Ocala Horse Properties

What Ocala Horse Properties does

Ocala Horse Properties (OHP) is a privately held Florida LLC founded in 2007 by twin brothers Chris and Rob Desino as a boutique real estate brokerage specializing in equestrian and luxury properties in Marion County, Florida. The firm serves buyers and sellers of horse farms, equestrian estates, training and breeding facilities, agricultural land, and luxury homes in equestrian communities such as Golden Ocala and Ocala Preserve. OHP operates without any proprietary technology platform — its core offering is field-based brokerage services backed by deep local expertise, a proprietary annual Ocala Farm Portfolio magazine, and #1 SEO rankings for Ocala farm search terms.

The business model is transaction-fee driven: OHP earns commissions on the buying and selling of equestrian and luxury properties, with transactions ranging from $200,000 to $20,000,000+. Approximately 70% of deals involve dual representation of buyer and seller, which structurally lifts the firm's effective commission capture. The go-to-market is sales-led enterprise field sales, augmented by event sponsorships at major horse shows, equine trade publication advertising, and cross-marketing with sister company Wellington Equestrian Realty. Customer segments include equestrian property buyers/sellers, seasonal riders needing winter bases near the World Equestrian Center, luxury home buyers, and agricultural property investors. The firm claims the largest portfolio of Ocala horse farms, the largest dedicated advertising budget in the local farm sales industry, and $650 million in farm sales since January 2021.

In 2025 OHP launched Silver Oak, a 250-acre equestrian development offering 10-50+ acre custom lots starting at $118K per acre, signaling a strategic shift from pure brokerage into developer economics. The firm also operates an OHP Farm & Luxury Home Design Center providing owner's-representative design/build services for buyers post-purchase, and is a founding member of Horse Farms Forever, a farmland preservation advocacy organization. Ocala Horse Properties, LLC operates from its headquarters at 4820 NW Blitchton Road in Ocala, FL, with a second office on Highway 27, and has 11-50 employees organized around founders Chris and Rob Desino, broker Matt Varney, agents Amy Atkins and Stacy Larsson, and operational staff.

Name

Ocala Horse Properties

Legal name

Ocala Horse Properties, LLC

Website

https://ocalahorseproperties.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Ocala Horse Properties is a private Florida real estate brokerage founded in 2007 that buys, sells, and represents equestrian farms, horse properties, and luxury homes in Marion County for high-net-worth individuals, seasonal equestrians, and agricultural investors.

Ownership category

akta.pro rank

Product category

Equestrian Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Equine Sales, Auctions & Bloodstock Agencies (AFAEAGAH)

Keywords

• Equestrian real estate brokerage
• Horse farm sales
• Luxury farm properties
• Equestrian property listings
• Marion County real estate

Headquarters

HQ city

Ocala

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Supply Chain, Others

Revenue model

1. Real Estate Sales Commissions: Traditional real estate transaction-based revenue through commissions on buying and selling horse farms, equestrian properties, and luxury homes in the Ocala/Marion County area. Approximately 70% of transactions involve representing both buyer and seller.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Ocala Horse Properties is a real estate brokerage that represents buyers and sellers of horse farms, equestrian properties, training and breeding facilities, and luxury homes in Marion County, Florida. Core services include buyer and seller representation, access to MLS and off-market Ocala farm listings, owner's-representation design/build through the OHP Farm & Luxury Home Design Center, and the Silver Oak 250-acre equestrian development. The firm is supported by a national-distribution Farm Portfolio magazine and cross-promotion with its Wellington Equestrian Realty sister company.

Product overview

Ocala Horse Properties is a real estate brokerage specializing in luxury equestrian and horse farm properties in Ocala, Florida. The core offering includes buying and selling services for farms, land, and luxury homes across Marion County. The company operates its flagship Silver Oak equestrian development (250-acre community with 10-80 acre lots starting at $118K/acre), complemented by an OHP Farm & Luxury Home Design Center offering custom design/build services for properties. The company publishes the Ocala Farms Portfolio magazine and maintains the largest portfolio of Ocala farms for sale in the region.

Differentiator

Problem solved

Functional benefit

Brands

• Silver Oak: A 250-acre equestrian development in Ocala's farmland preservation area featuring 10-50+ acre customizable lots for luxury equestrian living, located 8 minutes from the World Equestrian Center.

Products and services

• Ocala Horse Properties Buyer and Seller Representation Core real estate brokerage service providing buyer and seller representation across Marion County equestrian properties, including full-day farm tours, MLS and off-market listing access, education on area variables (flood zones, soil, growth), and connections to rural-specialist lenders. Targets individual buyers and sellers of equestrian and luxury properties.
• Silver Oak Equestrian Development A 250-acre master-planned equestrian community by Ocala Horse Properties offering 10–80 acre customizable lots, full custom home and barn design-build services, high-speed 5G fiber-optic internet, and underground utilities. Per-acre pricing starts at $118,000. Located 8 minutes from WEC.
• OHP Farm & Luxury Home Design Center A design-and-build service for buyers of OHP-represented properties, providing owner's-representation, custom design, renovation, and build services for farms, barns, and luxury homes. Builds on design expertise from the founders' Charleston, SC restoration work.

Quantifiable outcome

• $650 Million in Ocala farm sales since January 2021
• +5 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor, core and supporting.

• Hudson Phillips PropertiesminorStrategic or Co-development Partner · 1 January 2016Expansion into Charleston, SC where Chris and Rob Desino completed extensive renovations on historic homes from the 1700s-1800s in partnership with Beau Clowney Architects. This design and construction experience was brought back to enhance Ocala Horse Properties' farm design center capabilities.
• Wellington Equestrian RealtycoreChannel Partner/ Reseller/ DistributorOcala Horse Properties' sister company based in Wellington, FL. This relationship enables cross-marketing of listings to top trainers and equestrians living and showing in Wellington. Between these two companies, they have the largest marketing budget and reach of any equestrian real estate company in the country.
• Local Farm LenderssupportingOthersPartnerships with local lenders who specialize in rural real estate and understand the unique aspects of purchasing farmland and agricultural properties in Marion County. These lenders offer competitive rates and loan options aligned with farm purchase needs.
• Beau Clowney ArchitectsminorStrategic or Co-development PartnerArchitectural partnership for historic home restoration projects in Charleston, SC. This collaboration provided high-end design expertise that has been incorporated into OHP's farm and luxury home design center services.

Scale indicators8 records

Recent moves9 records

Expansion highlights5 records

Emerging players

• LandGuys: Specializes in farm, ranch, and recreational land real estate across the southeastern US. Emerging player because it competes for agricultural and farm-property buyers in similar geographies, though with broader land focus rather than equestrian-specific expertise.
• Hudson Phillips Properties: Founded by Chris and Rob Desino in 2016, focused on historic luxury home restoration and design in Charleston, SC. Emerging player because it shares founders and design-build expertise with OHP but operates in a different geography and property category (historic urban luxury vs. equestrian farms).

Direct peers

• Wellington Equestrian Realty: Founded by the same Desino brothers and Matt Varney, Wellington Equestrian Realty is OHP's sister company focused on the Wellington, FL equestrian market. Direct peer because it operates the identical luxury equestrian brokerage model in the country's other top equestrian market, with shared marketing and cross-promotion.
• Show Properties: Specializes in equestrian and horse farm real estate across the US, including Florida and Wellington. Direct peer because it competes for the same equestrian property buyer and seller pool with similar brokerage services targeting horse owners and trainers.
• Equestrian Real Estate (equestrianrealestate.com): National platform focused exclusively on equestrian properties, ranches, and horse farms. Direct peer because it competes in the same niche vertical with similar listings and buyer audiences, though with broader geographic coverage and less local depth than OHP.

Regional players

• Magnolia Realty (Ocala): Ocala/Marion County real estate firm serving the horse country market. Regional player because it competes in the same local geography and equestrian-adjacent buyer pool but is a generalist brokerage rather than an equestrian-only specialist.

Broad incumbents

• Premier Sotheby's International Realty: Major luxury real estate franchise with significant presence in the Ocala/Marion County market and across Florida. Broad incumbent because it serves many of the same high-net-worth luxury buyers in the region, including equestrian community listings, though as part of a broader luxury portfolio rather than an equestrian specialist.
• Berkshire Hathaway HomeServices Florida Properties Group: Large Florida-focused residential brokerage with significant Marion County presence. Broad incumbent because it competes for mainstream and luxury home buyers in Ocala horse country communities such as Golden Ocala and Ocala Preserve, even though it is not equestrian-specialized.
• Engel & Völkers: Global luxury real estate franchise with Florida operations including equestrian and luxury home specialists. Broad incumbent because it offers competing luxury brokerage services in the same markets but operates across many verticals beyond equestrian properties.
• Keller Williams Realty of Ocala: National franchise with significant Ocala/Marion County market share across residential and luxury segments. Broad incumbent because it competes for many of the same buyers in Ocala horse country and luxury home communities, though without OHP's equestrian specialization.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ocala Horse Properties