DOING
DOING is a Saint-Étienne-based custom software development agency, founded in 1992 with 30 employees, delivering bespoke web and mobile applications, industrial IoT solutions, and RAG-based AI integration to industrial, real estate, commerce, and HR clients across France.
- Company typePrivate
- Founded1992
- HeadquartersSaint Etienne, France
- Headcount11–50
- GTM typeB2B
- OfferingServices
What DOING does
DOING is a privately held French custom software development agency founded in 1992 and headquartered in Saint-Étienne (Loire, France). Operating with a team of 30 employees, the firm delivers bespoke web applications, mobile applications, industrial IoT solutions, and AI integration services to clients across France, with an explicit local anchor in Auvergne-Rhône-Alpes and a national footprint extending from Lyon to Paris. DOING serves five identified verticals — industrial firms, real estate and construction, commerce and product companies, HR and training organisations, and startups/SMEs — through a structured three-phase methodology called Viabiliser, Réaliser, Pérenniser (Viabilize, Realize, Sustain) and an "eco-responsible digital" positioning that is operationalised in a public 2025–2027 sustainability roadmap. DOING's core self-description is that of a relationship-driven, locally rooted boutique agency rather than a SaaS platform; it is registered as a SAS (Société par actions simplifiée) with €15,000 share capital and operates under founder management with no disclosed external investors.
The technology stack spans PHP frameworks (Laravel, Symfony), Node.js, and frontend frameworks Vue.js, ReactJS, and Angular, with Flutter as the cross-platform mobile layer targeting Android, iOS, web, and desktop from a single Dart codebase. AI capabilities are delivered through a RAG-based architecture that is LLM-agnostic — explicitly compatible with OpenAI, Mistral, and DeepSeek — supporting virtual assistants for customer support, HR, sales, and documentation while preserving GDPR compliance and data sovereignty via EU-localised hosting. IoT work focuses on connected industrial environments; security and NIS 2 compliance are positioned as a service capability, illustrated by a delivered NIS 2 programme for the RH Log logistics platform. Hosting infrastructure runs on Scaleway SAS, an ISO 27001-certified French cloud provider; tickets are managed through Atlassian JIRA. The product set comprises four core offerings (business management applications, mobile applications, IoT, AI integration) plus multiple framework-specific 'agence' specialisations and ancillary services including hosting, maintenance, IT infrastructure management (infogérance), and emergency corrective intervention.
DOING's revenue model is project-based with a recurring services tail. Custom development engagements are priced via a Points-based system (or hours), with 30% invoiced at contract signature and 70% billed monthly against consumption; quotes are free, not publicly disclosed, and governed by signed contracts with minimum one-year terms and tacit renewal. Recurring revenue comes from annual maintenance subscriptions (corrective and evolutionary), hosting (with a 99.5% uptime SLA and tiered downtime penalties), IT infrastructure management with guaranteed response time commitments, and emergency flat-rate contracts. Hardware sales and end-user training are referenced in the company's general terms. The go-to-market motion is sales-led and relationship-driven, combining inbound website leads, phone/email outreach, regional face-to-face engagement in Auvergne-Rhône-Alpes, content marketing through 'Les Chroniques de Doing', and membership in the Digital League ecosystem cluster and the Numérique Responsible label community.
DOING firmographics
Firmographics- Name
- DOING
- Legal name
- DOING
- Website
- https://doing.fr
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- DOING is a Saint-Étienne-based custom software development agency, founded in 1992 with 30 employees, delivering bespoke web and mobile applications, industrial IoT solutions, and RAG-based AI integration to industrial, real estate, commerce, and HR clients across France.
- Ownership category
- akta.pro rank
DOING industry classification
Industry- Product category
- Custom Software Development Services
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Administrative and Support Services (561)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Facilities Support Management Services (8744)
- akta.pro primary industry
- Offshore Development Center (ODC) / Dedicated Team Services (BPAEAMAL)
Keywords
Where DOING is headquartered
LocationHeadquarters
- HQ city
- Saint Etienne
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
DOING business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales
Revenue model
- Custom Software Development Projects: Bespoke software development priced via a Points-based system. A free quote (devis gratuit) is provided, with 30% payable at contract signature and 70% billed monthly based on consumed Points. Contract governed by dedicated project conditions.
- Managed Services / Hosting: Annual hosting subscriptions providing server space (shared or dedicated), daily backups, and server maintenance. Contract minimum 1 year with tacit renewal. Price adjusted annually via Syntec index.
- Maintenance Subscriptions: Annual maintenance plans (corrective and evolutionary) using a Points or hours credit system. Billed 30% upfront, 70% monthly based on consumption. Includes sprint-based ticket resolution via JIRA.
- Managed IT (Infogérance): IT infrastructure management and system maintenance including server management, diagnostics, security, backups, and hosting assistance. Annual subscription with GTI (Guaranteed Response Time) commitments.
- Emergency Intervention Services: Corrective maintenance in emergency mode for critical application failures. Annual flat-rate subscription with guaranteed reaction times, plus supplemental billing for hours exceeding the included allocation.
- Hardware Sales: Sale of IT equipment and hardware as part of project delivery, as referenced in the CGV.
- Training Services: User training services for delivered applications, as referenced in the CGV.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project development — Points-based credit system |
| Subscription | Annual | Hosting subscription — shared or dedicated server |
| Subscription | Annual | Maintenance plan — corrective and evolutionary |
| Subscription | Annual | Infogérance — managed IT infrastructure |
| Subscription | Annual | Emergency intervention — corrective maintenance |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
DOING product offering
Product offeringCore offering
DOING is an eco-responsible digital development agency that designs, builds, and maintains bespoke web applications, cross-platform mobile apps, industrial IoT solutions, and AI-integrated business tools for organisations across France. All deliverables are custom-developed under contract using a "Viabiliser, Réaliser, Pérenniser" agile methodology, with annual subscriptions covering hosting, maintenance, infogérance, and emergency intervention.
Product overview
DOING is an eco-responsible digital development agency based in Saint-Étienne, France, with over 30 years of experience and a team of 30 professionals. The company operates as a custom software development firm rather than a SaaS platform, offering bespoke web applications, mobile applications, IoT solutions, and AI integration services. The core offerings include: (1) custom management applications (Application de gestion) for business process optimization across devices, (2) Flutter-based mobile applications for Android, iOS, web and desktop from a single codebase, (3) industrial IoT expertise for connected objects and digital transformation, and (4) AI integration using RAG architecture with support for multiple LLM providers (OpenAI, Mistral, DeepSeek). DOING specializes in multiple technology frameworks including Laravel, Symfony, Vue.js, React, Angular, Node.js, and Flutter, offering specialized agency services for each. Supporting services include custom project development, annual maintenance subscriptions, web hosting with 99.5% uptime SLA, IT infrastructure management (infogérance), and emergency intervention services. All development follows agile methodologies with sprint-based delivery and is delivered as custom project work owned by clients.
Differentiator
Problem solved
Functional benefit
Products and services
- Custom Business Management Applications (Application de gestion) Bespoke business management applications designed to optimise productivity across computers, smartphones, and tablets. Tailored to specific business processes and operational needs of the client organisation.
- Cross-Platform Mobile Application Development (Flutter) Mobile applications built with Flutter targeting Android, iOS, web, and desktop from a single codebase, with native-like performance and customised user interfaces.
- Industrial IoT Solutions (Expertise IoT) Industrial IoT solutions connecting intelligent objects to business systems for digital transformation of manufacturing and operations, enabling efficiency, innovation, and connectivity improvements.
- AI Integration Services (RAG-based) AI integration services using Retrieval-Augmented Generation (RAG) architecture to connect AI systems with client business data. Builds custom virtual assistants for customer support, HR, sales, and documentation use cases, with LLM-agnostic compatibility (OpenAI, Mistral, DeepSeek) and EU-hosted data sovereignty.
- Custom Software Development (Développement sur mesure) Bespoke custom software development services including functional specification documents (Fiches Usages), sprint-based agile delivery, and warranty period. Priced via a Points-based system with 30% payable at contract signature and 70% billed monthly based on consumed Points.
- Annual Maintenance Subscription (Maintenance planifiable) Annual maintenance subscriptions covering corrective and evolutionary maintenance of client applications. Includes Points or hours-based service credits, sprint-based delivery, JIRA ticket management, with 30% billed upfront and 70% monthly against consumption.
- Managed Hosting (Hébergement) Annual web hosting subscriptions with shared or dedicated servers, daily backups, server maintenance, and a 99.5% uptime SLA backed by tiered monthly penalties for downtime. Minimum 1-year term with tacit annual renewal.
- Managed IT Infrastructure (Infogérance) Annual IT infrastructure management services including server management, security, backups, application deployment to app stores, troubleshooting, and server maintenance. Includes Guaranteed Response Time (GTI) commitments.
- Emergency Intervention Services (Intervention d'urgence) Annual flat-rate subscription for emergency corrective maintenance of critical application failures. Includes guaranteed response times (GTI), JIRA ticket management, and rapid incident resolution with supplemental billing for hours exceeding the included allocation.
Quantifiable outcome
- 99.5% server availability SLA guaranteed for hosted solutions, with tiered penalties down to 100% monthly credit for outages below 84.5% uptime
- +2 more outcomes
Companies that use DOING
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles5 records
DOING technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability3 records
Feature6 records
DOING partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Scaleway SAScoreScaleway provides cloud hosting and server infrastructure for DOING's hosted solutions. Data is stored in France/EU. Scaleway holds ISO 27001 certification. This is a core infrastructure partnership underpinning DOING's managed hosting and infogérance services.
- Digital LeagueminorDigital League is the Auvergne-Rhône-Alpes digital ecosystem cluster. DOING's membership signals participation in the regional tech community and collaborative ecosystem.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
DOING competitors and assessment
Company assessmentDirect peers
- Sfeir: French digital services firm with strong focus on cloud, web, and mobile application development. Comparable to DOING in technology stack (modern JS/PHP frameworks), custom development orientation, and mid-market enterprise clients.
- Wemanity: French-Belgian digital transformation consultancy offering custom software development and agile delivery. Comparable to DOING in custom dev focus, agile methodology, and serving European mid-market and enterprise clients.
- Theodo: French custom software development agency offering bespoke web and mobile application development with full-stack capabilities. Directly comparable to DOING in service offering, French mid-market focus, and project-based delivery model.
- OCTO Technology: French technology consultancy (now part of Accenture) specialising in custom software engineering, architecture, and emerging technologies. Comparable to DOING in custom development focus and technical depth across web and emerging tech.
- Zenika: French IT services consultancy with expertise in agile development, open-source frameworks, and emerging technologies. Directly comparable to DOING in custom development focus, technology breadth, and French mid-market positioning.
- Arolla: French custom development agency focused on high-quality bespoke software and tech expertise. Similar to DOING in being a French custom software house, though serving a slightly more technical/expert client base.
Broad incumbents
- Devoteam: Larger French IT services firm with custom development, cloud, and AI capabilities. Overlaps with DOING on bespoke application development and managed services, but operates at significantly greater scale and breadth.
- Sopra Steria: Major European IT services firm headquartered in France with extensive custom software development and managed services capabilities. Overlaps with DOING in bespoke development and hosting/managed services, but at vastly greater scale.
- Inetum: Major French IT services group providing custom software development, infrastructure management, and digital transformation. Comparable in custom dev and infogérance offerings but operates at much larger scale across multiple geographies.
- Capgemini: Global IT services leader with strong French roots and capabilities in custom software development, IoT, and AI integration. Competes with DOING in industrial IoT and AI integration at the high end, but serves a different scale of enterprise client.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
DOING social profiles
Digital presenceDOING compliance and trust
Trust signalCompliance5 records
DOING financial estimates
Financial estimateRevenue estimate
Valuation estimate
DOING leadership team
Management profileNumber of profiles
Profiles2 records
DOING funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DOING M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DOING
What does DOING do?
DOING is an eco-responsible digital development agency that designs, builds, and maintains bespoke web applications, cross-platform mobile apps, industrial IoT solutions, and AI-integrated business tools for organisations across France. All deliverables are custom-developed under contract using a "Viabiliser, Réaliser, Pérenniser" agile methodology, with annual subscriptions covering hosting, maintenance, infogérance, and emergency intervention.
Is DOING a public or private company?
DOING is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was DOING founded?
DOING was founded in 1992. It employs 11 to 50 people.
Where is DOING based?
DOING is headquartered in Saint Etienne, France, in the Europe region.
How does DOING make money?
Seven revenue lines are on record. Custom Software Development Projects are the primary driver. The others are managed Services / Hosting, maintenance Subscriptions, managed IT (Infogérance), emergency Intervention Services, hardware Sales and training Services.
Who are DOING's main competitors?
Direct peers on record are Sfeir, Wemanity, Theodo, OCTO Technology, Zenika and Arolla. Broad incumbents are Devoteam, Sopra Steria, Inetum and Capgemini.
Does DOING have an API?
No public API is recorded for DOING.
What industry is DOING in?
DOING's product category is Custom Software Development Services. Its primary akta.pro industry code is BPAEAMAL, Offshore Development Center (ODC) / Dedicated Team Services. Its NAICS code is 5182 and its SIC code is 7370.