APMAC Nouvelle Aquitaine

What APMAC Nouvelle Aquitaine does

APMAC Nouvelle Aquitaine is a French nonprofit association (loi 1901) founded in 1979 by the Conseil Général de Charente-Maritime and headquartered in Saintes, with a regional office in Limoges opened in 2018. The organization provides technical assistance, equipment rental, training, and advisory services to the live performance and cultural venue sector across the Nouvelle-Aquitaine region. Its core offering is built around a catalogued database of 798 scenic venues, a permanent staff of 14 including 12 technical professionals, and an annual deployment footprint exceeding 141,500 meters of cabling alongside substantial lighting, sound, and stage equipment inventory. Members and clients span Territorial Collectivities, Educational Establishments, Private Cultural Structures, and individual Artists and Technicians.

The association's business model rests on four revenue streams: tiered membership subscriptions ranging from €40 to €320, equipment rental to members, paid training programs (522 hours delivered in 2025) under the APMAC Formation line, and technical consulting measured at 1,100 advisory hours in 2024 (up from 937 in 2023). Pricing is small-ticket and high-volume, designed to maximize access for amateur and semi-professional users rather than capture large enterprise contracts. The organization operates Quality-certified training and complies with CNIL data processing registration, signaling institutional maturity.

APMAC is structurally reliant on public funding, with Région Nouvelle-Aquitaine, Départements (including Charente-Maritime), Ville de Saintes, and EU LEADER programs underwriting the majority of operating capacity. Strategic partnerships with CNFPT, iddac Gironde, and the wider RéNART network extend its distribution into public-sector training and cultural agencies. The Limoges antenna supports geographic coverage of eastern Nouvelle-Aquitaine. Leadership is documented with Vincent Robert as Directeur de publication following the presidency tenure of Agnès Henniquau.

Name

APMAC Nouvelle Aquitaine

Legal name

APMAC Nouvelle Aquitaine

Website

https://apmac.asso.fr

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

11–50 employees

Short description

APMAC Nouvelle Aquitaine is a French nonprofit association providing technical assistance, equipment rental, training, and advisory services to 459 member cultural venues, artists, and territorial collectivities across the Nouvelle-Aquitaine region, funded primarily by public sector grants.

Ownership category

akta.pro rank

Product category

Live Performance Technical Support Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Other Performing Arts Companies (711190)

SIC

Services-Miscellaneous Equipment Rental & Leasing (7350), Services-Facilities Support Management Services (8744)

akta.pro primary industry

Arena & Stadium Operations (Large-Capacity Venues) (MPAGALAA)

akta.pro secondary industry

Hospitality & Entertainment Venue Construction (IMAFACAC)

Keywords

• Live performance technical support
• Cultural event equipment rental
• Scenic venue inventory
• Professional stage training
• Nonprofit arts association

Headquarters

HQ city

Saintes

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Membership Fees: Annual membership fees ranging from 40€ to 320€ depending on member category (territorial collectivities, schools, private structures) and budget/size tier.
2. Equipment Rental: Rental of technical equipment including sound, lighting, and staging equipment to members. Quoting system available through member portal.
3. Training Services: Professional training programs for volunteers and professionals in live performance techniques. Partnerships with CNFPT for public sector agent training.
4. Technical Consulting: Technical advice services for project design, equipment selection, and venue configuration. 937-1100 hours of advice and technical support delivered annually.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

APMAC Nouvelle-Aquitaine is a non-profit professional association that provides technical support services for live performance and cultural projects across the Nouvelle-Aquitaine region. Its core offerings include rental of stage equipment (sound, lighting, staging, podiums, trusses), technical consulting and advisory services for venue design and equipment selection, professional and volunteer training in spectacle techniques, and access to a regional scenic venues inventory database. Services are delivered through two physical locations in Saintes and Limoges and through a member portal accessible to its 459 member organizations.

Product overview

APMAC Nouvelle Aquitaine operates as a non-profit association providing a comprehensive suite of technical support services for live performance and cultural projects across the Nouvelle-Aquitaine region. The organization functions as a unified service platform rather than a modular software product, offering technical assistance (assistance technique), equipment rental (parc de matériel), venue advisory services, professional and volunteer training programs, and access to a regional venue database (inventaire des lieux scéniques). Key services include RéNART (a regional technical network), Le Plateau (a training facility in Saintes), and an online member portal (Espace adhérent) for managing rentals and training enrollment. The association supports 459 member organizations with 12 technical professionals, 14 permanent staff members, and manages 798 catalogued scenic venues across the territory.

Differentiator

Problem solved

Functional benefit

Brands

• APMAC Formation: Professional training division offering courses for technicians and professionals in live performance and events

Products and services

• Assistance technique (Technical Assistance Services) Technical advisory and support services for cultural project holders covering sound, lighting, stage equipment, podiums, and trusses across member organizations in Nouvelle-Aquitaine.
• Parc de matériel (Stage Equipment Rental) Rental of stage equipment including sound, lighting, and staging materials available to member organizations in the Nouvelle-Aquitaine region.
• APMAC Formation (Professional Training Programs) Professional training programs for industry professionals including technician certification, electrical habilitation (BS/BE), rigging, working at height, sound engineering, and stage management courses.
• Formation des bénévoles (Volunteer Training) Training programs designed for volunteer staff and amateurs involved in cultural events and live performance across the Nouvelle-Aquitaine region.
• Le Plateau (Training and Performance Facility) Multi-purpose training and performance facility located at APMAC headquarters in Saintes, used for artistic residencies, professional training sessions, and technical skill development in live performance.
• Inventaire des lieux scéniques (Scenic Venues Inventory) Comprehensive searchable database cataloguing 798 scenic venues across Nouvelle-Aquitaine with administrative and technical characteristics, photos, and floor plans, designed to support decision-makers evaluating facility equipment and programming potential.
• Espace adhérent (Member Portal) Online member portal providing access to equipment rental quote requests, training registration, membership management, and exclusive resources for member organizations of APMAC.

Quantifiable outcome

• 522 hours of professional training delivered in 2025
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered supporting, core and key.

• iddac Gironde Coopération techniquesupportingStrategic or Co-development Partner · 1 January 2018Technical cooperation partnership with Gironde cultural agency for knowledge sharing and regional coordination.
• Ville de SaintescoreOthersMunicipal host and founding partner of APMAC. Provides headquarters facilities in former municipal slaughterhouse and ongoing financial support.
• Communauté d'Agglomération de SaintescoreOthersMetropolitan community providing regular financial support and collaborating on cultural development initiatives.
• Département de la Charente-MaritimecoreOthersOriginal founding department that initiated APMAC creation in 1979. Continues to provide departmental funding and support.
• Département de la Haute-ViennecoreOthersDepartmental partner supporting APMAC operations, particularly relevant for Limoges branch services.
• Région Nouvelle-AquitainecoreOthersRegional government main funder and strategic partner. Requested creation of Limoges branch in 2018 to extend services across the region.
• CNFPTkeyStrategic or Co-development PartnerCentre National de la Fonction Publique Territoriale - National public service training body collaborating on agent training programs. Enables public sector employees to access APMAC training with CNFPT registration.

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Groupe Novelty: One of France's largest providers of event equipment rental (sound, lighting, video, staging) for live performance and corporate events. Relevant private-sector incumbent competing in the same equipment rental category as APMAC, though at much larger commercial scale.
• GL events: Major French event services group offering equipment rental, venue management, and event production at scale. Represents the commercial incumbent threat in APMAC's core equipment rental category, though serving a fundamentally different market segment.
• Centre national de la danse (CND): National public resource center for dance providing documentation, training, and technical support services. Operates at larger scale and broader scope than APMAC, but shares the nonprofit public-service model and equipment/training mix.

Regional players

• La Maison de la Culture: Cultural resource organizations serving other French regions with comparable missions of supporting live performance operators with technical resources and training; represents the type of peer APMAC could model for replication in other regions.
• France Festivals: Federation of French music and performing arts festivals with national scope; relevant peer as it represents the type of cultural event operators that form APMAC's member base, though it is membership-driven rather than a technical resource provider.

Direct peers

• ARVIVA – Arts vivants, Arts durables: National platform and network supporting live performance in France, providing resource coordination and professional services for the performing arts sector—closely aligned with APMAC's mission of building shared technical infrastructure.
• iddac Gironde: Gironde's departmental cultural cooperation agency, explicitly identified as a technical cooperation partner of APMAC. Operates the same nonprofit association model providing technical support, equipment, and training for live performance in its territory, making it the most directly comparable peer.
• Réseau R2AS: National network of regional cultural resource agencies in France, of which APMAC-affiliated entities are part. Provides a peer comparison for the regional agency operating model and a coordination body for shared technical services.
• Agence culturelle Grand Est: Regional cultural development agency serving the Grand Est region with a similar mandate of supporting performing arts professionals, local authorities, and cultural operators through technical resources, training, and advisory services.
• Agence culturelle d'Alsace: Alsace-based cultural agency providing technical support, training, and resource coordination to cultural operators and local authorities—an analogous nonprofit regional agency model to APMAC.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about APMAC Nouvelle Aquitaine