New Graphic

What New Graphic does

New Graphic is a Dublin-based design agency founded in 2007 that provides user-centred design services with accessibility positioned as a core design principle rather than a compliance afterthought. The firm's service portfolio spans brand strategy and identity, digital and website design, UI/UX, exhibition design, signage and wayfinding systems, motion graphics, book and report design, packaging, and dedicated web accessibility services. Notable technical capabilities include WCAG 2.2 AA-compliant digital design with screen reader compatibility and keyboard navigation, and specialist bilingual English/Irish design including custom typeface development for Irish heritage projects.

The firm serves three primary customer segments: government and public sector bodies (Teaching Council, National Archives, Heritage Ireland, Western Development Commission, Údarás na Gaeltachta, Fingal County Council, ESERO), arts and cultural institutions (Chester Beatty Museum, Royal Irish Academy, GAA Museum, Nobber Heritage Centre), and a smaller commercial segment (Rediscovery Centre, Hopeless Botanics, Éan bakery). Its core technology is a user-centred design methodology with accessibility as the foundational lens, backed by a small senior team including a Head of Strategy, Head of Digital, Senior UX Designer / Accessibility Lead, and Lead Developer.

The business operates on a project-based professional services model with quote-based pricing, distributing services directly via website contact form, email, and phone. Go-to-market is sales-led through direct engagement, augmented by content marketing (Journal blog, social channels including LinkedIn, Instagram, BlueSky, Facebook) and thought leadership around digital accessibility and the European Accessibility Act. The firm is privately held with no disclosed external investors or parent company, and operating scope is concentrated in Ireland.

Name

New Graphic

Legal name

New Graphic

Website

https://newgraphic.ie

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Dublin-based design agency founded in 2007 specializing in accessible, user-centred design — including WCAG-compliant websites, bilingual English/Irish work, and brand strategy — for Irish government, cultural institutions, and commercial clients.

Ownership category

akta.pro rank

Product category

Design Services

NAICS

Graphic Design Services (541430), Indoor and Outdoor Display Advertising (541850)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro industry

PRIMARYBPAFAIAC

Graphic Design & Visual Content Production

Business & Public Services/Marketing, Advertising & PR Services/Content Marketing & Production (Copy, Video, Design)

SECONDARYBPAFAEAC

Visual Identity & Brand Design Systems

Business & Public Services/Marketing, Advertising & PR Services/Brand Strategy & Creative Services

SECONDARYMPAAAEAC

Graphic Design & Visual Communications (Collateral, Illustration)

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Branding & Design (Brand Strategy, Graphic/Packaging)

SECONDARYMPAAAAAD

Digital Creative & Experience Design Agencies (Web/App/UX)

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Advertising Agencies (Full-Service/Creative)

SECONDARYBPAHAKAN

Wayfinding, Signage & Environmental Graphic Design

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Architecture, Design & Planning Services

Keywords

• Accessible design services
• Brand strategy design
• Exhibition design agency
• Wayfinding signage design
• Web accessibility services

Headquarters

HQ city

Dublin

HQ country

Ireland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Design Services: Project-based professional design services including brand strategy, digital design, exhibition design, signage/wayfinding, graphic design, and report design. Revenue generated through project fees for government, cultural, and commercial clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

New Graphic is a Dublin-based user-centred design agency that delivers brand strategy, brand identity, digital/website design, UX/UI design, exhibition design, signage and wayfinding, motion graphics, and graphic/report design. The studio positions accessibility as a core design principle and offers specialist bilingual (English/Irish) design capabilities, serving ambitious clients in government, arts, cultural, and commercial sectors.

Product overview

New Graphic is a design consultancy offering professional services rather than packaged software products. Their service portfolio includes Brand Strategy, Design (encompassing brand identity, creative direction, photography, illustration, UI/UX, book design, motion design, video & animation, packaging, and digital/social), Brand Management, Website/Digital Design, Web Accessibility services, Exhibition Design, Signage and Wayfinding, Digital Marketing, Report Design, and Graphic Design. These are billed as service offerings, and no distinct software products, modules, or platforms are offered.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Strategy A strategy service for organisations covering brand auditing, brand strategy and positioning, naming, brand architecture, brand rollout strategies, communications and marketing strategies, and SEO strategy. Intended for government bodies, cultural institutions, and commercial clients seeking to clarify positioning and differentiation.
• Design A multi-disciplinary design service covering brand identity, creative direction, photography, illustration, UI/UX, book design, motion design, video and animation, packaging, and digital/social. Intended for organisations requiring inclusive, accessible visual design across physical and digital channels.
• Brand Management An ongoing brand stewardship service covering brand guidelines, brand guardianship and management, internal and external communication, and brand evolution. Intended for organisations needing long-term partners to maintain and evolve their identity.
• Website / Digital Design A digital design and build service covering digital strategy, content strategy, user experience, analytics, user interface design, training, accessibility guidance, support, management, and hosting. Intended for organisations needing accessible, user-friendly websites.
• Web Accessibility A specialist accessibility service providing comprehensive audits, expert design services, and tailored accessibility guidance to help organisations meet WCAG standards and regulatory requirements such as the European Accessibility Act. Intended for public sector and enterprise clients needing accessible digital products.
• Exhibition Design An exhibition and interpretive design service for museums, heritage centres, and cultural venues, including interpretive panels, environmental graphics, and immersive heritage experiences. Intended for cultural institutions and visitor attractions.
• Signage and Wayfinding

Quantifiable outcome

• Redesigned website achieved 80% reduction in carbon emissions, producing only 0.12g CO2 per view (down from 0.51g), placing it in top 10% for energy efficiency.
• +2 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Mucho: Independent design studio with strong brand identity, visual communications, and editorial design work. Comparable boutique, design-led agency profile with multi-sector client base.
• Studio Output: Independent UK design agency producing brand identity, digital, and motion design. Comparable in scale and breadth of capabilities (brand, digital, motion) with a similarly studio-driven culture.
• Together: London-based independent design studio working across brand identity, print, and digital with cultural and public-sector clients. Highly comparable on services, client mix, and agency size.
• Manual: Independent design and brand agency with multidisciplinary offerings spanning brand identity, digital, and editorial. Comparable boutique size and project-based business model.
• Red & Grey: Dublin-based graphic design and brand agency with a comparable multidisciplinary offering (brand identity, print, digital) and similar Irish client base. Highly comparable size and service mix to New Graphic.
• Made Thought: London-based independent design studio working on brand identity, digital experiences, and environmental design. Comparable multidisciplinary design agency with cultural institution and brand-led clients.
• Image Now: Irish design agency delivering branding, graphic design, and digital services to a mix of public-sector and commercial clients. Directly comparable in scale, geography, and service offering.
• Why Design: Dublin design agency offering brand strategy, identity, and digital design services to ambitious Irish clients. Comparable boutique agency profile with overlapping service portfolio.

Broad incumbents

• Pentagram: Global, partner-led design firm operating across brand identity, digital, and environmental design. A much larger incumbent in the same design discipline, providing a useful benchmark for upscale brand identity work.
• Landor & Fitch: Global brand consultancy offering brand strategy, identity, and design services across sectors. Comparable on brand strategy and visual identity work, though at a vastly larger scale and with broader geographic reach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/newgraphic
• Facebookfacebook.com/New.Graphic.Dublin
• LinkedInlinkedin.com/company/254490
• Instagraminstagram.com/newgraphic.ie

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Graphic