Hi-Torque Publications

Enthusiast Magazine Publishinghi-torque.com

Hi-Torque Publications is a privately held, Valencia, California-based specialty publisher of seven enthusiast motorsport and cycling magazines — including Motocross Action, Dirt Bike, Dirt Wheels, and Mountain Bike Action — distributed via direct-to-consumer print and digital subscriptions, with advertising as a secondary revenue stream.

Company typePrivate
Founded1973
HeadquartersValencia, United States
Headcount51–100
GTM typeB2C
OfferingDigital Commerce or Content

What Hi-Torque Publications does

Hi-Torque Publications, Inc. is a privately held specialty magazine publisher headquartered in Valencia, California, operating a portfolio of seven enthusiast titles spanning motorsports and cycling: Motocross Action, Dirt Bike, Dirt Wheels, Mountain Bike Action, UTV Action, Road Bike Action, and Electric Bike Action. The company has published continuously across these categories for 30-40+ years, with Mountain Bike Action in continuous publication since 1986 and Dirt Bike for over 40 years, establishing durable brand authority in niche enthusiast segments. Its technology stack centers on a multi-channel digital publishing platform delivering simultaneous print and digital editions to iOS, Android, Kindle, and e-readers, supplemented by the Dirt Wheels mobile app and dedicated websites for each title.

The business operates a direct-to-consumer model through its e-commerce storefront (hi-torque.com), selling annual print subscriptions (typically $29.99/year), digital subscriptions ($9.99/year for single titles), combo bundles (up to 10% savings), back issues, and annual buyer's guides ($7.99-$10.99). A secondary advertising revenue stream targets powersports and cycling brands seeking access to Hi-Torque's claimed 80+ million total audience reach across all digital and print channels. Worldwide shipping and global digital distribution extend the addressable market beyond US-based enthusiasts. The company has 51-100 employees, is privately held with no disclosed institutional investors or parent company, and exhibits characteristics of a founder- or family-owned niche media operation with limited recent capital events.

Hi-Torque Publications firmographics

Firmographics

Name: Hi-Torque Publications
Legal name: Hi-Torque Publications, Inc.
Website: https://hi-torque.com
Company type: Private
Founded year: 1973
Operating status: Operating
Headcount range: 51–100 employees
Short description: Hi-Torque Publications is a privately held, Valencia, California-based specialty publisher of seven enthusiast motorsport and cycling magazines — including Motocross Action, Dirt Bike, Dirt Wheels, and Mountain Bike Action — distributed via direct-to-consumer print and digital subscriptions, with advertising as a secondary revenue stream.
Ownership category
akta.pro rank

Hi-Torque Publications industry classification

Industry

Product category: Enthusiast Magazine Publishing
NAICS: Newspaper, Periodical, Book, and Directory Publishers (5131)
SIC: Periodicals: Publishing Or Publishing & Printing (2721)
akta.pro primary industry: Automotive & Transportation Magazines (MPAJAEAI)
akta.pro secondary industry: Sports & Recreation Magazines (MPAJAEAJ)

Keywords

Powersports magazines
Cycling publications
Motocross print media
ATV UTV magazines
Mountain biking media

Where Hi-Torque Publications is headquartered

Location

Headquarters

HQ city: Valencia
HQ country: United States
HQ region: North America

Offices1 record

Markets served

Hi-Torque Publications business model

Business model

GTM type: B2C
Offering type: Digital Commerce or Content
Cost components: Operations, Personnel, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

Print Subscriptions: Recurring annual subscriptions for print versions of Motocross Action, Dirt Bike, Dirt Wheels, Mountain Bike Action, and other titles. Print subscribers receive issues monthly with free shipping within the USA.
Digital Subscriptions: Annual digital subscriptions providing access to all publications across desktop, iOS, Android, and e-readers. Digital subscriptions available from $9.99/year for single titles.
Combo Subscription Offers: Bundle deals combining multiple magazine subscriptions (e.g., Dirt Bike and Motocross Action Combo) offering savings of up to 10% compared to individual subscriptions.
Back Issues and Single Copies: One-time purchases of individual magazine issues and back issues from 2013-2026, priced from $6.99 per issue.
Buyer's Guides: Annual specialized buyer's guides for motorcycles, ATVs, UTVs, and bicycles. Priced from $7.99 to $10.99 per guide.
Advertising Revenue: Revenue from advertising placements across print magazines, digital issues, and websites reaching over 80 million total audience across all channels.

Pricing tiers

Model	Billing	Price
Subscription	Annual	Individual Magazine Annual Print Subscription
Subscription	Annual	Individual Magazine Annual Digital Subscription
Subscription	Annual	Combo Subscription Packages
Unit Pricing	Pay-as-you-go	Buyer's Guides
Unit Pricing	Pay-as-you-go	Single Copy/Back Issues
Subscription	Multi-year contract	Multi-Year Subscription Terms

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Hi-Torque Publications product offering

Product offering

Core offering

Hi-Torque Publications produces and sells a portfolio of seven enthusiast magazines covering motorsports and cycling, including Motocross Action, Dirt Bike, Dirt Wheels, Mountain Bike Action, UTV Action, Road Bike Action, and Electric Bike Action. The company sells print and digital subscriptions, single issues, back issues, and annual buyer's guides directly to consumers through its e-commerce platform, with digital editions delivered to iOS, Android, and Kindle devices.

Product overview

Hi-Torque Publications is a magazine publishing company specializing in motorsport and cycling publications. The portfolio consists of seven core magazine titles covering motocross racing (Motocross Action), off-road motorcycles (Dirt Bike), ATVs and UTVs (Dirt Wheels, UTV Action), mountain biking (Mountain Bike Action), road cycling (Road Bike Action), and electric bikes (Electric Bike Action). Publications are available through print subscriptions, digital subscriptions, and combo packages. The company also produces annual Buyer's Guides for multiple titles and offers back issues dating back to 2013. Magazines are published with varying frequencies, with Mountain Bike Action being the only monthly publication at 12 issues per year. Digital content includes mobile app access and digital editions for iPad, iPhone, and Kindle tablets.

Differentiator

Problem solved

Functional benefit

Brands

Motocross Action: Motocross racing magazine covering motocross motorcycles, rider tests, and industry news
Dirt Bike
Dirt Wheels
Mountain Bike Action
UTV Action
Road Bike Action
Electric Bike Action

Products and services

Motocross Action Magazine Monthly motocross racing magazine covering professional and amateur motocross, featuring bike tests, race coverage, and industry news for motocross enthusiasts.
Dirt Bike Magazine Premier off-road motorcycle magazine covering trail riding, hare-scrambles, enduros, motocross, desert, dual-purpose, supermoto, and adventure bikes for off-road motorcycle enthusiasts.
Dirt Wheels Magazine ATV and UTV magazine, the number one ATV title in newsstand and subscription circulation, covering sport ATVs, UTVs, racing, dune blasting, and trail riding.
Mountain Bike Action Magazine Industry-leading mountain bike magazine published 12 times per year, covering cross-country, enduro, downhill, trail bikes, and e-MTBs for mountain biking enthusiasts.
Road Bike Action Magazine Road cycling magazine covering road cycling, gravel bikes, e-bikes, and cycling equipment with annual buyer's guides and product reviews.
Electric Bike Action Magazine Electric bicycle magazine covering e-MTBs, e-road bikes, and the broader e-bike market for electric bike enthusiasts.
UTV Action Magazine Magazine covering Utility Task Vehicles (UTVs), side-by-sides, and UTV-related accessories, events, and buyer guides.
Annual Buyer's Guides Annual specialized buyer's guides for motorcycles, ATVs, UTVs, and bicycles, including the Dirt Wheels UTV/ATV Buyer's Guide, Motocross Action Bike Buyer's Guide, Dirt Bike Dual-Sport/Adventure Bike Buyer's Guide, Mountain Bike Action Buyer's Guide, and Road Bike Action Buyer's Guide.
Combo Subscription Bundles Bundle subscription packages combining multiple magazine titles at discounted rates, including Dirt Bike + Motocross Action, Mountain Bike + Motocross Action, Dirt Wheels + Mountain Bike Action, and other combinations offering up to 10% savings.
Back Issues Archived single-issue magazine copies available for purchase across all publication titles from 2013 to present.

Quantifiable outcome

Dirt Wheels readers read each issue cover to cover, hold onto an issue for 2.5 years, and read it 8.3 times on average
+1 more outcomes

Companies that use Hi-Torque Publications

Customer profile

Segments5 records

Ideal customer profiles4 records

Hi-Torque Publications technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature3 records

Hi-Torque Publications partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

Rocky Mountain ATV/MCminorGTM or Marketing PartnerPromotional partnership offering Rocky Mountain ATV/MC $50 e-gift cards with Dirt Bike and Motocross Action Combo purchases. Gift e-cards are emailed to recipients and valid for 90 days from issuance. Limited to two cards per household per year.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Hi-Torque Publications competitors and assessment

Company assessment

Direct peers

Cycle World: Cycle World is a leading consumer motorcycle enthusiast publication covering sportbikes, adventure, and touring — directly comparable to Hi-Torque's Motocross Action and Dirt Bike titles in audience and OEM advertising model.
Bonnier Corporation (Motorcyclist Magazine): Bonnier has long published Motorcyclist, a flagship consumer motorcycle magazine. Direct competitor to Hi-Torque's Motocross Action and Dirt Bike in the motorcycle enthusiast print+digital space, with similar advertising-driven business model.
Active Interest Media (Aim Media): Active interest-style media company publishing multiple enthusiast titles including Motorcycle Cruiser and other powersports magazines. Directly comparable to Hi-Torque as a multi-title enthusiast magazine publisher with similar audience and advertising model.
Babcox Media: Babcox publishes powersports and automotive trade magazines including powersports industry titles. Directly comparable to Hi-Torque in advertiser base (powersports OEMs and aftermarket brands), with a heavier trade/industry focus versus Hi-Torque's consumer orientation.
Pinkbike: Pinkbike is the largest mountain bike digital media property globally, serving the same enthusiast audience as Mountain Bike Action. A direct peer in audience and OEM/aftermarket advertising relationships, though digital-only.
Vital MTB: Vital MTB is a leading digital-first mountain biking media property covering the same core audience as Hi-Torque's Mountain Bike Action, with reviews, videos, and race coverage. Comparable in audience and advertiser base though digital-native.
American Motorcyclist Association (AMA): AMA publishes American Motorcyclist magazine and serves the same off-road and dual-sport motorcycle enthusiast audience as Hi-Torque's Dirt Bike. Comparable membership-driven readership and advocacy-oriented content model.

Broad incumbents

Hearst (Bicycling Magazine): Hearst publishes Bicycling, a major road and general cycling enthusiast magazine that overlaps with Hi-Torque's Road Bike Action and Mountain Bike Action. Larger media conglomerate, but a direct competitor in cycling enthusiast advertising.
Future plc (BikeRadar): Future plc operates BikeRadar and Cyclingnews, leading global cycling enthusiast digital properties. Directly comparable audience (cycling enthusiasts) to Mountain Bike Action and Road Bike Action, with a much larger digital-first footprint.

Others

Powersports Business (Webb Analytics): Powersports Business is a leading B2B trade publication covering the motorcycle, ATV, and UTV dealer industry. Overlaps with Hi-Torque in advertiser base and powersports market intelligence, but serves dealers rather than end consumers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

Hi-Torque Publications financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Hi-Torque Publications leadership team

Management profile

Number of profiles

Hi-Torque Publications subsidiaries and ownership

Company hierarchy

Subsidiaries7 records

Hi-Torque Publications funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Hi-Torque Publications M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hi-Torque Publications

What does Hi-Torque Publications do?

Is Hi-Torque Publications a public or private company?

Hi-Torque Publications is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Hi-Torque Publications founded?

Hi-Torque Publications was founded in 1973. It employs 51 to 100 people.

Where is Hi-Torque Publications based?

Hi-Torque Publications is headquartered in Valencia, United States, in the North America region.

How does Hi-Torque Publications make money?

Six revenue lines are on record. Print Subscriptions are the primary driver. The others are digital Subscriptions, combo Subscription Offers, back Issues and Single Copies, buyer's Guides and advertising Revenue.

Who are Hi-Torque Publications's main competitors?

Direct peers on record are Cycle World, Bonnier Corporation (Motorcyclist Magazine), Active Interest Media (Aim Media), Babcox Media, Pinkbike, Vital MTB and American Motorcyclist Association (AMA). Broad incumbents are Hearst (Bicycling Magazine) and Future plc (BikeRadar). Powersports Business (Webb Analytics) is listed as an others.

Does Hi-Torque Publications have an API?

No public API is recorded for Hi-Torque Publications.

What industry is Hi-Torque Publications in?

Hi-Torque Publications's product category is Enthusiast Magazine Publishing. Its primary akta.pro industry code is MPAJAEAI, Automotive & Transportation Magazines, with a secondary code of MPAJAEAJ, Sports & Recreation Magazines. Its NAICS code is 5131 and its SIC code is 2721.