Alexandra Grecco
Alexandra Grecco is a privately held, founder-owned New York bridal label founded in 2014, designing and producing made-to-order gowns, demi-couture exclusives, and accessories sold through its SoHo flagship, US and international authorized retailers, and an accessories e-commerce storefront.
- Company typePrivate
- Founded2014
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Alexandra Grecco does
Alexandra Grecco is a privately held, founder-owned bridal label established in 2014 in New York by designer Alexandra Grecco following her training at the Fashion Institute of Technology (FIT). The company designs, produces, and sells made-to-order bridal gowns, exclusive demi-couture pieces, and a growing range of accessories (veils, cloches, scarves, shawls, overskirts, capes) primarily targeting brides seeking timeless, ethically crafted wedding attire. Gowns are produced one at a time by master artisans in New York's Garment District, with finished pieces priced between $3,400 and $14,000 (most concentrated in the $4,000-$8,000 band). The product portfolio is organized across three creative directions — The Great Occasion, Reverie, and Exclusive Styles — with Exclusive Styles sold only through the SoHo flagship.
The company operates a multi-channel distribution model: a single directly owned appointment-only flagship at 160 Mercer Street in SoHo (weekday appointments $75, weekend $125; accessory appointments $25), a network of 16 named authorized US retailers spanning key bridal markets, and international retailers across Asia, Canada, Europe & UK, and Oceania. Accessories are sold directly online via a Shopify storefront, while gowns are not available for direct e-commerce purchase. Marketing relies on organic visual channels — Instagram, Pinterest, an email newsletter, and Google Forms waitlists for new collections — with no disclosed paid advertising or paid acquisition motion. The company has no external funding, parent, or subsidiary entities recorded, and is positioned as a small (1-10 employee), craft-led label rather than a scaled retail brand.
Alexandra Grecco firmographics
Firmographics- Name
- Alexandra Grecco
- Legal name
- Alexandra Grecco
- Website
- https://alexandragrecco.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Alexandra Grecco is a privately held, founder-owned New York bridal label founded in 2014, designing and producing made-to-order gowns, demi-couture exclusives, and accessories sold through its SoHo flagship, US and international authorized retailers, and an accessories e-commerce storefront.
- Ownership category
- akta.pro rank
Alexandra Grecco industry classification
Industry- Product category
- Luxury Bridal Wear
- NAICS
- Apparel Manufacturing (315), Apparel Accessories and Other Apparel Manufacturing (3159), Cut and Sew Apparel Manufacturing (except Contractors) (31525), Clothing and Clothing Accessories Retailers (458110)
- SIC
- Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Retail-Women's Clothing Stores (5621)
- akta.pro primary industry
- Luxury Bridal & Occasionwear (CRAAAFAI)
Keywords
Where Alexandra Grecco is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Alexandra Grecco business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Bridal Gown Sales: Made-to-order bridal gowns priced from $3,400 to $14,000, with the majority falling between $4,000-$8,000. Each gown is produced one at a time by master artisans in New York's Garment District.
- Accessory Sales: Accessories including veils ($300-$1,800), cloches/headpieces ($600-$1,200), scarves ($360-$1,100), and shawls ($800) sold either through the flagship, retailers, or direct online purchase.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Bridal Gowns - Price range starting at $3,400 |
| One time/ perpetual license | Pay-as-you-go | Bridal Appointments - Weekday $75, Weekend $125 |
| Unit Pricing | Pay-as-you-go | Veils and Headpieces - $198 to $1,800 |
| Unit Pricing | Pay-as-you-go | Scarves and Shawls - $360 to $1,100 |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Alexandra Grecco product offering
Product offeringCore offering
Alexandra Grecco designs, produces, and sells made-to-order bridal gowns and accessories under an eponymous luxury bridal label founded in 2014. The brand operates three core collections — The Great Occasion, Reverie, and Flagship-exclusive styles — alongside a complete accessory line of veils, cloches, scarves, and shawls. All pieces are hand-crafted one at a time by master artisans in New York City's Garment District, with gowns priced from $3,400 to $14,000 and accessories ranging from $198 to $1,800.
Product overview
Alexandra Grecco is an eponymous bridal label founded in 2014 in New York, offering made-to-order bridal gowns, accessories, and occasion wear. The company operates its core business through three main collection lines: The Great Occasion (bridal and evening wear blurring traditional norms), Reverie (inspired by surrealist artists featuring structured bodices and ethereal fabrics), and Exclusive Styles (flagship-only pieces exploring silk taffeta, silk wool, and silk tulle with soft pastel shades). The product portfolio centers on bridal gowns (including Isadora, Jacques, Fox, Noa, Effie, Gwynne, Charli, Sabine, Solene, Viola, Florian, Dylan, Willa, Claude, Ines, Noemie, Gossamer, and Mercer Gowns), suits (Ezra Suit, Sunday Best Suit), and dresses (Cecil, Teddy Set, Prince, Nathalie, Ella Rose, Jules, Piaf Cape, Leroy, Carmine). Accessories include an extensive veil collection (Signature, Sullivan, Theo, Nora, Lena, Dove, Satin Trim, Lace Mantilla, Dewdrop, Cascade, Draped Veil with Florals), headwear (Metallic Crochet Cloche, Beaded Bow Cloche, Lace Cloche, Metallic Crochet Bonnet), and wraps/scarves (Chiffon Shawl, Scarf, Tulle Scarf with Lace, Miles Overlay, Jacques Overskirt, Max Bolero, Sabine Hood, Mercer Corset, Clara Corset). All pieces are proudly made-to-order in New York's Garment District with a focus on sustainable, ethical craftsmanship. The flagship store is located in Soho, New York, and pieces start around $3,400 with most falling between $4,000-$8,000.
Differentiator
Problem solved
Functional benefit
Products and services
- Isadora Gown A structured silk chiffon bridal gown with multiple wearing options including cap sleeves, off-the-shoulder, halter, or strapless styles. Made-to-order in NYC's Garment District for brides seeking a versatile gown.
- Jacques Gown Corset bodice bridal gown with an ultra-flattering wide neckline and a draped bias-cut skirt. Made-to-order in NYC for brides.
- Fox Gown Classic halter bridal gown featuring silk tulle details across the neckline, hips, and train for a modern yet effortless feel. Made-to-order in NYC.
- Noa Gown Strapless corset bridal gown featuring a drop-waist silhouette and draped skirt with lace-up back for structure. Made-to-order in NYC.
- Effie Gown Ethereal empire column bridal dress adorned with chantilly lace and a swooping silk tulle skirt, available with optional watteau and cap sleeves. Made-to-order in NYC.
- Gwynne Gown Classic fitted bridal gown featuring French lace over a corset bodice with delicate spaghetti straps. Made-to-order in NYC.
- Charli Gown Bridal gown with curved strapless neckline, structured drop-waist silhouette, and voluminous gathered skirt. Made-to-order in NYC.
- Sabine Gown Corseted sheath bridal silhouette beneath layers of draped silk tulle with silk organza flower adornments at the center back. Made-to-order in NYC.
- Solene Gown Soft scoop neckline bridal gown with structured drop-waist bodice and effortlessly draped skirt. Made-to-order in NYC.
- Viola Gown Signature bridal gown featuring beloved bateau neckline, square open back, and sheer side panels with customizable draped Margaux-style skirt option. Made-to-order in NYC.
- Florian Gown Ethereal silk chiffon bridal gown with draped asymmetrical neckline and arched skirt seam lines. Made-to-order in NYC.
- Dylan Gown Bias-cut halter bridal gown with x-seam line details and low open back, crafted in matte or satin silk crepe. Made-to-order in NYC.
- Willa Gown Bias-cut bridal gown featuring classic bateau neckline, low open back, and vintage-inspired pointed godets. Made-to-order in NYC.
- Claude Gown Structured bodice bridal gown with drop-waist and a-line silhouette in silk shantung or Duchess satin. Made-to-order in NYC.
- Ines Gown Timeless bridal style with structured bodice, wide scoop neckline, and delicate spaghetti straps. Made-to-order in NYC.
- Noemie Gown Hand-pleated silk shantung bridal gown composed into an organic a-line silhouette with structured bodice. Made-to-order in NYC.
- Gossamer Gown Softly draped bateau-neckline bridal gown cut on the bias with vintage-inspired empire seam and ultra-flattering contour seam skirt. Made-to-order in NYC.
- Mercer Gown Drop-waist panier-style bridal gown in luminous silk shantung with vertical seam lines and internal corset support. Made-to-order in NYC.
- Ezra Suit Three-piece elegant suit in luxurious wool with cropped tuxedo jacket featuring defined shoulders and tapered sleeves, paired with high-waisted cigarette trousers. Flagship-exclusive demi-couture piece. Made-to-order in NYC.
- Cecil Dress Demi-couture cage-like dress sculpted with layers of tulle and corset boning, adorned with baby's breath embroidery in a mirrored pattern. Flagship-exclusive piece. Made-to-order in NYC.
- Teddy Set Two-piece set featuring silk shantung bralette and drop-waist skirt with layers of silk tulle creating a Degas-inspired silhouette, embellished with glass beads and Swarovski pearls. Flagship-exclusive piece.
- Prince Dress Tea-length bias-cut dress in signature crepe back satin adorned with French corded lace and satin ribbon detailing. Flagship-exclusive piece.
- Nathalie Dress Panier-style dress with bateau neckline constructed in moire faille and layers of silk tulle, customizable with floral embroidery or hand-beaded motifs. Flagship-exclusive piece.
- Ella Rose Set Effortless cowl neck top with low back, pictured with Low-Rise Bias-Cut Skirt. Flagship-exclusive piece.
- Jules Dress Dress featuring vertical pearl-edged seamlines framing panels of Chantilly lace with glass beads and Swarovski pearls, layered with illusion tulle. Flagship-exclusive piece.
- Piaf Cape Voluminous cape featuring tiers of ruffled silk tulle with metallic threaded smocking along the neckline. Flagship-exclusive piece.
- Leroy Dress Corseted mini dress with scooped neckline, drop-waist and puffed hem in powder blue moire. Flagship-exclusive piece.
- Carmine Set Corded lace jacket and skirt set with scallop edge finishing the sleeves, bodice, and skirt hem. Flagship-exclusive piece.
- Andre Opera Coat Voluminous opera coat featuring wide gathered neckline, billowing sleeves, and bubble hem. Made-to-order in NYC.
- Sunday Best Suit Two-piece suit in luxurious celadon wool with hand-embroidered swirling ribbon jacket and straight-leg trousers. Made-to-order in NYC.
- Swan Blouse Silk chiffon blouse embroidered with sterling silver chains featuring silk covered buttons and cinched cuffs. Made-to-order in NYC.
- Max Bolero Modern mock-neck bolero with long sleeves in delicate scalloped chantilly lace. Made-to-order in NYC.
- Signature Veil Classic veil shape in illusion tulle gathered at a comb, available in cathedral and fingertip lengths. Sold from $198.
- Sullivan Veil Ethereal blusher veil featuring delicate chantilly lace border with comb attachment. Sold from $800.
- Theo Veil Illusion tulle veil adorned with narrow lace trim border in mantilla style. Sold from $600.
- Nora Veil Mantilla veil adorned with chantilly lace romantically framing the face with comb attachment. Sold for $800.
- Lena Veil Statement veil edged in heavy French lace with comb attachment, available in fingertip and cathedral lengths. Sold for $1,200.
- Dove Veil Solid statement veil with blusher and cascading drape in ethereal Italian Illusion Tulle. Sold for $374.
- Satin Trim Veil Signature veil shape with satin trim edge made from excess satin silk crepe scraps. Sold from $440.
- Lace Mantilla Veil Ethereal fully chantilly lace veil with delicate scalloped edge, exclusively in mantilla fingertip. Sold for $1,800.
- Dewdrop Veil Micro illusion tulle veil edged with crystal dewdrop embroidery. Sold for $1,800.
- Cascade Veil Illusion tulle veil reimagined with cascading silhouette, available in waltz and cathedral lengths. Sold for $300.
- Draped Veil with Florals Double comb cathedral length veil embellished with organza and satin flowers.
- Metallic Crochet Cloche Cap crocheted with delicate silver chains topped with shimmering glass beads and pearls. Sold for $1,200.
- Beaded Bow Cloche Cap strung together with Swarovski pearls, glass beads, and satin ribbon. Sold for $600.
- Lace Cloche French corded lace cap adorned with floral embroidery made from vegan cactus leather. Sold for $700.
- Metallic Crochet Bonnet Hand-crochet bonnet with delicate silver metallic thread topped with shimmering glass beads and pearls.
- Chiffon Shawl Ethereal semi-sheer shawl featuring a bateau neckline and cascading high-low silhouette. Sold for $800.
- Silk Scarf Timeless scarf in multiple fabrications (satin silk crepe, matte silk crepe, chiffon, organza, tulle) that drapes over neck or arms. Sold from $360.
- Tulle Scarf with Lace Wide tulle neck scarf adorned with clusters of lace, wearable as scarf, shawl, or wrap. Sold for $1,000.
- Miles Overlay Full French chantilly lace overlay with mock-neckline, available sleeveless or with scalloped long sleeves. Made-to-order in NYC.
- Jacques Overskirt Three-quarter skirt with center front opening in matte silk crepe or silk charmeuse. Made-to-order in NYC.
- Sabine Hood Ethereal silk tulle hooded veil adorned with floral clips, designed for the Sabine Gown. Made-to-order in NYC.
- Mercer Corset Silk shantung taffeta corset inspired by the Mercer Gown with vertical seam lines. Made-to-order in NYC.
- Clara Corset & Louise Skirt Structured strapless corset with curved neckline and dramatic drop-waist silhouette, paired with an ethereal silk chiffon Louise Skirt. Made-to-order in NYC.
Companies that use Alexandra Grecco
Customer profileSegments1 record
Ideal customer profiles1 record
Alexandra Grecco technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Alexandra Grecco partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
Alexandra Grecco competitors and assessment
Company assessmentDirect peers
- Savannah Miller: British-American bridal designer offering contemporary, romantic gowns with a strong direct-to-consumer and authorized retailer model. Comparable in price band, aesthetic, and founder-led designer positioning.
- BHLDN: Anthropologie's bridal line offering contemporary bridesmaid and bridal gowns with strong aesthetic and price overlap. Directly competes in the special occasion bridal market with multi-channel retail and similar made-to-order ethos.
- Rue de Seine: New Zealand-based bridal label specializing in bohemian-luxury made-to-order gowns with global stockist network. Closely comparable in business model, sustainability positioning, and international retailer strategy.
- Amsale: Luxury New York-based bridal designer known for clean, modern, minimalist gowns sold through authorized retailers nationwide. Direct comparable in NYC heritage, premium pricing, and multi-channel bridal distribution.
- Reformation Bridal: Sustainable-fashion brand that has expanded into bridal with a similar sustainability narrative, modern romantic aesthetic, and premium price points. Direct comparable in brand positioning and target customer.
- Grace Loves Lace: Australian bridal label built on ethical, handmade, modern-lace aesthetic with showrooms and global stockists. Directly comparable as a digitally-native, sustainability-positioned luxury bridal brand with international wholesale reach.
- Lela Rose Bridal: American designer whose bridal line offers refined, whimsical gowns through trunk shows and select retailers. Comparable as a small, founder-led designer label with made-to-order production and trunk-show distribution.
Broad incumbents
- Watters: Established bridal manufacturer with multiple sub-labels (Watters, Willowby, All Who Wander) sold through extensive authorized retailer network. Broader incumbent comparable in wholesale model and bridal category leadership.
- Pronovias: Global bridal powerhouse with flagship stores, extensive international retailer network, and broad price-point coverage. Comparable as a premium bridal brand with international scale, but vastly larger and more established.
Emerging players
- Floravere: Direct-to-consumer bridal startup offering modern, made-to-order gowns at accessible luxury price points. Emerging player comparable in DTC bridal positioning and made-to-order model, though typically at lower price points.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Alexandra Grecco social profiles
Digital presenceAlexandra Grecco financial estimates
Financial estimateRevenue estimate
Valuation estimate
Alexandra Grecco leadership team
Management profileNumber of profiles
Profiles1 record
Alexandra Grecco funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Alexandra Grecco M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Alexandra Grecco
What does Alexandra Grecco do?
Alexandra Grecco designs, produces, and sells made-to-order bridal gowns and accessories under an eponymous luxury bridal label founded in 2014. The brand operates three core collections — The Great Occasion, Reverie, and Flagship-exclusive styles — alongside a complete accessory line of veils, cloches, scarves, and shawls. All pieces are hand-crafted one at a time by master artisans in New York City's Garment District, with gowns priced from $3,400 to $14,000 and accessories ranging from $198 to $1,800.
Is Alexandra Grecco a public or private company?
Alexandra Grecco is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Alexandra Grecco founded?
Alexandra Grecco was founded in 2014. It employs 1 to 10 people.
Where is Alexandra Grecco based?
Alexandra Grecco is headquartered in New York, United States, in the North America region.
How does Alexandra Grecco make money?
Two revenue lines are on record. Bridal Gown Sales are the primary driver. The others are accessory Sales.
Who are Alexandra Grecco's main competitors?
Direct peers on record are Savannah Miller, BHLDN, Rue de Seine, Amsale, Reformation Bridal, Grace Loves Lace and Lela Rose Bridal. Broad incumbents are Watters and Pronovias. Floravere is listed as an emerging player.
Does Alexandra Grecco have an API?
No public API is recorded for Alexandra Grecco.
What industry is Alexandra Grecco in?
Alexandra Grecco's product category is Luxury Bridal Wear. Its primary akta.pro industry code is CRAAAFAI, Luxury Bridal & Occasionwear. Its NAICS code is 315 and its SIC code is 2300.