Bon Secours Memorial School of Nursing

What Bon Secours Memorial School of Nursing does

Bon Secours Memorial College of Nursing (BSMCON) is a private, nonprofit nursing education institution headquartered at 8550 Magellan Parkway, Suite 1100, in Richmond, Virginia. Founded in 1961 as Richmond Memorial Hospital School of Nursing and later rebranded to a baccalaureate-degree-granting college, BSMCON is a department owned, operated, and controlled by Bon Secours Memorial Regional Medical Center, which sits within the Bon Secours Mercy Health (BSMH) system. The college serves three core student segments: pre-licensure BSN students pursuing initial RN licensure, working registered nurses completing an online RN-to-BSN, and career changers with non-nursing bachelor's degrees entering through the accelerated 24-month Direct Entry MSN (DE-MSN) program. Reported outcomes include a 90% job placement rate for 2024–2025 graduates, a 94% retention rate, and a 90.43% NCLEX-RN pass rate for 2025 graduates, with over 3,300 alumni since inception.

BSMCON's core technology is a conventional educational technology stack: a Campus Nexus (Anthology) student portal for registration, billing, and financial aid; an EngageCMS online application portal; an LMS supporting online and hybrid course delivery; a Clinical Simulation Center with standardized patient programs; and ancillary integrations with eCampus (bookstore), Parchment (transcripts), Microsoft Office 365 Forms (data collection), and Zoom (virtual PASS tutoring). The DE-MSN uses a proprietary "Beyond the Lecture" (BTL) learning model that blends flexible online coursework with 810 hours of in-person clinical experience, and the college runs peer tutoring (PASS) and multi-level student success programming (PowerUp).

The business model is tuition-driven, with undergraduate tuition at $525 per credit hour plus $100 per credit hour in fees and DE-MSN tuition at $670 per credit hour, billed annually. Revenue is augmented by Title IV federal financial aid participation (Pell Grants, FSEOG, Work-Study, Federal Direct Loans), philanthropic contributions through the Bon Secours Richmond Health Care Foundation, and a channel partnership with Guild Education that funnels BSMH employees into BSMCON programs at a 20% tuition discount in exchange for an 18-month post-graduation work commitment. GTM is sales-led and event-driven, leveraging scheduled virtual and in-person information sessions, an online application portal, and personalized admissions outreach. There is no external funding, no disclosed revenue, and the college is governed as a nonprofit department of the BSMH system under CEO Donald John Emery, MHA.

Name

Bon Secours Memorial School of Nursing

Legal name

Bon Secours Memorial College of Nursing

Website

https://bsmcon.edu

Company type

Private

Founded year

1961

Operating status

Operating

Headcount range

11–50 employees

Short description

Bon Secours Memorial College of Nursing is a private, nonprofit nursing school in Richmond, Virginia, operating as a department of Bon Secours Memorial Regional Medical Center within the Bon Secours Mercy Health system. It serves pre-licensure BSN, online RN-to-BSN, and accelerated Direct Entry MSN students, with 3,300+ graduates since 1961.

Ownership category

akta.pro rank

Product category

Nursing Education

NAICS

Colleges, Universities, and Professional Schools (6113)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Schools of Nursing (EDAHAGAC)

akta.pro secondary industry

Online Healthcare & Nursing Universities (Allied Health, RN-to-BSN, etc.) (EDAHALAF)

Keywords

• Nursing education
• BSN programs
• RN-BSN completion
• Clinical simulation training
• Accelerated nursing degrees

Headquarters

HQ city

Richmond

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Tuition and Fees: Primary revenue stream from tuition charges. Undergraduate programs charge $525 per credit hour plus $100 per credit hour in fees. Graduate programs (DE-MSN) charge $670 per credit hour.
2. Federal Financial Aid: The college participates in Title IV federal financial aid programs including Pell Grants, FSEOG, Work-Study, and Federal Direct Loans for eligible students.
3. Philanthropic Contributions: Donations through the Bon Secours Richmond Health Care Foundation for student scholarships, hardship funds, and global outreach programs.
4. BSMH-Guild Tuition Benefits: Bon Secours Mercy Health employees receive tuition benefits through the Guild Education platform, which generates revenue from the healthcare system's employee development budget.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Bon Secours Memorial College of Nursing is a private, nonprofit nursing school that delivers accredited pre-licensure and post-licensure nursing education through three core academic programs: the Traditional Bachelor of Science in Nursing (BSN), the Direct Entry Master of Science in Nursing (DE-MSN), and the online RN to BSN completion track. Programs combine classroom instruction with hands-on clinical training at a state-of-the-art Clinical Simulation Center and at Bon Secours Mercy Health hospitals, supplemented by student support services such as PASS tutoring, PowerUp, and Global Outreach practicums.

Product overview

Bon Secours Memorial College of Nursing offers a portfolio of nursing education programs centered around three main academic offerings: the Traditional Bachelor of Science in Nursing (BSN) for pre-licensure students, the Direct Entry Master of Science in Nursing (DE-MSN) for career changers with non-nursing bachelor's degrees, and the RN to BSN Online Program for working registered nurses. These core programs are supported by a Clinical Simulation Center, student support services including PASS (Peer Academic Support Service) and PowerUp (multi-level student success programming), Global Outreach opportunities, and student organizations like the Student Nurses' Association. The institution also maintains an Alumni Ambassador Program for graduate engagement. The DE-MSN uses a Beyond the Lecture (BTL) hybrid learning model combining online coursework with in-person clinical experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Traditional Bachelor of Science in Nursing (BSN) Pre-licensure BSN program offering student-focused nursing education with nursing lectures beginning in the first year alongside general education courses, preparing students for RN licensure.
• RN to BSN Online Program Post-licensure online degree program designed for working registered nurses, providing the flexibility to earn a Bachelor of Science in Nursing 100% online.
• Direct Entry Master of Science in Nursing (DE-MSN) Accelerated program for non-nursing bachelor's degree holders to earn an MSN and qualify for RN licensure in 24 months, using a Beyond the Lecture (BTL) learning model that combines online coursework with hands-on clinical experiences including 810 clinical hours.

Quantifiable outcome

• 90% job placement rate for 2024-2025 graduates
• +3 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• Feed MorecoreStrategic or Co-development Partner · 22 April 2026BSMCON students in the Global Health and Population Practicum partner with Feed More, a Central Virginia organization that fights hunger by collecting, preparing and distributing food. Formed in 2008 through the merger of the Central Virginia Food Bank and Meals on Wheels, Feed More serves 34 cities and counties. Students gain hands-on experience addressing food insecurity while contributing to Feed More's mission.
• Bon Secours Richmond Health Care FoundationcoreStrategic or Co-development PartnerThe foundation supports BSMCON through scholarship funds for students, faculty development, program growth, and community partnerships. Funding priorities include student scholarships, student hardship funds, and local and global outreach initiatives. Donations help students graduate without overwhelming debt.
• Guild EducationcoreChannel Partner/ Reseller/ DistributorGuild Education provides the BSMH-Guild Tuition Benefits platform for Bon Secours Mercy Health employees to access tuition benefits for BSMCON education. Employees receive tuition benefits in exchange for an 18-month full-time or part-time work commitment after graduation and licensure.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• South University: For-profit institution with BSN, RN-BSN, and MSN programs including accelerated options and online delivery; competes nationally in the same nursing-student segments as BSMCON.
• ECPI University: For-profit university with Virginia campuses offering accelerated BSN programs, competing with BSMCON's DE-MSN and traditional BSN for career-changer and adult learners in the region.
• Chamberlain University: Large for-profit nursing-focused institution offering BSN, RN-BSN, and MSN programs including accelerated and online formats — directly comparable in curriculum and online delivery, with national reach that pressures regional schools.
• Riverside College of Health Careers: Virginia-based hospital-affiliated nursing school operated by Riverside Health System, competing for the same regional applicant pool with similar traditional BSN and clinical-integration models.
• Sentara College of Health Sciences: Hospital-system-affiliated college of nursing in Virginia offering BSN, RN-BSN, and accelerated programs — the closest structural peer to BSMCON, with similar Magnet-affiliated clinical access and a comparable regional footprint.
• Western Governors University (WGU) College of Health Professions: Major online-only nonprofit university with accredited RN-BSN, BSN, and MSN programs; a primary competitor in online nursing education, particularly for working adult learners.

Broad incumbents

• Virginia Commonwealth University (VCU) School of Nursing: Major public university nursing school located in the same Richmond market, offering BSN, RN-BSN, MSN, and DNP programs with significantly larger scale and research footprint — the dominant local competitor.
• Old Dominion University College of Health Sciences (Nursing): Public Virginia university with established BSN, RN-BSN, and graduate nursing programs, including online offerings; competes regionally for nursing applicants and online RN-BSN students.
• University of Virginia School of Nursing: Top-ranked Virginia nursing school with BSN, RN-BSN, MSN, DNP, and PhD programs; competes for prestige and high-achieving applicants within the Virginia nursing-education ecosystem.

Others

• Bon Secours Mercy Health (system): Parent health system and clinical training partner; comparable as an ecosystem enabler rather than a competitor — defines BSMCON's hospital footprint, talent pipeline, and tuition-benefit channel.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/BonSecoursMemorialCollegeOfNursing
• Instagraminstagram.com/BSMCON
• TikToktiktok.com/@bsmcon
• LinkedInlinkedin.com/company/bon-secours-memorial-college-of-nursing

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Bon Secours Memorial School of Nursing