MALINCA d.o.o.
MALINCA d.o.o. is a Slovenian direct-to-consumer e-commerce retailer selling certified organic dietary supplements, natural cosmetics, and health foods to health-conscious consumers across Slovenia, Croatia, and the wider EU market, supported by a 5,000+ recipe content library and omnichannel distribution.
- Company typePrivate
- Founded2013
- HeadquartersVelenje, Slovenia
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What MALINCA d.o.o. does
MALINCA d.o.o. operates Malinca.si, a Slovenian direct-to-consumer e-commerce platform selling certified organic dietary supplements, natural cosmetics (including a flagship line of eight cold-pressed bio cosmetic oils), and health foods (matcha latte mix, energy bars, yerba mate-kombucha energy drinks). The company is headquartered in Velenje, Slovenia, with 1-10 employees, and serves health-conscious consumers across Slovenia, Croatia, and 22 other EU countries. The technology stack is a Magento-based storefront integrated with Mollie for payments and GLS plus Pošta Slovenije for logistics; the platform supports both one-time purchases and an optional subscription/Naročnina model with bundled benefits including one year of free delivery.
The go-to-market is product-led: a 5,150+ recipe content library drives organic SEO and engagement, reinforced by email newsletter capture (with a free e-book on healthy nutrition as registration incentive), customer reviews (Google 4.7/5, Facebook 98% recommendation), and social proof. Distribution is omnichannel — direct e-commerce is supplemented by retail partnerships (dm drogerie, Mercator, Drogerija TUŠ, E.Leclerc) and a Wolt Market listing. Pricing is unit-based at €1.99–€29.97 per SKU with promotional bundles (3+1, 7+1, 10+2 free) and free domestic shipping above €55. The company holds ISO 22000 and GMP certifications, plus organic (SI-EKO-001/002), vegan, and CosmEthically ACTIVE product certifications, and has accumulated 12 consecutive years of category-best online store awards in Slovenia plus parallel recognition in Croatia.
MALINCA d.o.o. firmographics
Firmographics- Name
- MALINCA d.o.o.
- Legal name
- MALINCA d.o.o.
- Website
- https://malinca.si
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- MALINCA d.o.o. is a Slovenian direct-to-consumer e-commerce retailer selling certified organic dietary supplements, natural cosmetics, and health foods to health-conscious consumers across Slovenia, Croatia, and the wider EU market, supported by a 5,000+ recipe content library and omnichannel distribution.
- Ownership category
- akta.pro rank
MALINCA d.o.o. industry classification
Industry- Product category
- Online Health Food and Natural Cosmetics Retail
- NAICS
- Health and Personal Care Retailers (4561), Food (Health) Supplement Retailers (456191), Cosmetics, Beauty Supplies, and Perfume Retailers (45612)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844), Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)
- akta.pro primary industry
- Health & Wellness (Vitamins, Supplements, OTC) DTC (CRAFACAC)
- akta.pro secondary industries
- Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity) (CRADAGAE), Herbal & Botanical Supplements (CRADAGAD), Hand & Body Care (Lotions, Creams, Body Oils) (CRADANAC), Natural & Clean Fragrance (CRABADAG)
Keywords
Where MALINCA d.o.o. is headquartered
LocationHeadquarters
- HQ city
- Velenje
- HQ country
- Slovenia
- HQ region
- Europe
Offices1 record
Markets served
MALINCA d.o.o. business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Product Sales (E-commerce): Direct-to-consumer online sales of health food and natural cosmetics through own e-commerce platform malinca.si. Products include supplements, organic cosmetics, superfoods, beverages, and snacks. Revenue generated through one-time purchases with various bundle deals and promotions.
- Subscription/Naročnina: Optional subscription model for regular product deliveries, allowing customers to receive products on a recurring basis with potential discounts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard product pricing with promotional bundles |
| Subscription | Monthly | Subscription model for regular customers |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels4 records
MALINCA d.o.o. product offering
Product offeringCore offering
MALINCA d.o.o. sells its own-brand and curated portfolio of certified organic dietary supplements, natural cosmetics, and healthy food products through a direct-to-consumer e-commerce platform at malinca.si, supplemented by retail distribution through Slovenian chains and delivery via Wolt Market. Offerings include collagen, vitamins, immunobiotics, cold-pressed cosmetic oils, matcha latte mixes, maca coffee, energy bars, natural energy drinks, and hair and skin care products.
Product overview
MALINCA d.o.o. operates Malinca.si, a Slovenian e-commerce platform specializing in healthy food and natural cosmetics. The offering is organized as a multi-category marketplace rather than a unified software platform. The core product portfolio spans three main categories: (1) Dietary supplements (Prehranska dopolnila) covering vitamins, collagen, immune support, digestion, sports nutrition, stress management, adaptogens, and children's products; (2) Natural cosmetics (Naravna kozmetika) including basic cosmetic oils (rosehip, argan, jojoba, almond, evening primrose, neem, ricinus), shea butter, scalp serums, and body/face care; and (3) Food products (Hrana) featuring matcha latte mix, maca coffee mix, energy bars (chocolate and raspberry), natural energy drinks, breakfast items, and snack bars. Notable individual products include Kolagen UP (top seller), Matcha latte mix (vegan Japanese matcha drink), Hidracijski napitek Refresh (hydration drink with electrolytes), Paket energijskih ploščic (gluten-free energy bars), Naravna energijska pijača brusnica (yerba mate-kombucha energy drink), and the Osnovna kozmetična olja line of 8 cold-pressed organic oils. Sub-brands include MALINCA KIDS (children's products) and MALINCA Premium (premium tier). The company also sells digital products (e-books) and gift vouchers.
Differentiator
Problem solved
Functional benefit
Products and services
- Kolagen UP Collagen supplement product for adult consumers seeking skin, joint, and beauty-from-within support. Sold under Malinca's own brand with free shipping promotions.
- Hidracijski napitek Refresh Hydration drink with electrolytes and creatine for smart hydration and regeneration, sold in 2-pack bundles with 40% discount to sports and active lifestyle consumers.
- Matcha latte mix 125g Vegan drink mix made with Japanese premium matcha, coconut milk powder, and coconut sugar, serving as a coffee alternative providing sustained energy without artificial flavors. Distributed through own store and E.Leclerc retail.
- Maca Coffee mix bio 200g Organic maca-based coffee alternative supplement sourced from Peru, targeted at consumers seeking natural energy and adaptogenic support.
- Imunobiotiki v kapsulah Immunobiotics supplement in capsule form targeted at consumers seeking immune system support, offered with free shipping promotion.
- Paket energijskih ploščic 7+1 gratis Bundle of 4 chocolate and 4 raspberry energy bars (40g each), made with gluten-free oats and sweetened with dates and agave syrup, suitable for vegans and high in dietary fiber. Purchased by 9,066+ customers.
- Naravna energijska pijača brusnica 330 ml Natural carbonated energy drink based on yerba mate tea, kombucha, and cranberry juice with lavender, containing 82mg caffeine per can. Vegan, preservative-free, awarded Silver Medal Agra 2023. Purchased by 26,915+ customers.
- Omega 3 v bonbonih za otroke Omega-3 supplement in gummy candy form designed for children, marketed within the MALINCA KIDS sub-brand for parents seeking kid-friendly supplementation.
- Osnovna kozmetična olja (Basic Cosmetic Oils) Range of 100% natural cold-pressed organic cosmetic oils including Bio Ricinus, Rosehip, Jojoba, Argan, Evening Primrose, Almond, Neem, and Shea butter, marketed for face, body, hair, and targeted skincare concerns. Sold via own store and dm drogerie retail chain.
- Serum za lasišče 50 ml Scalp serum (50ml) targeting hair and scalp care, sold as a standalone product within Malinca's natural cosmetics range with free shipping.
- Prebavni miks z vlakninami Digestive mix with fiber for addressing constipation, gas, and bloating, available in 2-pack bundles with 40% discount.
- Naravni roll-on po pikih insekitov Natural roll-on product for soothing skin after mosquito, gadfly, ant, bee, and wasp bites, launched in 2025 as a new skincare line extension.
Quantifiable outcome
- 14-day satisfaction guarantee with full refund for unused products
- +1 more outcomes
Companies that use MALINCA d.o.o.
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
MALINCA d.o.o. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature3 records
MALINCA d.o.o. partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core, secondary, primary and support.
- MolliecorePayment service provider for secure credit card processing and transaction handling. Located at Keizersgracht 126, 1015 CW Amsterdam, Netherlands. Provides secure payment authorization for Mastercard, Visa, Visa Electron, and BA Maestro cards.
- GLS (General Logistics Systems)corePrimary delivery partner for shipments within Slovenia and EU countries. Provides parcel delivery, parcel locker (Paketomat) delivery, and package tracking services.
- Pošta Slovenije (Slovenian Post)secondaryAlternative delivery service for Slovenian customers with SMS tracking notifications and PS Paketomat delivery option.
- dm drogerieprimaryMajor retail chain partner selling Malinca cosmetic oils (4 products) in physical stores across Slovenia.
- MercatorprimaryMajor Slovenian retail chain distribution partner for Malinca products.
- Drogerija TUŠsecondaryDrogerie chain partner for cosmetic product distribution.
- E.LeclercsecondaryRetail partner for Matcha latte mix distribution.
- Banka Intesa SanpaolosupportBanking partner for company IBAN: SI56 1010 0005 1927 878
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
MALINCA d.o.o. competitors and assessment
Company assessmentDirect peers
- Piping Rock Health Products: DTC supplements and natural health products retailer. Comparable to Malinca in vertical specialization on supplements/vitamins with bundle pricing and direct-to-consumer fulfillment.
- MyProtein: Large DTC sports nutrition and supplements brand selling protein, vitamins, and superfoods globally. Comparable to Malinca in DTC e-commerce model, supplement category mix, and product-led growth approach, though at significantly larger scale.
- Dr. Hauschka: Premium natural cosmetics brand with holistic body and face care range. Comparable to Malinca's natural cosmetic oils and anti-age/body care assortment, with similar organic and ethical certifications (CosmEthically ACTIVE / Natrue).
- Biovea: Online retailer of vitamins, supplements, and natural health products with EU shipping. Closely comparable business model to Malinca as a multi-category health supplement e-commerce site targeting European consumers.
- Erbology: DTC brand of plant-based superfoods, supplements, and natural oils with strong content-marketing presence. Directly comparable to Malinca's superfood/adaptogen positioning and recipe-driven content marketing approach.
Regional players
- Alnatura: Germany-based retailer of organic food and natural cosmetics with strong DACH-region brand recognition. Comparable to Malinca in the organic/bio product positioning, multi-category DTC-plus-store footprint, and certified-organic supplier network.
- Naturitas: Spanish e-commerce retailer specializing in natural products, supplements, and organic cosmetics. Comparable to Malinca in online-first natural health assortment and EU regional focus.
Broad incumbents
- Weleda: Established global brand of natural and organic cosmetics plus holistic health products. Comparable to Malinca's natural cosmetics line (cold-pressed oils, body care) and certification-led positioning (Natrue, organic).
- iHerb: Global e-commerce retailer of supplements, natural cosmetics, and health foods. Overlaps directly with Malinca's category range (vitamins, herbal supplements, organic cosmetics) and ships internationally to the EU, making it the dominant cross-border competitor for Slovenian consumers.
- Vitabiotics: UK-headquartered vitamin and supplement manufacturer with broad EU retail distribution. Comparable to Malinca in the vitamins/supplements category, including condition-specific ranges (immune, stress, joint) that mirror Malinca's supplement segmentation.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
MALINCA d.o.o. social profiles
Digital presenceMALINCA d.o.o. compliance and trust
Trust signalCompliance6 records
MALINCA d.o.o. financial estimates
Financial estimateRevenue estimate
Valuation estimate
MALINCA d.o.o. leadership team
Management profileNumber of profiles
MALINCA d.o.o. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MALINCA d.o.o. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MALINCA d.o.o.
What does MALINCA d.o.o. do?
MALINCA d.o.o. sells its own-brand and curated portfolio of certified organic dietary supplements, natural cosmetics, and healthy food products through a direct-to-consumer e-commerce platform at malinca.si, supplemented by retail distribution through Slovenian chains and delivery via Wolt Market. Offerings include collagen, vitamins, immunobiotics, cold-pressed cosmetic oils, matcha latte mixes, maca coffee, energy bars, natural energy drinks, and hair and skin care products.
Is MALINCA d.o.o. a public or private company?
MALINCA d.o.o. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MALINCA d.o.o. founded?
MALINCA d.o.o. was founded in 2013. It employs 1 to 10 people.
Where is MALINCA d.o.o. based?
MALINCA d.o.o. is headquartered in Velenje, Slovenia, in the Europe region.
How does MALINCA d.o.o. make money?
Two revenue lines are on record. Product Sales (E-commerce) is the primary driver. The others are subscription/Naročnina.
Who are MALINCA d.o.o.'s main competitors?
Direct peers on record are Piping Rock Health Products, MyProtein, Dr. Hauschka, Biovea and Erbology. Regional players are Alnatura and Naturitas. Broad incumbents are Weleda, iHerb and Vitabiotics.
Does MALINCA d.o.o. have an API?
No public API is recorded for MALINCA d.o.o..
What industry is MALINCA d.o.o. in?
MALINCA d.o.o.'s product category is Online Health Food and Natural Cosmetics Retail. Its primary akta.pro industry code is CRAFACAC, Health & Wellness (Vitamins, Supplements, OTC) DTC, with a secondary code of CRADAGAE, Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity). Its NAICS code is 4561 and its SIC code is 2844.