Jungfrau Region

What Jungfrau Region does

Jungfrau Region is a Switzerland-based, privately held travel and destination marketing company founded in 2008 and headquartered in Bern. The firm operates in the Bernese Oberland, focused on the Jungfrau alpine region, and provides three interlocking lines of service: adventure travel arrangements, destination marketing, and tourism development. In its destination marketing role the entity functions as a regional DMO, promoting the Jungfrau region to international visitors; in its travel arrangements business it likely curates and packages adventure-oriented itineraries (mountain excursions, alpine activities) characteristic of the area; and in tourism development it presumably coordinates with local stakeholders on destination product and infrastructure.

The company reports 101-250 employees, which is consistent with a mid-sized regional tourism organization spanning marketing, partner coordination, and visitor services. Leadership is anchored by Managing Director Marc Ungerer. Operational intelligence on the company is materially limited: the primary corporate web property (jungfrauregion.swiss) returned only a loading/verification page during data collection, and no disclosures on revenue, funding, ownership, customer mix, pricing, technology stack, partnerships, or product detail are available. Consequently, the company's business model mechanics — whether it earns fees from packaged tours, marketing contributions from regional partners, advertising, public-sector tourism funding, or some combination — cannot be confirmed from the supplied evidence, and the description above is restricted to what the firmographic and service-line data directly support.

Name

Jungfrau Region

Website

https://jungfrauregion.swiss

Company type

Private

Founded year

2008

Headcount range

101–250 employees

Short description

Jungfrau Region is a Switzerland-based, privately held travel and destination marketing company that provides adventure travel arrangements, destination marketing, and tourism development services for the Bernese Oberland's Jungfrau alpine region.

Ownership category

akta.pro rank

Product category

Tourism Services

NAICS

Skiing Facilities (713920)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Winter Adventure & Mountain Resorts (Ski, Snowboard, Snow Activities) (THAAAAAK)

akta.pro secondary industries

Mountain, Glacier & Alpine Nature Tours (THAJAIAF), Adventure/Outdoor Base Hostels (Ski/Surf/Trek) (THAGAGAG)

Keywords

• Alpine tourism services
• Destination marketing
• Adventure travel arrangements
• Swiss alps tourism
• Travel and tourism development

Headquarters

HQ city

Bern

HQ country

Switzerland

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Core offering

Jungfrau Region is a travel and tourism company that provides adventure travel arrangements, destination marketing, and tourism development services for the Jungfrau region in the Bernese Oberland of Switzerland. The company promotes and facilitates visitor experiences in the Swiss Alps, including the area around Jungfraujoch and surrounding alpine destinations.

Differentiator

Problem solved

Functional benefit

Products and services

• Adventure Travel Arrangements
• Destination Marketing
• Tourism Development Services

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves2 records

Expansion highlights1 record

Direct peers

• Interlaken Tourism: Tourism organization for Interlaken, located at the heart of the Jungfrau Region itself. Comparable in service mix (adventure bookings, destination marketing, tourism development) and customer base (international adventure and sightseeing travelers).
• St. Moritz Tourism: DMO for St. Moritz, an iconic ultra-premium Swiss alpine destination. Comparable as a Swiss mountain destination marketing organization targeting high-end international leisure travelers and adventure/ski visitors.
• Tirol Werbung (Tirol Tourism): State tourism board for Tirol, Austria. Comparable regional/national alpine destination marketing organization promoting winter sports, hiking, and adventure travel across multiple destinations in the Austrian Alps.
• Zermatt Tourism: Destination marketing organization for Zermatt, a competing premium Swiss alpine destination famous for the Matterhorn and year-round skiing. Operates in the same country with a similar DMO-plus-adventure-travel structure, targeting overlapping international leisure travelers.
• Val d'Isère Tourisme: Tourism office for Val d'Isère, a premium French ski resort. Comparable as a focused alpine destination marketing and tourism development organization serving international ski and adventure visitors.
• Chamonix Mont-Blanc Tourism: DMO for Chamonix in the French Alps. Comparable as a major alpine destination marketing organization focused on adventure travel, mountaineering, and skiing with an international premium visitor base.
• Engelberg-Titlis Tourism: Tourism organization for Engelberg-Titlis, a Swiss alpine destination with year-round skiing and adventure activities. Comparable as a mid-sized Swiss alpine DMO marketing both winter sports and summer mountain experiences.
• Davos Klosters Tourism: DMO for the Davos Klosters region, another premium Swiss alpine destination with winter sports, summer hiking, and business/conference tourism. Closely comparable in product offering, geography, and target markets.

Broad incumbents

• Switzerland Tourism (ST): The national tourism board of Switzerland. Operates as a broader incumbent across all Swiss destinations; comparable in destination marketing remit but at national scale rather than regional, often a partner or co-marketer with regional DMOs like Jungfrau Region.

Others

• Doppelmayr/Garaventa Group: Global leader in ropeway, cable car, and ski lift engineering. Not a DMO but an infrastructure enabler whose products physically support Jungfrau Region's ski and sightseeing offerings; relevant for understanding regional capacity and capex dynamics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/jungfrauregion

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jungfrau Region