ASG Companies
ASG Companies, founded in 1989 in New York, is a privately held financial advisory firm providing portfolio advisory, underwriting, due diligence, property valuation, and staffing services to government agencies (Ginnie Mae, Freddie Mac, SBA, FDIC, HUD) and institutional clients including banks, mortgage lenders, securities dealers, and pension funds.
- Company typePrivate
- Founded1989
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What ASG Companies does
The ASG Companies is a New York-headquartered, privately held financial services firm founded in 1989 that serves the real estate and asset-based markets with a portfolio advisory, underwriting, and due diligence platform. Its service portfolio spans portfolio advisory (loan sale structuring, securitization support, bid analysis), comprehensive due diligence for residential, commercial, auto, and home equity loans, property valuations (BPO, AVM, and appraisals), emerging markets consulting for LMI and ethnic minority borrowers, and contingency-based personnel staffing for banking, mortgage, and Wall Street clients. The firm maintains a core team of fewer than 10 employees but scales delivery through a directly trained network of over 3,000 financial professionals, a database of 5,000+ banking and real estate professionals, and a nationwide network of over 20,000 real estate brokers across the U.S., Puerto Rico, the Virgin Islands, Guam, and Canada.
ASG's underlying technology is centered on its proprietary ASG Mortgage Analysis Tool Kit (copyright 1996-2003, trademarked as "The ASG Toolkit"), a residential mortgage analytical software suite beta-tested on over 2 million loans. The software provides data mapping, portfolio analysis, pooling/structuring by 20+ variables, yield-spread-based portfolio valuation, and embedded federal/state/municipal anti-predatory lending compliance thresholds, and accommodates GSE and rating-agency data formats. ASG monetizes through professional services fees (financial advisory, due diligence, valuation, staffing), software licensing to conduits and pension funds, and contingency-based permanent placement fees earned only upon successful candidate hire. Clients include government agencies (Ginnie Mae, Freddie Mac, SBA, FDIC, HUD, RTC, FHLB), securities dealers, banks, mortgage lenders, insurance companies, and pension funds; since inception the firm states it has completed transactions exceeding $250 billion in aggregate value covering approximately 3 million loans.
ASG Companies firmographics
Firmographics- Name
- ASG Companies
- Legal name
- The ASG Companies
- Website
- https://asgcompanies.com
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- ASG Companies, founded in 1989 in New York, is a privately held financial advisory firm providing portfolio advisory, underwriting, due diligence, property valuation, and staffing services to government agencies (Ginnie Mae, Freddie Mac, SBA, FDIC, HUD) and institutional clients including banks, mortgage lenders, securities dealers, and pension funds.
- Ownership category
- akta.pro rank
ASG Companies industry classification
Industry- Product category
- Financial Advisory Services
- NAICS
- Portfolio Management and Investment Advice (523940)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Real Estate Due Diligence & Underwriting Advisory (Financial/Operational) (BPAJANAG)
- akta.pro secondary industries
- Real Estate Capital Markets Advisory (Debt/Equity Placement, Refinancing) (BPAJANAE), Quality Control (QC), Compliance & Audit Tools for Underwriting (FSALALAL), Automated Valuation Models (AVM) & Property Data/Analytics (FSALALAJ)
Keywords
Where ASG Companies is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
ASG Companies business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Financial Advisory Services: Portfolio advisory services including loan sale advisory, structuring, securitization support, and marketing to investors. ASG acts as Financial Advisor to CalSTRS, Freddie Mac, Ginnie Mae, and Transaction Financial Advisor to SBA.
- Due Diligence and Underwriting Services: Comprehensive due diligence services for performing and non-performing loans, residential and commercial properties, auto loans, home equity loans, and commercial real estate. Includes document recovery and property valuations.
- Staffing and Personnel Services: Provides permanent staffing for Wall Street clients, banking industry, mortgage industry, insurance companies, money managers, and accounting firms. Operates on contingency basis - fee only if client hires the candidate as a result of ASG's efforts.
- Property Valuation Services: Broker Price Opinions (BPO), Automated Valuation Models (AVM), and appraisals for residential and commercial properties through network of 20,000+ real estate professionals.
- Software Licensing: ASG Mortgage Analysis Tool Kit licensed by conduits and pension funds for data mapping, portfolio analysis, structuring, due diligence, pricing and reporting.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Contingency-based permanent staffing |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels2 records
ASG Companies product offering
Product offeringCore offering
ASG Companies provides specialized financial advisory services for real estate and asset-based markets, including portfolio advisory, underwriting and due diligence, property valuations, and emerging market services. The firm supports institutional clients with loan sale structuring, securitization, pooling, portfolio analysis, and quality control, leveraging a proprietary mortgage analytical software suite (The ASG Mortgage Tool Kit).
Product overview
ASG Companies offers a comprehensive suite of financial services for the real estate and asset-based markets. The core product is The ASG Mortgage Tool Kit, proprietary residential mortgage loan analytical software containing functions for data mapping, portfolio analysis, structuring, due diligence, pricing and reporting. The company provides portfolio advisory services, underwriting and due diligence, and property valuations through a nationwide network of over 20,000 real estate professionals. Services include residential and commercial due diligence, auto loan due diligence, home equity due diligence, subprime and predatory loan due diligence, commercial lease abstraction, and emerging markets services. The company also provides personnel and staffing services for the mortgage and banking industries. The software and services work together to enable clients to analyze, structure, and execute loan portfolio transactions.
Differentiator
Problem solved
Functional benefit
Brands
- The ASG Mortgage Tool Kit: Proprietary residential mortgage loan analytical software for data mapping, portfolio analysis, structuring, due diligence, pricing and reporting.
- ASGBPO
Products and services
- The ASG Mortgage Tool Kit Proprietary residential mortgage loan analytical software containing functions for data mapping, portfolio analysis, structuring, due diligence, pricing and reporting. Includes up-to-date thresholds and loan and disclosure requirements of state and local anti-predatory legislation. Accommodates GSE and rating agency imports and exports (Midanet and Mornet). Licensed by conduits and pension funds.
- Portfolio Advisory Services Capital markets and investment banking advisory covering loan sale process management, structuring, stratification, portfolio valuation, securitization, marketing to investors, bid analysis, packaging and closing. ASG acts as Financial Advisor to CalSTRS, Freddie Mac, Ginnie Mae, and Transaction Financial Advisor to SBA.
- Underwriting and Due Diligence Services Financial advisory, due diligence and related services including comprehensive data analysis, performing and non-performing loan review, pooling strategy, residential and commercial due diligence (auto, home equity, subprime/predatory, commercial real estate), commercial and international lease abstraction, and property valuations. ASG is approved GSE due diligence and quality control provider.
- Property Valuation Services Residential and commercial property valuation services including Broker Price Opinions (BPO), Automated Valuation Models (AVM), and appraisals delivered through a network of 20,000+ real estate professionals spanning continental US, Alaska, Hawaii, US territories, and Canada.
- Emerging Markets Services Services for Low to Moderate Income (LMI) and Ethnic Minority borrowers including homeownership education, credit counseling, marketing materials translation, staff training, and CRA compliance assistance. Helps lenders reach Hispanic, Asian, and other ESL groups and supports predatory-lending-compliant lending programs.
- Personnel and Staffing Services Professional staffing services providing investment bankers, security lawyers, accountants, financial analysts, programmers, underwriters, due diligence auditors, and other mortgage professionals. Includes permanent staffing for Wall Street clients, banking, mortgage, insurance, money managers, and accounting firms. Contingency-based: no fee if candidate not hired.
Quantifiable outcome
- Over $250 billion in transactions completed since inception
- +2 more outcomes
Companies that use ASG Companies
Customer profileNamed customers20 records
Segments6 records
Ideal customer profiles6 records
ASG Companies technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
ASG Companies partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights5 records
ASG Companies competitors and assessment
Company assessmentBroad incumbents
- Deloitte Real Estate Advisory: Deloitte's Real Estate practice provides due diligence, valuation, and capital markets advisory to investors, lenders, and government clients. It overlaps with ASG's portfolio advisory and underwriting/due diligence service lines at institutional scale.
- Walker & Dunlop: Walker & Dunlop is a large commercial real estate finance company that provides capital markets advisory, loan servicing, and underwriting across multifamily and CRE. Its capital markets advisory practice competes with ASG's securitization and loan sale advisory work.
- JLL Capital Markets: JLL Capital Markets offers investment sales, debt advisory, equity placement, and loan servicing across CRE. Its debt advisory and underwriting services overlap with ASG's commercial real estate due diligence and capital markets advisory lines.
- FTI Consulting: FTI Consulting's Real Estate and Financial Services practices provide advisory, due diligence, valuation, and dispute services to lenders, investors, and government entities. It overlaps with ASG's portfolio advisory and due diligence mandates for institutional and government clients.
- CBRE Advisory & Consulting: CBRE's Advisory & Consulting business line includes real estate due diligence, valuation, and capital markets advisory for investors and lenders. It competes with ASG on commercial real estate underwriting, valuation, and capital markets advisory engagements.
- Colliers Mortgage & Capital Markets Advisory: Colliers provides capital markets, valuation, and mortgage advisory services for institutional real estate investors and lenders. It competes with ASG's commercial real estate due diligence and capital markets advisory offerings.
Direct peers
- Class Valuation: Class Valuation is an appraisal management company providing residential and commercial valuation services to mortgage lenders and servicers. It overlaps with ASG's property valuation network and AMC-style due diligence delivery.
- SitusAMC: SitusAMC provides mortgage due diligence, valuation, surveillance, and advisory services to banks, GSEs, and investors. It is the most directly comparable peer to ASG, offering residential and commercial underwriting QC, securitization due diligence, and AVM services to many of the same counterparty types (GSEs, agencies, conduit lenders).
- Mountainseed: Mountainseed is an appraisal management and real estate analytics firm serving lenders, servicers, and investors with valuation, BPO, and AVM products. It competes directly with ASG's ASGBPO property valuation line and broader residential due diligence offerings.
Emerging players
- Riveron: Riveron provides financial advisory, due diligence, and valuation services to lenders, sponsors, and financial institutions. It is a comparable advisory competitor on loan portfolio diligence and restructuring mandates, though it does not specialize exclusively in mortgage.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks1 record
Key highlights7 records
Customer concentration
ASG Companies social profiles
Digital presenceASG Companies financial estimates
Financial estimateRevenue estimate
Valuation estimate
ASG Companies leadership team
Management profileNumber of profiles
Profiles1 record
ASG Companies subsidiaries and ownership
Company hierarchySubsidiaries1 record
ASG Companies funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ASG Companies M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ASG Companies
What does ASG Companies do?
ASG Companies provides specialized financial advisory services for real estate and asset-based markets, including portfolio advisory, underwriting and due diligence, property valuations, and emerging market services. The firm supports institutional clients with loan sale structuring, securitization, pooling, portfolio analysis, and quality control, leveraging a proprietary mortgage analytical software suite (The ASG Mortgage Tool Kit).
Is ASG Companies a public or private company?
ASG Companies is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ASG Companies founded?
ASG Companies was founded in 1989. It employs 1 to 10 people.
Where is ASG Companies based?
ASG Companies is headquartered in New York, United States, in the North America region.
How does ASG Companies make money?
Five revenue lines are on record. Financial Advisory Services are the primary driver. The others are due Diligence and Underwriting Services, staffing and Personnel Services, property Valuation Services and software Licensing.
Who are ASG Companies's main competitors?
Broad incumbents on record are Deloitte Real Estate Advisory, Walker & Dunlop, JLL Capital Markets, FTI Consulting, CBRE Advisory & Consulting and Colliers Mortgage & Capital Markets Advisory. Direct peers are Class Valuation, SitusAMC and Mountainseed. Riveron is listed as an emerging player.
Does ASG Companies have an API?
No public API is recorded for ASG Companies.
What industry is ASG Companies in?
ASG Companies's product category is Financial Advisory Services. Its primary akta.pro industry code is BPAJANAG, Real Estate Due Diligence & Underwriting Advisory (Financial/Operational), with a secondary code of BPAJANAE, Real Estate Capital Markets Advisory (Debt/Equity Placement, Refinancing). Its NAICS code is 523940 and its SIC code is 6282.