What Maynard Leigh Associates does

Maynard Leigh Associates is a London-based, privately held boutique learning and development consultancy founded in 1989 by Andrew Leigh and Michael Maynard, currently led by CEO Stuart MacKenzie. The firm delivers behavioural change programmes in three practice areas — Communication, Leadership and Teams — through a theatre-based experiential learning methodology that combines stagecraft, executive coaching, neuroscience research, and pragmatic business frameworks. Core proprietary assets include the VIDI Engagement Model, the ACE Team Framework, the 7 I's of Leadership Impact, and an Emotions & Behaviours at Work (EBW) 360° profile tool, alongside a standardised catalogue of training programmes (Communication Excellence, Leadership Development, Team Effectiveness, Personal Improvement, Positive Wellbeing, Immersive Experiences) and a tiered Speaker Coaching service (Fundamentals, Core, Mastery).

The company operates a multi-format, professional-services revenue model. Primary revenue comes from bespoke enterprise programmes designed in consultation with clients, supplemented by off-the-shelf core programmes, public open-enrollment courses, and large-scale workforce events such as the 'Unleash the Talent' seminar. Secondary revenue lines include one-to-one executive coaching, virtual 'Expresso Sessions', and a growing e-commerce publication store where branded books and 52-card weekly action decks (priced £10-£12) are sold directly via the company website. Pricing is quote-based for training and is not publicly disclosed. Customer logos span 2000+ cumulative relationships and concentrate in financial services (EY, Barclaycard, Worldpay, Willis Towers Watson, Aviva), telecommunications (Deutsche Telekom, T-Mobile), technology and consulting (Capgemini, Bearingpoint, Deliveroo, Ocado), media (BBC), industrials and consumer (Unilever, AstraZeneca, GHD, Heathrow), and nonprofit (Cancer Research UK).

Distribution is predominantly direct sales-led with consultative programme design; channels also include a website with self-serve publication sales, a podcast ('Claiming Space'), social media (LinkedIn, X, Instagram), a quarterly newsletter, and hosted public courses. Maynard Leigh holds a single HQ at Impact Hub Euston, London, but delivers programmes to clients across the UK, USA, and India. The firm has no disclosed funding rounds, no institutional investors, no M&A activity, and no parent company, operating as a founder-aligned independent boutique.

Name

Maynard Leigh Associates

Legal name

Maynard Leigh Associates

Website

https://maynardleigh.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

101–250 employees

Short description

Maynard Leigh Associates is a London-based, privately held boutique learning and development consultancy founded in 1989 that delivers theatre-based experiential behavioural change programmes in Communication, Leadership and Teams to enterprise clients including BBC, Capgemini, EY, Unilever, and AstraZeneca.

Ownership category

akta.pro rank

Product category

Executive Leadership Training and Coaching Services

NAICS

Management Consulting Services (54161), Administrative Management and General Management Consulting Services (541611), Human Resources Consulting Services (541612), Professional and Management Development Training (611430)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Change Management & Transformation Consulting (BPAHAGAC)

akta.pro secondary industries

Organizational Change & Transformation Coaching (EDABANAG), Organization Design & Change Management Consulting (BPAHACAD)

Keywords

• Leadership development training
• Experiential learning consultancy
• Executive coaching services
• Communication skills training
• Team effectiveness programmes

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Bespoke/Tailored Corporate Programmes: Custom-designed behavioural change programmes structured to meet specific organisational requirements for enterprise clients in Communication, Leadership and Teams.
2. Off-the-shelf Core Programmes: Standard programmes available for organisations to implement, covering Communication Excellence, Leadership Development, Team Effectiveness, and Personal Improvement.
3. Public Courses: Open enrollment courses for individuals or small groups needing development support, run periodically throughout the year.
4. One-to-One Executive Coaching: Personalised coaching sessions for senior executives and leaders to develop their individual leadership style and impact.
5. Large Scale Events: Company-wide transformation events and immersive experiences for entire workforces.
6. Publications: Sale of books (£10.99), card decks (£10.00-£11.99), and downloadable whitepapers on leadership, talent engagement, and personal development.
7. Speaker Coaching: One-to-one coaching sessions for individuals preparing for conferences, pitches, or leadership presentations, available at Fundamentals, Core, and Mastery levels.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Maynard Leigh Associates designs and delivers experiential behaviour-change programmes in Communication, Leadership and Teams for ambitious growing companies and global enterprises. Offerings span bespoke and tailored corporate programmes, off-the-shelf core courses, public open-enrollment courses, large-scale immersive workforce events, one-to-one executive and speaker coaching, psychometric 360-degree profile tools, and a catalogue of supporting publications including books, whitepapers, and Do It Now card decks.

Product overview

Maynard Leigh Associates is a London-based boutique learning and development consultancy founded in 1989, pioneering experiential programmes that blend theatre stagecraft, coaching know-how, neuroscience research, and pragmatic business savvy. The company operates a multi-format portfolio comprising core training programmes (Communication Excellence, Leadership Development, Team Effectiveness, Personal Improvement, Positive Wellbeing, Immersive Experiences), coaching services (Speaker Coaching with three pathways: Fundamentals, Core, Mastery), psychometric assessment tools (360° Profile Tools using Emotions & Behaviours at Work), and a publication library of practical card decks and whitepapers. The card deck series includes Communication and Impact, Engaging Talent, Lead with Impact, Personal Impact, Presentation Impact, Self-Mastery In Disruptive Times, and Team Impact – all 52-card weekly action tools. Major publications include the Talent Engagement whitepaper (based on the McLeod Report and VIDI model), the book 'Leading The Way', and 'Five ways women can boost their confidence in the boardroom'. Programme delivery ranges from bespoke corporate engagements and large-scale immersive events to public courses, virtual webinars, and one-to-one executive coaching. The company also produces content through the 'Claiming Space' podcast focused on inclusive leadership.

Differentiator

Problem solved

Functional benefit

Products and services

• Communication Excellence A core training programme that helps individuals present with confidence, speak with conviction and clarity, engage audiences, and ensure messages hit home. Designed for enterprise clients seeking to lift communication standards across teams and leaders.
• Leadership Development A core training programme that helps individuals understand and harness their individual leadership style to transform their impact, typically delivered as bespoke or tailored engagements for enterprise clients and executives.
• Team Effectiveness A core training programme providing techniques to transform teams and deliver outstanding collaborative performance, addressing alignment, trust, and communication challenges within executive and operational teams.
• Personal Improvement One-to-one coaching programmes focused on letting go of baggage, focusing on the future, and taking control of destiny for individuals seeking personal development.
• 360 Profile Tools Psychometric 360-degree assessment tools based on Emotional Intelligence (EBW - Emotions and Behaviours at Work) used in personal and leadership development programmes.
• Positive Wellbeing Training programmes focused on resilience, emotional intelligence, managing pressure, relational dynamics, people-focused leadership, inspiration, creative expression, positive growth mindset, and work-life balance for enterprise clients.
• Immersive Experiences Flexible delivery formats spanning large-scale workforce events, one-to-one executive coaching, two-day off-site workshops, and virtual Expresso Sessions that can be slotted between meetings.
• Women in Leadership: Boardroom Presence A one-day workshop (maximum 6 participants) exploring powerful communication for women in senior positions, focusing on authentic presence, assertiveness, body language, voice, and imposter syndrome through theatre-based techniques.
• Speaker Coaching One-to-one speaker coaching combining theatre-based techniques with professional excellence and storytelling, available at three pathways: Fundamentals (overcoming nerves), Core (commanding rooms, pitching), and Mastery (high-profile presentations and conferences).
• Leading The Way A book by Andrew Leigh and Michael Maynard, priced at £10.99, outlining essential skills for becoming an effective leader and maximizing innate strengths while driving core behaviours behind effective leadership.
• Lead with Impact Do It Now Cards A 52-card deck based on the seven essential elements of leadership impact: Individuality, Implement, Improvise, Involve, Inspire, Insight, and Initiate, providing weekly practical development activities.
• Personal Impact Do It Now Cards A 52-card deck based on the principles of Aim, Be yourself, and Chemistry, providing weekly tips for personal development across professional and personal contexts.
• Presentation Impact Do It Now Cards A 52-card deck built around the five essential elements of Powerful Presentations: Preparation, Purpose, Personality, Presence, and Passion, providing weekly practice prompts for presentation skills.
• Team Impact Do It Now Cards A 52-card deck providing tips on how to create an ACE Team (Aligned, Creative, and Exploring), including action points from executive coaches and inspirational quotes.
• Communication and Impact Do It Now Cards A 52-card deck providing weekly tips on how to transform communication skills, with action points from executive coaches and inspirational quotes.
• Engaging Talent Do It Now Cards A 52-card deck with weekly tips on how to improve employee engagement, action points from executive coaches, and inspirational quotes, built around the VIDI engagement model.
• Self-Mastery in Disruptive Times Do It Now Cards A 52-card deck focused on the four capabilities for surviving chaos and disruption: Perception, Reflection, Imagination, and Volition, providing weekly practical prompts.
• Talent Engagement Whitepaper A whitepaper following the government-funded McLeod Report, providing a how-to guide for talent engagement based on the VIDI model (Valued, Involved, Developed, Inspired) that links talent engagement to improved business performance and higher revenue.
• Five Ways Women Can Boost Their Confidence in the Boardroom A free ebook providing guidance on leveraging authentic leadership style to increase confidence in and outside the boardroom, published by founders Andrew Leigh and Michael Maynard.
• Claiming Space Podcast A podcast series featuring voices across industries championing inclusive leadership and creating space for people at every stage of their leadership journey, with Season 1 focused on Women in Leadership.

Quantifiable outcome

• Only 1 in 50 AI investments delivers transformational value according to Gartner research - Maynard Leigh's people-centred approach addresses this gap
• +1 more outcomes

Named customers18 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators3 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Lane4: UK-based boutique consultancy specialising in leadership, team, and performance development with a focus on behavioural change programmes. Closely comparable in size, geography, methodology, and target buyer profile to Maynard Leigh.
• BTS: Global consultancy focused on leadership development, sales transformation, and strategy execution through experiential learning. Closely comparable in the experiential learning methodology and enterprise-led delivery model, though larger and more globally distributed.
• The Mind Gym: London-headquartered behavioural change consultancy delivering experiential learning programmes to global enterprises in leadership, communication, and performance. Closely comparable in methodology (experiential/behavioural), target buyers (enterprise), and product mix (programmes, public courses, content products).
• Center for Creative Leadership (CCL): Global leadership development research and training organisation offering programmes in communication, leadership, and team effectiveness. Comparable in that both are specialist, methodology-led leadership development providers rather than generalist consultancies.
• RHR International: Specialist executive coaching and leadership development firm serving senior leaders and boards globally. Comparable in the boutique, methodology-driven, senior-executive focus, with similar client profile (Fortune-class enterprises, financial services).
• YSC Consulting: London-based leadership psychology consultancy focused on executive coaching, team effectiveness, and leadership development. Directly comparable in boutique positioning, geography, methodology-led approach, and enterprise client base.
• DDI (Development Dimensions International): Global leadership development firm specialising in leadership pipelines, assessment, and behavioural change programmes. Directly comparable in leadership development focus, though larger scale and more assessment-led than Maynard Leigh's theatre-based approach.

Broad incumbents

• Korn Ferry: Global organisational consulting firm with substantial leadership development, executive coaching, and talent management practices. Broad incumbent offering overlapping services at the top end of Maynard Leigh's client base but with much larger scale and broader portfolio.
• Right Management (ManpowerGroup): Global talent and career development arm of ManpowerGroup offering leadership development and outplacement. Comparable at the enterprise training level, but operates at much larger scale and with broader workforce solutions beyond leadership.
• FranklinCovey: Global performance and leadership training company offering frameworks, content, and certified facilitators to enterprises. Overlaps with Maynard Leigh on leadership and communication training, but distributes via licensing and content rather than bespoke theatre-based delivery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/MaynardLeighin
• YouTubeeu1.hubs.ly/H0snYPn0
• Facebookfacebook.com/maynardleigh
• LinkedInlinkedin.com/company/maynard-leigh-associates
• Instagraminstagram.com/maynard_leigh

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maynard Leigh Associates