Guinness Atkinson Funds
- Company typePublic
- Founded1994
- HeadquartersPasadena, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
Guinness Atkinson Funds firmographics
Firmographics- Name
- Guinness Atkinson Funds
- Legal name
- Guinness Atkinson Asset Management, Inc.
- Website
- https://gafunds.com
- Company type
- Public
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Guinness Atkinson Funds industry classification
Industry- Product category
- Asset Management
- NAICS
- Portfolio Management and Investment Advice (52394), Open-End Investment Funds (525910)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Institutional Consulting RIAs (OCIO/Endowments/Foundations/Pensions) (FSAAACAG)
- akta.pro secondary industries
- Multi-Asset Income Funds (Diversified Income) (FSAAAJAG), ESG Integration / Responsible Investment Funds (Broad ESG) (FSANAJAL)
Keywords
Where Guinness Atkinson Funds is headquartered
LocationHeadquarters
- HQ city
- Pasadena
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Guinness Atkinson Funds business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Investment Management Fees: Guinness Atkinson Funds generates revenue through management fees expressed as expense ratios charged to fund assets. The firm manages mutual funds and ETFs with net expense ratios ranging from 0.35% to 2.33% depending on the fund. These fees are calculated daily and deducted from fund assets, providing a predictable recurring revenue stream based on assets under management.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Mutual Fund - Alternative Energy Fund (GAAEX) |
| Subscription | Annual | Mutual Fund - Global Energy Fund (GAGEX) |
| Subscription | Annual | Mutual Fund - Asia Focus Fund (IASMX) |
| Subscription | Annual | Mutual Fund - China & Hong Kong Fund (ICHKX) |
| Subscription | Annual | Mutual Fund - Global Innovators Investor Class (IWIRX) |
| Subscription | Annual | Mutual Fund - Global Innovators Institutional Class (GINNX) |
| Subscription | Annual | ETF - Asia Pacific Dividend Builder ETF (ADIV) |
| Subscription | Annual | ETF - Dividend Builder ETF (DIVS) |
| Subscription | Annual | ETF - Smart Transportation & Technology ETF (MOTO) |
| Subscription | Annual | ETF - Sustainable Energy ETF (SOLR) |
| Subscription | Annual | ETF - Real Assets Income ETF (GARA) |
| Subscription | Annual | ETF - International Dividend Builder ETF (GAID) |
| Subscription | Annual | ETF - US Dividend Builder ETF (GAUD) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Guinness Atkinson Funds product offering
Product offeringCore offering
Guinness Atkinson Funds is an independent, privately-held asset management company that offers actively managed no-load mutual funds and exchange-traded funds focused on global thematic investing. The product suite includes funds targeting alternative energy, Asia-Pacific equities, dividend growth, global innovation, smart transportation, and real assets. The firm generates recurring revenue through management fees expressed as expense ratios ranging from 0.35% to 2.33% on fund assets under management.
Product overview
Guinness Atkinson Funds is a financial services company offering a platform of actively managed mutual funds and ETFs. The platform consists of 5 no-load mutual funds (GAAEX, IASMX, ICHKX, GAGEX, IWIRX/GINNX) and multiple ETFs (ADIV, DIVS, GAIQ, GARA, MOTO, along with three terminated ETFs: SOLR, GAID, GAUD). The funds focus on distinct investment themes including alternative/sustainable energy, global energy, Asia-focused equity, China and Hong Kong markets, global innovation, dividend growth strategies, and smart transportation/technology. The mutual funds are designed for long-term capital appreciation with a fundamental investment approach, while ETFs offer thematic exposure to mega-trends including Innovation, the Rise of Asia, Demographics, and Social Responsibility. Three ETFs (SOLR, GAID, GAUD) were terminated and liquidated on June 30, 2026 per Board of Trustees approval.
Differentiator
Problem solved
Functional benefit
Products and services
- GAAEX (Alternative Energy Fund) A no-load mutual fund seeking long-term capital appreciation by investing in publicly listed companies worldwide in the alternative and renewable energy industry, including solar, wind, hydroelectric, bio-fuels, and other innovative technologies.
- IASMX (Asia Focus Fund) A no-load mutual fund seeking long-term capital appreciation by investing primarily in publicly traded equities of companies economically tied to Asia, excluding Japan, with a focus on quality businesses with sustainable growth potential.
- ICHKX (China & Hong Kong Fund) A no-load mutual fund seeking long-term capital appreciation by investing in equities of companies traded in or economically tied to China and Hong Kong, applying a disciplined research-driven approach.
- GAGEX (Global Energy Fund) A no-load mutual fund seeking long-term capital appreciation by investing in publicly listed companies engaged in the production, exploration, or discovery, and distribution of energy across the global energy value chain.
- Global Innovators Fund (IWIRX Investor Class / GINNX Institutional Class) A no-load mutual fund seeking long-term capital appreciation by investing in companies across industries and geographies that demonstrate original thinking, develop transformative technologies, and continuously improve business practices. Offered in Investor Class (IWIRX) and Institutional Class (GINNX).
- ADIV (Asia Pacific Dividend Builder ETF) An ETF providing exposure to high-quality dividend growers in the fast-growing Asia-Pacific region through a high-conviction, low-turnover portfolio of consistently profitable dividend-paying companies.
- DIVS (Dividend Builder ETF) An ETF seeking a moderate level of current income and consistent dividend growth at a rate that exceeds inflation by investing globally in high-quality dividend growers with a long history of persistently high return on capital.
- GAIQ (Global Innovators ETF) An ETF seeking long-term capital appreciation by investing in companies that demonstrate original thinking, develop transformative technologies, and continuously improve the way business is done.
- GARA (Real Assets Income ETF) An ETF providing income from real estate and infrastructure companies offering dividend growth and capital appreciation, investing in a diversified mix of real asset business models benefiting from long-term contractual cash flows and built-in inflation protection.
- MOTO (Smart Transportation & Technology ETF) An ETF targeting long-term capital appreciation by investing in companies involved in the manufacturing, development, distribution, and servicing of autonomous or electric vehicles and related technologies.
Companies that use Guinness Atkinson Funds
Customer profileSegments2 records
Ideal customer profiles2 records
Guinness Atkinson Funds technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Guinness Atkinson Funds partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered primary and core.
- Foreside Fund Services, LLCprimaryForeside Fund Services, LLC serves as the principal underwriter and distributor for Guinness Atkinson Funds. The firm is responsible for distributing the funds to investors through various channels.
- RobinhoodcoreGuinness Atkinson ETFs are available for trading on the Robinhood platform, providing retail investors access to the fund family's exchange-traded products.
- TD AmeritradecoreGuinness Atkinson ETFs are available for trading through TD Ameritrade, enabling clients of the brokerage to access the fund family's ETF offerings.
- VanguardcoreGuinness Atkinson ETFs are available for trading on the Vanguard platform, providing Vanguard clients access to the fund family's thematic ETF products.
- Charles SchwabcoreGuinness Atkinson ETFs are available for trading through Charles Schwab, allowing Schwab clients to incorporate the fund family's products into their portfolios.
- Fidelity InvestmentscoreGuinness Atkinson ETFs are available for trading on the Fidelity platform, providing Fidelity investors access to the fund family's ETF offerings.
Scale indicators3 records
Recent moves9 records
Expansion highlights4 records
Guinness Atkinson Funds competitors and assessment
Company assessmentBroad incumbents
- Invesco (QQQ/Invesco ETFs): Large diversified asset manager with a broad ETF lineup including innovation, dividend, and clean energy themes. Direct overlap in product categories, with far greater scale and distribution resources.
- SPDR State Street Global Advisors: Large incumbent ETF issuer competing for the same shelf space and advisor wallet, including thematic and dividend ETF categories overlapping Guinness Atkinson. Significant scale and brand advantages versus a small thematic manager.
- Vanguard: Massive low-cost incumbent and distribution platform (Guinness Atkinson ETFs are available on Vanguard's brokerage). Vanguard's own dividend and international funds are the dominant alternative for the same end client.
- iShares (BlackRock): Largest ETF issuer globally with extensive thematic, dividend, and innovation products directly competing for the same end investor. Dominant incumbent competing for advisor and platform shelf space.
Direct peers
- KraneShares: Thematic ETF manager with strong overlap in Asia, China, and clean energy exposures (KraneShares Asia Pacific, China, and alternative energy ETFs). Highly comparable as a small, theme-driven ETF sponsor targeting similar advisor and retail channels.
- WisdomTree Investments: ETF manager with strong overlap in dividend builder strategies (WisdomTree U.S. Quality Dividend Growth, International Quality Dividend) and thematic products. Comparable in product mix and advisor distribution focus.
- Matthews Asia Funds: Boutique active manager specializing in Asia and China equity strategies, with comparable fund structures (no-load mutual funds) and overlapping investment universe. Strongest direct comparison for the IASMX and ICHKX funds.
- Alger Funds: Active growth-oriented mutual fund family with concentrated, high-conviction equity portfolios. Comparable as a smaller, focused, fundamentally driven fund manager with similar distribution through advisor channels.
- Global X Funds: Specialist thematic ETF issuer covering similar themes including innovation/tech, Asia dividend, and sustainable energy. Direct peer in business model (thematic ETF manager) and target end investor (advisor-driven thematic allocation).
- First Trust Advisors: Thematic and niche ETF/mutual fund sponsor with comparable strategies in innovation, transportation/tech, and dividend growth. Direct competitor in advisor-sold thematic and dividend products.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Guinness Atkinson Funds social profiles
Digital presenceGuinness Atkinson Funds financial estimates
Financial estimateRevenue estimate
Valuation estimate
Guinness Atkinson Funds leadership team
Management profileNumber of profiles
Profiles1 record
Guinness Atkinson Funds funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Guinness Atkinson Funds M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Guinness Atkinson Funds
What does Guinness Atkinson Funds do?
Guinness Atkinson Funds is an independent, privately-held asset management company that offers actively managed no-load mutual funds and exchange-traded funds focused on global thematic investing. The product suite includes funds targeting alternative energy, Asia-Pacific equities, dividend growth, global innovation, smart transportation, and real assets. The firm generates recurring revenue through management fees expressed as expense ratios ranging from 0.35% to 2.33% on fund assets under management.
Is Guinness Atkinson Funds a public or private company?
Guinness Atkinson Funds is a public company. It is classified as unknown and is currently operating.
When was Guinness Atkinson Funds founded?
Guinness Atkinson Funds was founded in 1994. It employs 11 to 50 people.
Where is Guinness Atkinson Funds based?
Guinness Atkinson Funds is headquartered in Pasadena, United States, in the North America region.
How does Guinness Atkinson Funds make money?
One revenue line is on record: investment Management Fees.
Who are Guinness Atkinson Funds's main competitors?
Broad incumbents on record are Invesco (QQQ/Invesco ETFs), SPDR State Street Global Advisors, Vanguard and iShares (BlackRock). Direct peers are KraneShares, WisdomTree Investments, Matthews Asia Funds, Alger Funds, Global X Funds and First Trust Advisors.
Does Guinness Atkinson Funds have an API?
No public API is recorded for Guinness Atkinson Funds.
What industry is Guinness Atkinson Funds in?
Guinness Atkinson Funds's product category is Asset Management. Its primary akta.pro industry code is FSAAACAG, Institutional Consulting RIAs (OCIO/Endowments/Foundations/Pensions), with a secondary code of FSAAAJAG, Multi-Asset Income Funds (Diversified Income). Its NAICS code is 52394 and its SIC code is 6282.