Project 50
Project 50 is a UK-based strategy marketing consultancy, founded in 2019 in Alderley Edge, that combines strategy development with hands-on execution via its "Consulting+" model. It serves mid-to-large enterprises and private equity firms across Travel, Financial Services, and PE verticals through bespoke engagements led by ~17 senior practitioners.
- Company typePrivate
- Founded2019
- HeadquartersAlderley Edge, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Project 50 does
Project 50 (legal entity JP Project 50 Ltd) is a UK-based strategy marketing consultancy founded in 2019 and headquartered in Alderley Edge, Cheshire. The firm operates a single core service called "Consulting+", a hybrid engagement model that combines strategy development with hands-on execution support — explicitly differentiated from traditional deck-only consultancies and from lone-contractor models. Its work centres on growth strategy supported by marketing execution, customer journey and service mapping, pricing and revenue management, martech advisory, and due diligence support for private equity transactions.
The firm is built around a bench of approximately 17 named senior practitioners, each with prior leadership experience at major corporates including British Airways, MBNA, Lloyds Banking Group, American Express, Avis Budget Group, Nike, John Lewis, JetBlue, Hertz, IAG Cargo, Mediacom, TBWA, and Co-op. Underlying methodologies include a proprietary Consulting+ framework, a Service Mapping approach that extends customer journey mapping into front-stage/backstage operational design, and customer experience and journey mapping toolkits. The firm does not sell software, subscriptions, or productised IP — all IP is delivered through bespoke consulting engagements.
Revenue is generated entirely through bespoke, quote-based consulting engagements sourced via direct outreach, referrals, and content-led inbound marketing. The firm targets mid-to-large enterprises and private equity firms across three primary verticals — Travel & Hospitality, Financial Services & Fintech, and Private Equity & M&A — with a publicly displayed portfolio of 25+ client logos including Vinci Airports, London Gatwick, Mayfair Equity Partners, News UK, AMEX GBT, and JAJA Finance. The firm is founder/partnership owned with no external institutional capital, no disclosed revenue, and operates exclusively within the UK domestic market.
Project 50 firmographics
Firmographics- Name
- Project 50
- Legal name
- JP Project 50 Ltd
- Website
- https://teamproject50.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Project 50 is a UK-based strategy marketing consultancy, founded in 2019 in Alderley Edge, that combines strategy development with hands-on execution via its "Consulting+" model. It serves mid-to-large enterprises and private equity firms across Travel, Financial Services, and PE verticals through bespoke engagements led by ~17 senior practitioners.
- Ownership category
- akta.pro rank
Project 50 industry classification
Industry- Product category
- Strategy Management Consulting
- NAICS
- Management Consulting Services (54161), Marketing Consulting Services (541613)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Strategy & Corporate Development Consulting (BPAHACAA)
- akta.pro secondary industry
- Content Strategy & Planning (BPAFAIAG)
Keywords
Where Project 50 is headquartered
LocationHeadquarters
- HQ city
- Alderley Edge
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Project 50 business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Consulting Services: Project50 generates revenue through bespoke consulting engagements, offering strategy consultancy combined with execution support. engagements are tailored to client needs, assembling appropriate expertise for each assignment. The model emphasizes delivering actionable plans that the team would implement themselves, rather than leaving clients with theoretical recommendations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Bespoke project-based consulting engagements |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Project 50 product offering
Product offeringCore offering
Project 50 is a strategy marketing consultancy operating a single unified service called "Consulting+" that combines growth strategy development with hands-on marketing execution support. The firm assembles select senior practitioners tailored to each client engagement across Travel, Financial Services, and Private Equity verticals, delivering actionable plans that the team would implement themselves rather than theoretical slide decks. Engagements cover go-to-market strategy, customer journey mapping, revenue management, pricing optimization, and marketing technology integration.
Product overview
Project50 is a strategy consultancy that operates as a single unified service offering called "Consulting+" — not a software platform with modules, but a consultancy engagement model combining strategy development with hands-on execution. Their approach assembles senior practitioners tailored to each client's needs, focusing on growth strategy, marketing execution, and business transformation across three industry verticals: Travel, Financial Services, and Private Equity. The company does not offer software products, subscription tiers, or distinct product lines; it provides bespoke consulting engagements delivered by a team of senior consultants with sector expertise.
Differentiator
Problem solved
Functional benefit
Products and services
- Consulting+
Quantifiable outcome
- Digital marketing spend reduced by 10% while revenue grew by 40% for a major UK travel organization
- +7 more outcomes
Companies that use Project 50
Customer profileNamed customers27 records
Segments3 records
Ideal customer profiles4 records
Project 50 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Project 50 partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights5 records
Project 50 competitors and assessment
Company assessmentBroad incumbents
- Jellyfish: Global digital marketing agency owned by Brandtech Group offering strategy, media, content and tech execution — a scaled version of Project50's marketing-execution-led value proposition.
- Dept: Large digital agency combining creative, marketing technology and data services; competes for enterprise marketing strategy and CX mandates that Project50 also targets.
- Baringa Partners: UK-headquartered independent consultancy with strong financial services and energy practices; competes for the same enterprise strategy and PE advisory engagements as Project50.
- OC&C Strategy Consultants: Global strategy consulting firm with a strong consumer, travel and retail practice and a London HQ; competes for the same enterprise and PE strategic advisory mandates as Project50 but at greater scale.
- Wavemaker: WPP-owned media and marketing agency delivering growth strategy through media, content and data — overlapping with Project50's travel, FS and PE client work.
Direct peers
- Elixirr International: UK-listed boutique strategy and digital consultancy operating a similar senior-practitioner-led model with both strategy and execution services across financial services, consumer and TMT verticals.
- Boldspace: London-based boutique growth marketing consultancy combining strategy with hands-on delivery for mid-market and PE-backed brands, closely mirroring Project50's Consulting+ positioning.
- Ascendant Group: Boutique marketing strategy consultancy in the UK serving mid-market and enterprise clients with strategy and execution support — directly comparable in size and go-to-market.
- The Marketing Practice: UK B2B marketing strategy consultancy combining strategic planning with execution, serving enterprise and PE clients — overlapping with Project50's mid-market and FS focus.
Regional players
- TrinityP3: Australia-based marketing strategy and procurement consultancy with a similar senior-practitioner model; comparable in service mix but operates in APAC rather than EMEA.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Project 50 social profiles
Digital presenceProject 50 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Project 50 leadership team
Management profileNumber of profiles
Profiles12 records
Project 50 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Project 50 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Project 50
What does Project 50 do?
Project 50 is a strategy marketing consultancy operating a single unified service called "Consulting+" that combines growth strategy development with hands-on marketing execution support. The firm assembles select senior practitioners tailored to each client engagement across Travel, Financial Services, and Private Equity verticals, delivering actionable plans that the team would implement themselves rather than theoretical slide decks. Engagements cover go-to-market strategy, customer journey mapping, revenue management, pricing optimization, and marketing technology integration.
Is Project 50 a public or private company?
Project 50 is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Project 50 founded?
Project 50 was founded in 2019. It employs 1 to 10 people.
Where is Project 50 based?
Project 50 is headquartered in Alderley Edge, United Kingdom, in the Europe region.
How does Project 50 make money?
One revenue line is on record: consulting Services.
Who are Project 50's main competitors?
Broad incumbents on record are Jellyfish, Dept, Baringa Partners, OC&C Strategy Consultants and Wavemaker. Direct peers are Elixirr International, Boldspace, Ascendant Group and The Marketing Practice. TrinityP3 is listed as a regional player.
Does Project 50 have an API?
No public API is recorded for Project 50.
What industry is Project 50 in?
Project 50's product category is Strategy Management Consulting. Its primary akta.pro industry code is BPAHACAA, Strategy & Corporate Development Consulting, with a secondary code of BPAFAIAG, Content Strategy & Planning. Its NAICS code is 54161 and its SIC code is 8742.