Elgersma
- Company typePrivate
- Founded1921
- HeadquartersUtrecht, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingServices
Elgersma firmographics
Firmographics- Name
- Elgersma
- Legal name
- Elgersma BV
- Website
- https://elgersma.nl
- Company type
- Private
- Founded year
- 1921
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Elgersma industry classification
Industry- Product category
- Automotive Mobility Services
- NAICS
- Automotive Mechanical and Electrical Repair and Maintenance (81111), Specialized Automotive Repair (811114), Electronic and Precision Equipment Repair and Maintenance (8112)
- SIC
- Instruments For Meas & Testing Of Electricity & Elec Signals (3825), Services-Automotive Repair, Services & Parking (7500)
- akta.pro primary industry
- Battery & EV/Hybrid Preventive Maintenance (Battery Health/High-Voltage Inspection) (TLAKAGAJ)
- akta.pro secondary industries
- EV & Hybrid Battery Service, Diagnostics & Reconditioning (TLAKAMAA), High-Voltage (HV) Safety, Isolation Testing & Compliance Services (TLAKAMAH), EV/Hybrid Service & Battery Repair (TLAKAAAJ)
Keywords
Where Elgersma is headquartered
LocationHeadquarters
- HQ city
- Utrecht
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Elgersma business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- License Plate Production: Production and registration of first-issue license plates for automotive importers and dealers. Daily production for 12 automotive brands from Vianen location, with automated RDW reporting.
- E-Shop & E-Fulfilment Services: Branded webshop provision with logistics, administration, procurement, marketing, and customer service. Serves importers, dealers, and garage businesses with consolidated invoicing.
- Automotive Parts & Accessories Sales: Traditional wholesaler of A-brand automotive trade, usage, and consumable articles through E-Shop portals.
- AVILOO Battery Diagnostics: Sale of battery diagnostic tests and certificates for EV/PHEV vehicles. Includes AVILOO FLASH Test equipment and subscription to AVILOO platform.
- WE-POWER Safety Solutions: PGS 37-2 compliance scans (Quick Scan, Compliance Scan), lithium storage containers and cabinets, personal protective equipment, and training services for EV/hydrogen safety.
- Waxoyl Distribution: Distribution of complete Waxoyl product line for Netherlands and Belgium. Products used by automotive customers and other industries for protection treatments.
- Customized Solutions: Delivery boxes, safety kits, promotional articles, license plate holders, all with custom branding. Assembly and warehousing services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | AVILOO FLASH Test - per vehicle diagnostic |
| Other | Multi-year contract | AVILOO Accugarantie - battery warranty |
| Unit Pricing | Multi-year contract | Safety kits - customized |
| Unit Pricing | Pay-as-you-go | Safety kits - standard unbranded |
| Unit Pricing | Multi-year contract | License plate holders - printed |
| Other | Multi-year contract | Collective energy procurement |
| Other | Other | Lithium Safety Containers |
Go-to-market motion3 records
Distribution channels7 records
Marketing channels10 records
Elgersma product offering
Product offeringCore offering
Elgersma is a B2B service organization in the automotive mobility sector that combines a traditional automotive wholesaler function with e-fulfilment and digital platform services. Core offerings include license plate production for 12 automotive brands, branded B2B E-Shop procurement portals, the ELSA quotation configurator, AVILOO independent battery diagnostics for EV/PHEV vehicles, the WE-POWER concept for EV/hydrogen workplace safety compliance, Waxoyl vehicle protection product distribution for Benelux, KIWA-certified Lithium Safety Containers, PGS 37-2 compliance scans, and custom branded delivery/safety/promotional kits. Operations are anchored at the Vianen facility serving dealers, importers, and garage businesses across the Benelux.
Product overview
Elgersma is a service organization in the mobility sector, operating as a total solutions provider combining a traditional automotive wholesaler function with e-fulfilment and digital platform services. The core portfolio spans physical products (kentekenplaten, Waxoyl, car wash chemicals, promotional items), digital platforms (E-Shop, ELSA), safety and compliance solutions (WE-POWER, PGS 37-2 scans, Lithium Safety Containers, Loxxer storage cabinets, PBMs), and specialist EV services (AVILOO battery diagnostics, AVILOO Accugarantie). These offerings are unified around optimizing business operations for automotive dealers, importers, and garage businesses, supported by warehousing, logistics, and marketing services from Elgersma's Vianen facility.
Differentiator
Problem solved
Functional benefit
Brands
- WE-POWER: Expert concept for safe working on electric and hydrogen vehicles, supporting businesses with regulations like NEN 9140, PGS 36, ATEX 153, and PGS 37-2
- ELSA
Products and services
- WE-POWER A total concept supporting businesses in safely working on electric and hydrogen vehicles, covering compliance with NEN 9140, PGS 36, ATEX 153, and PGS 37-2 through advisory services, workplace adaptations, training, and safety equipment. Target customers are automotive workshops, fleet operators, and commercial vehicle dealers transitioning to EV/hydrogen servicing.
- AVILOO Accudiagnose (Battery Diagnostics) Independent battery diagnosis service for electric and plug-in hybrid vehicles using the AVILOO FLASH Test, providing State of Health (SoH) measurement at cell level, benchmarking against similar vehicles, and a 3-minute test result delivered via a dedicated hardware box with certificate generation. Available with API integration for vehicle databases and sales platforms.
- AVILOO Accugarantie (Battery Warranty) An insurance-backed battery warranty product linked to the AVILOO FLASH Test, offering 1 year or 20,000 km of coverage with a fixed €3,000 compensation if the battery SoH falls below the vehicle-specific threshold. Includes a free second FLASH Test if claim is confirmed.
- E-Shop (Branded B2B Procurement Portal) A branded e-commerce and e-fulfilment portal for automotive dealers and garage businesses, enabling centralized purchasing of A-brand automotive products with single sign-on to suppliers, inventory management, consolidated invoicing, and full assortment management. Developed for Stellantis, Nissan, BMW, Mercedes-Benz, Toyota, Kia, Hyundai, and others.
- ELSA (Sales Assistant Quotation Configurator) A web-based quotation and sales assistant application for multibrand dealers, featuring an online configurator for selecting accessories and generating customer quotes, with optional automatic order forwarding to suppliers via DMS integration.
- Kentekenplaten (License Plate Production) Production and distribution of first-issue license plates for 12 automotive brands, including automated RDW registration, delivery of accompanying vehicle documentation, and luxury/white plate variants. Online portal handles dealer orders with track-and-trace functionality.
- Waxoyl Distribution Vehicle and industrial protection product line distributed by Elgersma for the Benelux, including anti-corrosion treatments, exterior/interior cleaning and sealing, ceramic coating, paint sealing, polishing, and equipment, manufactured in Europe under Swiss laboratory supervision.
- PGS 37-2 Compliance Scan Compliance assessment service for businesses handling lithium-ion batteries, available as a Quick Scan (digital questionnaire, no on-site visit) or Compliance Scan (detailed on-site analysis by a certified HVK safety expert), helping companies meet PGS 37-2 requirements.
- Lithium Safety Containers KIWA-certified fire-resistant storage containers for lithium-ion batteries, compliant with PGS 37-2, featuring 90-minute fire-rated walls (WBDBO 90 minutes), gas/smoke management, explosion protection, automatic aerosol fire suppression, and smart detection systems. Available for purchase, rental, or lease with plug-and-play installation.
- Royal Care Carwash Chemicals Car wash chemical product line for professional car wash installations and DIY wash bays, covering pre-cleaning, shampoo, wax-based preservation, and drying categories under the Royal brand, available in quantities from 10 to 1,000 liters.
- Afleverboxen / Welkomstgeschenken (Delivery Gift Boxes) Custom-designed delivery gift boxes and welcome packages assembled in-house for automotive dealers, fully branded to customer specifications, with options for custom foam inserts, warehousing, and on-demand delivery.
- Ondersteuning & E-Fulfilment Services A suite of operational support services including warehousing at the Vianen facility, distribution from importer to dealers, inventory management with automatic deliveries, invoicing for importers and suppliers, marketing support, and portal facilitation.
Quantifiable outcome
- 36% higher chance of selling used EV with AVILOO certification
- +5 more outcomes
Companies that use Elgersma
Customer profileNamed customers32 records
Segments4 records
Ideal customer profiles4 records
Elgersma technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature5 records
Elgersma partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core, flagship and minor.
- Emil Frey Nederland NVcoreElgersma is a wholly-owned subsidiary of Emil Frey Nederland NV, part of the Swiss Emil Frey Group. Emil Frey is Europe's automotive leader, representing 25 different automotive brands in the Netherlands. This ownership provides Elgersma with access to extensive automotive network and resources.
- AVILOOcoreElgersma is the preferred supplier of AVILOO in the Netherlands for battery diagnostics. AVILOO is a worldwide innovation leader in testing, monitoring, and analysis of batteries for electric and plug-in hybrid vehicles. The partnership provides Elgersma customers access to AVILOO FLASH Tests for battery health verification.
- Loxxer NederlandcorePartnership extended for 5 years in 2024. Elgersma remains the representative for the mobility industry in the Netherlands, including the bicycle industry. Loxxer provides safe charging and storage solutions for lithium batteries including LOXK2000 storage cabinet compliant with VDMA 24994 and PGS 37-2.
- Würth Nederland B.V.flagshipStrategic partnership between Würth and WE-POWER to support automotive and commercial vehicle companies in realizing workshops for sustainably powered vehicles. Combined expertise covers fasteners, assembly materials, workshop concepts, revenue models, EV tools, training, and construction guidance. Unique step-by-step plan helps customers toward future-proof business models.
- TruckXLcoreWE-POWER partnership with TruckXL network to make workshops 'EV-Ready'. Inventory conducted at various TruckXL locations to assess what is needed for the network to transition to electric commercial vehicles.
- Lithium Safety Containers B.V.coreElgersma is distributor of Lithium Safety Containers - essential solutions for the automotive industry. Containers are KIWA certified and PGS 37-2 compliant with fire-resistant walls (WBDBO 90 minutes), smart detection systems, automatic aerosol fire suppression, and gas/smoke management. Successfully prevented fire spread in recent incident in Best.
- Noord EnergieminorPartnership for collective energy procurement. Elgersma and Noord Energie bundle energy demand from entrepreneurs to achieve better conditions for 2027-2029 energy contracts. Registration is without obligation.
- WaxoylcoreElgersma is the distributor of Waxoyl brand for the Benelux. Waxoyl specializes in protection concepts for products and vehicles in industrial and automotive sectors. Products are continuously improved with technical monitoring from Swiss research laboratory and manufactured in Europe to highest technical standards.
- AiwaysminorAiways selected Elgersma as partner for producing and registering license plates for first registration. Elgersma ensures Aiways complies with Dutch regulations so new models can quickly enter Dutch roads.
- StellantiscoreE-Shop platform developed for Stellantis dealers. License plate production for Fiat, Alfa Romeo, Jeep brands. Additional documentation, manuals, and safety kits included. Track & trace through Stellantis E-Shop.
- Renault (Terwolde Hydrogen)minorWE-POWER supports Terwolde Groningen in preparing for hydrogen commercial vehicles from Renault. WE-POWER provides hydrogen safety expertise including extraction systems, training, and explosion safety documentation.
Scale indicators10 records
Recent moves12 records
Expansion highlights6 records
Elgersma competitors and assessment
Company assessmentBroad incumbents
- SGS: Global inspection, verification, testing and certification company with automotive and EV-related service lines. Overlaps with Elgersma's WE-POWER compliance and battery-related inspection offerings at much larger scale.
- DEKRA: Global testing, inspection and certification firm with deep automotive and EV/hydrogen vehicle safety expertise. Comparable to Elgersma's WE-POWER compliance services, but operating at much broader scale across multiple industries.
- TÜV SÜD: International testing/certification organization already cited as an AVILOO customer. Comparable through its automotive inspection, EV safety certification, and battery testing services that overlap with Elgersma's WE-POWER and diagnostic portfolio.
- LKQ Corporation: Large European automotive parts distributor with significant Benelux presence. Comparable as a broad-line aftermarket parts supplier serving dealers and garages, though not focused on EV diagnostics or compliance like Elgersma.
Others
- Emil Frey Nederland: Parent company of Elgersma and one of the largest automotive retail groups in the Netherlands, representing 25 brands. Relevant because it sets strategic direction and represents both the captive customer base and a potential channel conflict.
Direct peers
- Würth Nederland: Dutch arm of the global automotive parts, tools and workshop-supply group. Flagship strategic partner of WE-POWER and directly comparable as a multi-line automotive supplier serving the same dealer and garage customer base.
- Loxxer: Manufacturer of fire-resistant lithium-ion battery storage cabinets (LOXK2000) with a 5-year distribution partnership with Elgersma. Comparable as a direct peer in PGS 37-2 compliant lithium safety storage for mobility and e-bike customers.
- AVILOO: Austrian-based EV/PHEV battery diagnostics innovator whose FLASH Test underpins Elgersma's battery diagnostic offering. Directly comparable as the underlying technology partner and an obvious peer in EV battery State of Health services.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Elgersma social profiles
Digital presenceElgersma compliance and trust
Trust signalCompliance3 records
Elgersma financial estimates
Financial estimateRevenue estimate
Valuation estimate
Elgersma leadership team
Management profileNumber of profiles
Profiles11 records
Elgersma subsidiaries and ownership
Company hierarchySubsidiaries1 record
Elgersma funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Elgersma M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Elgersma
What does Elgersma do?
Elgersma is a B2B service organization in the automotive mobility sector that combines a traditional automotive wholesaler function with e-fulfilment and digital platform services. Core offerings include license plate production for 12 automotive brands, branded B2B E-Shop procurement portals, the ELSA quotation configurator, AVILOO independent battery diagnostics for EV/PHEV vehicles, the WE-POWER concept for EV/hydrogen workplace safety compliance, Waxoyl vehicle protection product distribution for Benelux, KIWA-certified Lithium Safety Containers, PGS 37-2 compliance scans, and custom branded delivery/safety/promotional kits. Operations are anchored at the Vianen facility serving dealers, importers, and garage businesses across the Benelux.
Is Elgersma a public or private company?
Elgersma is a private company. It is classified as corporate owned and is currently operating.
When was Elgersma founded?
Elgersma was founded in 1921. It employs 11 to 50 people.
Where is Elgersma based?
Elgersma is headquartered in Utrecht, Netherlands, in the Europe region.
How does Elgersma make money?
Seven revenue lines are on record. License Plate Production is the primary driver. The others are E-Shop & E-Fulfilment Services, automotive Parts & Accessories Sales, AVILOO Battery Diagnostics, WE-POWER Safety Solutions, waxoyl Distribution and customized Solutions.
Who are Elgersma's main competitors?
Broad incumbents on record are SGS, DEKRA, TÜV SÜD and LKQ Corporation. Emil Frey Nederland is listed as an others. Direct peers are Würth Nederland, Loxxer and AVILOO.
Does Elgersma have an API?
Yes. AVILOO offers an API for integrating battery certificates into vehicle databases, sales platforms, and internal systems. On request, an API connection is available for business customers to manage all performed tests, vehicle data, and certificates via an online dashboard.
What industry is Elgersma in?
Elgersma's product category is Automotive Mobility Services. Its primary akta.pro industry code is TLAKAGAJ, Battery & EV/Hybrid Preventive Maintenance (Battery Health/High-Voltage Inspection), with a secondary code of TLAKAMAA, EV & Hybrid Battery Service, Diagnostics & Reconditioning. Its NAICS code is 81111 and its SIC code is 3825.