Fashion Biz

What Fashion Biz does

Fashion Biz is a privately held international wholesaler of apparel, founded in New Zealand in 1989. The company designs, manufactures, markets, and distributes uniforms, workwear, and promotional apparel, serving end-markets across industrial, corporate, hospitality, healthcare, activewear, and promotional sectors. Its operations span 8 countries through 9 offices located in New Zealand (Auckland, Christchurch, Wellington), Australia (Melbourne, Sydney, Brisbane, Adelaide, Perth), and Canada (Vancouver), with distribution reach extending to the USA, South Africa, Papua New Guinea, and the Pacific Islands.

The company's product portfolio is organized around wholly owned sub-brands targeting specific verticals: Biz Collection (primary uniform and promotional apparel), Syzmik (workwear and industrial), Biz Corporates (corporate suiting), Biz Care and Inaura (healthcare and medical), and Yes!Chef (hospitality). It has developed proprietary fabric technologies marketed under registered trademarks including Biz Cool, Biz Comfortcool, Biz Tech, Biz Eco, and Biz Scrubs. Operational infrastructure includes an in-house QC laboratory equipped with James Heal UK testing machinery, a Warehouse Management System integrated with an Integrated Logistics System, automated stock-level monitoring, and garment specification compliance processes. The company reports holding over 10 million stock items at any one time and maintaining a less than 0.5% documented error rate per annum. Twelve main vendors supply the company, with 6 ISO certified and 2 WRAP certified, all bound by a Code of Vendor Conduct.

The business operates on a wholesale distribution model, selling through agencies, promotional companies, embellishers, uniform specialists, and retailers via a dedicated distributor login portal. Revenue is generated from one-time wholesale transactions rather than subscription or licensing arrangements; pricing is not publicly disclosed. The company supports a custom apparel service through the Biz Co.Lab platform, providing graphic design and logo placement, and maintains digital catalogues, video galleries, and a Find a Stockist tool for demand generation. Certifications include ISO 9001:2015 (quality), ISO 14001:2015 (environmental), and ISO 45001:2018 (OH&S), all certified in 2023, alongside Ethical Trade Initiative Base Code adherence and a published Modern Slavery Statement.

Name

Fashion Biz

Legal name

Fashion Biz

Website

https://fashionbiz.com.au

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

101–250 employees

Short description

Fashion Biz is a New Zealand-founded international wholesaler that designs, manufactures, and distributes uniform, workwear, and promotional apparel across 8 countries via owned sub-brands (Biz Collection, Syzmik, Biz Corporates, Biz Care, Yes!Chef, Inaura) serving industrial, corporate, hospitality, and healthcare end-markets through a distributor network.

Ownership category

akta.pro rank

Product category

Workwear and Uniform Apparel Manufacturing

NAICS

Clothing and Clothing Accessories Merchant Wholesalers (424350), Apparel, Piece Goods, and Notions Merchant Wholesalers (4243), Cut and Sew Apparel Manufacturing (except Contractors) (315250)

SIC

Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

Workwear, Uniforms & Corporate Apparel Wholesale (CRAOADAF)

akta.pro secondary industries

Apparel Sourcing, Buying Houses & Trading Companies (CRAAAAAN), Sustainable / Ethical Apparel & Accessories Wholesale (CRAOADAJ)

Keywords

• Wholesale apparel distribution
• Uniform manufacturing
• Workwear supply
• Promotional apparel
• Corporate uniforms

Headquarters

HQ city

Wiri

HQ country

New Zealand

HQ region

Oceania

Offices9 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Wholesale Apparel Distribution: Fashion Biz operates as an international wholesaler of apparel, distributing garments through agencies, promotional companies, embellishers, uniform specialists, and retailers. The company manages design, manufacture, marketing, and distribution of brands including stock service apparel.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Fashion Biz designs, manufactures, and distributes wholesale uniforms, corporate apparel, workwear, and promotional garments under its own brand portfolio, including Biz Collection, Syzmik, Biz Corporates, Biz Care, Yes!Chef, and Inaura. The company supplies stock-service apparel to uniform specialists, promotional companies, embellishers, and retailers across 8 countries with over 10 million stock items maintained in regional warehouses. It also runs a QC laboratory, a Warehouse Management System integrated with an Integrated Logistics System, and a made-to-order custom design service branded Biz Co.Lab.

Product overview

Fashion Biz is an international wholesaler of innovatively designed, quality apparel operating as a unified platform that designs, manufactures, markets, and distributes multiple apparel brands. The company owns and manages several leading stock service apparel brands in the uniform, promotional, and workwear industry: Biz Collection (primary brand), Syzmik (workwear), Biz Corporates (corporate wear), Biz Care and Yes! Chef (healthcare and hospitality), and Inaura (medical apparel). Fashion Biz also offers proprietary technology features including Biz Cool, Biz Comfortcool, Biz Tech, Biz Eco, and Biz Scrubs fabric technologies. Products span multiple categories including Polos, Tees, Shirting & Tops, Separates, Suiting, Knitwear, Casualwear, Activewear, Jackets, Healthwear, Hospitality, Industrial, and Clearance items. The company distributes through agencies, promotional companies, embellishers, uniform specialists, and retailers, with a made-to-order custom service that includes graphic design and logo placement capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• Biz Collection: Primary apparel brand offering uniforms, promotional wear, and workwear
• Syzmik
• Biz Corporates
• Biz Care
• Yes! Chef

Products and services

• Biz Collection Primary stock-service apparel brand offering a wide range of business attire including polos, tees, shirting, suiting, knitwear, jackets, and promotional garments for uniform and corporate buyers served through distributors and uniform specialists.
• Syzmik Workwear and industrial uniform brand offering durable apparel designed for tradies and industrial workers across trade sectors.
• Biz Corporates Corporate wear brand offering professional business attire including tailored shirts, trousers, and formal suiting for office and corporate uniform programs.
• Yes!Chef Hospitality industry uniform brand providing chef wear, kitchen attire, and front-of-house service garments for hospitality operators.
• Biz Care Healthcare and medical apparel brand providing scrubs, lab coats, and clinical workwear for healthcare professionals served through distributors.
• Inaura Medical and healthcare apparel brand offering scrubs and clinical workwear for healthcare operators and medical professionals.
• Biz Co.Lab Collaborative design and customization service enabling corporate and promotional customers to create custom apparel designs with logo placement and graphic design support from the Fashion Biz in-house team.

Quantifiable outcome

• Less than 0.5% documented error rate per annum
• +3 more outcomes

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Intertek Testing ServicescoreTechnology or IntegrationPrimary testing laboratory partnership for assessing fabric quality including colour fastness, washing, crocking, dry cleaning solvents, light, water and aging tests against Fashion Biz standards.
• James Heal UKcoreTechnology or IntegrationSupplier of QC testing machinery imported from James Heal UK for the Auckland laboratory, enabling fabric testing for pilling, abrasion, fastness to light and rubbing.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Workwear Group: Workwear Group is an ANZ-based uniform and corporate apparel provider offering managed uniform programs, design, sourcing, and distribution to enterprise customers. It is the closest direct competitor in the region, operating in the same workwear/corporate/healthcare/hospitality categories and selling through similar distributor and direct enterprise channels.
• KingGee: KingGee is an Australian heritage workwear brand (owned by Total Design Group) focused on industrial, tradie, and outdoor workwear apparel. It competes head-to-head with Syzmik and Biz Collection in the same ANZ industrial and workwear distribution channels.
• Bisley Workwear: Bisley Workwear is an Australian workwear brand and distributor specializing in industrial, tradie, and safety apparel. It directly competes with Fashion Biz's Syzmik and Biz Collection industrial ranges across ANZ via similar wholesale and distributor channels.
• Total Design Group: Total Design Group is an Australian apparel company that owns and distributes multiple workwear and corporate apparel brands (including KingGee and Hard Yakka at various times). Directly comparable to Fashion Biz as a multi-brand wholesale/distribution platform in workwear and corporate apparel across ANZ.
• Hard Yakka: Hard Yakka is one of Australia's most recognized workwear and industrial apparel brands, supplying durable workwear to trade and industrial customers. Comparable in product positioning and channel mix to Fashion Biz's industrial and Syzmik-branded offerings across ANZ.

Broad incumbents

• UniFirst Corporation: UniFirst is a major North American uniform supplier and workwear services company with uniform rental, lease, and purchase programs. Comparable to Fashion Biz in the workwear/corporate uniform space, though larger and more focused on service-based uniform programs in the US/Canadian markets.
• Cintas Corporation: Cintas is the largest North American uniform and workwear services provider, offering rental, lease, and direct-sale programs for corporate and industrial customers. It is a scaled incumbent with overlapping categories to Fashion Biz's workwear, corporate, and hospitality segments, though its service-led rental model is broader than Fashion Biz's wholesale distribution focus.

Regional players

• Fristads Kansas Group: Fristads Kansas is a European workwear manufacturer and brand group producing industrial and corporate apparel for trades and enterprise customers. Comparable to Fashion Biz in workwear and corporate apparel categories, but primarily operating in European markets rather than ANZ/Pacific.
• Alsico Group: Alsico is a European workwear and corporate apparel manufacturer serving healthcare, hospitality, and industrial uniform markets. Comparable in product categories (healthcare, hospitality, workwear) to Fashion Biz's Biz Care, Yes!Chef, and Syzmik ranges, though Alsico is more vertically integrated in manufacturing and primarily serves European customers.
• Traders Warehouse: Traders Warehouse is a New Zealand-based wholesale distributor of apparel, footwear, and accessories supplying workwear, corporate, and uniform programs. Comparable to Fashion Biz in product mix and B2B distribution model, with primary concentration in NZ rather than the multi-country footprint Fashion Biz operates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/100068513582007
• LinkedInlinkedin.com/company/fashion-biz

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fashion Biz