Veterinary Practice News

What Veterinary Practice News does

Veterinary Practice News (VPN) is a B2B trade media and publishing platform serving licensed veterinary professionals, practice managers, support staff and veterinary students in the United States and Canada. The company is operated by Kenilworth Media Inc., a privately-held corporation incorporated in Ontario, Canada, with U.S. contact operations in Buffalo, NY and Canadian operations in Richmond Hill, ON. Its content spans 25+ medical and clinical specialties (cardiology, oncology, dermatology, surgery, nutrition and others) as well as practice management categories (business and finance, client communication, human resources, personal health and wellness, DEI) and continuing education delivery, supported by named columnists such as Patty Khuly and Brennen McKenzie.

The platform's product stack is built around the VPN Plus+ premium membership, which bundles exclusive editorial, VetCE Virtual Events, VetCE On Demand continuing education courses, a Marketing Library of downloadable infographics and calendars, and the Vet Box subscription box under annual auto-renewal contracts. Distribution is exclusively digital and self-serve through veterinarypracticenews.com and veterinarypracticenews.ca, with a free weekly newsletter serving as the top-of-funnel acquisition channel and a standalone e-commerce storefront (VPN Plus+ Store) selling a la carte digital products at price points between $4.98 and $19.98. The underlying technology is standard web-based content management and publishing infrastructure with subscription access controls, e-commerce checkout, and advertising pixel integration (Google Analytics, Vimeo, Facebook, DoubleClick, AppNexus, OpenX); no proprietary AI, API, SDK or mobile application is in evidence.

VPN's business model combines three revenue streams: recurring subscription revenue from VPN Plus+ annual memberships (with 3-month, 6-month, standard annual and premium annual tiers); advertising and sponsorships from animal health brands including Hill's Prescription Diet, Boehringer Ingelheim and Elanus; and transactional e-commerce revenue from individual digital products. The broader Kenilworth Media portfolio includes the affiliated brands VetCE, VetMedTeam, Veterinary Professionals' NextGen and Veterinary Practice News Canada, extending the company's reach across the veterinary professional lifecycle.

Name

Veterinary Practice News

Legal name

Kenilworth Media Inc.

Website

https://veterinarypracticenews.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Veterinary Practice News is a B2B media and continuing education platform serving licensed veterinarians, practice managers, and students across the U.S. and Canada, monetizing through its VPN Plus+ subscription, advertising, and an e-commerce store for digital products.

Ownership category

akta.pro rank

Headquarters

HQ city

Buffalo

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Subscription Revenue: VPN Plus+ membership provides premium content access including exclusive articles, featured columnists (Patty Khuly Unleashed, Tech Talk, Brennen McKenzie), VetCE Virtual Events recordings, VetCE On Demand courses, Marketing Library resources, and Vet Box subscription box. Membership tiers include 3-month, 6-month, standard annual, and premium annual options with automatic renewal.
2. E-commerce Store Revenue: VPN Plus+ Store sells individual digital products a la carte including infographics, audio eBooks, and guides at price points from $4.98 to $19.98. Products are downloadable resources for veterinary practice marketing and professional development.
3. Advertising and Sponsorships: Display advertising placements and sponsored content from animal health companies, pharmaceutical brands (Hill's Prescription Diet, Boehringer Ingelheim, Elanus), and pet product manufacturers. Sponsored articles and product spotlights are integrated throughout editorial content.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Veterinary Practice News is an online news and information platform serving licensed veterinarians, practice staff, and veterinary students. It delivers industry news, clinical content across 25+ specialty areas, and practice management resources, and monetizes through a paid VPN Plus+ premium membership that bundles exclusive articles, continuing education (VetCE Virtual Events and On Demand courses), downloadable marketing materials, and a Vet Box subscription service.

Product overview

Veterinary Practice News operates primarily as a news and information platform for veterinary professionals. Its core product is VPN Plus+, a premium subscription membership that bundles access to exclusive long-form articles, webinars, VetCE Virtual Events (continuing education), On Demand Courses, a Marketing Library with downloadable infographics and calendars, and a Vet Box subscription box. The company also maintains an e-commerce store (VPN Plus+ Store) selling individual digital products including infographics and audio eBooks for veterinary marketing and professional development. Additionally, the site features third-party veterinary products (Vet2Pet, Vet Worthy Canine Joint Support, iVET360's Pulse). The platform is organized around news categories covering Medical/Clinical topics, Practice Management, and Continuing Education.

Differentiator

Problem solved

Functional benefit

Brands

• VPN Plus+: Premium subscription membership offering exclusive content, webinars, and VIP discounts
• VetCE
• VetMedTeam

Products and services

• VPN Plus+ Membership

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor and core.

• VetMedTeamminorOthersRelated brand within the Kenilworth Media Inc. portfolio. Listed as an affiliated property alongside VPN. VetMedTeam provides veterinary professional resources and education.
• VetCEcoreOthersVeterinary continuing education brand producing VetCE Virtual Events and VetCE On Demand courses. VPN features VetCE content prominently, with VPN Plus+ members receiving CE credit for completing courses. Primary continuing education platform for VPN audience.
• Veterinary Professionals' NextGenminorOthersRelated brand within Kenilworth Media's veterinary portfolio targeting the next generation of veterinary professionals. Listed as an affiliated property.
• Veterinary Practice News CanadaminorOthersCanadian edition of the publication serving veterinary professionals in Canada. Separate website (veterinarypracticenews.ca) with localized content.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• AAHA (American Animal Hospital Association): AAHA is a major veterinary industry association that publishes guidelines, articles, and continuing education for member-accredited practices. While broader than VPN, it has overlapping content and CE offerings for the same veterinary professional audience.
• NAVC (North American Veterinary Community): NAVC is a major veterinary professional organization that provides continuing education, conferences (VMX), and publications. Its educational content and CE delivery overlap with VPN's VetCE and clinical content offerings for the same vet audience.
• AVMA (American Veterinary Medical Association): AVMA is the largest veterinary professional association in the US, publishing JAVMA and other clinical and policy content. Its member benefits and publications overlap with VPN's core offerings, particularly for practicing veterinarians seeking CE credits and clinical updates.

Direct peers

• Clinician's Brief: Clinician's Brief is a peer-reviewed veterinary clinical publication providing diagnostic and therapeutic guidance for companion animal practitioners. It targets the same practicing veterinarian audience as VPN with similar clinical content depth and CE offerings.
• Plumb's Veterinary Drugs: Plumb's is a leading veterinary drug reference platform providing clinical decision support and continuing education. It competes with VPN's clinical content and CE offerings, particularly within pharmacology and clinical reference use cases.
• Vet Candy: Vet Candy is a modern veterinary media platform targeting younger veterinary professionals with content, podcasts, and lifestyle resources. It competes for the same primary audience of practicing veterinarians with a more lifestyle-oriented positioning.
• VetFolio: VetFolio is an online continuing education platform for veterinary professionals offering CE courses and clinical content. It directly competes with VPN's VetCE offering in the veterinary continuing education market.
• Today's Veterinary Business: Today's Veterinary Business is a business-focused publication for veterinary practice management and ownership, part of the Fetch dvm360 family. It directly competes with VPN's practice management content for the same practice manager and owner audience.
• dvm360 (Fetch dvm360): dvm360 is the leading B2B media brand for veterinary professionals, published by Fetch. It publishes news, clinical content, practice management coverage, and continuing education programs serving the same primary audience of practicing veterinarians as Veterinary Practice News.
• Veterinary Medicine journal: Veterinary Medicine is a peer-reviewed clinical journal providing evidence-based medical information for practicing veterinarians. It competes with VPN's Medical/Clinical content category for the same professional audience seeking clinical guidance.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/VetPracticeNews
• Facebookfacebook.com/VeterinaryPracticeNews
• LinkedInlinkedin.com/showcase/veterinary-practice-news
• Instagraminstagram.com/vetpracticenews

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Veterinary Practice News