LUXUO
LUXUO is a Vietnamese digital luxury lifestyle media platform that publishes Vietnamese-language editorial content across 12 lifestyle verticals, monetizing its affluent readership through advertising and sponsored partnerships with global luxury brands such as Rolex, CHANEL, and Dior, complemented by annual events and a vodcast channel.
- Company typePrivate
- Founded2018
- HeadquartersHo Chi Minh City, Vietnam
- Headcount51–100
- GTM typeB2B
- OfferingDigital Commerce or Content
What LUXUO does
LUXUO is a Vietnamese digital media and publishing company operating the luxury lifestyle platform luxuo.vn under the legal entity Công Ty TNHH Thời Trang Và Truyền Thông Face & Style Republik Vietnam. Founded in 2018 and headquartered in Ho Chi Minh City, LUXUO publishes Vietnamese-language editorial content across twelve lifestyle verticals — Style, Art & Culture, Luxury In Motion, Life, Dining Library, Leader & Business, Wedding, Health & Wellness, House of Luxe, The Women 100, LUXUO Asia Awards, and Legacy Vietnam — covering fashion, watches, jewelry, automobiles, yachts, jets, travel, hotels, fine dining, real estate, wellness, and cultural heritage. The platform is complemented by Luxuo TV, a vodcast channel, and two owned annual event franchises: Wedding Symphony (co-organized with L'Officiel Vietnam) and LUXUO Asia Awards.
The company serves two sides of a luxury media marketplace: affluent Vietnamese readers who consume curated lifestyle content, and global luxury brand advertisers seeking access to Vietnam's growing HNW consumer base. LUXUO's revenue model is advertising-led, monetizing audience attention through digital ad placements and branded content packages sold on a quote-based, multi-year contract basis to enterprise clients including Rolex, CHANEL, Dior, Patek Philippe, Clé de Peau Beauté, and Omega. Underlying technology is a standard digital publishing platform (a WordPress-based web property with vertical content channels) augmented by video podcast distribution and event-based community engagement. LUXUO is privately held with no disclosed external funding, parent company, or management team in the source data, and operates under a Vietnamese media information electronic platform license issued in November 2023.
LUXUO firmographics
Firmographics- Name
- LUXUO
- Legal name
- CÔNG TY TNHH THỜI TRANG VÀ TRUYỀN THÔNG FACE & STYLE REPUBLIK VIETNAM
- Website
- https://luxuo.vn
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- LUXUO is a Vietnamese digital luxury lifestyle media platform that publishes Vietnamese-language editorial content across 12 lifestyle verticals, monetizing its affluent readership through advertising and sponsored partnerships with global luxury brands such as Rolex, CHANEL, and Dior, complemented by annual events and a vodcast channel.
- Ownership category
- akta.pro rank
LUXUO industry classification
Industry- Product category
- Luxury Lifestyle Digital Media
- NAICS
- Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Luxury Fashion (Ready-to-Wear & Couture) (CRAKAFAE)
- akta.pro secondary industries
- Luxury Quartz Watches (CRAKADAB), Luxury Accessories (Belts, Scarves, Hats, Small Leather Goods) (CRAAAFAE), Luxury Fragrance & Beauty (Designer/Luxe) (CRAKAFAH)
Keywords
Where LUXUO is headquartered
LocationHeadquarters
- HQ city
- Ho Chi Minh City
- HQ country
- Vietnam
- HQ region
- Asia
Offices1 record
Markets served
LUXUO business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Digital advertising and sponsored content: LUXUO sells advertising placements and branded content packages to luxury brands seeking to reach affluent Vietnamese consumers. Advertisers listed on the site include Rolex, CHANEL, Dior, Patek Philippe, Clé de Peau Beauté, and Omega.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Digital advertising and content packages for luxury brands |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
LUXUO product offering
Product offeringCore offering
LUXUO operates a Vietnamese-language digital luxury lifestyle media platform (luxuo.vn) covering 12 editorial verticals including Style, Art & Culture, Luxury In Motion, Life, Dining Library, Leader & Business, Wedding, Health & Wellness, House of Luxe, The Women 100, Luxuo Asia Awards, and Legacy Vietnam. The company monetizes its audience reach through digital advertising and branded content placements for luxury brands, and complements editorial content with a vodcast (Luxuo TV) and proprietary event properties (Wedding Symphony and LUXUO Asia Awards).
Product overview
LUXUO operates as a comprehensive luxury lifestyle media platform offering content across multiple verticals including Style (beauty, watches, fashion, technology), Art & Culture, Luxury In Motion (automobiles, yachts, jets), Life (travel, hotels, golf), Dining Library (wine, fine dining, culinary arts), Leader & Business, Wedding, Health & Wellness, House of Luxe (real estate, interiors), The Women 100, and LUXUO Asia Awards. The platform includes LUXUO VODCAST for video content, LEGACY VIETNAM for heritage cultural content, and organizes the annual LUXUO Asia Awards and Wedding Symphony Art Gallery events.
Differentiator
Problem solved
Functional benefit
Products and services
- LUXUO.VN Digital Platform Vietnamese-language digital luxury lifestyle media platform covering 12 editorial verticals including Style (Beauty, World of Watches, Fashion & Jewelry, Hitek), Art & Culture, Luxury In Motion (Automobiles, Yacht, Jets), Life (Hotels & Resorts, Travel Luxe, Golf & Leisure), Dining Library, Leader & Business, Wedding, Health & Wellness, House of Luxe, The Women 100, LUXUO Asia Awards, and Legacy Vietnam. Free consumer access supported by brand advertising.
- LUXUO VODCAST (Luxuo TV) Video podcast series featuring interviews and discussions on luxury lifestyle topics, featuring leaders and industry figures.
- LUXUO ASIA AWARDS Annual awards program recognizing excellence in luxury lifestyle categories across Asia, with a focus on Vietnam market, including sub-sections for Awards, Feature, and Choice Of The Week.
- Wedding Symphony Art Gallery Art gallery and exhibition event celebrating the high-end wedding industry, featuring designer bridal wear and wedding industry professionals. Co-organized with L'Officiel Vietnam.
Quantifiable outcome
- 12 editorial verticals covering all major luxury lifestyle categories in Vietnam
- +1 more outcomes
Companies that use LUXUO
Customer profileNamed customers6 records
Segments1 record
Ideal customer profiles1 record
LUXUO technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
LUXUO partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered flagship, core and minor.
- L'Officiel VietnamflagshipLUXUO Vietnam and L'Officiel Vietnam co-organize Wedding Symphony, an annual luxury wedding art gallery and editorial event. The partnership leverages LUXUO's media platform and L'Officiel's fashion authority to create a premier Vietnamese wedding industry showcase featuring designer collections, wedding stories, and industry professionals.
- Rolex (advertiser)coreRolex maintains a dedicated branded section within the LUXUO platform and features across editorial content, positioning the partnership as a key luxury watch advertiser within the LUXUO media ecosystem.
- CHANEL (advertiser)coreCHANEL is featured as a key advertiser and editorial subject on LUXUO, with dedicated category coverage across beauty, fashion, and lifestyle content.
- Dior (advertiser)coreDior is featured as a luxury brand advertiser and editorial subject on the LUXUO platform, with coverage spanning fashion, beauty, and lifestyle verticals.
- Patek Philippe (advertiser)corePatek Philippe is a key watch advertiser and editorial subject on LUXUO, appearing across the World of Watches vertical and Leader & Business content.
- Clé de Peau Beauté (advertiser)minorClé de Peau Beauté is featured as a luxury beauty advertiser within the LUXUO media ecosystem.
- Omega (advertiser)minorOmega is featured as a luxury watch brand advertiser and editorial subject on LUXUO.
Scale indicators2 records
Recent moves1 record
Expansion highlights4 records
LUXUO competitors and assessment
Company assessmentDirect peers
- Tatler Asia: Pan-Asian luxury lifestyle media brand targeting HNW readers across multiple Asian markets. Comparable in editorial focus on watches, fashion, jewelry, and lifestyle coverage of affluent audiences that intersects with LUXUO's verticals.
- Lifestyle Asia: Pan-Asian digital luxury lifestyle media covering fashion, watches, dining, travel, and events. Overlaps with LUXUO across multiple lifestyle verticals and shares advertiser relationships in watches and fashion.
- L'Officiel Vietnam: Vietnamese edition of a global luxury fashion and lifestyle media title. Direct strategic partner of LUXUO on Wedding Symphony, operating in the same Vietnamese-language luxury editorial niche with overlapping advertiser base.
- Luxury Tribune: Independent digital luxury lifestyle magazine covering watches, fashion, travel, and culture. Operates with similar digital-first luxury media model and overlaps on watch and lifestyle editorial verticals.
- Luxury Daily: Digital B2B and luxury media trade publication covering luxury brand marketing. Adjacent in media model (digital advertising/sponsored content) and overlaps in advertiser audience with luxury houses such as those advertising on LUXUO.
Broad incumbents
- Robb Report: Global luxury lifestyle media brand covering automobiles, yachts, jets, watches, fashion, dining, and real estate. Operates at much larger scale in overlapping luxury categories with watch and motoring verticals comparable to LUXUO.
- Vogue Vietnam: Vietnamese edition of a global fashion and luxury media title. Competes for the same luxury brand advertising spend in Vietnam across fashion, beauty, and lifestyle verticals that LUXUO addresses.
- Harper's Bazaar Vietnam: Vietnamese edition of a global fashion and luxury magazine. Overlaps with LUXUO on fashion, beauty, watches, and lifestyle verticals targeting Vietnamese luxury readers.
- Forbes Life Vietnam: Vietnamese business and luxury lifestyle media under the Forbes brand. Comparable through leader-and-business and wealth-oriented editorial coverage intersecting with LUXUO's Leader & Business vertical.
Emerging players
- Jing Daily: Digital-first luxury and fashion media title focused on China and broader Asia. Comparable as an emerging digital luxury media platform targeting Asian HNW audiences with branded content monetization.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
LUXUO social profiles
Digital presenceLUXUO financial estimates
Financial estimateRevenue estimate
Valuation estimate
LUXUO leadership team
Management profileNumber of profiles
LUXUO funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LUXUO M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LUXUO
What does LUXUO do?
LUXUO operates a Vietnamese-language digital luxury lifestyle media platform (luxuo.vn) covering 12 editorial verticals including Style, Art & Culture, Luxury In Motion, Life, Dining Library, Leader & Business, Wedding, Health & Wellness, House of Luxe, The Women 100, Luxuo Asia Awards, and Legacy Vietnam. The company monetizes its audience reach through digital advertising and branded content placements for luxury brands, and complements editorial content with a vodcast (Luxuo TV) and proprietary event properties (Wedding Symphony and LUXUO Asia Awards).
Is LUXUO a public or private company?
LUXUO is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was LUXUO founded?
LUXUO was founded in 2018. It employs 51 to 100 people.
Where is LUXUO based?
LUXUO is headquartered in Ho Chi Minh City, Vietnam, in the Asia region.
How does LUXUO make money?
One revenue line is on record: digital advertising and sponsored content.
Who are LUXUO's main competitors?
Direct peers on record are Tatler Asia, Lifestyle Asia, L'Officiel Vietnam, Luxury Tribune and Luxury Daily. Broad incumbents are Robb Report, Vogue Vietnam, Harper's Bazaar Vietnam and Forbes Life Vietnam. Jing Daily is listed as an emerging player.
Does LUXUO have an API?
No public API is recorded for LUXUO.
What industry is LUXUO in?
LUXUO's product category is Luxury Lifestyle Digital Media. Its primary akta.pro industry code is CRAKAFAE, Luxury Fashion (Ready-to-Wear & Couture), with a secondary code of CRAKADAB, Luxury Quartz Watches. Its NAICS code is 5418 and its SIC code is 7310.