Spirits & Cocktails Australia

What Spirits & Cocktails Australia does

Spirits & Cocktails Australia (SCA) is the peak industry body representing major spirits manufacturers operating in Australia. Founded as an independent, member-funded industry association incorporated in the Australian Capital Territory (Spirits & Cocktails Australia Inc., Curtin ACT), the organization advocates on behalf of members that include global multinational producers (Diageo, Brown-Forman, Pernod Ricard, William Grant & Sons, LVMH/Moët Hennessy, Bundaberg, Beam Suntory) and Australian craft distillers (Archie Rose, Lark, Australian Distillers Association). Governance is provided by a board drawn from member companies, with Dan Hamilton (Managing Director, Diageo Australia) as Chair, Colin Rochester (Managing Director, William Grant & Sons ANZ) as Vice Chair, and Brad Madigan (VP & Managing Director, Brown-Forman ANZPI) as Treasurer.\n\nThe organization focuses on policy advocacy, government submissions, and industry development rather than commercial product or technology offerings. Its core activities include annual pre-budget submissions (jointly lodged with the Australian Distillers Association), parliamentary submissions on excise regulation, free trade agreements, food and beverage manufacturing, and health impacts, plus media relations. SCA is actively campaigning for reform of Australia's spirits excise regime—reported at $107.99 per litre and the highest outside Scandinavia, equating to more than $32 on a standard 700mL bottle—and for tighter controls on the Alcohol Manufacturers Remission Scheme, which it argues is being exploited by non-producing middlemen.\n\nSCA represents an industry that delivers $15.5 billion in total value-add to the Australian economy, supports 5,700 direct manufacturing jobs and a further 100,000 supply chain jobs, and currently generates approximately $112 million in spirits export revenue with an estimated $1 billion annual export potential identified by Mandala modelling. The association operates with 1-10 employees and is led operationally by Executive Director Steven Fanner (appointed September 2025) under Chief Executive Greg Holland, who also serves as Chair of Alcohol Beverages Australia and ABAC's Management Committee and as a board member of the World Spirits Alliance.

Name

Spirits & Cocktails Australia

Legal name

Spirits & Cocktails Australia Inc.

Website

https://www.spiritsandcocktailsaustralia.com.au

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Spirits & Cocktails Australia is the peak industry body representing major spirits manufacturers operating in Australia, advocating for fair excise settings, export development, and regulatory reform on behalf of global producers and Australian craft distillers.

Ownership category

akta.pro rank

Product category

Industry Association / Spirits Industry Advocacy

NAICS

Distilleries (312140), Distilleries (31214), Beverage Manufacturing (3121)

SIC

Beverages (2080)

akta.pro primary industry

Spirits Distilling & Brands (CRADAIAC)

Keywords

• Spirits industry advocacy
• Industry peak body
• Spirits excise reform
• Alcohol policy representation
• Trade association membership

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Marketing channels5 records

Core offering

Spirits & Cocktails Australia is the peak industry body for major spirits manufacturers operating in Australia. The organisation advocates for fair spirits tax settings, supports export growth, and represents the interests of both global spirits producers and Australian craft distillers in policy and regulatory matters. Its outputs include government submissions, media statements, and industry research focused on excise reform, export development, and regulatory integrity.

Product overview

Spirits & Cocktails Australia is the peak industry body for major spirits manufacturers in Australia. It is not a product or technology company but rather an advocacy and industry development organization. The entity focuses on policy advocacy, government submissions, industry research, and representing the interests of spirits manufacturers. No commercial products, software platforms, or technology services are offered.

Differentiator

Problem solved

Functional benefit

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Alcohol Beverages AustraliacoreStrategic or Co-development PartnerIndustry alliance partner sharing vision for a safe, vibrant and sustainable spirits sector. SCA Chief Executive Greg Holland serves as Chair of Alcohol Beverages Australia.
• Australian Distillers AssociationcoreStrategic or Co-development PartnerCo-member and key industry partner representing craft distillers. Joint Pre-Budget Submissions have been lodged with Australian Distillers Association.
• Australian Hotels Association WAminorStrategic or Co-development PartnerWestern Australian state hotel association partner supporting shared vision for spirits sector and hospitality industry.
• International Alliance for Responsible DrinkingminorStrategic or Co-development PartnerSignatory to international alliance supporting responsible drinking and marketing practices.
• Night Time Industries AssociationminorStrategic or Co-development PartnerIndustry partner representing night time economy venues. SCA is represented on the Board by Communications & Program Manager Nicole Lestal.
• Alcohol Beverages Advertising Code (ABAC) SchemecoreStrategic or Co-development PartnerSignatory to advertising code scheme supporting responsible marketing practices. SCA Chief Executive Greg Holland serves as Chair of ABAC's Management Committee.
• World Spirits AllianceminorStrategic or Co-development PartnerInternational spirits industry alliance. SCA Chief Executive Greg Holland serves on the Board of the World Spirits Alliance.

Scale indicators8 records

Expansion highlights4 records

Direct peers

• Alcohol Beverages Australia: Australian peak body representing the broader alcohol beverages sector; SCA's CE Greg Holland chairs ABA and the two organisations are explicitly allied, sharing advocacy on tax, regulation, and the night-time economy.
• Australian Distillers Association: Peak body for Australian craft distillers; co-files pre-budget submissions with SCA and represents the craft segment of the same Australian spirits value chain.
• Distilled Spirits Council of the United States (DISCUS): US national trade association for distilled spirits producers; performs equivalent advocacy, federal excise lobbying, and responsible-drinking code stewardship as SCA does in Australia.
• Scotch Whisky Association: UK trade body representing Scotch whisky producers on excise, trade barriers, and international market access — the most globally established analogue to SCA's mandate.
• spiritsEUROPE: European spirits industry trade association representing producers on EU policy, taxation, and trade; functionally equivalent to SCA at a regional level.
• World Spirits Alliance: Global spirits industry alliance of which SCA is a member; SCA CE Greg Holland serves on the board, making it both a partner and a comparable peak-body structure.
• Wine Australia: Australian statutory authority for the wine sector; cited by SCA as a successful precedent for government-industry collaboration on exports and capability building.
• Brewers Association of Australia: Peak body for Australian brewers; represents a competing alcohol category whose preferential tax treatment is a central plank of SCA's advocacy.
• Australian Hotels Association: National hospitality industry body whose membership overlaps with SCA's; shared advocacy on night-time economy and venue tax pressures.
• International Alliance for Responsible Drinking (IARD): Global alliance of alcohol producers on responsible drinking marketing and policy; SCA is a signatory alongside the same multinationals on its board.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/spiritsandcocktailsaustralia
• LinkedInlinkedin.com/company/spirits-and-cocktails-australia

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spirits & Cocktails Australia