Universidad San Buenaventura

What Universidad San Buenaventura does

Universidad San Buenaventura Medellín is a private, nonprofit Catholic higher-education institution founded in 1966 as the Medellín seccional of the Universidad de San Buenaventura, which operates a four-city multicampus system (Bogotá, Medellín, Cali, Cartagena) under the Franciscan Province of the Santa Fe. The institution offers technical labor programs, undergraduate degrees, graduate programs, continuing education, and language courses across six faculties: Education, Engineering, Psychology, Integrated Arts, Business Sciences, and Law and Political Sciences, delivered through physical campuses in Medellín (San Benito headquarters and Los Molinos innovation hub), Bello, and Armenia, plus virtual modalities. Its technology stack centers on MiCampusUSBMed, a Moodle-based LMS, alongside the DOMUS Virtual campus, the Mi Campus USB student portal, and the Sistema ASIS student information system, with a mobile app distributed through Moodle's standard channels.

The business model is tuition-driven and subscription-based, with annual billing cycles for undergraduate and graduate programs and layered financing through partners including ICETEX, Sapiencia, Comfama, Comfenalco, SENA, and Cotrafa. A complementary revenue stream runs through the Hub de Innovación y Transferencia del Conocimiento (Medellín) and Hub de Innovación y Transformación (Armenia), which sell consulting, technical assistance, and R&D services to external businesses and organizations. Free community consultories — legal clinic, Centro de Conciliación, IPS Universitaria, psychological centers, and Club Pequeñines — operate as social-impact and brand-building assets rather than commercial revenue lines.

The institution holds High Quality Multicampus Institutional Accreditation from the Colombian Ministry of Education (Resolution No. 014620, August 12, 2021), ISO 9001:2015 certification, and the AAA Sello Eco Universidad, with 67% of research groups classified in the top A1 and A categories under MinCiencias. Marketing and recruitment run through the institutional website (usbmed.edu.co), WhatsApp (300 702 8720), PBX ((604) 514 5600), and social media (LinkedIn with 30K+ followers, Facebook, X, Instagram, YouTube, Flickr). The institution is governed by the Franciscan order, financed primarily through tuition, and classified as a Colombian private nonprofit (NIT 890.307.400-1).

Name

Universidad San Buenaventura

Legal name

Universidad de San Buenaventura Medellin

Website

https://usbmed.edu.co

Company type

Private

Founded year

1966

Operating status

Operating

Headcount range

251–500 employees

Short description

Universidad San Buenaventura Medellín is a private Franciscan nonprofit higher-education institution offering technical, undergraduate, graduate, continuing-education, and language programs across six faculties via campuses in Medellín, Bello, and Armenia, supported by a Moodle-based LMS and consulting services through its Innovation Hub.

Ownership category

akta.pro rank

Product category

Higher Education

NAICS

Colleges, Universities, and Professional Schools (6113), Colleges, Universities, and Professional Schools (611310), Colleges, Universities, and Professional Schools (61131), Educational Support Services (611710)

SIC

Services-Educational Services (8200), Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Arts, Humanities & Creative Research Universities (EDAHABAG)

akta.pro secondary industries

Online Nonprofit Universities (EDAHALAK), Technical Universities with Architecture, Built Environment & Design Engineering (EDAHAEAJ), Marketing, Sales & Brand Management Schools (EDAHAHAE), Graduate Schools of Education (M.Ed., Ed.D., Ph.D.) (EDAHAFAB)

Keywords

• Higher education services
• Undergraduate degree programs
• Graduate education programs
• Continuing education courses
• Language training programs

Headquarters

HQ city

Medellín

HQ country

Colombia

HQ region

Latin America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Tuition and Academic Fees: Revenue generated from tuition fees for undergraduate (pregrado), graduate (posgrado), technical labor programs, continuing education, and language courses. Fees vary by program level and include registration, academic fees, and ancillary charges.
2. Educational Services: Revenue from consulting services, specialized training, and professional development programs offered through the Hub de Innovación y Transferencia del Conocimiento.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Universidad San Buenaventura Medellín is a private Catholic Franciscan higher education institution that delivers undergraduate (pregrado), graduate (posgrado), technical labor, continuing education, and language programs across six faculties (Education, Engineering, Psychology, Integrated Arts, Business Sciences, and Law and Political Sciences). It complements academic instruction with community services including a legal clinic and conciliation center, an innovation and knowledge-transfer hub offering consulting and R&D, a digital library, and student wellness services.

Product overview

Universidad de San Buenaventura Medellín operates as a multicampus higher education institution offering a comprehensive portfolio of educational products and services. The core academic offerings include technical labor programs, undergraduate degrees (pregrados), graduate programs (posgrados), and continuing education across six faculties: Educación, Ingenierías, Psicología, Artes Integradas, Ciencias Empresariales, and Derecho y Ciencias Políticas. The institution's technology platform is anchored by MiCampusUSBMed (Moodle-based LMS), DOMUS Virtual, Mi Campus USB student portal, and Sistema ASIS for academic management. Service offerings encompass the Consultorio Jurídico y Centro de Conciliación (free legal services), Hub de Innovación y Transferencia del Conocimiento (innovation and consulting hub), Biblioteca Digital (digital library), Centro de Idiomas (language school), and various social clinics. The university maintains ISO 9001:2015 certification and institutional accreditation of high quality (Acreditación de Alta Calidad Multicampus).

Differentiator

Problem solved

Functional benefit

Brands

• MiCampus USB: Plataforma de aprendizaje virtual (LMS Moodle) de la Universidad de San Buenaventura Medellin.
• DOMUS Virtual
• HUB de Innovacion y Transferencia del Conocimiento

Products and services

• Undergraduate Programs (Pregrados) Undergraduate degree programs offered across six faculties (Education, Engineering, Psychology, Integrated Arts, Business Sciences, and Law and Political Sciences) for students in Medellín, Bello, and Armenia, delivered through on-campus and blended learning.
• Graduate Programs (Posgrados) Graduate-level academic programs including master's and doctoral specializations for professionals seeking advanced education and research opportunities.
• Technical Labor Programs (Técnicos Laborales) Short-cycle technical labor training programs aimed at workforce readiness and practical skills development for students in the Medellín region.
• Continuing Education Programs (Educación Continua) Continuing education offerings including short programs, diplomas, and certifications designed for working professionals seeking career advancement, skill updates, and professional development.
• Language Courses (Centro de Idiomas) Foreign language courses offered through the Centro de Idiomas to support student internationalization and professional language development for individuals and external learners.
• Consultorio Jurídico y Centro de Conciliación Free legal consultation and conciliation services provided by law students under professional supervision to community members in the Medellín metropolitan area.
• Hub de Innovación y Transferencia del Conocimiento Innovation and knowledge-transfer hub providing specialized consulting services, technical assistance, knowledge transfer, and research and development support to external businesses and organizations.
• Digital Library (Biblioteca Digital) Digital library repository providing access to academic journals, ebooks, research publications, and institutional archives for students, faculty, and external researchers.

Quantifiable outcome

• 67% of research groups classified in A1 and A categories
• +2 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• ComfamacoreOthersRegional social protection agency (Caja de Compensación Familiar) providing employee benefits and educational support programs. Partnership offers discount agreements for affiliated members.
• Comfenalco AntioquiacoreOthersRegional family compensation fund offering educational benefits and discount programs. Partnership provides preferential rates for members.
• SENAcoreStrategic or Co-development PartnerNational vocational training service (Servicio Nacional de Aprendizaje) providing technical training and certification programs. Partnership enables skills development and professionalization pathways.
• Secretaría de Educación BellominorStrategic or Co-development PartnerMunicipal education secretary providing educational coordination and student pathways from secondary to higher education.
• Alcaldía de MarinillaminorStrategic or Co-development PartnerMunicipal government partnership supporting educational initiatives and community development programs.
• Cotrafa SocialminorOthersSocial arm of Cotrafa cooperative providing community support and educational assistance.
• Comunidad Franciscana Provincia de la Santa FecoreOthersFranciscan religious community providing institutional identity and values alignment with Franciscan educational tradition.
• KonectaminorOthersBusiness process outsourcing company providing employment pathways for graduates.
• Hospital Alma MaterminorOthersHealthcare institution partnership for practical training and health-related programs.
• CESDEminorStrategic or Co-development PartnerEducational institution partnership for professional development and educational pathways.
• Policitécnico MayorminorStrategic or Co-development PartnerTechnical institution partnership for professionalization and academic articulation.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Universidad del Norte: A leading private university in Barranquilla with strong research output and multi-faculty structure. Comparable as a top-tier private Colombian university competing for national student market with similar accreditation status.
• Universidad EAFIT: A leading private university located in Medellín with strong programs in engineering, business, and sciences. Directly comparable as a private, research-active Colombian university competing in the same Medellín student market across overlapping faculties.
• Universidad Pontificia Bolivariana (UPB): A Catholic private university with a main campus in Medellín. Comparable in religious heritage, multicampus structure, and broad program portfolio targeting similar student segments in the Antioquia region.
• Universidad del Rosario: A historic private university in Bogotá with strong programs in law, business, and health sciences. Comparable as a long-established private Colombian university with similar program breadth and postgraduate focus.
• Universidad CES: A private university based in Medellín with strong health sciences and professional programs. Comparable as a private Medellín institution competing for the same professional-student segment.

Regional players

• Universidad de Lima: A leading private Peruvian university with a comprehensive multi-faculty structure. Comparable as a well-established private Latin American university with similar positioning in business, engineering, law, and humanities at a similar institutional scale.
• Tecnológico de Monterrey: Mexico's leading private university with strong online learning platforms and innovation focus. Comparable as a large private Latin American university with a multi-campus model, robust online delivery, and active innovation/entrepreneurship ecosystem.

Broad incumbents

• Pontificia Universidad Javeriana: A prestigious Jesuit private university in Colombia with strong research output and national brand. Comparable as a religious-affiliated, top-tier private research university with multicampus operations and high accreditation standards.
• Universidad de Antioquia: The largest public university in Medellín and one of Colombia's most prestigious institutions. Competes for the same student pool in Antioquia with the broadest program portfolio and strongest research reputation in the region.
• Universidad de los Andes: Colombia's top-ranked private university, headquartered in Bogotá. Comparable as a private, research-intensive, multidisciplinary institution with high accreditation standards and premium positioning in the Colombian market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/usbmed
• YouTubeyoutube.com/user/usbmedellin1
• Facebookfacebook.com/usbmed
• LinkedInlinkedin.com/school/universidad-de-san-buenaventura
• Instagraminstagram.com/usbmed

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Universidad San Buenaventura