Elrehla

What Elrehla does

Elrehla (operating as JRNY) is a Cairo-based social enterprise founded in 2013 that designs and delivers multi-day retreat and event experiences for three distinct customer segments: startup founders (through founders retreats), corporate teams (through corporate retreats focused on morale, trust, and engagement), and industry ecosystems (through sector-specific retreats in fintech, education, and employment). The company runs a small team of 1-10 employees and has delivered 170+ retreats to 6,000+ participants in partnership with 70+ organizations since inception, including marquee Egyptian institutions such as Banque Misr, the Central Bank of Egypt, the Financial Regulatory Authority, GIZ Egypt, Oxfam, the US Embassy in Cairo, Mastercard, and Egyptian VCs such as Shorooq Partners and Endure Capital.

The underlying offering is a proprietary facilitation methodology that combines business innovation, conflict resolution, wellness, self-reflection, and artistic expression to engage participants mentally, physically, and emotionally. Programs typically run 1-3 days (with 3-day retreats being most common) and are quoted on a customized, project-by-project basis rather than via standardized pricing. The company supplements its service work with two in-depth impact studies issued since 2018 to substantiate outcomes, which serve as a quasi-proprietary evidence base supporting repeat institutional engagements.

Commercially, Elrehla operates an enterprise field-sales motion combined with a partner-led distribution layer through accelerators, incubators, and venture capital firms that route founder participants into its programs. Marketing is largely organic and referral-driven via LinkedIn, Instagram, Facebook, and an email newsletter, with testimonials and impact stories acting as the primary conversion assets. The company is privately held, bootstrapped (no funding rounds disclosed), and led by Co-Founder & CEO Dalia Said and Co-Founder & Head of Operations Sara Ibrahim.

Name

Elrehla

Legal name

JRNY/ElRehla

Website

https://elre7la.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Elrehla (JRNY) is a Cairo-based social enterprise founded in 2013 that designs and delivers multi-day retreat experiences for startup founders, corporate teams, and industry ecosystems across Egypt, with a proprietary mental-physical-emotional facilitation methodology and 170+ retreats delivered to date.

Ownership category

akta.pro rank

Product category

Experiential Retreat & Event Services

NAICS

Tour Operators (561520), Management Consulting Services (54161)

SIC

Services-Management Services (8741), Services-Management Consulting Services (8742)

akta.pro primary industry

Corporate Retreats & Team Offsites (Non-incentive) (THAHAMAL)

akta.pro secondary industries

Incentive Travel Programs & Retreat Events (Offsites) (MPAGAHAH), Wellness, Spa & Retreat Itinerary Planning (THAKAOAI)

Keywords

• Corporate retreat services
• Industry retreat experiences
• Founder retreat programs
• Ecosystem networking events
• Experiential team building

Headquarters

HQ city

Cairo

HQ country

Egypt

HQ region

Africa

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Retreat and Event Services: Revenue generated from designing and delivering unique retreat and event experiences. Pricing varies based on duration, accommodation type, activities, and location. The company offers industry retreats, corporate retreats, and founder retreats as core service offerings.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Elrehla designs and delivers customized multi-day retreat experiences for founders, corporate teams, and industry leaders. Three service lines are offered: Industry Retreats (sector-specific events, e.g., fintech, education), Corporate Retreats (team-building, morale, trust and engagement), and Founders Retreats (peer-to-peer learning for startup founders). The company operates in Egypt with regional scope, serving enterprises, governments, NGOs, accelerators, VCs, and individual founders through direct enterprise sales and ecosystem partner channels.

Product overview

Elrehla (also operating as JRNY) is a social enterprise offering retreat and event experiences rather than a software product. The company provides three distinct service offerings: Industry Retreats (sector-specific events bringing together industry stakeholders), Corporate Retreats (team-building experiences for organizations), and Founders Retreats (peer-to-peer learning programs for startup founders). These services are delivered through a unique methodology that engages attendees mentally, physically, and emotionally to foster collaborative communities.

Differentiator

Problem solved

Functional benefit

Products and services

• Industry Retreats Sector-specific retreats and events for stakeholders from a particular industry (e.g., education, employment, fintech). The objective is to bring the right leaders together and facilitate valuable discussions to move the ecosystem forward. Designed for regulators, corporates, investors, and ecosystem players in targeted verticals.
• Corporate Retreats Corporate retreats and events designed to build deeper connections between colleagues and top management as human beings, focusing on improving morale, trust, and engagement. Delivered as multi-day off-sites for enterprise teams and integrated into client annual planning.
• Founders Retreats Founders retreats and events offering deep peer-to-peer learning experiences for founders of scale-ups, pre-scaleups, and early-stage startups. Offered to accelerators, incubators, VCs, and individual founders as a structured networking and learning program.

Quantifiable outcome

• 170+ successful retreats, events and workshops since 2013
• +3 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• RetreatBoss: RetreatBoss is a corporate retreat planning and management platform handling logistics, venues, and activities for company offsites. Comparable to ElRehla in target customer (HR and leadership teams running team retreats) and operational scope (multi-day program design and delivery).
• TeamOut: TeamOut is a retreat planning platform that curates and books corporate retreats for distributed and in-person teams, competing directly with ElRehla's corporate retreat offering. It is comparable in service model (custom-designed multi-day experiences) and target buyer (enterprise HR/leadership teams).
• Offsite.com: Offsite.com designs and books custom company offsites and team retreats worldwide, directly overlapping ElRehla's corporate retreats and founders retreats services. Comparable business model (curated, facilitated multi-day programs for founders and corporate teams) and similar buyer profile.
• Surf Office: Surf Office is a direct competitor in the corporate retreat and team offsite space, organizing multi-day experiences for startup and corporate teams globally with comparable end-to-end design and facilitation. It targets the same buyer persona (founders, HR/People leaders) that ElRehla serves.

Emerging players

• Wanderlab: Wanderlab is a corporate retreat and team experience company focused on culture, leadership, and connection programs for distributed and in-office teams. Comparable to ElRehla in buyer (founders and corporate leadership) and product (facilitated multi-day retreats), though operating in Western markets.
• CrossCountry Retreats: CrossCountry Retreats runs corporate team retreats and offsites for companies and founders, with a focus on facilitated workshops and curated venues. Comparable to ElRehla in retreat design methodology and target customers, with overlap in founder retreats segment.
• Black Sheep Events: Black Sheep Events plans corporate retreats, incentive trips, and experiential events for companies, with custom program design. Comparable in B2B corporate retreat focus and facilitation-led methodology, though broader in geography and event types than ElRehla.
• All Hands Agency: All Hands designs and runs intentional offsites, summits, and team experiences for mission-driven companies and startups, with a focus on community and culture. Comparable to ElRehla in audience (founders, leadership teams) and experiential methodology, though operating primarily in the US/Europe.
• Questscape: Questscape designs team-building experiences, corporate retreats, and offsites focused on experiential learning and adventure, overlapping ElRehla's corporate retreats segment. Comparable in facilitation-led model and target buyers, though broader geographic scope.

Regional players

• MICE Egypt: MICE Egypt is a Cairo-based meetings, incentives, conferences, and exhibitions (MICE) operator serving corporate and government clients across Egypt. Comparable to ElRehla in regional market, buyer profile (Egyptian corporates and government), and event/retreat design services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/thejrny.me
• LinkedIneg.linkedin.com/company/thejrny
• Instagraminstagram.com/jrny.me
• Xx.com/ElRe7la

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elrehla