What Cocoon by Sealy does

Cocoon by Sealy is a direct-to-consumer mattress brand launched in 2016 and operating as a wholly-controlled subsidiary of Tempur Sealy International (NYSE: TPX), the publicly-traded sleep products conglomerate that also owns Tempur-Pedic, Sealy, and Stearns & Foster. The company sells exclusively to US consumers through its e-commerce platform cocoonbysealy.com and a phone-based sleep expert sales line, with its primary product line centered on the Chill Memory Foam (10-inch, from $539) and Chill Hybrid (12-inch, from $689) mattresses featuring proprietary Phase Change Material cooling technology. The brand extends into an ecosystem of accessories including the Ease Power Base adjustable foundation, the Sealy Adjustable Pillow, and bundled mattress-plus-base packages with up to 48% savings, supported by a Wells Fargo private-label credit card offering 0% APR for 24 months on purchases over $500.

The technology stack is built on Sealy's 140 years of mattress manufacturing expertise, including a Trinity, North Carolina testing center that runs proprietary durability protocols simulating 10 years of use through 100,000+ cycles with 225 lbs of force. Core technical features include Perfect Fit Memory Foam that adapts to body shape and sleep position, 900+ fabric-encased coils with Quantum Edge perimeter support in the hybrid, and Phase Change Material infused in cooling covers. The marketing and GTM model is multi-pronged: direct e-commerce, social media presence across Facebook, Twitter, Instagram, and YouTube, email marketing, and affiliate partnerships with mattress review sites Mattress Nerd, Sleepopolis, and Mattress Clarity that have produced 2024-2025 product awards in cooling categories. Every mattress ships with free shipping, a 100-night risk-free trial, and a 10-year warranty.

The revenue model is one-time purchase dominated by mattress sales with attach-revenue from bases, pillows, and bundled packages, supplemented by transaction-fee revenue from financing programs. Pricing uses unit pricing with promotional levers (gift cards, bundle discounts, 0% APR financing) to drive conversion in a high-consideration category. The customer base is dispersed US consumers including hot sleepers targeted by cooling technology, couples needing motion isolation, and value-conscious premium buyers, with no enterprise or B2B customers. Operations rely on standard DTC infrastructure including Zendesk for support, Ada for AI chat, and Google Analytics plus Adobe Analytics for web analytics, all running within the broader Tempur Sealy corporate and legal structure (entities include Cocoon International Sales, LLC and Sealy E-commerce LLC, both in Kentucky).

Name

Cocoon by Sealy

Legal name

Cocoon International Sales, LLC

Website

https://cocoonbysealy.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Cocoon by Sealy is a direct-to-consumer mattress brand and subsidiary of Tempur Sealy International, selling Chill Memory Foam and Chill Hybrid mattresses online to US consumers with cooling technology, 100-night trials, and bundled sleep-system offerings.

Ownership category

akta.pro rank

Product category

Mattresses

NAICS

Mattress Manufacturing (33791)

SIC

Plastics Foam Products (3086)

akta.pro primary industry

Mattress & Bed Retail (Innerspring, Foam, Hybrid) (CRAIABAA)

Keywords

• Memory foam mattresses
• Hybrid mattresses
• Cooling mattress technology
• Bedding products
• Adjustable bed bases

Headquarters

HQ city

Trinity

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Mattress Sales: Direct-to-consumer sales of Chill Memory Foam and Chill Hybrid mattresses at price points starting at $539 and $689 respectively. Primary revenue stream with multiple size options.
2. Bundled Sleep Systems: Mattress + Ease Power Base bundle packages offering discounted pricing (up to 48% savings) compared to individual purchases, driving higher average order value.
3. Accessories and Bedding: Sealy Adjustable Pillow and other bedding accessories sold individually to complement mattress purchases. Pillows priced at $49 with multi-purchase discounts.
4. Financing Programs: Private label credit card issued through Wells Fargo with 0% APR for 24 months on purchases over $500. Alternative financing through Fortiva Retail Credit for customers not qualifying for Wells Fargo.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Cocoon by Sealy is a direct-to-consumer mattress brand that designs, manufactures, and sells premium cooling mattresses (Chill Memory Foam and Chill Hybrid) along with complementary sleep products including adjustable power bases, pillows, and bundled sleep systems. The brand sells exclusively online through cocoonbysealy.com, backed by 140 years of Sealy mattress-making expertise, a 100-night risk-free trial, free shipping, and a 10-year warranty.

Product overview

Cocoon by Sealy is a direct-to-consumer mattress brand owned by Sealy Technology LLC, part of the Tempur Sealy portfolio. The product lineup centers on the Chill Mattress Collection, available in two configurations: the Chill Memory Foam (10-inch all-foam mattress with Advanced Cooling Cover) and the Chill Hybrid (12-inch mattress combining memory foam with 900+ fabric-encased coils). The ecosystem extends through adjustable bases (Ease® Power Base), pillows (Sealy® Adjustable Pillow), and bundled offerings (Chill Mattress + Ease® Bundle, Sealy® Sleep Bundle). All products are backed by 140 years of Sealy expertise with 100+ million mattresses sold. Core value propositions include cooling technology with Phase Change Material, motion isolation, pressure relief, and a 100-Night Trial with 10-Year Warranty.

Differentiator

Problem solved

Functional benefit

Brands

• Chill Collection: Award-winning mattress collection featuring Chill Memory Foam (10-inch) and Chill Hybrid (12-inch) mattresses with cooling technology and medium feel
• Chill Memory Foam
• Chill Hybrid
• Ease Power Base
• Sealy Adjustable Pillow

Products and services

• Cocoon Chill Memory Foam Mattress A 10-inch all-foam mattress featuring an Advanced Cooling Cover with Phase Change Material, Perfect Fit Memory Foam that adapts to body shape and sleep position, and Essential Support Layers. Designed for individual consumers seeking motion isolation, conforming pressure relief, and a medium modern feel.
• Cocoon Chill Hybrid Mattress A 12-inch hybrid mattress combining memory foam with 900+ Active Support fabric-encased coils and Quantum Edge reinforced perimeter. Designed for individual consumers seeking enhanced cooling, superior edge support, responsive bounce, and reduced motion transfer with a medium classic feel.
• Ease Power Base An adjustable power base with nearly unlimited head and foot positions, wireless remote with Zero-Gravity preset, and adjustable height settings (3", 6", 9", 12"). Backed by a 25-year warranty and sold to consumers to pair with Cocoon mattresses.
• Cocoon Chill Mattress + Ease Power Base Bundle A bundled offering combining a Cocoon Chill Memory Foam or Chill Hybrid Mattress with the Ease Power Base. Available with free White Glove Delivery and in-home setup, offering savings of over 40% versus purchasing components individually. Targets individual consumers seeking a complete sleep system.
• Sealy Adjustable Pillow An adjustable pillow featuring removable Sealy Blend Foam fill that can be added or removed to personalize support across all sleep positions. Includes a removable and washable cover and stretchy inner liner for shaping. Backed by a 5-year warranty and sold individually to complement Cocoon mattress purchases.
• Sealy Sleep Bundle A bonus bundle of bedding essentials offered with select Cocoon Chill Hybrid Mattress + Ease Power Base sets, designed to complete the sleep setup for individual consumers.

Quantifiable outcome

• 100,000+ test cycles simulating 10 years of use per mattress through proprietary durability testing protocols
• +2 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature4 records

Partnerships

Three partnerships are on record, tiered minor.

• Mattress NerdminorGTM or Marketing PartnerAffiliate marketing partner providing mattress reviews and industry awards. Has awarded Cocoon products 'Best Mattress for Hot Side Sleepers 2025' and 'Best Cooling Mattress for Side Sleepers 2024'.
• SleepopolisminorGTM or Marketing PartnerAffiliate marketing partner providing mattress reviews and industry awards. Has awarded Cocoon 'Best Cooling Mattress 2024'.
• Mattress ClarityminorGTM or Marketing PartnerAffiliate marketing partner providing mattress reviews and industry awards. Has awarded Cocoon 'Best Memory Foam Mattress 2024'.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/cocoonbysealy
• YouTubeyoutube.com/c/cocoonbysealy
• Facebookfacebook.com/cocoonbysealy
• Instagraminstagram.com/cocoonbysealy

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cocoon by Sealy