JEAN LOUIS PARSAT WINES

What JEAN LOUIS PARSAT WINES does

JEAN LOUIS PARSAT WINES (operating as JL Parsat / Maison Parsat) is a family-owned French wine négociant founded in 1921 in Eymet, Dordogne, and currently run by the third and fourth generations of the Parsat family. The company specializes in packaging and distributing wines in Bag-in-Box (BIB) and flexible self-supporting Pouch formats, serving exclusively B2B customers — primarily major French grocery retail chains and wine professionals requiring co-packing services. The product portfolio spans appellation wines (AOP Bordeaux, Bergerac, Cahors, Côtes du Rhône, Côtes de Provence, etc.), country/IGP wines from multiple French regions plus Spanish organic imports (CANTELANE), BIO-certified organic wines, and trendy/cocktail-inspired ranges (Wine Crush, PHARE AWAY, Canopée Vins, Couleurs Océanes).

The technology base is built around oxygen-barrier multilayer film pouches and hermetic tap opening/closing systems, enabling wine preservation of up to six weeks after opening versus roughly three days for glass bottles. JL Parsat installed the first automatic pouch packaging line in France in 2014 and operates six automatic packaging lines today, supported by 7,000 m² of storage, 22,000 hectoliters of stainless-steel cellar capacity, and a 270,000-hectoliter annual production volume (equivalent to 17 million BIB 3L units plus 2 million Pouch units). The 40-hectare Vignoble du Perrou, acquired in 2010, provides vertical integration into grape supply.

The business model is sales-led and relationship-based: the company sources wines from major French regions (and selectively Spain), packages them in BIB or Pouch formats, and distributes through long-term contracts with French retail chains, while offering custom co-packing services to other wine professionals. Pricing is quote-based and not publicly disclosed; the company explicitly does not sell to individuals. Revenue streams include branded wine distribution (both proprietary sub-brands and négociant sourcing) and packaging-as-a-service. Certifications include IFS Food v6.1/v7 (higher level), BIO, FSC, HVE Level 3, and the PME+ CSR label obtained in December 2022.

Name

JEAN LOUIS PARSAT WINES

Legal name

JL Parsat

Website

https://parsat.fr

Company type

Private

Founded year

1921

Operating status

Operating

Headcount range

11–50 employees

Short description

JEAN LOUIS PARSAT WINES is a family-owned French wine négociant founded in 1921, specializing in packaging and distributing wines in Bag-in-Box and flexible Pouch formats to major French retail chains and wine professionals on a B2B basis.

Ownership category

akta.pro rank

Product category

Wine Packaging & Distribution

NAICS

Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820), Wineries (31213)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Bar & Beverage Service Supplies Wholesale (AFAIALAG), Beverage Import/Export & Cross-Border Wholesale (AFAIAGAL), Private-Label / Own-Brand Broadline Distributors (AFAIAAAI)

Keywords

• Wine wholesale distribution
• Bag-in-box packaging
• Pouch wine packaging
• Custom wine packaging
• Organic wine production

Headquarters

HQ city

Eymet

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Wine Trading and Distribution: Negociant business sourcing and distributing wines from major French wine regions (Bordeaux, Bergerac, Sud-Ouest) in Bag-in-Box and Pouch formats
2. Packaging Services (Co-packing): Custom packaging services for wine professionals wanting to package their products in Bag-in-Box or self-supporting pouches, including small series and large production volumes

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

JL Parsat is a French wine négociant that sources, selects, and packages wines from major French regions (Bordeaux, Bergerac, Sud-Ouest, Côtes de Provence, Côtes du Rhône, and others) in Bag-in-Box and Pouch formats for distribution through French retail chains. The company also provides custom co-packing services (Conditionnement à Façon) to other wine professionals wanting to package their own wines in BIB or self-supporting pouch formats.

Product overview

JEAN LOUIS PARSAT WINES is a family-owned French wine merchant (négociant) founded in 1921, specializing in Bag-in-Box (BIB) and Pouch (soft pouch) wine packaging solutions. The core offering consists of two main packaging formats—traditional Bag-in-Box (cardboard with inner plastic pouch) and self-supporting Pouch—along with custom packaging services for wine professionals. The product portfolio spans four wine ranges: Appellation wines (AOP/AOC certified), Country wines (IGP regional wines including Spanish imports), Organic wines (certified BIO), and Trendy wines (innovative formats including cocktail-inspired beverages). Sub-brands include Le Petit Chai (VUE), Couleurs Océanes, Canopée Vins (award-winning small format), Wine Crush (flavored wine cocktails), PHARE AWAY, and CANTELANE (organic Spanish wines). The company operates its own 40-hectare vineyard (Vignoble du Perrou in Bergerac) acquired in 2010, demonstrating vertical integration. With six automatic packaging lines and a team of 35 employees, JL Parsat serves major French retail chains and wine professionals seeking BIB/pouch packaging services.

Differentiator

Problem solved

Functional benefit

Brands

• Wine Crush: Wine-based flavored drink brand inspired by trendy cocktails (Mojito, Pina Colada, Sunrise Rose, Punch)
• Couleurs Océanes
• Canopée Vins
• PHARE AWAY
• Le Petit Chai
• CANTELANE
• Maison Parsat

Products and services

• Bag-in-Box (BIB) Wine Packaging Traditional cardboard packaging with inner flexible plastic pouch and integrated tap providing a hermetic opening/closing system. Available in formats from 2L to 20L including rectangular, hexagonal, fridge and square options. Targets wine professionals and French retail chains.
• Pouch (Poche Souple) Packaging Flexible self-supporting pouch with built-in tap providing hermetic sealing and the best carbon footprint among wine packaging options. Pioneer in France since 2014. Targets wine professionals and French retail chains.
• Custom Packaging Services (Co-packing) Custom packaging services (Conditionnement à Façon) for wine professionals wanting to package their own wines in Bag-in-Box or self-supporting pouch formats. Handles both small series and large production volumes across six automatic packaging lines.
• Appellation Wines (Maison Parsat) AOP/AOC certified wines including Bordeaux, Bergerac, Cahors, Corbières, Côtes du Rhône, Côtes de Provence, Côtes de Duras, Anjou, and Entre Deux Mers, available in conventional and organic varieties.
• Country Wines (Vins de Pays) IGP (Protected Geographical Indication) wines from various French regions including IGP Atlantique, IGP Hérault, IGP Var, IGP Méditerranée, IGP Côtes de Gascogne, IGP Gard, IGP Tarn, plus European country wines from Spain.
• Organic Wines (Vins BIO) AB-certified organic wines including AOP Bordeaux Rouge Bio, AOP Bergerac Rouge/Rosé/Blanc Sec Bio, and CANTELANE organic Spanish wines (Cabernet Sauvignon, Merlot, Grenache, Chardonnay, Sauvignon Blanc).
• Trendy Wines Range Contemporary and innovative wine range including Wine Crush cocktail-inspired beverages (Mojito, Pina Colada, Sunrise, Punch), Canopée Vins small-format wines, and PHARE AWAY Vin de France Rosé for aperitif occasions.
• Canopée Vins (Small Format)

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Vignoble du PerroucoreStrategic or Co-development Partner · 1 January 2010Acquisition in 2010 of Vignoble du Perrou, a 40-hectare wine estate in Bergerac Appellation, making the company an owner-operator. This vertical integration provides control over grape supply and ensures quality production.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Les Grands Chais de France: Largest French wine producer and distributor (Peter Vicaud, Mouton Cadet brands); operates across all packaging formats including BIB at massive scale. Direct competitive overlap in French retail BIB wine but with vastly broader portfolio and geographic reach.
• Castel Group: Major French wine group with négociant, bottling, and distribution operations serving French and export retail chains. Overlaps with JL Parsat in BIB packaging services and French retail wholesale, but at significantly larger scale.
• Advini (InVivo Wine): French wine platform under InVivo cooperative group, combining multiple négociant houses (Badet Clément, Cordier) with broad retail distribution. Competes in the same French retail BIB and pouch segments as JL Parsat with wider brand portfolio.

Direct peers

• La Française de Gastronomie: French co-packing and packaging services company specializing in wine, spirits, and beverage filling including BIB and pouch formats. Direct overlap with JL Parsat's packaging services business model serving third-party wine professionals.
• Boisset Collection: Family-owned French wine group with négociant, packaging, and distribution operations serving French retailers and export markets. Highly comparable business model — multi-generation family, broad appellation portfolio, B2B retail focus — though with greater US exposure.
• Vinadeis: French wine cooperative group producing and packaging wines across multiple French appellations including for BIB/private-label retail channels. Comparable as a multi-region French wine producer-distributor serving French retail with similar scale.

Others

• Scholle IPN: Global leader in bag-in-box and pouch packaging solutions for beverage including wine. Comparable as a technology supplier in the same BIB/pouch space where JL Parsat operates its proprietary packaging lines.
• Smurfit Kappa: Global packaging conglomerate and leading Bag-in-Box systems supplier (Vitop tap technology) — provides the underlying packaging technology that JL Parsat uses in its 6 automated lines. Relevant as a packaging supply-chain partner and indirect competitor through in-house packaging capabilities at wine customers.

Regional players

• Pierre Jean Larraqué: French family-owned wine négociant based in South-West France (Madiran, Gascony region), distributing wines across French and export retail channels. Comparable mid-sized family-owned négociant with similar B2B retail model and regional French wine focus.
• Maison Jean Loron: French family-owned wine producer and négociant based in Beaujolais/Mâconnais, producing and distributing appellation wines for French retail. Comparable family-owned French négociant model with multi-generation history and B2B retail distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JEAN LOUIS PARSAT WINES