What Mr. Lodge does

Mr. Lodge GmbH is a Munich-based real estate brokerage founded in 1988 by Norbert Verbücheln (originally as Mitwohnzentrale), specializing in furnished apartment and house rentals and brokerage-led real estate sales across the Munich metropolitan area and the Lake Tegernsee / Oberland region. The company operates a two-sided marketplace serving tenants (expats, project workers, students, families in transition) free of charge, while collecting commissions from landlords on a sliding scale (16.50% to 181.50% net of one month's rent depending on rental duration) and from buyers and sellers on property transactions (2.975% inclusive of VAT per side for standard residential). With approximately 80 employees and a 20-strong agent team based out of Munich headquarters and a Rottach-Egern branch, the company brokers approximately 2,300 apartments and houses annually and maintains around 209 active rental offers at any given time.

The service portfolio extends beyond brokerage into a full property marketing stack: expert valuation, professional photography and video, home staging, interior design consulting, technical maintenance, and end-to-end transaction support through notary appointment. The technology layer is built on third-party integrations rather than proprietary AI: 360° virtual tours via Matterport and Feelestate, market valuation tools via Flowfact, and mortgage calculation via Interhyp. The web presence is unusually internationalized for a regional German brokerage, with localized sites in 25 country/language variants and multilingual customer service to serve the expat and corporate relocation segment. The company is owner-managed, has not raised external capital, and derives revenue primarily from a commission-based model with negligible tenant-side cost to the end user.

Name

Mr. Lodge

Legal name

Mr. Lodge GmbH

Website

https://mrlodge.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

51–100 employees

Short description

Mr. Lodge is a Munich-based real estate brokerage providing furnished apartment rentals and property sales to expats, professionals, and landlords in the Munich and Lake Tegernsee regions, operating with approximately 80 employees and a 20-language customer service model.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Short-Term Rental (STR) Management for Individual Hosts (BPAJAIAB)

Keywords

• Furnished apartment rentals
• Residential real estate brokerage
• Temporary housing services
• Apartment rental agency
• Real estate sales

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Tenant Placement (Commission-Free for Tenants): Mr. Lodge charges no fees or commissions to tenants seeking furnished apartments. The service is free for renters, with revenue generated from landlords instead.
2. Landlord Rental Commission: Sliding-scale commission charged to landlords based on rental period duration. Commission ranges from 16.50% to 181.50% of one month's rent (net), plus 19% VAT. Shorter rental periods incur higher percentage commissions (e.g., 1 month = 19.64% gross, 11+ months = 215.99% gross).
3. Property Sales Commission: Commission charged to buyers and sellers of real estate. Standard residential properties: 2.5% plus 19% VAT (2.975% inclusive) for each party. Commission for multi-family houses, land, or commercial units is negotiated freely.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels11 records

Core offering

Mr. Lodge is a Munich-based real estate brokerage that specializes in furnished apartment rentals (temporary and long-term) and residential property sales in the Munich metropolitan area. The firm acts as an intermediary between property owners/landlords and tenants/buyers, providing a curated database of furnished flats, relocation support, and sales brokerage services. It also operates a branch in Rottach-Egern serving the Tegernsee lake region.

Product overview

Mr. Lodge operates as a real estate services platform offering two core product lines: furnished apartment and house rentals, and real estate sales. The rental business includes various sub-products differentiated by property type and rental duration: standard furnished apartments (1-5+ rooms), luxury apartments (premium properties with high-end amenities), short-term rentals (flexible periods), serviced apartments (hotel-like services), and Tegernsee/Oberland regional rentals. The sales business encompasses property valuation, home staging, photography/video services, interior design consulting, and technical services. The company has physical office locations in Munich (headquarters) and Rottach-Egern. All rental properties feature virtual tour capabilities through third-party integrations. The platform serves tenants commission-free while charging landlords commission based on rental duration.

Differentiator

Problem solved

Functional benefit

Products and services

• Furnished Apartment Rentals Brokerage service matching tenants seeking furnished temporary or long-term apartments in Munich and surrounding area with private landlords. Service is commission-free for tenants; landlords pay a tiered commission based on rental duration. Supports both short-term project stays and longer relocations, with multilingual assistance.
• Residential Property Sales Brokerage Buyer and seller representation for residential real estate transactions in Munich and the metropolitan area. A commission of 2.5% plus VAT is charged to each side (buyer and seller). Supports individual home buyers, families, and property investors.
• Relocation Housing Service End-to-end furnished-housing support for relocating employees and expatriates moving to Munich, including apartment search, multilingual contract handling, and move-in coordination. Targeted at professionals on temporary or project-based assignments.

Quantifiable outcome

• Approximately 2,300 apartments and houses brokered annually
• +3 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Google Ireland LimitedcoreTechnology or IntegrationGoogle services including Google Analytics 4 (website analytics), Google Tag Manager (tag management), Google Maps (location mapping), Google Ads (advertising), and YouTube (video content). Core digital infrastructure and marketing platform.
• Facebook Ireland LimitedminorGTM or Marketing PartnerFacebook Pixel integration for advertising conversion tracking and targeted marketing campaigns.
• LinkedIn CorporationminorGTM or Marketing PartnerLinkedIn Insight Tag for professional audience targeting and conversion tracking in B2B marketing.
• Microsoft CorporationminorGTM or Marketing PartnerMicrosoft Advertising platform for search and display advertising campaigns.
• Trustpilot A/ScoreGTM or Marketing PartnerCustomer review display integration showcasing verified customer testimonials on the Mr. Lodge website for credibility building.
• Expert Systems AGcoreGTM or Marketing PartnerProvenExpert service for customer review aggregation and display (5,299 reviews). Builds trust and credibility through independent review verification.
• Immobilien Scout (Immoscout24)coreChannel Partner/ Reseller/ DistributorPremier real estate portal partnership with Gold Badge status. Listings distributed through Immobilien Scout platform for extended reach to property seekers.
• ImmoweltminorChannel Partner/ Reseller/ DistributorPlatinum Partner status with Immowelt real estate portal for property listing distribution.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Nestpick: Furnished-rental marketplace aggregating listings globally with a strong focus on relocating professionals and students. Targets the same Munich expat/professional tenant segment as Mr. Lodge through a digital-only model.
• HousingAnywhere: Online platform for medium-term student and professional rentals across Europe with significant Munich exposure. Competes with Mr. Lodge for international tenants seeking furnished housing on flexible lease terms.

Others

• Immowelt AG: Major German real estate portal with which Mr. Lodge holds Platinum Partner status. Not a direct competitor but a key distribution and lead-generation channel; comparable as an ecosystem participant shaping the Munich rental and sales funnel.
• Immoscout24: Germany's largest real estate portal — Mr. Lodge is a Gold Badge partner. Functions as a primary listing and lead channel rather than a direct brokerage competitor, but increasingly competes via its own services for landlord and tenant mindshare.

Direct peers

• HomeCompany GmbH: German serviced-apartment and furnished-rental operator with a similar agent-mediated model focused on expats and project workers. Highly comparable to Mr. Lodge in customer segment, furnished-urban-rental focus and sales-led brokerage approach.
• McMakler: Tech-enabled German real estate brokerage active in Munich and other major cities, brokering both rentals and sales. Closely comparable on the sales side and on serving Munich landlords and tenants, with a more digitized acquisition model.
• Wunderflats: Berlin-based marketplace for medium- and long-term furnished rentals across Germany, serving a similar expat and project-worker tenant pool. Competes with Mr. Lodge on supply acquisition via lower landlord commissions and self-serve booking flows.

Broad incumbents

• Von Poll Immobilien: German premium residential brokerage with strong Munich presence focused on sales of upscale properties. Overlaps with Mr. Lodge on the sales side and on serving high-net-worth Munich landlords and buyers, though without furnished-rental specialization.
• Engel & Völkers: Global German-headquartered real estate franchise covering residential sales, luxury properties and some rentals. Comparable as a broader incumbent in Munich real estate brokerage, particularly on the sales/premium side where Mr. Lodge also operates.

Regional players

• Derag Livinghotels: German operator of serviced apartments and living hotels with Munich locations offering flexible short- to medium-term stays. Comparable as a furnished/serviced alternative in the same Munich submarket where Mr. Lodge operates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/MrLodgeCOM
• LinkedInlinkedin.com/company/mr-lodge-gmbh
• Instagraminstagram.com/mrlodge.immobilien
• TikToktiktok.com/@mrlodge.immobilien

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mr. Lodge