC) Countywide collaborative focused on building and implementing a primary prevention system through asset mapping, strengthening networks between community organizations, and developing youth violence prevention recommendations, supported by a United Way of Lane County Transformational Grant.
• Students Against Child Abuse (SACA) Student-led University of Oregon organization that develops tailored resources for student experiences and promotes the prevention and recognition of interpersonal violence among youth, with an Instagram presence at @uo.saca.
• Roots of Empathy School-year program in which students learn about empathy by observing infant development, guided by a volunteer instructor through 27 classroom visits and 9 family visits with a baby.

Quantifiable outcome

• Goal to reduce child abuse and neglect by 90% in Lane County by 2030

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and supporting.

• University of Oregon Center for Childhood Safety and Wellbeing (CSAW)coreStrategic or Co-development Partner90by30 is housed within CSAW, creating a community-campus partnership that implements research-based, equity-centered, primary prevention strategies. CSAW provides institutional infrastructure, research support, and organizational framework for the initiative.
• Lane County Violence Prevention CoalitioncoreStrategic or Co-development Partner90by30 actively participates in this countywide collaborative developing a primary prevention system. Core partners include Hope and Safety Alliance, Sexual Assault Support Services, Kids FIRST, Ophelia's Place, and Suislaw Outreach Services, with support from United Way of Lane County Transformational Grant.
• Center for the Study of Social Policy (CSSP)supportingTechnology or Integration90by30 uses the Strengthening Families Protective Factors framework identified by CSSP to guide its prevention work. CSSP developed the evidence-based framework that forms the theoretical foundation for 90by30's programming approach.
• Friends of 90by30coreStrategic or Co-development PartnerA 501(c)(3) organization established specifically to provide financial support for 90by30 programming. Serves as the primary donation vehicle for individual and organizational contributions.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Healthy Families America: Prevent Child Abuse America's home-visiting program network serving at-risk families; directly comparable to 90by30's protective-factors family support model.
• Darkness to Light: Nonprofit focused on preventing child sexual abuse through education and training; shares 90by30's primary-prevention orientation and evidence-based training approach.
• Childhelp: National nonprofit addressing child abuse through prevention, treatment, and advocacy; comparable in mission breadth and grassroots prevention programming.
• Prevent Child Abuse America: National nonprofit dedicated to preventing child abuse and neglect through awareness, advocacy, and a network of state chapters; directly comparable to 90by30's primary mission and primary-prevention approach.
• Be Strong Families: National nonprofit that develops the Parent Café peer-to-peer learning model used by 90by30; a direct upstream model licensor and program peer.
• Parents as Teachers: Evidence-based home-visiting and parent education nonprofit serving families with young children; comparable to 90by30's parent education and family engagement work.

Broad incumbents

• National Children's Alliance: National accrediting body and advocacy organization for Child Advocacy Centers addressing child abuse; broader incumbent operating at the child welfare system level rather than prevention-first.
• Zero to Three: National nonprofit focused on early childhood development and family support; a broader incumbent whose parent-and-caregiver support work overlaps with 90by30's Parent Cafés.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/90by30
• LinkedInlinkedin.com/company/90by30

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 90by30