Azure Diesel Exhaust Fluids

What Azure Diesel Exhaust Fluids does

Azure Diesel Exhaust Fluids (Azure DEF) is a privately held, bootstrapped manufacturer and distributor of Diesel Exhaust Fluid (DEF) headquartered in Santa Ana, California, serving customers across Southern California. Founded in 2018, the company produces three core fluid products — AUS 32 (32.5% urea, the standard heavy-duty truck DEF), AUS 40 (40% urea marine DEF for high-combustion diesel engines), and a 50% urea-aqueous solution intended for Selective Catalytic Reduction (SCR) and Selective Non-Catalytic Reduction (SNCR) NOx-scrubber applications — alongside DEF storage tanks, transfer skids, pumps, hoses, meters, EPDM gaskets, dip tubes, and tank-monitoring and filling services. Manufacturing is API-certified (companyId 12110 in the API DEF Directory) and aligned with ISO 22241 quality standards.

The business is operationally a regional commodity blender: products are sold via a sales-led B2B motion combining direct fleet sales, a "Become a Distributor" channel program, and counter sales, with packaging ranging from 2.5-gallon jugs and 55-gallon drums to 275/330-gallon IBC totes and 1,000–6,000-gallon bulk tank-truck deliveries. Customer segments include heavy-duty truck fleet operators (primary), marine operators needing IMO-compliant AUS 40, industrial boiler operators using 50% urea for SNCR systems, and other diesel-powered equipment operators needing storage and handling hardware; free tank-monitoring is bundled into contracts to prevent stockouts and reduce fleet downtime.

Commercially, Azure DEF operates on quote-based pricing with no publicly disclosed rates, runs a hardware-plus-consumable revenue mix (one-time fluid sales, hardware sales, and recurring managed-service revenue from tank monitoring/filling), and has limited public footprint outside its SoCal base, with founder Iraj Vatankhah as the named principal. The company is small (1–10 employees), self-funded, and competes in a commodity category against much larger national blenders, with regulatory certification and regional last-mile flexibility as its primary commercial differentiators.

Name

Azure Diesel Exhaust Fluids

Legal name

Azure DEF

Website

https://azuredef.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Azure DEF manufactures and distributes Diesel Exhaust Fluid (AUS 32, AUS 40, and 50% urea aqueous solution) for Southern California fleet operators, marine operators, and industrial boiler customers, alongside DEF storage, handling equipment, and tank-monitoring services.

Ownership category

akta.pro rank

Product category

Diesel Exhaust Fluid Manufacturing

SIC

Wholesale-Chemicals & Allied Products (5160)

akta.pro industry

PRIMARYIMAHAEAK

Emission Control & Scrubbing Equipment (Scrubbers, Dust Collectors, Catalytic Systems)

Industrials, Manufacturing & Construction/Industrial Machinery & Heavy Equipment/Process & Industrial Plant Equipment

SECONDARYCRAMAIAK

Marine Fueling & Engine Fluids Retail (Oil, Additives, Lubricants)

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Water Sports & Marine Recreation Retail

Keywords

• Diesel exhaust fluid
• DEF manufacturing
• Urea solution supply
• Emissions compliance products
• SCR technology fluids

Headquarters

HQ city

Santa Ana

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. DEF Product Sales: Sale of diesel exhaust fluid products including AUS 32, AUS 40, and 50% urea aqueous solution in various packaging options ranging from 2.5-gallon jugs to 6000-gallon bulk deliveries. Primary revenue stream from product sales to fleet operators and industrial customers.
2. Storage and Handling Equipment: Sale of DEF storage tanks, transfer skids, pumps, hoses, meters, and associated handling equipment. Revenue from both initial equipment sales and ongoing monitoring/maintenance contracts.
3. Monitoring and Filling Services: Tank monitoring and filling contracts where Azure DEF installs monitoring equipment and maintains DEF levels for customers. Recurring service revenue model.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Azure DEF manufactures and distributes Diesel Exhaust Fluid (DEF) products including AUS 32 (32.5% urea), AUS 40 (40% marine DEF), and a 50% urea aqueous solution for NOx scrubber applications, along with DEF storage tanks, transfer skids, and material handling equipment. The company supplies fleet operators, marine operators, and industrial boiler operators across Southern California with flexible packaging from 2.5-gallon jugs to 6,000-gallon bulk tank truck deliveries, supplemented by tank monitoring and filling services.

Product overview

Azure DEF is a diesel exhaust fluids manufacturer and supplier serving Southern California fleets and diesel-powered equipment operators. The product portfolio consists of three core DEF products—AUS 32 (32.5% urea solution for heavy-duty trucks), AUS 40 (40% marine DEF for water-based and land-based high-combustion engines), and a 50% urea-aqueous solution for maritime SCR applications and diesel boilers—as well as supporting material handling products including DEF transfer skids, storage tanks, and handling supplies (pumps, hoses, meters, EPDM gaskets). The company offers flexible packaging options (275/330 gallon IBC totes, 2.5-gallon jugs, 55-gallon drums, and 1000-6000 gallon bulk deliveries) and provides tank monitoring and filling contract services.

Differentiator

Problem solved

Functional benefit

Products and services

• AUS 32 Diesel Exhaust Fluid A diesel exhaust fluid solution containing 32.5% urea and 67.5% deionized water, used in Selective Catalytic Reduction (SCR) systems on heavy-duty diesel trucks and industrial equipment to meet EPA emissions regulations. Sold to fleet operators and diesel-powered equipment operators in packaging ranging from 2.5-gallon jugs to 6,000-gallon bulk deliveries.
• AUS 40 Marine Diesel Exhaust Fluid A diesel exhaust fluid containing 40% urea and 60% water (often called marine DEF), used in high-combustion diesel engines such as water-based craft, locomotives, and other land-based high-horsepower diesel applications requiring IMO-compliant SCR technology.
• 50% Urea-Aqueous Solution A 50% aqueous solution of urea for NOx scrubber purposes, used in Selective Catalytic Reduction (SCR) for maritime applications approved by the International Maritime Organization (IMO) and in diesel boilers with Selective Non-Catalytic Reduction (SNCR). Takes up less volume than standard DEF, enabling smaller storage vessels.
• DEF Storage and Material Handling Equipment Temperature-controlled DEF storage solutions, transfer skids, pumps, connections, hoses, meters, EPDM gaskets, and dip tubes designed for Southern California's high-temperature environment. Maintains DEF shelf life of up to two years when stored between 12°F and 86°F and supports safe transfer and dispensing of DEF for heavy-duty trucks, boats, and locomotives.
• Tank Monitoring and Filling Services Recurring service where Azure DEF installs monitoring equipment on customer storage tanks and maintains DEF inventory levels, preventing stockouts and fleet downtime for Southern California fleet operators.

Quantifiable outcome

• Reduce nitrous oxide (NOx) emissions by up to 90%
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Western Petroleum Marketers Association (WPMA)minorOthers · 19 February 2019Azure DEF exhibited at WPMA EXPO 2019 (February 19-21) at the Mirage Hotel in Las Vegas, Nevada, Booth# 1125. The Western Petroleum Marketers Association is a trade organization for petroleum marketers where Azure DEF showcased their DEF products and services to industry professionals.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Yara International: Global nitrogen and specialty chemical company that manufactures and distributes DEF under the Air1 brand. Comparable to Azure DEF as a DEF producer serving transportation, marine, and industrial emissions compliance markets worldwide.
• Shell Rotella (DEF): Shell markets DEF under its Rotella heavy-duty engine brand. Comparable as a DEF supplier targeting fleet operators, though DEF is one of many lubricants/fluids within Shell's broader portfolio.
• Nutrien: World's largest fertilizer producer and major urea manufacturer. A potential upstream urea supplier to DEF producers like Azure DEF, and also a direct competitor in industrial DEF/urea solutions.
• CF Industries Holdings: One of the largest North American producers of nitrogen products including urea and DEF. Vertically integrated from ammonia/urea production through DEF distribution. Competes with Azure DEF at the national commodity level and exerts pricing pressure on regional blenders.

Direct peers

• GreenChem Industries: Manufacturer and distributor of DEF/AdBlue and related automotive chemicals. Directly comparable to Azure DEF as a mid-sized DEF blender competing in fleet and retail channels with multi-grade product offerings.
• Old World Industries: Manufacturer of well-known DEF brands Peak and BlueDEF, directly competing with Azure DEF in the US DEF market across retail, fleet, and industrial channels. One of the most-recognized DEF brands in North America.
• Recochem: Canadian manufacturer of DEF and other automotive fluids. Comparable to Azure DEF as a regional DEF producer/distributor serving North American fleets with API-certified DEF products.
• No-Spill Systems: Manufacturer of DEF handling and dispensing equipment including nozzles, pumps, and storage solutions. Closely comparable to Azure DEF's material-handling product line serving the same fleet and industrial customer base.

Emerging players

• TerraSphere Systems: Provider of DEF storage, dispensing, and handling equipment for fleet and industrial applications. Comparable to Azure DEF's material-handling and storage equipment offerings targeting the same regulatory-driven DEF ecosystem.
• Schaeffer's Specialized Lubricants: Manufacturer of specialty lubricants, fuel additives, and DEF for industrial and fleet customers. Comparable as a mid-sized specialty fluid manufacturer serving overlapping diesel equipment customer segments.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Azure Diesel Exhaust Fluids