Rebel Radio

What Rebel Radio does

Rebel Radio is a student-run commercial radio station licensed by the Federal Communications Commission as WUMS-FM 92.1, broadcasting from the University of Mississippi campus in University, Mississippi. Founded in 1989, the station operates under the University of Mississippi Student Media Center and positions itself as "The Voice of Ole Miss," serving enrolled Ole Miss students and Lafayette County-area residents with music, local news, weather, and community content.

The station's core offering is a full-power FM broadcast signal reaching Lafayette County and surrounding areas, supplemented by a RadioFX mobile application (available on iOS and Android) that enables live global streaming, real-time DJ interaction, listener polls, contests, and programming schedule viewing. Additional distribution channels include an internet audio stream and a live studio webcam feed. Ancillary services include Audio Suite production-room bookings (powered by a Bookly scheduling plugin), a semesterly DJ audition program that recruits student on-air talent, paid news reporter positions (the only compensated on-air roles), and ticket giveaway partnerships for music festivals including HangOut Fest, Bonnaroo, BUKU Fest, Dave Matthews Band, and Widespread Panic concerts.

Rebel Radio does not operate as a venture-backed commercial enterprise. Revenue is generated through local and national advertising (visible sponsors include Hotworx, Dwight Ball, and Malco Theatres) supplemented by donations routed through the University of Mississippi Foundation. DJs serve as unpaid volunteers and must be enrolled students in good standing with at least a 2.0 GPA; only news reporters receive per-assignment compensation. The station has no external equity holders, no funding rounds, and no management team disclosed beyond its student operator base.

Name

Rebel Radio

Legal name

Rebel Radio (WUMS-FM 92.1)

Website

https://myrebelradio.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Rebel Radio is a student-run FCC-licensed commercial radio station at the University of Mississippi broadcasting on 92.1 FM under the Ole Miss Student Media Center, serving Ole Miss students and Lafayette County residents with local programming and digital streaming.

Ownership category

akta.pro rank

Product category

Radio Broadcasting Services

NAICS

Radio Broadcasting Stations (51611), Radio Broadcasting Stations (516110), Radio and Television Broadcasting Stations (5161)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Commercial Terrestrial Radio Broadcasting (AM/FM) (MPAIAEAA)

akta.pro secondary industries

University/Educational Local Stations (College Radio, Campus TV) (MPABACAH), Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only) (MPAIAEAE)

Keywords

• Campus radio broadcasting
• Commercial FM radio
• Student-run radio station
• Music streaming app
• Community news broadcasting

Headquarters

HQ city

University

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Marketing or Sales, Technology or R&D, Personnel, Operations, Infrastructure

Revenue model

1. Advertising Revenue: Rebel Radio is supported in part by advertising revenue from sponsors including local businesses and national brands advertising on the station
2. University Support: Part of the University of Mississippi Student Media Center with funding support available through donations to the UM Foundation

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Rebel Radio (WUMS-FM 92.1) is a student-run, full-power commercial radio station operating on the University of Mississippi (Ole Miss) campus, broadcasting music, news, sports, and campus programming at 92.1 FM to Lafayette County and surrounding areas. It supplements its over-the-air signal with internet live streaming and the RadioFX mobile app, enabling global listening, real-time DJ interaction, polls, and contest participation.

Product overview

Rebel Radio (WUMS-FM 92.1) is a student-run commercial radio station at the University of Mississippi. The core offering is its broadcast radio service supplemented by the RadioFX mobile app for live streaming and listener interaction. Additional services include Audio Suite booking for production sessions, DJ/Show Host programs, News Reporter positions, and concert/music festival contest giveaways.

Differentiator

Problem solved

Functional benefit

Products and services

• WUMS-FM 92.1 Radio Broadcast Full-power commercial FM radio broadcast service operated by Ole Miss students, transmitting music, local news, sports, and campus programming on 92.1 FM to Lafayette County and surrounding areas. Targeted at enrolled students and local community listeners.
• RadioFX Mobile App Cross-platform mobile application (iOS and Android) that lets listeners stream Rebel Radio live from anywhere, interact with DJs, participate in polls and contests, and view the on-air programming schedule. Targeted at students and global listeners who want remote access to the station.
• Audio Suite Booking Self-serve online booking service that lets users reserve time slots in Rebel Radio's audio production suite for recording and production work. Targeted at Ole Miss students who need access to production facilities.

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• WXYC 89.3 FM (UNC Chapel Hill): Student-run college radio station at UNC Chapel Hill with FM broadcast and streaming; closely comparable as a university-affiliated, volunteer-driven terrestrial and online radio operation targeting enrolled students.
• KEXP 90.3 FM: Listener-supported non-commercial radio station originally founded at the University of Washington; comparable as a college-affiliated music discovery station with terrestrial FM, global streaming, and an interactive mobile app.
• KCRW 89.9 FM: Santa Monica College-licensed NPR member station operating as a public/community radio broadcaster with music, news, and live streaming; comparable mix of educational affiliation, terrestrial FM signal, and digital distribution.
• WHRB 95.3 FM (Harvard Radio Broadcasting): Student-run terrestrial and streaming radio station at Harvard University; comparable model of FCC-licensed FM broadcast operated by enrolled students with community and music programming.
• WPRB 103.3 FM (Princeton University): Princeton University-licensed terrestrial and streaming radio station operated largely by students and community volunteers; directly comparable as a university-owned commercial radio broadcaster with a listener-supported model.

Emerging players

• WFMU 91.1 FM: Freeform, listener-supported independent community radio station based in New Jersey with terrestrial broadcast and global streaming; comparable in non-commercial ethos, online listener community, and festival-driven engagement.

Regional players

• WZLO 103.1 FM (formerly WZLQ): Commercial rock-formatted FM station licensed to Tupelo, Mississippi, covering North Mississippi including the Ole Miss region; comparable as a Mississippi-licensed commercial terrestrial competitor for the same regional advertiser pool.
• Mississippi Public Broadcasting (MPB): Statewide public radio and television network operating across Mississippi; comparable as a regional listener-supported broadcaster competing for the same Lafayette County audience and public/educational funding sources.

Broad incumbents

• iHeartMedia: National terrestrial and digital radio conglomerate operating hundreds of commercial FM stations; relevant as the broad incumbent shaping advertising CPMs and competitive dynamics Rebel Radio faces in its local market.
• Cumulus Media: Major U.S. radio operator with extensive commercial FM station portfolio and digital audio platforms; serves as a broad incumbent benchmark for ad sales scale and audience reach in regional radio markets like Lafayette County.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/rebelradio921
• Instagraminstagram.com/rebelradio921
• Xx.com/rebelradio921

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rebel Radio