What AI Heroes does

AI Heroes B.V. is a full-service AI agency founded in 2019 and headquartered in Groningen, Netherlands, delivering integrated AI training, consultancy, and custom software implementation to organizations across Europe. The firm operates three pillars under its three co-founders: Frans Hoorn leads AI consultancy (readiness scans, roadmaps, business case analysis, implementation guidance); David Homan leads software and implementation (custom AI solutions, proof-of-concept prototyping, system integration, dedicated teams, digital twins); and Jan Brusse leads training and workshops (AI Foundations, Copilot Training, AI for Developers, Responsible AI Use, AI & Disinformation). The firm has served 50+ organizations since 2019, training more than 1,000 professionals, with a visible enterprise client roster that includes Philips Healthcare, OLX, InnoEnergy, Banijay, Medux, Postcode Loterij, Tweede Kamer, Prosus, and Hanzehogeschool Groningen, plus international engagements in Poland and Brazil.

The underlying technology stack is built on a vendor-neutral, multi-model architecture integrating Microsoft Azure OpenAI, OpenAI, Anthropic, Google Cloud AI/Gemini, Mistral, Vercel, and Deepgram, with European hosting and data residency as a core architectural principle. The firm holds certifications for GDPR compliance and EU AI Act readiness, and has codified two proprietary methodologies — the AI Strategy Framework (Education, Identify, Analyze, Implement) and the Sovereign AI Consultancy Framework (three-track digital independence) — that differentiate its offerings. Custom AI solutions span natural language search, computer vision, predictive analytics, anomaly detection, recommendation engines, and generative AI, with measurable client outcomes including a 70% cost reduction at Medux and a working prototype delivered to Trabu in six days.

Revenue is generated entirely through professional services engagements: training is sold per day at €2,500-€4,000, consultancy at €3,000-€50,000+, and custom AI software at €15,000-€100,000+, with discounted rates available for schools and non-profits. The firm uses a direct sales model driven by content marketing (a comprehensive resources blog, SEO-optimized guides on AI implementation costs, European ChatGPT alternatives, and sovereign AI), bimonthly AI Salon networking events in Groningen, and inbound inquiry forms. The company is privately held by its three founders with no disclosed external venture funding, positions itself around EU AI Act compliance and data sovereignty, and has ambitions tied to the regional AI Fabriek €200M infrastructure investment in Groningen.

Name

AI Heroes

Legal name

AI Heroes B.V.

Website

https://aiheroes.io

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

AI Heroes is a Groningen-based full-service AI agency, founded 2019, providing AI training, consultancy, and custom software to 50+ European organizations—from SMEs to enterprise—under a sovereign, EU AI Act–compliant, vendor-neutral delivery model led by three specialized co-founders.

Ownership category

akta.pro rank

Product category

AI Consulting and Implementation Services

NAICS

Computer Training (611420)

SIC

Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Responsible AI, AI Governance & Compliance Services (BPAEAHAJ)

akta.pro secondary industries

Regulatory Readiness & Audit Automation (e.g., EU AI Act, NIST AI RMF, ISO/IEC 42001) (HDAAAMAE), Audit, Explainability & Accountability Tooling (traceability, reporting) (HDAAAKAL)

Keywords

• AI consulting services
• AI training workshops
• Custom AI software
• AI implementation consulting
• Sovereign AI solutions

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Training & Workshops: In-company AI training programs delivered on-site across the Netherlands and Europe. Programs include AI Foundations (1 day), Copilot Training (half day), AI for Developers (1 day), Responsible AI Use, and AI & Disinformation workshops. Pricing from €2,500 to €4,000 per training day. Over 1,000 professionals trained.
2. AI Consultancy: Advisory services including AI readiness scans, roadmaps, business case analysis, implementation guidance, and process optimization. Range from entry-level assessments (€3,000) to comprehensive advisory programs (€50,000+).
3. Custom AI Software Development: Software design, prototyping, system integration, dedicated development teams, and digital twins. Custom solutions starting from €15,000 to €100,000+ depending on complexity. European hosting with data residency guarantees.
4. Sovereign AI Services: Specialized consultancy for European AI adoption without vendor lock-in, including on-premises deployment, European cloud integration, and EU AI Act compliance. Combines training, consultancy and development tracks.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

AI Heroes is a full-service AI agency that integrates AI with client products through three pillars delivered under one roof: AI Training & Workshops, AI Consultancy (strategy, readiness scans, roadmaps, implementation guidance), and Custom AI Software & Implementation including prototypes, system integration, dedicated teams, and digital twins. Services are delivered on European infrastructure with EU data residency to address CLOUD Act exposure and EU AI Act compliance requirements, and are sold with publicly disclosed pricing across European SME, enterprise, government, and startup clients.

Product overview

AI Heroes is a full-service AI agency offering three integrated pillars under one roof: Training & Workshops, AI Consultancy, and Software & Implementation. Training services include AI Foundations, Copilot Training, AI for Developers, Responsible AI Use, and AI & Disinformation workshops. Consultancy encompasses AI Readiness Scans, AI Roadmaps, Business Case Analysis, Implementation Guidance, and Process Optimisation. Software services cover Custom AI (AI op Maat), Proof of Concept prototyping, System Integration, Dedicated Teams, and Digital Twins. The company also offers specialized EU AI Consultancy for data sovereignty and the Digital Independence three-track program to help organizations reduce American platform dependence. AI Salon provides a community networking component. The firm operates from Groningen, serving clients across Europe with a European-first approach emphasizing GDPR compliance, EU AI Act readiness, and no vendor lock-in.

Differentiator

Problem solved

Functional benefit

Products and services

• AI Foundations Training A one-day in-company workshop covering how AI tools work, prompts that deliver results, judging output critically, and building AI into daily work. Designed for European organizations seeking practical AI literacy for their teams, with more than 1,000 professionals trained through this and related programs.
• Copilot Training Half-day or full-day in-company training for organizations on Microsoft 365 to become productive with Copilot in Word, Excel, Teams, and Outlook. Targeted at organizations already using the Microsoft ecosystem that need hands-on enablement for AI-assisted productivity.
• AI for Developers Training A one-day technical training program for software teams covering AI-assisted coding through to building with LLM APIs. Aimed at engineering teams in European organizations adopting AI into their development workflows.
• Responsible AI Use Training Training program covering AI privacy, security, and responsible deployment practices. Supports compliance with EU AI Act Article 4 AI literacy requirements mandatory since February 2025.
• AI & Disinformation Training Workshop on identifying and addressing AI-generated disinformation and media literacy. Targeted at organizations concerned about the integrity of information in their communications and decision-making.
• AI Readiness Scan Entry-level assessment service evaluating an organization's current AI maturity, identifying opportunities and gaps for AI adoption. Priced from around €3,000 with a 1–3 day timeline, aimed at SMEs and enterprise buyers beginning their AI journey.
• AI Roadmap Strategic planning service mapping out the phased approach for implementing AI across an organization. Part of the consultancy pillar priced from €3,000 to over €50,000 depending on scope and duration.
• Implementation Guidance Hands-on support for executing AI projects, ensuring proper rollout and change management across the organization. Sold as part of advisory programs or as a standalone engagement.
• Business Case Analysis Analysis to quantify the return on investment and business value of proposed AI initiatives. Supports leadership decision-making and board-level buy-in for AI investments.
• Process Optimization Consultancy service analyzing and redesigning business processes to integrate AI, targeting efficiency and cost reduction outcomes such as the 70% cost reduction achieved for Medux on a labour-intensive process.
• Custom AI (AI op Maat) Custom AI solutions designed and built to specification for specific organizational needs. Priced from €15,000 to over €100,000 depending on application complexity, deployed on European infrastructure with EU data residency guarantees.
• Proof of Concept Rapid AI prototyping service demonstrating feasibility before full-scale implementation. Demonstrated by building a working prototype for Trabu in 6 days from initial idea for an AI-powered travel planning platform aimed at investors.
• System Integration Integration of AI solutions with existing organizational systems and workflows. Supports enterprise clients such as OLX in transforming their AI-powered search experience.
• Dedicated Development Teams Dedicated development teams working exclusively on AI projects for a client organization. Sold as part of the software pillar for organizations requiring ongoing AI engineering capacity.
• Digital Twins Digital replica technology for simulating and optimizing business processes with AI. Enables organizations to model scenarios before committing to operational changes.
• EU AI Consultancy (Sovereign AI) Specialized sovereign AI consultancy focused on European data residency, CLOUD Act compliance, and EU AI Act requirements without vendor lock-in. Combines awareness & training, organisation scan & roadmap, and European AI implementation into a three-track Digital Independence program. Targeted at regulated organizations, government bodies, legal firms, and healthcare organizations with hard EU data residency requirements.
• AI Salon Networking Events Bimonthly AI networking event in Groningen bringing together AI founders, builders, investors, researchers, and partners from across Europe. Kick-off event on 2026-09-03 at the Chordify venue. Functions as community building and lead generation channel.

Quantifiable outcome

• 70% cost reduction on labour-intensive process at Medux
• +3 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability11 records

Feature3 records

Partnerships

Ten partnerships are on record, tiered minor, core and supporting.

• ChordifyminorStrategic or Co-development Partner · 3 September 2026Venue partner for AI Salon Groningen Kick-Off event. Located at Stationsweg 3, 9726 AC Groningen. Event space hosting the bimonthly AI networking event.
• DrydockminorGTM or Marketing Partner · 3 September 2026Sponsor for AI Salon Groningen Kick-Off event. Logo featured on event materials with sponsor acknowledgment during the event.
• MicrosoftcoreTechnology or IntegrationTechnology partner for AI implementations. AI Heroes works with Microsoft ecosystem including Azure OpenAI and Copilot. Organizations on Microsoft 365 receive Copilot training as part of service offerings.
• OpenAIcoreTechnology or IntegrationTechnology partner providing access to GPT models for AI implementations. Used in conjunction with Azure OpenAI services for enterprise deployments.
• AnthropiccoreTechnology or IntegrationTechnology partner providing Claude models for AI implementations. Offers as an alternative to OpenAI for organizations seeking different model capabilities.
• GooglecoreTechnology or IntegrationTechnology partner for Google Cloud AI services and Gemini models. Referenced in context of European alternatives and workspace integrations.
• MistralcoreTechnology or IntegrationEuropean AI partner providing Mistral models and Le Chat assistant. Key component of sovereign AI offerings with European hosting in France. Most complete European alternative to ChatGPT.
• VercelsupportingTechnology or IntegrationTechnology partner for deployment infrastructure. Used for hosting AI applications and prototypes built for clients.
• DeepgramsupportingTechnology or IntegrationTechnology partner for voice/speech AI capabilities. Used for applications requiring speech recognition or text-to-speech functionality.
• Hanzehogeschool (Hanze University of Applied Sciences)supportingStrategic or Co-development PartnerAcademic partnership for AI education and research collaboration. Located in Groningen, contributing to the AI Capital of Europe ecosystem.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Xebia: Xebia is a Dutch-headquartered digital and AI consultancy with global delivery, offering AI strategy, training, and custom AI software development. Closely comparable to AI Heroes in geography, three-pillar service mix, and target on European enterprise AI adoption.
• Faculty AI: Faculty AI is a UK-based AI consultancy delivering AI strategy, model deployment, and applied AI solutions to enterprise clients. Comparable to AI Heroes as a focused AI services firm offering end-to-end AI consulting and implementation rather than a productized platform.
• Datatonic: Datatonic is a UK-based data and AI consultancy specializing in cloud data platforms, ML engineering, and AI implementation for enterprise clients. Comparable to AI Heroes in delivering custom AI implementations and advisory services across the European enterprise market.
• Adarga: Adarga is a UK AI software and services company focused on knowledge intelligence and AI-powered analytics for enterprise and government clients. Comparable to AI Heroes in offering AI consulting combined with applied AI implementations for European regulated industries.

Broad incumbents

• Thoughtworks: Thoughtworks is a global technology consultancy specializing in custom software, AI/ML engineering, and digital strategy for enterprise clients. Comparable as a broad incumbent offering bespoke AI implementation and consulting services that overlap with AI Heroes' software and consulting pillars.
• Accenture: Accenture is the largest global management and technology consultancy with a multi-billion dollar AI practice serving enterprise clients worldwide. Comparable as a broad incumbent competing for the same European enterprise AI transformation, training, and responsible AI mandates.
• Reply: Reply is an Italian-headquartered IT consultancy with significant AI, data, and digital transformation practices across Europe. Comparable as a larger incumbent offering enterprise AI consulting and custom AI development that overlaps with AI Heroes' full-service model.
• Devoteam: Devoteam is a European IT consultancy with a strong AI and cloud practice, serving mid-market and enterprise clients across multiple countries. Comparable as a broader incumbent competing for the same European AI consulting and sovereign AI implementation budgets as AI Heroes.
• Deloitte: Deloitte is a Big Four professional services firm with a large AI and analytics practice serving European enterprise and government clients. Comparable as a broad incumbent providing AI strategy, responsible AI governance, and EU AI Act advisory that competes directly with AI Heroes' consulting pillar.
• Capgemini: Capgemini is a global IT services and consulting leader with a major European AI and data engineering practice. Comparable as a broad incumbent offering AI strategy, custom development, and EU-compliant deployments that compete with AI Heroes' enterprise engagements.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ai_heroes
• LinkedInlinkedin.com/company/aiheroes

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AI Heroes