Paul Forrer
Paul Forrer AG is a Swiss family-owned technical distributor (founded 1954) supplying hydraulic components, drive technology, brake systems, and professional motor equipment to agricultural machinery dealers, vehicle manufacturers, workshops, and authorized specialist dealers across Switzerland.
- Company typePrivate
- Founded1954
- HeadquartersBaden, Switzerland
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Paul Forrer does
Paul Forrer AG is a Swiss family-owned technical distributor headquartered in Bergdietikon (with a secondary distribution location in Stetten), founded in the early 1950s as an orchard sprayer business and incorporated as a stock corporation (AG) in 1967. The company, currently led by third-generation owner-CEO Peter Furrer, employs approximately 95 people and serves as the general representative for Walterscheid products in Switzerland since 1954. Its core functional role is multi-brand wholesale distribution of hydraulic components, drive technology, brake systems, vehicle technology for agricultural and commercial vehicles, industrial diesel engines, E-Drives, and a broad portfolio of professional motor equipment, sourced from brands including Walterscheid, WABCO, Gates, Yanmar, EGO, Kränzle, efco, Bertolini, and ELIET.
The product portfolio spans over 1,685 catalog pages across categories such as hydraulic components (pumps, motors, valves, cylinders, tanks, coolers, filters, accumulators), hose and pipe technology, cardan shafts and gearboxes, pneumatic and hydraulic brake systems, electrical engineering components, STAGE V diesel engines and generators, workshop accessories, E-Drives, standardized parts, and a full motor equipment line (chainsaws, mowers, pressure washers, transporters, etc.). Proprietary or differentiated assets include the Forrer Filterdüsen product line, the forrer App and forrer QuickScan digital service tools, and an authorized Gates Stützpunkt for hydraulic hose assembly. The company operates a B2B e-commerce shop alongside its authorized dealer network across Switzerland.
Revenue is generated primarily through wholesale distribution to authorized specialist dealers (Fachhändler), agricultural machinery dealers, commercial vehicle and construction equipment manufacturers, and workshops, with supplementary professional services (technical consultation, training courses, Gates hose assembly). Pricing is quote-based and not publicly disclosed; standard terms are 30 days net, with free delivery within Switzerland and Liechtenstein on orders above CHF 300 net. The company segments its market vertically across agricultural machinery, commercial vehicle manufacturing, construction equipment, and professional motor equipment users, with Switzerland as its sole operating geography.
Paul Forrer firmographics
Firmographics- Name
- Paul Forrer
- Legal name
- Paul Forrer AG
- Website
- http://www.paul-forrer.ch
- Company type
- Private
- Founded year
- 1954
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Paul Forrer AG is a Swiss family-owned technical distributor (founded 1954) supplying hydraulic components, drive technology, brake systems, and professional motor equipment to agricultural machinery dealers, vehicle manufacturers, workshops, and authorized specialist dealers across Switzerland.
- Ownership category
- akta.pro rank
Paul Forrer industry classification
Industry- Product category
- Industrial Hydraulic and Drive Components Distribution
- NAICS
- Farm and Garden Machinery and Equipment Merchant Wholesalers (423820), Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312), Farm and Garden Machinery and Equipment Merchant Wholesalers (42382)
- SIC
- Wholesale-Industrial Machinery & Equipment (5084), Wholesale-Machinery, Equipment & Supplies (5080), Wholesale-Motor Vehicle Supplies & New Parts (5013)
- akta.pro primary industry
- Farm Machinery Parts, Service & Maintenance Equipment (Spare Parts, Diagnostics, Workshop Tools) (AFAAAAAH)
- akta.pro secondary industries
- Hydraulic, Pneumatic & Fluid Power Systems MRO (Cylinders, Pumps, Valves, Hoses) (TLAKAHAI), Industrial MRO Supplies for Vehicle/Equipment Workshops (Bearings, Hydraulics, Pneumatics, Fasteners) (TLAKAOAK), Tools, shop equipment & garage supplies distribution (diagnostic tools, lifts, compressors, PPE) (CRAOANAG)
Keywords
Where Paul Forrer is headquartered
LocationHeadquarters
- HQ city
- Baden
- HQ country
- Switzerland
- HQ region
- Europe
Offices2 records
Markets served
Paul Forrer business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Personnel, Supply Chain, Infrastructure, Marketing or Sales
Revenue model
- Product Sales - Wholesale/Distribution: Revenue primarily from wholesale distribution of hydraulic components, drive technology, motor equipment, brake systems, and related accessories to specialist dealers, agricultural machinery dealers, vehicle manufacturers, construction equipment manufacturers, and workshops.
- Professional Services: Technical consultation, product training courses (Kurse), and specialized services such as Gates hose assembly service.
- E-Commerce Sales: Online shop sales through paul-forrer.ch with customer accounts, order tracking, and electronic invoicing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard wholesale pricing for authorized dealers and B2B customers |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels10 records
Paul Forrer product offering
Product offeringCore offering
Paul Forrer AG is a Swiss technical wholesale distributor supplying hydraulic components (pumps, motors, valves, cylinders, tanks, coolers, filters), drive technology (cardan shafts, gearboxes, hydraulic drives), pneumatic and hydraulic brake systems, vehicle technology for agricultural machinery, commercial vehicle components, electrical engineering products, industrial diesel engines, E-Drives, standard parts, and professional motor equipment. The company serves authorized specialist dealers, agricultural machinery dealers, vehicle and construction equipment manufacturers, and workshops across Switzerland.
Product overview
Paul Forrer AG is a Swiss distributor offering a comprehensive portfolio of hydraulic components, conduit/hose technology, drive technology, brake systems (pneumatic and hydraulic), vehicle technology for agricultural machinery, commercial vehicle components, electrical engineering products, industrial diesel engines and generators, workshop accessories, E-Drives, standard parts, and professional motor devices. The company operates as a multi-category technical distributor serving agricultural machinery dealers, machine builders, equipment manufacturers, commercial vehicle manufacturers, construction machinery builders, and workshops. The product lines span from core hydraulic components (pumps, motors, valves, cylinders, tanks, filters) to vehicle systems (brakes, hitching, steering) to motor devices (mowers, chainsaws, pressure washers) and electrified solutions (E-Drives). The portfolio includes professional brands such as Bertolini, Canycom, efco, EGO, ELIET, Fujii, GKZ, Köppl, Kränzle, LNS, Yanmar, and Riverside Pumps.
Differentiator
Problem solved
Functional benefit
Products and services
- Hydraulik-Komponenten (Hydraulic Components) Complete range of hydraulic components including pumps, motors, aggregates, cylinders, valves, drives, tanks, coolers, accumulators, filters, and pivot arms for mobile hydraulic applications. Targeted at agricultural machinery, commercial vehicle, and construction equipment manufacturers and dealers.
- Leitungstechnik (Hose and Conduit Technology) Hoses, pipes, crimp fittings, adapters, threaded fittings, couplings, and multi-couplings for fluid conveyance systems including climate and refrigeration applications. Targeted at commercial vehicle, agricultural machinery, and climate/refrigeration system operators.
- Antriebstechnik (Drive Technology) Drive shafts (Gelenkwellen), gearboxes, and hydraulic drives for power transmission applications in agricultural and commercial vehicles. Includes the Walterscheid cardan shaft range under general representation since 1954.
- Pneumatik-Bremssysteme & Reifendruckregelanlagen (Pneumatic Brake Systems & Tire Pressure Control) Pneumatic brake systems and TerraCare tire pressure control systems for commercial vehicles and trailers, including WABCO EBS components and air processing systems.
- Hydraulik-Bremssysteme (Hydraulic Brake Systems) Hydraulic brake systems H1L and H2L for trailers and agricultural machinery.
- Fahrzeugtechnik für Landmaschinen (Vehicle Technology for Agricultural Machinery) Attachment systems, hitching technology, steering, pumps, batteries, drive axles, front hitch systems, and tire pressure control systems for tractors.
- Nutzfahrzeug-Komponenten (Commercial Vehicle Components) Cylinders, pumps, kits, tanks, power take-offs, tipper components, winches, and batteries for commercial vehicles.
- Elektrotechnik (Electrical Engineering) Control units, wireless remote controls, sensors, proportional amplifiers, switches, joysticks, cables, connectors, relays, potentiometers, magnetic coils, electric motors, and fuses for vehicle and machinery applications.
- Industrie Dieselmotoren und -generatoren (Industrial Diesel Engines and Generators) Air and water-cooled diesel engines, STAGE V diesel engines, and diesel generators for industrial applications. Includes Yanmar air-cooled diesel engines and portable diesel generators.
- Werkstattzubehör (Workshop Accessories) Testing equipment, measuring devices, fitting presses, hose and pipe processing equipment, hose manufacturing tools, workshop equipment, tools, storage systems, oil disposal, pneumatic hose reels, promotional materials, catalogs, scanners, and training models for workshops.
- E-Drives (Electric Drives) Electric vehicle drives, E-motors, E-transaxles, control units, E-drive batteries, and chargers for electrification applications, supported by Flash Battery lithium batteries.
- Normteile (Standard Parts) Bolts, nuts, locking pins, protective caps, spring washers, washers, threaded rods, set screws, tie rods, sealing rings, O-rings, split pins, and grease nipples.
- Motorgeräte (Professional Motor Equipment) Professional-grade motor devices including bar mowers, motor hoes, flail mowers, string trimmers, battery-powered tools, hedge trimmers, leaf blowers, chainsaws, pole saws, lawn mowers, ride-on mowers, robotic mowers, sprayers, earth drills, wood chippers, snow blowers, water pumps, seeders, scarifiers, topdressers, edge cutters, tracked transporters, wheel transporters, pressure washers, industrial vacuum cleaners, sweepers, solar cleaners, and generators from brands including Bertolini, Canycom, efco, EGO, ELIET, Fujii, GKZ, Köppl, Kränzle, LNS, Rondini, Yanmar, and Riverside Pumps.
- ASA H-Cube Hydraulic Booster Compact hydraulic unit that combines tank, filter, and cooler in one system for demanding hydraulic applications in commercial vehicles. Modularly configurable and easy to mount.
- Kältemittelschläuche und Pressarmaturen (Refrigerant Hoses and Crimp Fittings) Hoses and crimp fittings for climate and refrigeration systems, available in Climate Type C Class I and Climate Type Bus & Coach versions, expanded within the Leitungstechnik portfolio.
Companies that use Paul Forrer
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles5 records
Paul Forrer technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Paul Forrer partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- WALTERSCHEIDcoreSince 1954, Paul Forrer AG has served as the general representative (Generalvertretung) for Walterscheid products in Switzerland. This is the company's longest-standing and most significant partnership, beginning just two years after the company's founding. Walterscheid is a leading manufacturer of cardan shafts (Gelenkwellen) and coupling systems.
- BertolinicoreItalian manufacturer of professional motor equipment including brush cutters, motor hoes, flail mowers, and agricultural attachments. Part of the core motor equipment brand portfolio.
- EGOcoreLeading brand for battery-powered outdoor power equipment including ride-on mowers, brush cutters, blowers, and robotic mowers. Key brand in the expanding e-power equipment segment.
- KränzlecoreGerman manufacturer of high-pressure cleaners and industrial vacuum cleaners. Extensive product range including cold water, hot water, and special high-pressure cleaners.
- efcocoreItalian manufacturer of professional motor equipment including chainsaws, brush cutters, trimmers, and garden tractors.
- YanmarcoreJapanese manufacturer of air-cooled diesel engines and portable diesel generators. STAGE V compliant engines available.
- ELIETcoreBelgian manufacturer of professional green maintenance equipment including scarifiers, chippers, and towable scarifiers.
- GKZminorManufacturer of crawler transporters (Raupentransporter) for professional applications.
- KöpplminorGerman manufacturer of professional motor equipment and attachments.
- LNSminorManufacturer of battery-powered crawler and wheel transporters for professional use.
- CanycomminorJapanese manufacturer of high grass mowers and crawler transporters.
- Riverside PumpsminorManufacturer of water pumps and accessories.
- GatescorePaul Forrer AG operates as a Gates Support Point (Gates Stützpunkt), authorized for Gates hydraulic hose assembly and providing Gates products including PRO Series hydraulic hoses.
- Flash BatteryminorItalian manufacturer of lithium batteries for industrial applications, relevant for E-Drive products.
- WABCOcoreSupplier of pneumatic trailer brake systems, EBS components, and air processing systems. Extensive range of Wabco brake components in promotion catalog.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Paul Forrer competitors and assessment
Company assessmentDirect peers
- HYDAC: HYDAC International is a German manufacturer and distributor of hydraulic components, fluid power systems, and MRO supplies. Directly comparable to Paul Forrer's hydraulic components, fluid conveyance, and filtration product portfolio.
- Bucher Hydraulics: Swiss manufacturer of hydraulic solutions for mobile and industrial applications, headquartered in Switzerland. Comparable as another Swiss-based hydraulics specialist serving agricultural and commercial vehicle OEMs.
- Kränzle: German manufacturer of high-pressure cleaners and industrial vacuums. Directly comparable as one of Paul Forrer's core brand partners for the motor equipment portfolio, with overlapping product categories (high-pressure cleaners, industrial vacuums).
- Pellenc: French manufacturer of professional battery-powered tools and motor equipment for landscaping, agriculture, and municipal maintenance. Comparable to Paul Forrer's growing E-Drive and battery-powered motor equipment product lines.
Broad incumbents
- Bosch Rexroth: Global leader in drive and control technologies, including hydraulics, electric drives, and factory automation. Comparable to Paul Forrer's hydraulics and drive technology portfolio but at much larger scale.
- Parker Hannifin: Global motion and control technologies company with broad hydraulic, pneumatic, and electromechanical product lines. Comparable as a supplier of the types of industrial components Paul Forrer distributes, but on a worldwide scale.
- Wacker Neuson: Manufacturer and distributor of light and compact construction equipment, including hydraulic-drive machinery. Comparable to Paul Forrer's construction equipment manufacturer customers and adjacent product lines.
- Stihl: German manufacturer of chainsaws, trimmers, and professional outdoor power equipment. Comparable to Paul Forrer's motor equipment distribution line (chainsaws, brush cutters, mowers) where it competes indirectly through brands like Bertolini, efco, and ELIET.
- Husqvarna Group: Global manufacturer of outdoor power products, including robotic mowers, chainsaws, and construction equipment. Comparable to the motor equipment portfolio categories Paul Forrer distributes via EGO, ELIET, and Yanmar partnerships.
Regional players
- Habegger Bau- und Landmaschinen: Swiss distributor of construction and agricultural machinery. Comparable as a regional industrial equipment distributor operating in Switzerland, although focused more on heavy machinery than components.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Paul Forrer social profiles
Digital presencePaul Forrer financial estimates
Financial estimateRevenue estimate
Valuation estimate
Paul Forrer leadership team
Management profileNumber of profiles
Profiles3 records
Paul Forrer funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Paul Forrer M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Paul Forrer
What does Paul Forrer do?
Paul Forrer AG is a Swiss technical wholesale distributor supplying hydraulic components (pumps, motors, valves, cylinders, tanks, coolers, filters), drive technology (cardan shafts, gearboxes, hydraulic drives), pneumatic and hydraulic brake systems, vehicle technology for agricultural machinery, commercial vehicle components, electrical engineering products, industrial diesel engines, E-Drives, standard parts, and professional motor equipment. The company serves authorized specialist dealers, agricultural machinery dealers, vehicle and construction equipment manufacturers, and workshops across Switzerland.
Is Paul Forrer a public or private company?
Paul Forrer is a private company. It is classified as family owned and is currently operating.
When was Paul Forrer founded?
Paul Forrer was founded in 1954. It employs 101 to 250 people.
Where is Paul Forrer based?
Paul Forrer is headquartered in Baden, Switzerland, in the Europe region.
How does Paul Forrer make money?
Three revenue lines are on record. Product Sales - Wholesale/Distribution is the primary driver. The others are professional Services and E-Commerce Sales.
Who are Paul Forrer's main competitors?
Direct peers on record are HYDAC, Bucher Hydraulics, Kränzle and Pellenc. Broad incumbents are Bosch Rexroth, Parker Hannifin, Wacker Neuson, Stihl and Husqvarna Group. Habegger Bau- und Landmaschinen is listed as a regional player.
Does Paul Forrer have an API?
No public API is recorded for Paul Forrer.
What industry is Paul Forrer in?
Paul Forrer's product category is Industrial Hydraulic and Drive Components Distribution. Its primary akta.pro industry code is AFAAAAAH, Farm Machinery Parts, Service & Maintenance Equipment (Spare Parts, Diagnostics, Workshop Tools), with a secondary code of TLAKAHAI, Hydraulic, Pneumatic & Fluid Power Systems MRO (Cylinders, Pumps, Valves, Hoses). Its NAICS code is 423820 and its SIC code is 5084.