PZU Kindlustus

Name

PZU Kindlustus

Legal name

AB "Lietuvos draudimas" Eesti filiaal

Website

https://pzu.ee

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Non-life Insurance

NAICS

Direct Property and Casualty Insurance Carriers (524126), Direct Insurance (except Life, Health, and Medical) Carriers (52412), Direct Health and Medical Insurance Carriers (524114)

SIC

Fire, Marine & Casualty Insurance (6331), Accident & Health Insurance (6321)

akta.pro primary industry

Motor Vehicle Liability Insurance (FSAJAMAC)

akta.pro secondary industries

Travel & Accident (Non-Life) Insurance (FSAJAMAN), Commercial Package / Business Owners Policies (BOP) (FSAJAMAG), Product Liability (FSAJADAC), Public Liability (Premises/Operations) (FSAJADAD)

Keywords

• Motor insurance
• Home insurance
• Travel insurance
• Commercial liability insurance
• Accident insurance

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Motor Third Party Liability Insurance (Liikluskindlustus): Mandatory MTPL insurance for vehicles registered in Estonia. Revenue from annual or multi-year premiums calculated based on driver's claims history, vehicle category, and usage patterns.
2. Casco Insurance (Kaskokindlustus): Comprehensive vehicle insurance for cars, motorcycles, motorhomes, trucks, trailers, and buses. Available in three tiers (Kasko Pluss, Kasko, Kasko 8) with optional add-ons. Premiums billed monthly, quarterly, semi-annually, or annually.
3. Travel Insurance (Reisikindlustus): Single-trip and multi-trip travel insurance covering medical expenses, travel disruptions, baggage, and liability. Coverage periods from 1 day to 1 year. Sold as standalone or bundled product.
4. Home Insurance (Kodukindlustus): Insurance for residential buildings and contents covering fire, water damage, burglary, vandalism, storm, and comprehensive risks. Policies can be extended with optional covers for valuables, temporary housing, and liability.
5. Accident Insurance (Õnnetusjuhtumikindlustus): Personal accident insurance covering work incapacity, pain compensation, daily allowance, death benefit, and medical costs not covered by the Health Insurance Fund.
6. Liiklus+ Extended Motor Insurance: Extended motor insurance product supplementing mandatory MTPL. Covers collisions with other vehicles or wildlife, and provides 24/7 roadside assistance. Designed for older vehicles where full casco is not cost-effective.
7. Business Insurance Products: Comprehensive portfolio for business clients including: construction all-risk insurance, property insurance, financial guarantee insurance, contractors' plant and machinery insurance, transport liability insurance, cargo insurance, employers' health insurance, and compulsory healthcare provider liability insurance.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

PZU Kindlustus is the Estonian branch of AB "Lietuvos draudimas" (part of PZU Group) offering a full portfolio of non-life insurance products. Private individuals can purchase motor third-party liability (Liikluskindlustus), extended traffic (Liiklus+), casco (Kaskokindlustus), travel, home (Kodukindlustus) and accident insurance. Businesses can contract construction all-risk, construction machinery, cargo, transport-company liability, general liability, employer health, mandatory healthcare-provider liability, financial guarantee, and general commercial package insurance.

Product overview

PZU Kindlustus is an Estonian insurance company offering a comprehensive portfolio of insurance products for both private individuals (retail clients) and businesses (corporate clients). The retail offering includes six core products: Liikluskindlustus (motor third party liability), Liiklus+ (extended traffic coverage), Kaskokindlustus (comprehensive vehicle insurance with Kasko Pluss/Kasko/Kasko 8 packages), Reisikindlustus (travel insurance), Kodukindlustus (home insurance), and Õnnetusjuhtumikindlustus (accident insurance). The corporate portfolio is more extensive, covering construction all-risk, commercial property, financial guarantees, contractor's machinery, transport company liability, general liability, cargo insurance, employer's health insurance, and mandatory healthcare provider liability insurance. The company also operates a digital self-service portal supporting ID-card, Mobile-ID, and Smart-ID authentication for policy management, claims reporting, and billing.

Differentiator

Problem solved

Functional benefit

Products and services

• Liikluskindlustus (Mandatory Motor Third-Party Liability Insurance)

Quantifiable outcome

• Every 7th Estonian has chosen PZU for property protection.
• +1 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• SEB Bank (Estonia)coreChannel Partner/ Reseller/ DistributorPZU provides insurance products to SEB bank customers in Estonia through a white-label arrangement. SEB customers have a dedicated customer service phone line (+372 622 4545) and are directed to PZU for insurance needs.
• Automotive Repair Partners NetworkcoreChannel Partner/ Reseller/ DistributorPZU has a network of approved automotive repair partners across Estonia including Autobassadone (Citroën, Fiat, Honda, Hyundai, Nissan, Suzuki, KGM, Isuzu), Inchcape Motors Estonia (Mazda, Land Rover, Jaguar, Ford, BYD), BMW dealers in Tartu, Unelmauto/Amserv (Lexus), Viking Motors (Peugeot, Opel), Amserv/Elke (Toyota), Möller Auto (Škoda, Volkswagen), AVT Service/Truckstar (trucks), Flameko (motorhomes), and numerous regional bodywork shops covering Harjumaa, Ida-Virumaa, Lõuna-Eesti, Pärnumaa, Saaremaa, and other regions.
• AB Lietuvos draudimas (Parent Company)coreStrategic or Co-development PartnerPZU Kindlustus is the Estonian branch of AB 'Lietuvos draudimas', a Lithuanian non-life insurance company that is part of the international PZU Group. PZU Kindlustus uses the PZU brand in Estonia.
• Autode Müügi- ja Teenindusettevõtete Eesti Liit (Estonian Automotive Dealers Association)coreGTM or Marketing PartnerPZU Kindlustus is the recognized insurance partner of the Estonian Automotive Dealers and Service Enterprises Association, having received this recognition in 2019 and 2020.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Seesam Insurance: Seesam is a Baltic-focused insurer active in Estonia, offering motor, property, travel, and business lines. It is a direct competitor in the Estonian mid-market and overlaps with PZU in both personal and commercial segments.
• PZU Group (PZU SA, Poland): PZU SA is the ultimate parent and the largest insurer in CEE, with a portfolio spanning motor, property, life, and investments. It is the strategic umbrella under which PZU Kindlustus operates and shapes product, capital, and digital strategy for the Estonian branch.
• ERGO Insurance Estonia: ERGO is part of the Munich Re Group and operates as a full-line P&C and life insurer in Estonia, with a comparable product set (motor, home, travel, accident, business). It competes with PZU in both retail and corporate segments and in digital distribution.
• AB Lietuvos draudimas: Lietuvos draudimas is PZU Kindlustus's direct parent and Lithuania's largest non-life insurer, offering the same multi-line P&C portfolio (motor, home, business). It is the closest operational analogue to the Estonian branch in an adjacent market.
• If P&C Insurance (Estonia): If is the largest non-life insurer in the Nordics and a top competitor in Estonia, offering motor (MTPL, casco), home, travel, and business lines through both digital and advisor channels. It is PZU Kindlustus's most direct head-to-head rival in Estonian personal and small commercial P&C.
• BTA Baltic Insurance Company: BTA is a Baltic-wide non-life insurer headquartered in Latvia with active Estonian operations, offering motor, property, and business insurance. It is comparable to PZU as a regional Baltic carrier with multi-country distribution.
• Gjensidige Estonia: Gjensidige is a Norwegian mutual insurer with established Baltic operations, offering motor, home, accident, and commercial P&C in Estonia. It is a direct competitor with comparable geographic focus and similar product breadth to PZU Kindlustus.
• Compensa Vienna Insurance Group Estonia: Compensa is the Estonian branch of Vienna Insurance Group, providing motor, property, liability, and travel insurance. It directly competes with PZU in retail and SME commercial lines, leveraging VIG's broader European balance sheet.

Broad incumbents

• Allianz: Allianz is a global insurance and asset management incumbent with broad P&C, life, and health offerings across Europe. It serves as a benchmark for scale, capital strength, and digital distribution trends relevant to PZU Kindlustus's long-term positioning in Estonia.
• Generali: Generali is a large European insurance group with P&C and life operations across CEE, including a presence in the Baltic region. It is a relevant broad incumbent comparable to PZU Group in product breadth and geographic footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UClRMhZHtIPVFspjtq6cD4Xw
• Facebookfacebook.com/PZUKindlustus
• LinkedInlinkedin.com/company/pzu-eesti

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PZU Kindlustus