Honey's Air
Honey's Air is a privately held Modesto, California-based residential HVAC, solar, and home-services contractor serving homeowners across 40+ Central Valley and Bay Area cities, installing and servicing equipment from Lennox and Mitsubishi Electric with NATE-certified technicians.
- Company typePrivate
- Founded2009
- HeadquartersModesto, United States
- Headcount—
- GTM typeB2C
- OfferingServices
What Honey's Air does
Honey's Air is a privately held residential home-services company headquartered in Modesto, California, founded in 2009 by owner Ray Broman, who brings 23+ years of HVAC industry experience. The company installs, repairs, and maintains heating, ventilation, air conditioning, and air-quality systems for homeowners, and has expanded its portfolio to include solar panel installation and repair, whole-house generator services, water heater services, ductless mini-split systems, heat pumps, thermostats, windows, and attic insulation. Equipment is sourced from premium manufacturer partners — Lennox (Premier Dealer) and Mitsubishi Electric (Diamond Contractor) — and installations carry 10-year parts warranties plus a one-year "lemon" replacement policy under the company's "No Stinger" satisfaction guarantee. Technicians are NATE-certified, background-checked, and drug-tested, and installations are documented through Pearl Certification to verify energy-efficiency improvements for property resale value.
The company operates a direct-to-consumer, field-service business model targeting residential homeowners across more than 40 cities in California's Central Valley and Bay Area (including Modesto, Stockton, Tracy, Antioch, Brentwood, Livermore, Pleasanton, Turlock, and Manteca). Revenue is generated through transactional service revenue (HVAC repair, solar installation, generator services, ductwork, etc.), equipment sales via manufacturer partnerships, recurring maintenance contracts through its Preferred Service Maintenance Plan, and financed installations made available to approved-credit customers. Customer acquisition runs through the company website (with extensive localized SEO content), phone-based scheduling (209-300-5238), free estimates, and word-of-mouth from a 5-star customer review base. The company holds a BBB A+ accreditation, has received the 2018 Best of 209 and Yelp awards, and maintains the Lennox Circle of Excellence distinction. All growth has been organic since founding, with no external funding or parent-company involvement disclosed.
Honey's Air firmographics
Firmographics- Name
- Honey's Air
- Legal name
- Honeys Air, Inc.
- Website
- https://honeysair.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Short description
- Honey's Air is a privately held Modesto, California-based residential HVAC, solar, and home-services contractor serving homeowners across 40+ Central Valley and Bay Area cities, installing and servicing equipment from Lennox and Mitsubishi Electric with NATE-certified technicians.
- Ownership category
- akta.pro rank
Honey's Air industry classification
Industry- Product category
- Residential HVAC Services
- NAICS
- Appliance Repair and Maintenance (811412)
- SIC
- Auto Controls For Regulating Residential & Comml Environments (3822)
- akta.pro primary industry
- HVAC Service, Maintenance & Repair (BPABACAA)
- akta.pro secondary industries
- HVAC Air Filtration & Air Purifier Installation (HSAOAIAC), Smart Thermostats & HVAC Controls Retail (CRAIAMAC)
Keywords
Where Honey's Air is headquartered
LocationHeadquarters
- HQ city
- Modesto
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Honey's Air business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- HVAC Services: Revenue from air conditioning and heating repair, installation, and maintenance services. Services include AC repair, AC installation, heating repair, heating installation, heat pumps, ductless mini split systems, and whole house fans.
- Solar Panel Services: Revenue from solar panel installation and repair services, helping homeowners reduce energy bills through custom solar power systems.
- Indoor Air Quality Services: Revenue from air purification, air duct cleaning, air duct replacement, thermostat installation, and attic insulation services.
- Generator Services: Revenue from generator repair, installation, and maintenance services for whole house and backup generators in Modesto.
- Water Heater Services: Revenue from water heater installation and services, including Bradford White water heaters.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Free Estimates |
| Other | Monthly | Financing Available |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Honey's Air product offering
Product offeringCore offering
Honey's Air provides residential HVAC, solar, generator, and indoor air quality services to homeowners across California's Central Valley. Core offerings include installation, repair, and maintenance of air conditioning systems, heating systems, heat pumps, ductless mini splits, whole-house generators, and solar panels, supplemented by indoor air quality solutions such as air purification, duct cleaning, attic insulation, and thermostat installation. The company also sells a Preferred Service Maintenance Plan for recurring HVAC tune-ups and provides Pearl Certification documentation for energy-efficient upgrades.
Product overview
Honey's Air is a residential HVAC and solar service company offering a comprehensive portfolio of home comfort solutions. The core offering consists of air conditioning services, heating services, solar panel installation, generator services, and indoor air quality solutions. The company operates as a Lennox Premier Dealer and Mitsubishi Electric Diamond Contractor, selling and installing high-efficiency equipment from these manufacturers. Additional services include ductless mini split systems, heat pumps, whole house fans, thermostats, water heaters, windows, attic insulation, and air duct services. The company also offers a Preferred Service Maintenance Plan for ongoing maintenance and provides Pearl Certification to document energy efficiency improvements for property resale value. Financing options are available for installations.
Differentiator
Problem solved
Functional benefit
Products and services
- Air Conditioning Services
Quantifiable outcome
- High-efficiency HVAC upgrades combined with custom solar power systems balance year-round comfort and energy savings
- +1 more outcomes
Companies that use Honey's Air
Customer profileNamed customers6 records
Segments1 record
Ideal customer profiles1 record
Honey's Air technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Honey's Air partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- LennoxcoreHoney's Air is a Lennox Premier Dealer, providing access to top-tier, high-efficiency Lennox products backed by robust 10-year parts warranties and a one-year lemon replacement policy. They participate in the Feel the Love program where Lennox donates equipment and dealers donate time and labor to provide heating and cooling to those in need.
- Mitsubishi ElectriccoreHoney's Air is a Mitsubishi Electric Diamond Contractor, offering premium heat pump and HVAC solutions with factory-backed support and warranties.
- Better Business BureauminorBBB Accredited Business with A+ rating, demonstrating commitment to customer satisfaction and ethical business practices.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Honey's Air competitors and assessment
Company assessmentBroad incumbents
- Carrier Global: Global HVAC equipment manufacturer and service provider with extensive dealer and service networks across the U.S. Comparable to Honey's Air as a broader incumbent in the residential HVAC value chain, with overlapping customer-facing service operations and equipment portfolio.
- Trane Technologies: Global HVAC and refrigeration manufacturer with significant U.S. residential and commercial dealer networks. Comparable to Honey's Air as an incumbent in the residential HVAC equipment and services category, though operating at vastly greater scale and breadth.
- ARS / Rescue Rooter: Large multi-state residential HVAC, plumbing, and drain services network with significant California operations. Comparable to Honey's Air in core HVAC/plumbing service offering and residential customer base, but operates at substantially greater scale and brand breadth.
Direct peers
- Cool Today: Residential HVAC, plumbing, and electrical services company with strong multi-state regional presence. Comparable to Honey's Air in residential service focus, multi-trade home services model, and emphasis on premium installation and maintenance.
- Moore Home Services: Northern California residential HVAC, plumbing, and electrical services company serving the Sacramento region and surrounding cities. Directly comparable to Honey's Air in residential service focus, multi-trade offering, and Northern/Central California geography.
- Service Champions Heating & Air Conditioning: California-based residential HVAC contractor offering heating, cooling, and indoor air quality services to homeowners across multiple metros. Comparable to Honey's Air in customer base (residential homeowners), core services (HVAC install/repair/maintenance), and regional California footprint.
- Goettl Air Conditioning & Heating: Residential HVAC contractor serving Western U.S. markets including California, with focus on heating, cooling, and indoor air quality. Comparable in residential customer base, HVAC core service, and Western regional footprint.
- Hughes Air Conditioning: Southern California residential HVAC contractor providing AC, heating, and indoor air quality services. Comparable to Honey's Air in residential customer base, HVAC install/repair focus, and California regional market exposure.
Emerging players
- Sunrun: Largest U.S. residential solar installer with growing focus on home energy and electrification (solar + batteries + EV charging). Comparable to Honey's Air in California residential solar exposure and complementary home electrification value proposition.
Others
- Angi Services: Leading U.S. home services marketplace connecting homeowners with HVAC, plumbing, and other contractors. Comparable to Honey's Air as a residential HVAC demand-generation channel and indirect competitor for technician labor, rather than a direct service provider.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Honey's Air financial estimates
Financial estimateRevenue estimate
Valuation estimate
Honey's Air leadership team
Management profileNumber of profiles
Profiles1 record
Honey's Air funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Honey's Air M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Honey's Air
What does Honey's Air do?
Honey's Air provides residential HVAC, solar, generator, and indoor air quality services to homeowners across California's Central Valley. Core offerings include installation, repair, and maintenance of air conditioning systems, heating systems, heat pumps, ductless mini splits, whole-house generators, and solar panels, supplemented by indoor air quality solutions such as air purification, duct cleaning, attic insulation, and thermostat installation. The company also sells a Preferred Service Maintenance Plan for recurring HVAC tune-ups and provides Pearl Certification documentation for energy-efficient upgrades.
Is Honey's Air a public or private company?
Honey's Air is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Honey's Air founded?
Honey's Air was founded in 2009.
Where is Honey's Air based?
Honey's Air is headquartered in Modesto, United States, in the North America region.
How does Honey's Air make money?
Five revenue lines are on record. HVAC Services are the primary driver. The others are solar Panel Services, indoor Air Quality Services, generator Services and water Heater Services.
Who are Honey's Air's main competitors?
Broad incumbents on record are Carrier Global, Trane Technologies and ARS / Rescue Rooter. Direct peers are Cool Today, Moore Home Services, Service Champions Heating & Air Conditioning, Goettl Air Conditioning & Heating and Hughes Air Conditioning. Sunrun is listed as an emerging player. Angi Services is listed as an others.
Does Honey's Air have an API?
No public API is recorded for Honey's Air.
What industry is Honey's Air in?
Honey's Air's product category is Residential HVAC Services. Its primary akta.pro industry code is BPABACAA, HVAC Service, Maintenance & Repair, with a secondary code of HSAOAIAC, HVAC Air Filtration & Air Purifier Installation. Its NAICS code is 811412 and its SIC code is 3822.