What PERSOLKELLY does

PERSOLKELLY, operating commercially as PERSOL Australia, is the Australian and Asia Pacific operating arm of the broader PERSOL workforce solutions group. The company delivers integrated recruitment, staffing, and HR advisory services to employers and connects job seekers with opportunities across 13 Asia Pacific markets through a network of 80+ offices. Its service portfolio spans permanent and temporary/contract placements, managed staffing, HR consulting, outsourcing, and executive search, with vertical specializations covering Professional Services, Information Technology, Government, STEM, Management/Executive, and Specialist Recruitment sectors (including Healthcare, Defence, Life Sciences, and Banking & Financial Services).

The operating model combines local office-based recruiter relationships with a digital job portal (jobs.programmed.com.au) and direct employer outreach. Revenue is generated through three primary streams: transaction-fee-based permanent and temporary placement services, professional-services fees from HR advisory and workforce strategy consulting, and managed-services revenue from temporary and contract staffing engagements. Pricing is quote-based and not publicly disclosed, varying by role seniority, contract type, and duration. Following a 2025 brand unification, the previously separate entities PERSOLAPAC, PERSOLKELLY Consulting, Programmed, PERSOL Outsourcing, and BTI Executive Search now operate under a single PERSOL master brand aligned to the group's 'Work and Smile' vision, consolidating cross-sell across consulting, outsourcing, executive search, and staffing under one go-to-market proposition.

PERSOLKELLY was founded in the 1980s, is privately held, and is headquartered in Melbourne. The company leverages a 40+ year operating history and a cumulative base of over 65,000 placements as core commercial evidence of scale. Technology is described as 'smart technology' augmenting recruiter workflows, but no proprietary AI/ML systems, patents, or data assets are disclosed in the source material. Marketing is executed through a multi-channel mix including the corporate website, LinkedIn, Facebook, annual salary guides, and labour market reports.

Name

PERSOLKELLY

Legal name

PERSOLKELLY

Website

https://persolkelly.com.au

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

51–100 employees

Short description

PERSOLKELLY (operating as PERSOL Australia) is a privately held workforce solutions provider delivering permanent and temporary recruitment, staffing, HR advisory, and executive search services to employers across 13 Asia Pacific markets through 80+ offices and a digital job portal.

Ownership category

akta.pro rank

Product category

Staffing and Recruitment Services

NAICS

Temporary Help Services (561320), Employment Placement Agencies (561311)

SIC

Services-Employment Agencies (7361)

akta.pro primary industry

Local & Regional Generalist Staffing Agencies (BPACACAH)

akta.pro secondary industry

General Permanent Placement (Multi-Industry) (BPACAFAA)

Keywords

• Staffing services
• Workforce solutions
• Recruitment agency
• Talent acquisition
• HR consulting

Headquarters

HQ city

Phillip

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Recruitment Services: Permanent and temporary placement services placing candidates with employers. The company facilitates job placements across multiple industries and earns fees for successful placements.
2. HR Solutions: Workforce strategy and advisory services, talent management, and other HR consulting services provided to organizations.
3. Staffing Services: Temporary and contract staffing solutions for businesses requiring workforce flexibility.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

PERSOLKELLY is a workforce solutions provider operating across 13 Asia Pacific markets that places candidates into permanent, temporary, and contract roles for employer clients across multiple industries. The company combines human recruitment expertise with a digital job portal to deliver tailored staffing, recruitment, and HR advisory services, with over 65,000 cumulative placements and 80+ offices supporting its delivery model.

Product overview

PERSOLKELLY operates as a unified workforce solutions platform offering integrated recruitment, staffing, and HR solutions across Asia Pacific. The portfolio includes core services (Recruitment, Staffing, HR Solutions) combined with specialized sector offerings (Professional Services, IT, Government, STEM, Management/Executive, Specialist Recruitment) and resource products (Salary Guide, Labour Report). The company operates across 13 markets with over 80 offices, having consolidated multiple group brands (PERSOL, Programmed, PERSOLKelly Consulting, PERSOL Outsourcing, BTI Executive Search) under the PERSOL name in 2025.

Differentiator

Problem solved

Functional benefit

Brands

• PERSOLAPAC: Workforce solutions provider across Asia Pacific
• PERSOLKELLY Consulting
• Programmed
• PERSOL Outsourcing
• BTI Executive Search

Quantifiable outcome

• Over 65,000 successful placements
• +3 more outcomes

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• PERSOLKELLY ConsultingcoreOthersPart of of the PERSOL Group of companies operating in Asia Pacific. Provides specialized consulting services complementing the core recruitment offerings.
• ProgrammedcoreOthersPart of the PERSOL Group of companies. Provides workforce solutions and staffing services across Australia.
• PERSOL OutsourcingcoreOthersPart of the PERSOL Group of companies. Provides outsourcing solutions for workforce management.
• BTI Executive SearchcoreOthersPart of the PERSOL Group of companies. Executive search and senior leadership recruitment services.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Chandler Macleod (RGF Staffing ANZ): Australian recruitment and workforce solutions firm operating across generalist staffing, specialist recruitment, and HR consulting. Direct competitor in the Australian market across many of the same verticals (admin, IT, government, professional services) that PERSOLKELLY serves.
• Hays plc: UK-listed global recruitment firm with deep APAC presence across Australia, Hong Kong, Singapore, Japan, and China. Operates specialist and generalist staffing practices across professional services, IT, and executive search — closely mirroring PERSOLKELLY's multi-vertical, multi-geography model.
• PageGroup (Michael Page): Global recruitment firm operating Michael Page and Page Personnel brands across APAC, with focus on professional services, IT, and executive search. Direct competitor in mid-to-senior professional placement across the same 13-market footprint PERSOLKELLY serves.
• Robert Half International: Global staffing and consulting firm specializing in finance, accounting, IT, and administrative placements. Operates across multiple geographies with a similar blend of perm placement, contract staffing, and consulting, making it a direct competitor in PERSOLKELLY's professional services and IT verticals.
• Hudson Global: APAC-focused recruitment firm with strong presence in Australia, Hong Kong, Singapore, and China. Specializes in professional services, IT, and finance/accounting placement — closely aligned with PERSOLKELLY's specialist recruitment verticals in the same geographies.

Emerging players

• SEEK Limited: Australia-headquartered online employment marketplace with deep ANZ presence and expanding APAC operations. Represents the digital-first alternative to traditional staffing, competing with PERSOLKELLY for the same job seekers and employers through a platform rather than recruiter-led model.

Broad incumbents

• Adecco Group: One of the world's largest staffing companies, operating across generalist staffing, professional placement, and workforce solutions globally. Strong APAC presence with similar breadth across temp, perm, and outsourcing, though at significantly larger scale than PERSOLKELLY.
• Randstad: Global staffing leader with significant APAC operations in Australia, Japan, Singapore, and other key markets. Offers similar perm, temp, RPO, and HR solutions, competing head-to-head in the same multi-vertical, multi-geography space as PERSOLKELLY.
• ManpowerGroup: Global workforce solutions company offering staffing, recruitment process outsourcing, and talent assessment. Operates in APAC and competes with PERSOLKELLY in generalist and specialist staffing categories across the region.
• Recruit Holdings (Indeed): Japan-headquartered global HR/recruitment company owning Indeed and other job platforms. Competes with PERSOLKELLY in APAC recruitment while simultaneously operating the digital marketplace infrastructure that increasingly disintermediates traditional staffing agencies.

Market position

Strengths5 records

Weaknesses2 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/persolaustralia
• LinkedInlinkedin.com/company/persolapac

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PERSOLKELLY