The Jones Institute

What The Jones Institute does

The Jones Institute is a privately held healthcare education company founded in 1988 by Randall Kusunose alongside Lawrence Jones, D.O., the originator of the Strain Counterstrain (SCS) technique. Operating from Carlsbad, California with a staff of 1-10, the company delivers continuing education and certification in manual therapy techniques to licensed healthcare practitioners — primarily physical therapists, physical therapist assistants, acupuncturists, athletic trainers, and naturopaths. Its core curriculum covers the original SCS technique and the more advanced Fascial Counterstrain (FCS) methodology developed by Brian Tuckey beginning in 1998, which comprises 800+ anatomically-specific techniques for releasing protective muscle spasm across fascial, visceral, nervous, and musculoskeletal systems.

The company's product portfolio spans an entry-level FCS Foundations course ($849), a hybrid Complete Body certification course ($1,499), an FCS Bundle of four advanced courses ($2,996), and multiple specialized course series including Lymphatic Venous, Musculoskeletal, Nervous System, Central Sensitization, Central Nervous System, and Anatomy Dissection tracks. Distribution is hybrid: a self-serve online registration portal (Configio) and a subscription-based Learning Center (KARTRA) for asynchronous content, combined with in-person weekend lecture/lab courses at regional hubs. A practitioner search directory channels patient referrals back to certified Counterstrainers, and the Counterstrain Academy offers a mastery-level mentorship track led by certified instructors.

The Jones Institute has cumulatively trained more than 18,000 students, taught over 1,000 courses, certified 100+ practitioners, and operates in 6 countries. Revenue is generated from one-time course fees, course bundles, and recurring Learning Center memberships, with publicly disclosed pricing across the catalog. The company is independently operated with no external funding, no parent company, and no disclosed enterprise contracts, operating a long-tail individual-practitioner business model with academic-channel penetration into DPT programs at San Diego State University, University of Miami, and Bastyr University.

Name

The Jones Institute

Legal name

The Jones Institute

Website

https://www.jicounterstrain.com/

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

1–10 employees

Short description

The Jones Institute is a private healthcare education company that trains licensed practitioners in Counterstrain and Fascial Counterstrain manual therapy techniques through self-serve online courses, in-person weekend labs, and certification programs across 6 countries.

Ownership category

akta.pro rank

Product category

Healthcare Continuing Education

NAICS

Educational Support Services (61171), Technical and Trade Schools (6115)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Rehabilitation Support (PT/OT Aide) (EDAOAJAI)

akta.pro secondary industry

Fitness & Exercise Training Education (Strength, Cardio, Mobility) (EDAAAHAB)

Keywords

• Manual therapy education
• Continuing education courses
• Counterstrain technique training
• Fascial counterstrain certification
• Pain relief techniques

Headquarters

HQ city

Carlsbad

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Course Registration Fees: One-time fees for individual courses including FCS Foundations ($849), Complete Body ($1499), and various specialized courses. Students pay per course to attend lectures and labs.
2. Course Bundles: Bundle pricing for multiple advanced FCS courses at discounted rates (FCS Bundle at $2996 for four courses). Some exclusions may apply.
3. Learning Center Memberships: Subscription-based access to online course materials, pre and post-course content, and resource hubs. Members access content for SCS courses, FCS courses, and specialized series.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

The Jones Institute provides continuing education and certification in Counterstrain, a gentle hands-on manual therapy technique that releases protective spasm in deep fascia, skeletal muscle, and smooth muscle tissues. The core curriculum covers Strain Counterstrain (SCS) and the advanced Fascial Counterstrain (FCS) methodology through in-person weekend courses at regional hubs and an online Learning Center membership, targeting licensed healthcare practitioners seeking effective pain-relief techniques.

Product overview

The Jones Institute is a healthcare education company offering Counterstrain—a gentle, hands-on manual therapy technique for pain relief—through a structured curriculum of courses, certifications, and an online learning platform. The core offering includes Strain Counterstrain (SCS), the original technique developed by Dr. Lawrence Jones, and Fascial Counterstrain (FCS), an advanced extension developed by Brian Tuckey featuring over 800 anatomically-specific techniques. Students access content through The Jones Institute Learning Center (powered by KARTRA) and the Student Portal (powered by Configio). The product portfolio includes foundational courses (FCS Foundations at $849, Complete Body at $1499), advanced course bundles (FCS Bundle at $2996), certification programs (SCS Certification), specialized course series (Lymphatic Venous, Musculoskeletal, Nervous System, Central Sensitization, Central Nervous System, Advanced Series), and Anatomy Dissection Courses. The Counterstrain Academy provides a mastery-level mentorship program for licensed practitioners.

Differentiator

Problem solved

Functional benefit

Products and services

• Counterstrain Technique (Strain Counterstrain and Fascial Counterstrain) A gentle, hands-on manual therapy technique that identifies and releases painful reflexive tissue contractions from deep fascia, skeletal muscle, and smooth muscle structures. Licensed healthcare practitioners learn it to provide lasting pain relief to complex patients.
• FCS Foundations Course

Quantifiable outcome

• 100 certified practitioners
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Barral Institute: Provides continuing education courses in visceral manipulation and other manual therapy modalities for healthcare professionals, directly competing for the same practitioner audience and CE-credit wallet share as The Jones Institute's Counterstrain courses.
• Upledger Institute International: Specializes in CranioSacral Therapy continuing education with multi-level certification, course series, and a comparable self-serve course registration model targeting licensed manual therapists and healthcare providers.
• North American Institute of Orthopedic Manual Therapy (NAIOMT): Offers orthopedic manual therapy certification and continuing education courses for physical therapists, directly competing for the same audience of PTs seeking advanced manual therapy credentials.
• Institute of Physical Art: Provides manual therapy certification and continuing education courses (Functional Manual Therapy) for PTs and PTAs, addressing the same target audience with comparable course series, certifications, and lab-based instruction.
• Myopain Seminars: Delivers dry needling and trigger point continuing education courses to physical therapists and other healthcare providers, competing for the same manual therapy CE budget with structured course progression and certifications.
• Herman & Wallace Pelvic Rehabilitation Institute: Specializes in pelvic floor rehabilitation continuing education with multi-level courses and certifications for PTs/OTs, mirroring The Jones Institute's specialization-depth and self-serve registration model.
• Mulligan Concept Teachers Association: Provides certified manual therapy continuing education in the Mulligan mobilization-with-movement approach, competing for PT CE dollars via weekend courses, lab instruction, and practitioner certification.
• Maitland-Australian Physiotherapy Seminars: Offers manual therapy continuing education in the Maitland approach with structured course series and certification, directly comparable to FCS courses in target audience, format, and pricing tier.
• KinetaCore: Provides functional dry needling and movement performance continuing education courses for healthcare professionals, addressing the same PT/PTA CE market with structured course series and certification pathways.

Broad incumbents

• Evidence in Motion (EIM): Larger PT-focused education company offering residency, fellowship, and continuing education programs including manual therapy tracks; overlaps with Jones Institute audience but operates at greater scale with broader portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Jones Institute