Growing Farmers
- Company typePrivate
- Founded2020
- HeadquartersMelbourne, Australia
- Headcount1–10
- GTM typeB2C
- OfferingServices
Growing Farmers firmographics
Firmographics- Name
- Growing Farmers
- Legal name
- Growing Farmers Inc.
- Website
- https://growingfarmers.org.au
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Growing Farmers industry classification
Industry- Product category
- Community Urban Agriculture
- NAICS
- Vegetable and Melon Farming (1112), Other Vegetable (except Potato) and Melon Farming (111219), Other Crop Farming (1119)
- SIC
- Agricultural Production-Crops (100), Agricultural Services (700)
- akta.pro primary industry
- Sustainable/Regenerative Agriculture & Conservation Practices (EDAOAOAO)
- akta.pro secondary industry
- Agricultural Production & Farm Operations (EDAOAOAA)
Keywords
Where Growing Farmers is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Growing Farmers business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Infrastructure, Others
Revenue model
- Donations: Growing Farmers accepts donations through their website to build a stronger, more resilient food system and meaningful community connections in Merri-bek and beyond.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Growing Farmers product offering
Product offeringCore offering
Growing Farmers Inc. runs the Backyard Farmers Project, which matches aspiring urban farmers with underutilized Fawkner backyards to build skills in regenerative micro-farming. It is also developing the Merri-bek Urban Farm to provide land access for aspiring farmers in employment, and sustains a public Volunteer Program offering hands-on farming experience in seedling nursery, harvesting, farm business administration, and bed preparation. Produce generated is swapped, gifted, or donated back to the local community through the Merri Food Hub.
Product overview
Growing Farmers Inc. is a community-led urban farming organization operating as a unified project portfolio centered on regenerative agriculture. The core offering consists of the Backyard Farmers Project (matching aspiring farmers with underutilized backyards in Fawkner for regenerative micro-farming), the Merri-bek Urban Farm (land access initiative for aspiring farmers), and a Volunteer Program providing hands-on farming training. All initiatives aim to build local food system resilience, provide fresh produce to the community, and support aspiring urban farmers in gaining skills and employment in agriculture.
Differentiator
Problem solved
Functional benefit
Products and services
- Backyard Farmers Project Volunteer program that matches aspiring urban farmers with underutilized Fawkner backyards to learn how to create regenerative micro-farms, build skills in urban farming, and foster meaningful social connections with farm-hosts and community. Food produced is swapped, gifted, or donated through the Merri Food Hub. Targets aspiring urban farmers and landowners in Fawkner, Merri-bek.
- Merri-bek Urban Farm Future project to access land in Merri-bek to provide space for aspiring urban farmers in employment, pathway opportunities for regenerative urban farming capability, and supply of healthy locally grown affordable food to the Merri-bek community.
- Volunteer Program Public volunteer program offering hands-on farming experience in Fawkner plots, including seedling nursery shifts, harvesting and processing shifts, farm business administration and planning, and weekend working bees for bed preparation, planting, and crop protection. Open from September 2023 to April 2024.
Quantifiable outcome
- Produce donated/swap/gifted to local community through Merri Food Hub
Companies that use Growing Farmers
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Growing Farmers technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Growing Farmers partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core, supportive and minor.
- Fawkner Food BowlscoreKey collaborative partner in the Backyard Farmers Project. Growing Farmers works with Fawkner Food Bowls to run the project across four sites in Fawkner from September 2023 to April 2024, sharing skills in regenerative growing collectively.
- Merri Food HubcoreOpen Food Network hub through which produce from the Backyard Farmers Project is distributed to the local community. Produce is swapped, gifted, or donated through this channel.
- City of Merri-BekcoreLocal government partner supporting Growing Farmers projects. Moreland City Council supported the production of a video about Growing Farmers and the Backyard Farmers Project.
- Rotary Club of MorelandsupportiveLocal Rotary club supporting Growing Farmers through community grants and helping provide space and opportunities for community connection.
- Open Gardens VictoriasupportivePartner organization supporting Growing Farmers projects and helping provide opportunities for community connection.
- NECCHIminorLocal organization supporting Growing Farmers as part of their network of partners, collaborators, and donors.
- Foodwood CollectivesupportivePartner organization working with Growing Farmers to strengthen the local food system in Merri-bek.
- Federal Member for Wills, Mr Peter Khalil MPsupportiveFederal politician acknowledging and supporting Growing Farmers' work in the Merri-bek community.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Growing Farmers competitors and assessment
Company assessmentRegional players
- Moreland Food Gardens Network: Local government-supported network of community gardens in the Merri-bek (formerly Moreland) area. Directly comparable in geographic focus on community food growing in the same local government area.
- Open Gardens Victoria: Victoria-wide community gardening support organisation partnering with Growing Farmers. Comparable in promoting community gardens and food-growing, but operates regionally rather than at the suburban/neighborhood level.
Others
- Open Food Network: The platform behind the Merri Food Hub distribution partner. Provides the digital infrastructure for community food enterprises and small producers; an ecosystem enabler rather than direct competitor.
- Inner North Community Foundation: A funding partner that provides grants to Growing Farmers; comparable as a community-foundation model supporting local food and resilience initiatives in inner-Melbourne.
Direct peers
- Cultivating Community: Melbourne-based not-for-profit running community gardens, school gardens, and urban farmer training programs. Highly comparable in delivering urban farming education and pathways into agriculture for marginalised community members.
- Fawkner Food Bowls: Direct partner running the Backyard Farmers Project across the four Fawkner sites with Growing Farmers. Operates a community garden/food bowl model in the same suburb, serving the same aspiring-farmer and local-food-system mission.
- Foodwood Collective: Merri-bek-based partner organization working with Growing Farmers to strengthen the local food system. Closely comparable grass-roots urban/peri-urban food collective in the same geography and beneficiary community.
Broad incumbents
- CERES Community Environment Park: Long-established Melbourne urban farming and sustainability education hub. Comparable in mission (community-led urban agriculture, training, food system change) but operates at much larger scale with a permanent site, retail, and education facility.
- Sustain: The Australian Food Network: Australian food systems advocacy organisation promoting regenerative and local food systems. Comparable thematic mission around urban food resilience and community agriculture, but operating at a national advocacy level.
Emerging players
- 3000 Acres: Melbourne-based social enterprise that connects communities with underutilised land for urban agriculture. Highly comparable mission of matching aspiring growers with vacant/underused land, with a city-wide focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Growing Farmers social profiles
Digital presenceGrowing Farmers financial estimates
Financial estimateRevenue estimate
Valuation estimate
Growing Farmers leadership team
Management profileNumber of profiles
Profiles5 records
Growing Farmers funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Growing Farmers M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Growing Farmers
What does Growing Farmers do?
Growing Farmers Inc. runs the Backyard Farmers Project, which matches aspiring urban farmers with underutilized Fawkner backyards to build skills in regenerative micro-farming. It is also developing the Merri-bek Urban Farm to provide land access for aspiring farmers in employment, and sustains a public Volunteer Program offering hands-on farming experience in seedling nursery, harvesting, farm business administration, and bed preparation. Produce generated is swapped, gifted, or donated back to the local community through the Merri Food Hub.
Is Growing Farmers a public or private company?
Growing Farmers is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Growing Farmers founded?
Growing Farmers was founded in 2020. It employs 1 to 10 people.
Where is Growing Farmers based?
Growing Farmers is headquartered in Melbourne, Australia, in the Oceania region.
How does Growing Farmers make money?
One revenue line is on record: donations.
Who are Growing Farmers's main competitors?
Regional players on record are Moreland Food Gardens Network and Open Gardens Victoria. Others are Open Food Network and Inner North Community Foundation. Direct peers are Cultivating Community, Fawkner Food Bowls and Foodwood Collective. Broad incumbents are CERES Community Environment Park and Sustain: The Australian Food Network. 3000 Acres is listed as an emerging player.
Does Growing Farmers have an API?
No public API is recorded for Growing Farmers.
What industry is Growing Farmers in?
Growing Farmers's product category is Community Urban Agriculture. Its primary akta.pro industry code is EDAOAOAO, Sustainable/Regenerative Agriculture & Conservation Practices, with a secondary code of EDAOAOAA, Agricultural Production & Farm Operations. Its NAICS code is 1112 and its SIC code is 100.