NUMO Cannabis

What NUMO Cannabis does

NUMO Cannabis is an independent, locally-owned cannabis retailer headquartered in Edmonton, Alberta, founded on October 17, 2018 — the first day of Canadian cannabis legalization. The company operates five physical dispensary locations across North and Central Edmonton (Alberta Ave, Central, Chinatown, 124th Street, and Skyview), complemented by same-day delivery within the Edmonton metro and a Canada-wide mail order channel. Its product portfolio spans the full regulated cannabis assortment — dried flower, pre-rolls, vaporizers (510 carts, disposables, live resin), edibles, concentrates (badder, diamonds, hash, rosin, shatter), oils and capsules, topicals, beverages, and accessories — sourced from a curated set of Canadian licensed producers (1964, Tribal, Wyld, Spinach/SOURZ, 3Saints, Carmel, Nugz, GAS, Freedom Cannabis, and others) and selected through an internal review of terpene profile, lab test results, and grower reputation.

The business model is direct-to-consumer retail: NUMO sells cannabis products to adult (18+) recreational and wellness-oriented consumers at variable unit prices by product category, with pay-as-you-go checkout at stores or online, a $50 minimum for delivery, and free delivery on orders over $75. Customer acquisition is driven through a 10% first-order signup discount, email marketing, organic social, and the NUMOplus loyalty program, while retention relies on store experience, knowledgeable budtenders, and curated assortment. Revenue mechanics are entirely transactional with no subscription, B2B, or contracted-revenue streams, and the company reports no institutional investors, parent company, or funding rounds — it is described as 100% locally owned and operated.

Operationally, NUMO is a small corporate team (1-10 disclosed) supporting five storefronts plus a delivery fleet, with extended hours (up to 10am-10pm at the 124th Street location) and an in-store art installation (Infinity Forest, with local art collective Vignettes) to differentiate the retail experience. The firm holds no patents, no disclosed certifications, and operates under Alberta Gaming & Liquor Commission regulation. All expansion signals to date — additional stores, delivery, mail order, loyalty program, e-commerce — have been within or adjacent to the Edmonton metro, with no announced moves into other provinces or M&A activity.

Name

NUMO Cannabis

Legal name

NUMO Cannabis

Website

https://numocannabis.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

NUMO Cannabis is an independently owned cannabis retailer operating five dispensary locations in Edmonton, Alberta, plus same-day delivery and Canada-wide mail order, serving adult recreational and wellness consumers with a curated multi-producer product assortment.

Ownership category

akta.pro rank

Product category

Cannabis Retail

NAICS

Health and Personal Care Retailers (456), All Other Miscellaneous Retailers (45999)

SIC

Retail-Drug Stores And Proprietary Stores (5912)

akta.pro primary industry

Cannabis Dispensary + Delivery/Online Pickup (Omnichannel Retail) (CRANAFAG)

akta.pro secondary industry

Cannabis Online Ordering for Dispensary Pickup (Click-and-Collect) (CRANAGAC)

Keywords

• Cannabis retail dispensary
• Cannabis delivery service
• Cannabis product sales
• Recreational cannabis shop
• Cannabis accessories retail

Headquarters

HQ city

Edmonton

HQ country

Canada

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Cannabis Sales: NUMO generates revenue through direct retail sales of cannabis products including flower, pre-rolls, vaporizers, edibles, beverages, concentrates, oils, capsules, topicals, and accessories. Revenue is transaction-based with one-time purchases at physical locations or through delivery/mail orders.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

NUMO Cannabis is an independent cannabis retail dispensary operating five physical store locations across Edmonton, Alberta. The company sells a curated assortment of cannabis products — including dried flower, pre-rolls, vaporizers, edibles, concentrates, oils and capsules, topicals, beverages, and accessories — sourced from licensed Canadian producers. Customers can purchase in-store, via same-day delivery (1-4 hours within Edmonton), or through mail order, supported by a loyalty program (NUMOplus).

Product overview

NUMO Cannabis is a locally-owned cannabis dispensary with five retail locations in Edmonton, Alberta, operating since October 17, 2018. The company offers a curated selection of cannabis products through both in-store shopping and e-commerce channels. Their product portfolio includes Flower (Indica, Sativa, Hybrid, Milled), Pre-Rolls (standard, infused, blunts), Vaporizers (510 cartridges, disposables, live resin), Edibles (gummies, baked goods, chocolates), Concentrates (badder, diamonds, hash, rosin, shatter), Oils & Capsules, Topicals, Beverages, and Accessories. The dispensary provides same-day delivery within Edmonton, mail order services, and a loyalty program (NUMOplus). The company positions itself as a premium, community-oriented retailer focused on knowledgeable budtender service and curated product selection from licensed producers.

Differentiator

Problem solved

Functional benefit

Products and services

• Flower Dried cannabis flower offered in Indica, Sativa, Hybrid, and milled formats, along with seeds, sourced from licensed Canadian producers and targeted at adult recreational and wellness consumers.
• Pre-Rolls Pre-rolled cannabis cigarettes including standard pre-rolls, infused pre-rolls, and blunts in various sizes and THC potencies, for adult consumers seeking convenient consumption formats.
• Vaporizers Cannabis vaporization products including 510 cartridge vapes, disposable vapes, and live resin/live terpene cartridges (FSE) for adult consumers.
• Edibles Cannabis-infused food products including baked goods, chocolates, gummies, and candies with various THC/CBD ratios, targeted at consumers seeking smoke-free consumption options.
• Concentrates High-potency cannabis extracts including badder, diamonds, resin, moon rocks, hash, shatter, rosin, and applicators, sold to experienced adult consumers and connoisseurs.
• Oils & Capsules Cannabis oils and capsule products for oral consumption with precise dosing, targeted at wellness-oriented and medicinal-style adult consumers.
• Topicals Cannabis-infused creams, lotions, and bath products for topical application, sold to wellness-oriented adult consumers.
• Beverages Cannabis-infused drinks including seltzers, sodas, and other beverages in various flavors and THC strengths (e.g., JUST Seltzers at 10mg THC).
• Accessories Cannabis consumption accessories including grinders and other smoking gear sold to adult cannabis consumers.
• Same-Day Delivery & Mail Order Cannabis delivery service offering same-day delivery within Edmonton (1-4 hour window, 10am-11pm, free over $75, $7 fee under $75, minimum order $50) and mail order for customers outside the Edmonton delivery area.
• NUMOplus Loyalty Program Rewards program offering discounts and special offers for repeat adult cannabis customers at NUMO Cannabis locations.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• Licensed Cannabis ProducerscoreOthersNUMO partners with numerous licensed Canadian cannabis producers and brands to stock their curated product selection. Partners include 1964, Tribal, Wyld, Spinach/SOURZ, 3Saints, Carmel, Nugz, GAS, Puffer's Paradise, Freedom Cannabis, and many other licensed producers. Products undergo internal review for terpene depth, grower reputation, lab test results, and effect profile.
• Vignettes (Local Art & Design Group)minorStrategic or Co-development PartnerNUMO collaborated with local Edmonton art collective Vignettes to create the Infinity Forest installation at their 124th Street location, representing the connection between cannabis and nature.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Fire & Flower Holdings: Canadian multi-store cannabis retailer operating across multiple provinces including Alberta. Closely comparable to NUMO in product breadth, omnichannel strategy, and store-based retail model, though at larger scale and with public-company capital access.
• Spiritleaf: National Canadian cannabis retail chain with stores across multiple provinces including Alberta. Direct competitor on product mix, store-format retail, and franchise-style expansion.
• Superette: Design-forward Canadian cannabis retail chain with multiple locations. Closely comparable to NUMO on boutique store design, curated assortment, and premium consumer targeting.
• Sessions Cannabis: Canadian cannabis retail franchise with stores across Ontario, Alberta, and other provinces. Comparable multi-store dispensary model serving the same adult-use consumer base.
• Sweetgrass Cannabis: Alberta-based independent cannabis retailer with multiple Edmonton-area locations and similar curated, community-oriented positioning. Highly comparable on geography, scale, and independent ownership model.
• Tokyo Smoke: Canadian cannabis retail brand owned by Canopy Growth with storefronts across multiple provinces. Direct competitor on product breadth and premium retail positioning, backed by a major licensed producer.
• High Tide (Canna Cabana): Public Canadian cannabis retailer operating the Canna Cabana banner with broad Alberta and national presence. Comparable multi-store dispensary model with active M&A roll-up strategy.
• ShinyBud Cannabis Société: Canadian multi-store cannabis retailer with locations in Ontario and Alberta. Comparable on multi-store adult-use dispensary model and broad product assortment.
• Dutch Love (now part of High Tide): Canadian multi-store cannabis retailer with Alberta presence, now part of the High Tide portfolio. Direct competitor on store format, product mix, and adult-use positioning.
• Budderweeds: Canadian cannabis retail chain with multiple locations, primarily in Ontario. Comparable multi-store dispensary model and broad product assortment serving adult-use consumers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NUMO Cannabis