ARD.ZDF medienakademie
ARD.ZDF medienakademie is a German non-profit training institution jointly owned by ARD, ZDF, Deutschlandradio, and Deutsche Welle that delivers seminars, e-learning, and customized in-house programs in journalism, media production, and broadcasting technology for public broadcaster employees and external organizations.
- Company typePrivate
- Founded2007
- HeadquartersNuremberg, Germany
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What ARD.ZDF medienakademie does
ARD.ZDF medienakademie, legally registered as ARD/ZDF-Medienakademie gemeinnützige GmbH (HRB 23705, Nürnberg), is the central training and continuing education institution for German public broadcasting. It is jointly owned by the ARD regional broadcasters (Landesrundfunkanstalten), ZDF, Deutschlandradio, and Deutsche Welle, and operates as a non-profit limited liability company. The academy serves primarily employees of these public broadcasters, with secondary customers including external companies, organizations, and private individuals seeking professional media training. Its offerings are organized across three business divisions: "Programm und Gestaltung" (journalistic training), "Medienproduktion und technische Infrastruktur" (media systems and IT), and "Überfachliches Angebot" (cross-functional skills). The company operates from two physical training centers in Nürnberg (Wallensteinstraße 121) and Hannover (Auf dem Emmerberge 23).
The academy's core products are open-enrollment seminars, customized in-house training delivered at client locations, and e-learning modules delivered through the CAMPUS learning management system. Technology infrastructure includes eFront (provided by CLICK&LEARN GmbH) for the CAMPUS LMS, TC Manager (provided by SoftDeCC GmbH) for booking and shop management, a ChatGPT-based chatbot via Chatbase for 24/7 website visitor support, AWS EMEA SARL (Luxembourg) for hosting, and Microsoft Teams for webinars. Specialized offerings include multi-week intensive AI camps (KI Herbstcamp/Sommercamp/Wintercamp) covering AI fundamentals, machine learning, data analysis, and coding for journalism, as well as an annual Förderpreis »Frauen + Medientechnologie« award program recognizing women's scientific work in media technology.
The business model is event-revenue-only as a non-profit. Open seminar pricing ranges from €500 (Online-Recherche) to €1,650 (Kreativ drehen), with the academy operating under VAT-exempt status (§ 4 Nr. 21 a bb UStG). Distribution combines self-serve online booking for external customers at shop.ard-zdf-medienakademie.de, internal HR/training department registration for public broadcaster employees, and a dedicated in-house sales team (+49 911 9619-444) for organizational training contracts. Marketing channels include the main website, email newsletter (via rapidmail), LinkedIn, and organic search. The firm reports 51–100 employees, operates only in Germany, and discloses no revenue figures.
ARD.ZDF medienakademie firmographics
Firmographics- Name
- ARD.ZDF medienakademie
- Legal name
- ARD/ZDF-Medienakademie gemeinnützige GmbH
- Website
- https://ard-zdf-medienakademie.de
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- ARD.ZDF medienakademie is a German non-profit training institution jointly owned by ARD, ZDF, Deutschlandradio, and Deutsche Welle that delivers seminars, e-learning, and customized in-house programs in journalism, media production, and broadcasting technology for public broadcaster employees and external organizations.
- Ownership category
- akta.pro rank
ARD.ZDF medienakademie industry classification
Industry- Product category
- Professional Training and Continuing Education for Broadcasting
- NAICS
- Professional and Management Development Training (61143), Educational Services (611), Educational Support Services (611710)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Workshops, Webinars & Live Masterclasses (MPACALAD)
Keywords
Where ARD.ZDF medienakademie is headquartered
LocationHeadquarters
- HQ city
- Nuremberg
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
ARD.ZDF medienakademie business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Open Enrollment Seminars: Fee-based seminars and training courses for individuals and organizations, offered in-person and online.
- E-Learning Modules: Online learning courses delivered through CAMPUS platform.
- Inhouse Training: Customized training programs delivered at client locations or online, priced based on content, trainer, and duration.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Individual seminar fees |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
ARD.ZDF medienakademie product offering
Product offeringCore offering
ARD.ZDF medienakademie delivers continuing education and professional development for the German broadcasting sector, offering open seminars, online self-study via the CAMPUS platform, customized in-house training programs for media organizations, and specialized AI Camps. Its primary customer base is staff of German public broadcasters (ARD, ZDF, Deutschlandradio, Deutsche Welle), with additional offerings for external media professionals and organizations.
Product overview
ARD.ZDF medienakademie is a non-profit training and continuing education provider (gemeinnützige GmbH) jointly operated by ARD's regional broadcasters, ZDF, Deutschlandradio, and Deutsche Welle. The organization offers a comprehensive portfolio of seminar courses and e-learning programs across three main business divisions: 'Programm und Gestaltung' (journalistic training), 'Medienproduktion und technische Infrastruktur' (media systems and IT), and 'Überfachliches Angebot' (cross-functional skills). Their offerings span open seminars open to all participants, customized in-house training for organizations, and e-learning modules accessible through their CAMPUS learning management platform. Seminar topics include journalistic core competencies, digital strategy, video and audio production, media systems/IT, personal development, leadership, and change management.
Differentiator
Problem solved
Functional benefit
Products and services
- Open Seminars
- CAMPUS E-Learning Platform
- In-House Training Programs
- AI Camps
Companies that use ARD.ZDF medienakademie
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
ARD.ZDF medienakademie technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature2 records
ARD.ZDF medienakademie partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- ARD (Landesrundfunkanstalten)coreARD is the primary shareholder of ARD/ZDF-Medienakademie. Regional broadcasters (BR, HR, MDR, SR, SWR, WDR, etc.) are represented in advisory boards and governance. Training programs aligned with broadcaster needs.
- ZDFcoreZDF is a shareholder and key stakeholder in ARD.ZDF medienakademie. Contributes to governance and ensures training aligns with public broadcasting standards.
- DeutschlandradiocoreDeutschlandradio is a shareholder of the academy, participating in governance and utilizing training services.
- Deutsche WellecoreDeutsche Welle is a shareholder of the academy, participating in governance and utilizing training services.
- SoftDeCC GmbHcoreProvides TC Manager - the central seminar booking and management system for ARD.ZDF medienakademie's online shop.
- CLICK&LEARN GmbHcoreProvides eFront learning management platform branded as CAMPUS for ARD.ZDF medienakademie's E-Learning offerings.
- Amazon Web Services (AWS)coreWebsite content hosting via AWS EMEA SARL in Luxembourg. Data processing governed by EU Standard Contractual Clauses.
- LinkedInminorLinkedIn integration for content sharing and company page presence. Includes LinkedIn Insight Tag for campaign analytics.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
ARD.ZDF medienakademie competitors and assessment
Company assessmentEmerging players
- MasterClass: Premium online learning platform with media production and creative content courses. Comparable as a premium-priced e-learning competitor in media production, filmmaking, and creative skills.
- Skillshare: Online learning community with courses in video production, journalism, and creative skills. Comparable as a subscription-based e-learning competitor reaching individual learners and creative professionals.
Broad incumbents
- Udemy Business: Enterprise online learning platform with extensive media/journalism/AI course catalogs. Comparable as a scalable e-learning alternative to in-house training that competes for the same corporate training budgets.
- LinkedIn Learning: Global online learning platform offering courses across media, technology, and business topics. Comparable as a scalable e-learning competitor for professional development, especially for journalists and media professionals seeking self-directed learning.
Direct peers
- RTL Akademie (RTL Deutschland): Internal training arm of RTL Deutschland commercial broadcaster, providing training in journalism, media production, and digital skills. Direct competitor in the German broadcaster training market, though commercial (vs. public) broadcaster focus.
- Deutsche Journalistenschule (DJS): Elite German journalism training institution offering practical journalist education. Directly comparable as a German broadcast/print journalism training provider with strong industry reputation; somewhat narrower scope (focused on journalism rather than full media production/IT).
Regional players
- Macromedia University of Applied Sciences: German private university with media, journalism, and management programs. Comparable as a professional media education provider in Germany, with overlapping curriculum in media production, digital media, and corporate communication.
- WDR Akademie (Westdeutscher Rundfunk): Internal training function of WDR, one of the ARD regional broadcasters and a shareholder of ARD.ZDF medienakademie. Comparable as a German public broadcaster training function, though typically narrower scope and tied to WDR's own employees.
- Hochschule der Medien (HdM) Stuttgart: German state university specializing in media production, journalism, and media technology degree programs. Comparable as a German-language institution providing formal media education and continuing education, though it focuses on degree-granting rather than corporate training.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
ARD.ZDF medienakademie social profiles
Digital presenceARD.ZDF medienakademie financial estimates
Financial estimateRevenue estimate
Valuation estimate
ARD.ZDF medienakademie leadership team
Management profileNumber of profiles
ARD.ZDF medienakademie funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ARD.ZDF medienakademie M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ARD.ZDF medienakademie
What does ARD.ZDF medienakademie do?
ARD.ZDF medienakademie delivers continuing education and professional development for the German broadcasting sector, offering open seminars, online self-study via the CAMPUS platform, customized in-house training programs for media organizations, and specialized AI Camps. Its primary customer base is staff of German public broadcasters (ARD, ZDF, Deutschlandradio, Deutsche Welle), with additional offerings for external media professionals and organizations.
Is ARD.ZDF medienakademie a public or private company?
ARD.ZDF medienakademie is a private company. It is classified as corporate owned and is currently operating.
When was ARD.ZDF medienakademie founded?
ARD.ZDF medienakademie was founded in 2007. It employs 51 to 100 people.
Where is ARD.ZDF medienakademie based?
ARD.ZDF medienakademie is headquartered in Nuremberg, Germany, in the Europe region.
How does ARD.ZDF medienakademie make money?
Three revenue lines are on record. Open Enrollment Seminars are the primary driver. The others are E-Learning Modules and inhouse Training.
Who are ARD.ZDF medienakademie's main competitors?
Emerging players on record are MasterClass and Skillshare. Broad incumbents are Udemy Business and LinkedIn Learning. Direct peers are RTL Akademie (RTL Deutschland) and Deutsche Journalistenschule (DJS). Regional players are Macromedia University of Applied Sciences, WDR Akademie (Westdeutscher Rundfunk) and Hochschule der Medien (HdM) Stuttgart.
Does ARD.ZDF medienakademie have an API?
No public API is recorded for ARD.ZDF medienakademie.
What industry is ARD.ZDF medienakademie in?
ARD.ZDF medienakademie's product category is Professional Training and Continuing Education for Broadcasting. Its primary akta.pro industry code is MPACALAD, Workshops, Webinars & Live Masterclasses. Its NAICS code is 61143 and its SIC code is 8200.