Mom's Apple Pie Company

What Mom's Apple Pie Company does

Mom's Apple Pie Company is a family-owned artisan bakery founded in 1981 by Avis Renshaw and Steven Cox, now involving four generations of family members. It operates two retail storefronts in Loudoun County, Virginia — at 220 Loudoun St SE in Leesburg and 35246 Leesburg Pike in Round Hill (Hill High) — with walk-in retail hours Monday-Saturday 11am-6pm and Sunday 11am-5pm. The company is supplied in part by its own family farm near Leesburg, which grows strawberries, rhubarb, raspberries, blackberries, and pumpkins used in seasonal pies.

The core product is handmade, preservative-free pies in three families — fruit pies (Apple, Blackberry, Blueberry, Sour Cherry, Raspberry, Raspberry Peach, Rhubarb, Strawberry Rhubarb), nut/chess/custard pies (Pecan, Chocolate Pecan, Bourbon Walnut, Almond Amaretto Chess, Chocolate Coconut Chess, Coconut Custard, Lemon Chess), and cream pies (Banana, Chocolate, Coconut, Boston Cream) — supplemented by seasonal summer (Open-Faced Fresh Strawberry/Blackberry) and fall (Pumpkin, Sweet Potato, Cran-Apple) offerings, plus breads, cookies, and specialty items such as Strawberry Cream Tarts at $8.49. Pies are 9-inch and serve 6-8 people. The underlying 'technology' is traditional small-batch scratch baking using real butter and flour crusts, with no disclosed process automation beyond standard e-commerce tooling.

The revenue model is direct-to-consumer across two channels: walk-in retail and online pre-order (3-day lead time via a Squarespace site linked to Square-based shop pages). Wedding and event orders are handled via online ordering for up to 50 pies, or via email with 7+ days notice for 50+ pies, with payment required 5 days prior and pickup at either store. The company explicitly does not offer volume price breaks, positioning itself as a small-batch handmade operator rather than a wholesale or institutional supplier. Customer segments are predominantly local individual consumers, with secondary segments in wedding/event planners and out-of-area mail-order buyers; the brand has received regional and national media recognition from Southern Living, Country Living, Northern Virginia Magazine, The Washington Post, Food Network, and Fox News 5 DC.

Name

Mom's Apple Pie Company

Legal name

Mom's Apple Pie Company

Website

https://momsapplepieco.com

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

11–50 employees

Short description

Mom's Apple Pie Company is a family-owned artisan bakery, founded in 1981, operating two retail storefronts in Leesburg and Round Hill, Virginia. It sells handmade, preservative-free pies, tarts, and baked goods sourced partly from its own family farm, serving local walk-in customers and online/wedding-event pre-orders.

Ownership category

akta.pro rank

Product category

Artisan Bakery and Pies

SIC

Bakery Products (2050), Retail-Food Stores (5400)

akta.pro primary industry

Dessert-First Bakeries (Cupcakes, Cookies, Brownies) (THAFAFAH)

akta.pro secondary industries

Cake Shops & Custom Celebration Cakes (THAFAFAC), Dessert & Bakery Catering (Cakes, Pastries, Candy) (HSACAGAI), Bread & Pastry Specialty Stores (CRAHAGAC)

Keywords

• Handmade artisan pies
• Farm-fresh baked goods
• Wedding pie catering
• Family bakery retail
• Preservative-free fruit pies

Headquarters

HQ city

Leesburg

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Retail Bakery Sales: Direct sales of fresh pies, tarts, cookies, and other baked goods to walk-in customers at two retail locations. Also includes online orders with 3-day lead time for pickup.
2. Large and Special Orders: Bulk orders for events and weddings: up to 50 pies via online system, 50+ pies via email with 7+ days notice. No price breaks offered as a small family-owned business.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Mom's Apple Pie Company is a family-owned artisan bakery that makes and sells fresh, preservative-free handmade pies and baked goods at two retail locations in Leesburg and Round Hill, Virginia. Core offerings include farm-fruit pies (apple, strawberry rhubarb, blueberry, blackberry, raspberry, sour cherry, peach), nut and chess pies (pecan, bourbon walnut, almond amaretto), cream pies (banana, chocolate, coconut, Boston cream), seasonal summer and fall pies, Strawberry Cream Tarts, breads, cookies, and custom pie orders for weddings and events.

Product overview

Mom's Apple Pie Company is a family-owned artisan bakery operating two Virginia retail locations (Leesburg and Round Hill). The company's product portfolio centers on fresh, preservative-free pies made from scratch using real butter crusts and farm-grown fruits. Core offerings include Fruit Pies (Apple, Blackberry, Blueberry, Sour Cherry, Raspberry, Rhubarb, Strawberry Rhubarb), Nut/Chess/Custard Pies (Pecan, Bourbon Walnut, Chess varieties), and Cream Pies (Banana, Chocolate, Coconut, Boston Cream). The company supplements its pie lineup with seasonal offerings (Summer Strawberry/Blackberry, Fall Pumpkin/Sweet Potato/Cran-Apple), fresh breads, cookies, and specialty treats. The business also serves wedding and event catering markets with custom pie orders and finger foods.

Differentiator

Problem solved

Functional benefit

Products and services

• Fruit Pies Fresh, handmade fruit pies in varieties including Apple, Butter Pecan Apple Crumb, Blackberry, Blueberry, Sour Cherry, Raspberry, Raspberry Peach, Rhubarb, and Strawberry Rhubarb, with fruit sourced from the family farm when available. Sold to retail and catering customers at the two Virginia storefronts.
• Nut, Chess, and Custard Pies Traditional Southern-style pies including Pecan, Chocolate Pecan, Bourbon Walnut, Almond Amaretto Chess, Chocolate Coconut Chess, Coconut Custard, and Lemon Chess varieties sold through the two Virginia retail locations.
• Cream Pies Rich cream-based pies available in Banana, Chocolate, Coconut Cream, and Boston Cream flavors. Sold from the cold case and requiring refrigeration per the company's FAQ.
• Seasonal Summer Pies Limited-time summer offerings of Open-Faced Fresh Strawberry Pie (available May through early June) and Open-Faced Fresh Blackberry Pie (available June through early July), both made with fruit picked fresh from the family farm.
• Seasonal Fall Pies Autumn seasonal pies including Pumpkin and Sweet Potato varieties (available October/November through January) and Cran-Apple and Cran-Apple Crumb options (available November through January).
• Strawberry Cream Tarts 4.25-inch tarts featuring Lost Corner Farm Strawberry Glaze, available for a very limited time at $8.49 each at the two retail locations.
• Breads Fresh-baked breads, 8 inches in length, complementing the company's pie offerings at both Virginia storefronts.
• Cookies and Specialty Treats Classically delicious cookies including Chocolate Chip, Oatmeal Raisin, and Oatmeal Chocolate Chip, plus special treats such as Buckeyes, Lemon Bars, Whoopie Pies, and Sugar Cookies, baked at each store location.
• Wedding and Event Catering Custom pie orders and catering service for weddings and events, including wedding-cake alternatives and finger foods such as brownies, lemon bars, and macaroons. 9-inch pies serve 6-8 people and can be ordered whole or by the slice, with pickup at the Leesburg or Round Hill locations.
• Large Order Services Bulk pie ordering service allowing customers to order up to 50 pies online or 50+ pies via email with at least 7 days' notice, with pickup at either Leesburg or Round Hill. No price breaks are offered on bulk orders.

Quantifiable outcome

• 4 generations of family involvement in business operations
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Food NetworkminorGTM or Marketing Partner · 1 October 2006Mom's Apple Pie was featured on The Food Network's Road Tasted with Jamie and Bobby Dean, October 2006, alongside Fabbioli wine. This was a media co-appearance that provided exposure but not a formal partnership.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Magnolia Bakery: Iconic New York-based bakery famous for cupcakes and desserts with multiple retail locations and national brand recognition. Comparable premium dessert retail bakery positioning.
• Marie Callender's: Mass-market frozen pie and meal brand with national grocery distribution. Comparable pie category but mass-produced, preservative-stabilized offering in direct contrast to Mom's handmade approach.
• Edwards Desserts: National frozen pie brand owned by Schwan's Company with grocery distribution. Competes in the same pie category at lower price points with longer shelf life due to freezing.

Direct peers

• Baked by Melissa: Specialty bite-size cupcake and dessert company with national retail and online presence. Comparable premium small-format dessert brand built on differentiated product positioning and gifting occasion.
• Polly's Pies: California-based pie restaurant chain specializing in handmade sweet and savory pies with multiple retail locations. Direct peer in pie-centric retail bakery model and small-batch handmade positioning.
• Pie Bird: Mail-order pie company specializing in handcrafted fruit pies delivered nationwide. Comparable business model focused on premium handmade pies with national shipping as core channel.
• Keri's Kakes: Custom cake and dessert shop offering wedding cakes and celebration desserts. Comparable in the wedding and special-occasion dessert segment where Mom's also competes with pie alternatives.
• Weikel's Bakery & Cafe: Texas-based family-owned bakery known for handmade pies and kolaches. Comparable as a multi-generational family bakery focused on pies with retail storefronts and mail-order.

Emerging players

• The Peach Truck: Artisanal fruit-based product company selling farm-sourced peaches and peach baked goods. Comparable farm-to-table sourcing story and seasonal limited-time product cycles.

Regional players

• Hill High Farm: Virginia orchard and farm where Mom's Apple Pie operates its second location. Comparable as the host venue and local supplier relationship within the same Loudoun County ecosystem.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/momspies
• LinkedInlinkedin.com/company/moms-apple-pie

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mom's Apple Pie Company