Honey's Air

What Honey's Air does

Honey's Air is a privately held residential home-services company headquartered in Modesto, California, founded in 2009 by owner Ray Broman, who brings 23+ years of HVAC industry experience. The company installs, repairs, and maintains heating, ventilation, air conditioning, and air-quality systems for homeowners, and has expanded its portfolio to include solar panel installation and repair, whole-house generator services, water heater services, ductless mini-split systems, heat pumps, thermostats, windows, and attic insulation. Equipment is sourced from premium manufacturer partners — Lennox (Premier Dealer) and Mitsubishi Electric (Diamond Contractor) — and installations carry 10-year parts warranties plus a one-year "lemon" replacement policy under the company's "No Stinger" satisfaction guarantee. Technicians are NATE-certified, background-checked, and drug-tested, and installations are documented through Pearl Certification to verify energy-efficiency improvements for property resale value.

The company operates a direct-to-consumer, field-service business model targeting residential homeowners across more than 40 cities in California's Central Valley and Bay Area (including Modesto, Stockton, Tracy, Antioch, Brentwood, Livermore, Pleasanton, Turlock, and Manteca). Revenue is generated through transactional service revenue (HVAC repair, solar installation, generator services, ductwork, etc.), equipment sales via manufacturer partnerships, recurring maintenance contracts through its Preferred Service Maintenance Plan, and financed installations made available to approved-credit customers. Customer acquisition runs through the company website (with extensive localized SEO content), phone-based scheduling (209-300-5238), free estimates, and word-of-mouth from a 5-star customer review base. The company holds a BBB A+ accreditation, has received the 2018 Best of 209 and Yelp awards, and maintains the Lennox Circle of Excellence distinction. All growth has been organic since founding, with no external funding or parent-company involvement disclosed.

Name

Honey's Air

Legal name

Honeys Air, Inc.

Website

https://honeysair.com

Company type

Private

Founded year

2009

Operating status

Operating

Short description

Honey's Air is a privately held Modesto, California-based residential HVAC, solar, and home-services contractor serving homeowners across 40+ Central Valley and Bay Area cities, installing and servicing equipment from Lennox and Mitsubishi Electric with NATE-certified technicians.

Ownership category

akta.pro rank

Product category

Residential HVAC Services

NAICS

Appliance Repair and Maintenance (811412)

SIC

Auto Controls For Regulating Residential & Comml Environments (3822)

akta.pro primary industry

HVAC Service, Maintenance & Repair (BPABACAA)

akta.pro secondary industries

HVAC Air Filtration & Air Purifier Installation (HSAOAIAC), Smart Thermostats & HVAC Controls Retail (CRAIAMAC)

Keywords

• Residential HVAC services
• Solar panel installation
• Home heating services
• Indoor air quality
• Generator installation

Headquarters

HQ city

Modesto

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. HVAC Services: Revenue from air conditioning and heating repair, installation, and maintenance services. Services include AC repair, AC installation, heating repair, heating installation, heat pumps, ductless mini split systems, and whole house fans.
2. Solar Panel Services: Revenue from solar panel installation and repair services, helping homeowners reduce energy bills through custom solar power systems.
3. Indoor Air Quality Services: Revenue from air purification, air duct cleaning, air duct replacement, thermostat installation, and attic insulation services.
4. Generator Services: Revenue from generator repair, installation, and maintenance services for whole house and backup generators in Modesto.
5. Water Heater Services: Revenue from water heater installation and services, including Bradford White water heaters.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Honey's Air provides residential HVAC, solar, generator, and indoor air quality services to homeowners across California's Central Valley. Core offerings include installation, repair, and maintenance of air conditioning systems, heating systems, heat pumps, ductless mini splits, whole-house generators, and solar panels, supplemented by indoor air quality solutions such as air purification, duct cleaning, attic insulation, and thermostat installation. The company also sells a Preferred Service Maintenance Plan for recurring HVAC tune-ups and provides Pearl Certification documentation for energy-efficient upgrades.

Product overview

Honey's Air is a residential HVAC and solar service company offering a comprehensive portfolio of home comfort solutions. The core offering consists of air conditioning services, heating services, solar panel installation, generator services, and indoor air quality solutions. The company operates as a Lennox Premier Dealer and Mitsubishi Electric Diamond Contractor, selling and installing high-efficiency equipment from these manufacturers. Additional services include ductless mini split systems, heat pumps, whole house fans, thermostats, water heaters, windows, attic insulation, and air duct services. The company also offers a Preferred Service Maintenance Plan for ongoing maintenance and provides Pearl Certification to document energy efficiency improvements for property resale value. Financing options are available for installations.

Differentiator

Problem solved

Functional benefit

Products and services

• Air Conditioning Services

Quantifiable outcome

• High-efficiency HVAC upgrades combined with custom solar power systems balance year-round comfort and energy savings
• +1 more outcomes

Named customers6 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• LennoxcoreStrategic or Co-development PartnerHoney's Air is a Lennox Premier Dealer, providing access to top-tier, high-efficiency Lennox products backed by robust 10-year parts warranties and a one-year lemon replacement policy. They participate in the Feel the Love program where Lennox donates equipment and dealers donate time and labor to provide heating and cooling to those in need.
• Mitsubishi ElectriccoreStrategic or Co-development PartnerHoney's Air is a Mitsubishi Electric Diamond Contractor, offering premium heat pump and HVAC solutions with factory-backed support and warranties.
• Better Business BureauminorOthersBBB Accredited Business with A+ rating, demonstrating commitment to customer satisfaction and ethical business practices.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Carrier Global: Global HVAC equipment manufacturer and service provider with extensive dealer and service networks across the U.S. Comparable to Honey's Air as a broader incumbent in the residential HVAC value chain, with overlapping customer-facing service operations and equipment portfolio.
• Trane Technologies: Global HVAC and refrigeration manufacturer with significant U.S. residential and commercial dealer networks. Comparable to Honey's Air as an incumbent in the residential HVAC equipment and services category, though operating at vastly greater scale and breadth.
• ARS / Rescue Rooter: Large multi-state residential HVAC, plumbing, and drain services network with significant California operations. Comparable to Honey's Air in core HVAC/plumbing service offering and residential customer base, but operates at substantially greater scale and brand breadth.

Direct peers

• Cool Today: Residential HVAC, plumbing, and electrical services company with strong multi-state regional presence. Comparable to Honey's Air in residential service focus, multi-trade home services model, and emphasis on premium installation and maintenance.
• Moore Home Services: Northern California residential HVAC, plumbing, and electrical services company serving the Sacramento region and surrounding cities. Directly comparable to Honey's Air in residential service focus, multi-trade offering, and Northern/Central California geography.
• Service Champions Heating & Air Conditioning: California-based residential HVAC contractor offering heating, cooling, and indoor air quality services to homeowners across multiple metros. Comparable to Honey's Air in customer base (residential homeowners), core services (HVAC install/repair/maintenance), and regional California footprint.
• Goettl Air Conditioning & Heating: Residential HVAC contractor serving Western U.S. markets including California, with focus on heating, cooling, and indoor air quality. Comparable in residential customer base, HVAC core service, and Western regional footprint.
• Hughes Air Conditioning: Southern California residential HVAC contractor providing AC, heating, and indoor air quality services. Comparable to Honey's Air in residential customer base, HVAC install/repair focus, and California regional market exposure.

Emerging players

• Sunrun: Largest U.S. residential solar installer with growing focus on home energy and electrification (solar + batteries + EV charging). Comparable to Honey's Air in California residential solar exposure and complementary home electrification value proposition.

Others

• Angi Services: Leading U.S. home services marketplace connecting homeowners with HVAC, plumbing, and other contractors. Comparable to Honey's Air as a residential HVAC demand-generation channel and indirect competitor for technician labor, rather than a direct service provider.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Honey's Air