Sandro Desii
Sandro Desii is a family-owned Spanish artisanal food manufacturer founded in 1967, producing slow-dried Italian-style pasta and 100% natural ice cream (including an AOVE-based vegan line). It sells direct-to-consumer, through Spanish premium retailers, and to B2B food-service clients across Spain.
- Company typePrivate
- Founded1967
- HeadquartersEsparraguera, Spain
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Sandro Desii does
Sandro Desii Actividades Gastronómicas S.L. is a privately held Spanish artisanal food manufacturer founded in 1967 by Sandro Desii, headquartered in Catalonia. The company produces two core product lines: slow-dried pasta made from Italian durum wheat semolina using a Neapolitan technique of drying at approximately 30°C for over 10 hours, and artisanal ice cream and sorbets made from 100% natural ingredients, including an innovative AOVE (extra virgin olive oil) based vegan line. Filled pasta (ravioli, manicotti with gourmet fillings), sauces, gift packs, and a crepizza concept round out the range. The business operates a hybrid commercial model: direct-to-consumer via the sandrodesii.com online store, third-party retail distribution through El Corte Inglés, Ulabox, and Sánchez Romero supermarkets, and a B2B food-service channel supplying restaurants, hotels, and caterers with bulk formats (2.2L cubetas, Barattolino portioned packs) and customizable dessert menus. Distribution is predominantly Spanish with limited export activity to France and recurring international trade show presence (SIAL Paris, Alimentaria, Madrid Fusión, Salon Gourmets, HIP Madrid).
In late 2025 the company completed a major operational restructuring, relocating its Centre for Research and Gastronomic Activities from the historic Palau de la Manyeria in Esparreguera to a new factory in Collbató at the foot of Montserrat mountain. The move is positioned by management as a transformation toward efficiency, sustainability, and proprietary logistics while preserving artisanal values. The company continues to invest in innovation, evidenced by the AOVE ice cream line (launched 2018), the Capriccio premium squeezable ice cream line (June 2026), and ongoing R&D under Loretta Desii. The business remains family-owned with no institutional investors or funding rounds disclosed.
Sandro Desii firmographics
Firmographics- Name
- Sandro Desii
- Legal name
- SANDRO DESII ACTIVIDADES GASTRONÓMICAS S.L.
- Website
- https://sandrodesii.com
- Company type
- Private
- Founded year
- 1967
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sandro Desii is a family-owned Spanish artisanal food manufacturer founded in 1967, producing slow-dried Italian-style pasta and 100% natural ice cream (including an AOVE-based vegan line). It sells direct-to-consumer, through Spanish premium retailers, and to B2B food-service clients across Spain.
- Ownership category
- akta.pro rank
Sandro Desii industry classification
Industry- Product category
- Artisan Pasta and Gelato Manufacturing
- NAICS
- Cookie, Cracker, and Pasta Manufacturing (31182), Dry Pasta, Dough, and Flour Mixes Manufacturing from Purchased Flour (311824), Ice Cream and Frozen Dessert Manufacturing (311520)
- SIC
- Ice Cream & Frozen Desserts (2024), Food And Kindred Products (2000), Dairy Products (2020)
- akta.pro primary industry
- Pasta Manufacturing (dry, fresh, filled) (AFAKABAB)
- akta.pro secondary industries
- Ice Cream (Hard Pack) Manufacturing (AFAHAEAA), Ice Cream & Frozen Desserts Wholesale (AFAIAHAC)
Keywords
Where Sandro Desii is headquartered
LocationHeadquarters
- HQ city
- Esparraguera
- HQ country
- Spain
- HQ region
- Europe
Offices2 records
Markets served
Sandro Desii business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Infrastructure, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Direct-to-consumer online sales: Sandro Desii operates its own online store (tienda-online) selling products directly to end consumers across categories: packs, artisanal ice cream (helados), dry pasta (pasta seca), filled pasta (pasta rellena), and sauces (salsas). Orders fulfilled directly to consumer.
- Wholesale and retail distribution: Products sold through third-party retailers and wholesalers including Ulabox, El Corte Inglés, and Sánchez Romero supermarkets. Products available in retail formats (e.g., 500g pasta packages, cube/pack formats for home use).
- Food service / restaurant supply (restauración): B2B sales to restaurants, caterers, and hospitality businesses in bulk formats (2.2L cubetas for ice cream, larger pasta quantities) plus customizable dessert menus. Includes formats like Barattolino (small portioned containers) and specialized restaurant product lines. The company also runs La Piccola di Sandro, a food truck event concept.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | No public pricing tiers available — contact for quote |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Sandro Desii product offering
Product offeringCore offering
Sandro Desii manufactures and sells artisan dry pasta (slow-dried at low temperature using Italian durum wheat semolina) and 100% natural artisan ice cream, including filled pasta, sorbets, gourmet sauces and gift packs. The company supplies both end consumers via its own online store and third-party retailers, and provides food service operators (restaurants, hotels, caterers) with bulk ice cream formats (2.2L cubetas), portioned barattolino packs, fresh frozen pasta and customizable dessert menus.
Product overview
Sandro Desii is an artisan gastronomic company specializing in high-quality Italian-style pasta and ice cream products, with over 50 years of history. The product portfolio centers on three core offerings: (1) artisan dry pasta made with Italian durum wheat semolina using slow, low-temperature drying methods (around 30°C for 10+ hours), including various shapes and filled pasta variants; (2) artisan ice cream and sorbets made with 100% natural ingredients, available in multiple formats (bulk, retail, small portions), featuring an innovative AOVE (Extra Virgin Olive Oil) based vegan ice cream line; and (3) specialty products including sauces, gift packs, and the La Piccola di Sandro foodtruck service. The company is known for combining traditional Italian craftsmanship with innovative gastronomic techniques, particularly the slow drying process for pasta that preserves nutritional values and the use of premium ingredients.
Differentiator
Problem solved
Functional benefit
Brands
- Capriccio: Premium ice cream line in squeezer format, featuring summer-inspired flavors
- La Piccola di Sandro
Products and services
- Pasta Seca (Artisan Dry Pasta) Artisan dry pasta made with Italian durum wheat semolina, dried slowly at low temperature (around 30°C) for over 10 hours to preserve nutritional values and achieve authentic 'al dente' texture with natural sauce-absorption porosity.
- Pasta Rellena (Filled Pasta) Fresh filled pasta including ravioli, raviolone and manicotti with gourmet fillings such as black truffle, spinach, ricotta, pork belly, duck with pear and squid ink.
- Helado Artesanal (Artisan Ice Cream) 100% natural artisan ice creams available in multiple formats (2.2L cubetas for foodservice, cubo retail cube, barattolino small container) including classic and innovative flavors such as chocolate, vanilla, hazelnut, fruit sorbets, and savory options.
- AOVE Ice Cream (Extra Virgin Olive Oil Based Vegan Ice Cream) Innovative vegan ice cream line made with AOVE base instead of milk, including flavors such as chocolate Cuzco with fleur de sel, roasted peanuts, black truffle, cherry tomatoes and raspberry with oregano.
- Ultracongelado Fresh Pasta (Flash-Frozen) Fresh pasta that is flash-frozen immediately after production, maintaining nutritional and organoleptic properties intact for up to two years. Multiple formats: laminated (tagliatelle, spaghettini), pressed (fusilli, rigatoni with omega-3), lasagna sheets, and filled pasta (ravioli, manicotti).
- Crepizza A sheet of pasta dough combined with sourdough that can be used as a bread or flatbread base, available in durum wheat semolina and surprise versions for foodservice.
- Salsas (Gourmet Sauces) Gourmet sauces complementing the pasta and ice cream product offerings.
- Packs (Gift Sets) Curated gift packs combining various Sandro Desii products (pasta, ice cream, sauces) for gifting occasions.
- La Piccola di Sandro Foodtruck Event Service Mobile foodtruck event service for trade shows and events, featuring crepizzas, cannoli snacks and ice cream served directly to visitors.
- Capriccio Premium Ice Cream (Squeezer Format) Premium ice cream sub-brand in squeezer format featuring summer-inspired flavors, positioned as a novelty frozen dessert line.
Quantifiable outcome
- AOVE ice cream (no milk) is vegan, gluten-free, and contains beneficial polyphenols from early-harvest olive oil — functional benefits for specific dietary requirements
- +1 more outcomes
Companies that use Sandro Desii
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Sandro Desii technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Sandro Desii partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Frutas EloycoreSandro Desii and Frutas Eloy have formed a co-marketing partnership for joint presence at major gastronomic events. The two companies appeared together at Madrid Fusión 2025 (stand E28A, Pabellón 14, planta 1, Ifema) and at Salon Gourmets Madrid 2025 (stand 6E08), presenting combined product offerings in pasta and ice cream with live tastings. The partnership leverages Frutas Eloy's fruit expertise alongside Sandro Desii's artisanal products for synergistic gastronomic demonstrations.
- SIAL ParisminorSandro Desii exhibited at SIAL Paris 2016 (October 16–20, 2016, Paris, France), Hall 2, Stand 2T095. SIAL is a major international food industry exhibition serving as a platform for international exposure and B2B networking with global food industry professionals.
Scale indicators3 records
Recent moves7 records
Expansion highlights4 records
Sandro Desii competitors and assessment
Company assessmentDirect peers
- GROM: Italian premium artisan gelato brand with international presence and Spanish retail distribution. Direct comparable on natural ingredients, premium positioning, and slow-production philosophy for ice cream.
- Giovanni Rana: Italy's leading fresh and filled pasta brand (ravioli, tortellini). Comparable on filled pasta category leadership, gourmet fillings (truffle, etc.), and foodservice/retail channels, though at larger scale than Sandro Desii.
- Antico Pastificio Morelli: Italian artisanal pasta maker known for slow-drying at low temperatures and premium positioning. Closely comparable on proprietary drying technique, Italian durum wheat sourcing, and premium foodservice/retail dual-channel distribution.
- De Cecco: Italian premium pasta manufacturer with slow-drying tradition. Comparable on durum wheat sourcing, traditional drying methods, and dual retail/foodservice distribution, though at larger scale.
- Rummo: Italian pasta maker with slow-drying (Lenta Essiccazione) technology and gluten-free product line. Closely comparable on slow-drying IP, premium positioning, and ingredient-quality focus.
- Rustichella d'Abruzzo: Italian artisan pasta maker with bronze dies and slow-drying process. Comparable on premium positioning, traditional Italian craftsmanship, and dual retail/foodservice distribution.
Others
- Carpigiani: Italian manufacturer of gelato-making equipment and supplier to artisan gelato producers. Comparable as ecosystem participant supporting the artisanal gelato industry, not a direct competitor.
Broad incumbents
- Häagen-Dazs: Global premium ice cream brand owned by Nestlé. Comparable on premium ice cream positioning and dual retail/foodservice distribution, but at vastly larger scale with broader geographic footprint.
- Barilla: World's largest pasta manufacturer with broad Italian durum wheat portfolio. Comparable on pasta category leadership and Italian heritage, but operates at industrial scale versus Sandro Desii's artisanal positioning.
Emerging players
- La Gelatiera: Italian artisan gelato producer focused on natural ingredients and innovation. Comparable on natural-ingredient philosophy and premium positioning, but smaller scale and less established than Sandro Desii.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Sandro Desii social profiles
Digital presenceSandro Desii financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sandro Desii leadership team
Management profileNumber of profiles
Profiles2 records
Sandro Desii funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sandro Desii M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sandro Desii
What does Sandro Desii do?
Sandro Desii manufactures and sells artisan dry pasta (slow-dried at low temperature using Italian durum wheat semolina) and 100% natural artisan ice cream, including filled pasta, sorbets, gourmet sauces and gift packs. The company supplies both end consumers via its own online store and third-party retailers, and provides food service operators (restaurants, hotels, caterers) with bulk ice cream formats (2.2L cubetas), portioned barattolino packs, fresh frozen pasta and customizable dessert menus.
Is Sandro Desii a public or private company?
Sandro Desii is a private company. It is classified as family owned and is currently operating.
When was Sandro Desii founded?
Sandro Desii was founded in 1967. It employs 11 to 50 people.
Where is Sandro Desii based?
Sandro Desii is headquartered in Esparraguera, Spain, in the Europe region.
How does Sandro Desii make money?
Three revenue lines are on record. Direct-to-consumer online sales are the primary driver. The others are wholesale and retail distribution and food service / restaurant supply (restauración).
Who are Sandro Desii's main competitors?
Direct peers on record are GROM, Giovanni Rana, Antico Pastificio Morelli, De Cecco, Rummo and Rustichella d'Abruzzo. Carpigiani is listed as an others. Broad incumbents are Häagen-Dazs and Barilla. La Gelatiera is listed as an emerging player.
Does Sandro Desii have an API?
No public API is recorded for Sandro Desii.
What industry is Sandro Desii in?
Sandro Desii's product category is Artisan Pasta and Gelato Manufacturing. Its primary akta.pro industry code is AFAKABAB, Pasta Manufacturing (dry, fresh, filled), with a secondary code of AFAHAEAA, Ice Cream (Hard Pack) Manufacturing. Its NAICS code is 31182 and its SIC code is 2024.