Georges
Georges SAS operates a French industrial laundry service providing recurring B2B maintenance of professional workwear and PPE to enterprise clients across six verticals, using exclusive Hydrofinity microbead technology across a 10-site national network.
- Company typePrivate
- Founded2017
- HeadquartersBassens, France
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Georges does
Georges SAS is a French industrial laundry company founded in February 2017 in Bordeaux by Karine Da Silva that provides full-lifecycle maintenance of professional workwear and personal protective equipment (PPE) under recurring B2B service contracts. The company serves enterprise clients across six verticals — aeronautics, industry, firefighters, energy, construction, and transport — with a named roster that includes Air France, SNCF, Renault, EDF, Préfecture de Police de Paris, Eiffage, and Cargill. Revenue is generated through a single unit-pricing model (one price per garment irrespective of type) under multi-year service agreements, supported by a sales-led enterprise go-to-market that secures national contracts and then deploys local production capacity within approximately six months of award.
Georges operates a national network of 10 industrial laundry production sites across 9 French regions (Bassens HQ plus Chasse-sur-Rhône, Villebon-sur-Yvette, Stains, Rennes, Ambarès-et-Lagrave, Bagnols-sur-Cèze, Fléville-devant-Nancy, Rouen, Lille), supported by a fleet of roughly 50 vehicles, 150 employees, and a per-site build cost of approximately €500K. The central technical asset is the Hydrofinity microbead laundry system — a British patent for which Georges holds exclusive French exploitation rights in the industrial workwear and PPE segment — delivering 80% water, 50% electricity, and 50% detergent savings versus conventional industrial laundering while filtering 90% of microplastics from wastewater. This physical operation is wrapped in a proprietary digital ecosystem comprising the myGeorges mobile application (employee-facing garment tracking), the extraGeorges B2B management platform (wardrobe, wearer, and inventory administration), per-garment QR-code traceability, and supporting brands jobGeorges (careers) and magGeorges (content).
As of the most recent reporting, FY2024 revenue stood at €10M with FY2025 projected at €12M, driven by the opening of new sites in Rouen (September 2024) and Lille (June 2025), capacity expansions at existing units, and the addition of a national contract with Renault covering all of the automaker's French factories. The company is privately held as GEORGES SAS (RCS Bordeaux 827935669) with €300K share capital; no external investors, parent entity, or private-equity sponsorship have been disclosed. Certifications include ISO 9001 (quality management) and an Ecovadis sustainability label.
Georges firmographics
Firmographics- Name
- Georges
- Legal name
- GEORGES SAS
- Website
- https://mygeorges.fr
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Georges SAS operates a French industrial laundry service providing recurring B2B maintenance of professional workwear and PPE to enterprise clients across six verticals, using exclusive Hydrofinity microbead technology across a 10-site national network.
- Ownership category
- akta.pro rank
Georges industry classification
Industry- Product category
- Industrial Laundry Services
- NAICS
- Industrial Launderers (812332), Linen and Uniform Supply (81233), Linen Supply (812331)
- SIC
- Sanitary Services (4950)
- akta.pro primary industry
- Industrial Workwear & PPE Laundry (HSAJAEAD)
- akta.pro secondary industries
- Uniform & Linen Cleaning, Sanitization & Processing (Service-Included) (HSAJAMAE), Uniform & Linen Pickup/Delivery & Route Service (HSAJAMAD), Uniform Laundry (Corporate/Facilities) (HSAJAEAE)
Keywords
Where Georges is headquartered
LocationHeadquarters
- HQ city
- Bassens
- HQ country
- France
- HQ region
- Europe
Offices10 records
Markets served
Georges business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Industrial Laundry Services for Workwear and PPE: Recurring B2B laundry services for professional clothing and personal protective equipment. Services include collection, washing, decontamination, quality control, repair, and redelivery. Contracts are typically multi-year with regular service schedules.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Monthly | Single unit pricing model |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels6 records
Georges product offering
Product offeringCore offering
Georges provides industrial laundry services for professional workwear and PPE, including cleaning, decontamination, maintenance, and traceability. The company operates 10 production sites across France, processing garments for enterprise clients in aeronautics, energy, transport, construction, and public safety under recurring per-piece contracts. The service is wrapped in a digital ecosystem (myGeorges mobile app for end users and extraGeorges B2B platform for managers) that provides QR-coded garment tracking, service reporting, and ESG indicators.
Product overview
Georges is an industrial laundry service for professional clothing and Personal Protective Equipment (PPE). The company operates a platform-plus-digital-tools architecture, combining core laundry and decontamination services with two proprietary digital products: myGeorges (a mobile application for employees to track and manage their clothing) and extraGeorges (a web-based management software for clients to oversee their company wardrobe operations). The service is built on Hydrofinity's patented microbille technology and covers sectors including aeronautics, industry, firefighters, energy, construction, and transport.
Differentiator
Problem solved
Functional benefit
Brands
- myGeorges: Customer-facing mobile and web application for tracking and managing professional workwear and EPI — allows users to follow laundry status in real time, communicate with teams, manage trips, and consult garment statistics.
- extraGeorges
- jobGeorges
- Georges Académie
Products and services
- Industrial Laundry Services for Workwear Collection, industrial cleaning, and redistribution of professional workwear (image clothing, technical clothing) for enterprise clients across France, with monthly per-piece billing under recurring contracts. Includes QR-coded garment traceability.
- PPE Decontamination Service Specialized cleaning and decontamination of personal protective equipment (PPE) using Hydrofinity microbead technology under exclusive French license, for clients in hazardous environments (firefighters, industry, energy).
- myGeorges Digital Companion (mobile app) Consumer-facing mobile application that accompanies the laundry service, providing users with visibility into their garments (cleaning status, traceability, collection history) and supporting engagement with the service offering.
- extraGeorges B2B Management Platform B2B web platform giving enterprise client managers real-time reporting on garment inventory, service volumes, traceability, and ESG indicators across their outsourced workwear and PPE laundering contracts.
Quantifiable outcome
- 80% water savings compared to conventional industrial laundering
- +6 more outcomes
Companies that use Georges
Customer profileNamed customers9 records
Segments6 records
Ideal customer profiles1 record
Georges technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Georges partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- HydrofinitycoreBritish technology partner providing patented microbead laundry system. Georges holds exclusive exploitation rights for the industrial workwear and PPE sector in France. This technology enables 80% water savings, 50% electricity savings, and extended garment lifespan.
Scale indicators7 records
Recent moves23 records
Expansion highlights5 records
Georges competitors and assessment
Company assessmentDirect peers
- Elis SA: French-headquartered global leader in flat linen, workwear and hygiene solutions, including industrial laundering and rental for workwear/PPE. Directly competes with Georges in French B2B industrial laundry, particularly with large enterprise accounts across industry, healthcare, hospitality and public sector.
- Mewa: German family-owned industrial laundry and workwear rental company serving B2B customers across Europe, with emphasis on sustainable textile care. Comparable to Georges in route-based industrial workwear laundering and a focus on environmental positioning.
- Calira: French industrial laundry specialising in workwear, PPE and flat linen for B2B clients. Direct domestic competitor to Georges in the French industrial workwear and PPE cleaning market.
Broad incumbents
- CWS Workwear: European workwear and hygiene rental/services provider (formerly part of the Initial Rentokil/CWS group). Operates full-cycle workwear rental, laundering and decontamination services across multiple European countries, making it a broad incumbent competing with Georges for multinational and large enterprise accounts.
- Lindström Group: Finnish-headquartered European workwear rental and industrial laundry group serving SMEs and large enterprises across Europe. Overlaps with Georges in recurring B2B workwear laundering, route logistics and textile lifecycle management.
- Alsco: Global uniform rental and route laundry services company operating in multiple geographies. Competes with Georges in B2B workwear and route-based industrial laundry, particularly for large multi-site enterprise customers.
- Rentokil Initial (Textile Services): Global hygiene and textile services group with a workwear and laundry division serving enterprise customers. Although broader in scope (pest control, hygiene), its textile services business overlaps with Georges' industrial laundry and workwear offering for large accounts.
Regional players
- Hälg Group: Swiss-based textile service company offering workwear rental, industrial laundry and cleanroom garment services across Switzerland and neighbouring markets. Comparable to Georges in operating model (route-based B2B industrial laundry) but primarily DACH-focused.
Emerging players
- Lavanda: Tech-enabled on-demand laundry and dry-cleaning platform serving both B2C and B2B customers. Not a direct industrial competitor but adjacent in digitising laundry operations via apps and route-based logistics, conceptually similar to Georges' myGeorges/extraGeorges digital stack.
Others
- Berendsen (now part of Elis): Workwear and textile services provider historically operating across Europe before being integrated into Elis. Relevant as a previously independent comparable for valuation and operating benchmarks versus Georges' scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Georges social profiles
Digital presenceGeorges compliance and trust
Trust signalCompliance2 records
Georges financial estimates
Financial estimateRevenue estimate
Valuation estimate
Georges leadership team
Management profileNumber of profiles
Profiles7 records
Georges funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Georges M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Georges
What does Georges do?
Georges provides industrial laundry services for professional workwear and PPE, including cleaning, decontamination, maintenance, and traceability. The company operates 10 production sites across France, processing garments for enterprise clients in aeronautics, energy, transport, construction, and public safety under recurring per-piece contracts. The service is wrapped in a digital ecosystem (myGeorges mobile app for end users and extraGeorges B2B platform for managers) that provides QR-coded garment tracking, service reporting, and ESG indicators.
Is Georges a public or private company?
Georges is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Georges founded?
Georges was founded in 2017. It employs 51 to 100 people.
Where is Georges based?
Georges is headquartered in Bassens, France, in the Europe region.
How does Georges make money?
One revenue line is on record: industrial Laundry Services for Workwear and PPE.
Who are Georges's main competitors?
Direct peers on record are Elis SA, Mewa and Calira. Broad incumbents are CWS Workwear, Lindström Group, Alsco and Rentokil Initial (Textile Services). Hälg Group is listed as a regional player. Lavanda is listed as an emerging player. Berendsen (now part of Elis) is listed as an others.
Does Georges have an API?
No public API is recorded for Georges.
What industry is Georges in?
Georges's product category is Industrial Laundry Services. Its primary akta.pro industry code is HSAJAEAD, Industrial Workwear & PPE Laundry, with a secondary code of HSAJAMAE, Uniform & Linen Cleaning, Sanitization & Processing (Service-Included). Its NAICS code is 812332 and its SIC code is 4950.