House of Play

What House of Play does

House of Play (Europe) Limited is a Doncaster-based manufacturer of commercial indoor playgrounds, soft play equipment, trampoline parks, sensory rooms, agility/ninja courses, and related play structures, founded in 1994. The company operates a 20,000 sqft vertically integrated factory using CAD CAM design and in-house manufacturing capabilities (vinyl cutting, spray painting, sewing, woodworking), and has installed more than 1,000 indoor play frames and 100+ trampoline parks worldwide, capturing over 30% of the UK trampoline park manufacturing market by 2015. Directors played an instrumental role in developing British Standard BS EN 1176 for indoor playgrounds and PAS 5000:2017 for trampoline parks, giving the firm a distinctive standards-setting position that underpins customer perceptions of safety and lower insurance costs.

The business operates a hybrid commercial model: enterprise project sales (typical 5,000 sqft venues at approximately £120,000 and 10,000 sqft venues at approximately £240,000) bundled with design, installation, and ongoing maintenance services delivered through a global agent and installer network. Recurring revenue is generated through maintenance contracts, inspections, refurbishments, and a direct-to-consumer e-commerce channel selling home soft play sets, sensory bean bags, and accessories. House of Play also owns and operates two show sites — Astrabound indoor play centre (launched 2008) and Go Bounce trampoline park (launched 2016) — which double as product testbeds and customer training facilities, a configuration unique among UK play equipment manufacturers. The customer base spans commercial leisure operators (Rock Up, Oxygen Free Jumping, Jump 360), retail and garden centres (Dobbies, Mothercare), public-sector bodies (Sunderland City Council, Edinburgh Leisure, GLL/Better), and schools, healthcare and home consumers, with the 2019 merger with Luna Trampolines consolidating trampoline manufacturing capability in-house.

Name

House of Play

Legal name

House of Play (Europe) Limited

Website

https://houseofplay.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

House of Play is a UK manufacturer founded in 1994 that designs, builds, and installs commercial indoor playgrounds, trampoline parks, sensory rooms and soft play equipment, serving leisure operators, councils, schools and home consumers worldwide.

Ownership category

akta.pro rank

Product category

Indoor Playground Equipment Manufacturing

NAICS

Doll, Toy, and Game Manufacturing (33993), Hobby, Toy, and Game Retailers (45912)

SIC

Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)

akta.pro primary industry

Trampoline & Active Play Parks (Trampoline, Ninja/Obstacle, Indoor Active Parks) (THAJAEAJ)

akta.pro secondary industry

Early Childhood & Playground Equipment (Play Structures, Soft Play, Safety Surfacing) (EDAEAIAF)

Keywords

• Indoor playground equipment
• Soft play equipment
• Trampoline park equipment
• Sensory room equipment
• Commercial play equipment

Headquarters

HQ city

Carcroft

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Revenue model

1. Play Equipment Manufacturing and Sales: House of Play designs, manufactures, and sells bespoke indoor playgrounds, soft play equipment, trampoline parks, sensory equipment, and related play structures. Equipment is sold as one-time purchases with installation services offered as an add-on.
2. Installation Services: All indoor playground and trampoline park products are offered with professional installation services by fully trained and experienced installation teams. Installations are independently inspected and certificated.
3. Maintenance and Servicing: House of Play provides ongoing inspection, maintenance, and cleaning services for play equipment. They service a large proportion of existing venues in the UK with packages including service inspections, preventative maintenance, specialist cleaning, and condition reporting.
4. Operational Support and Consulting: The company provides comprehensive operational support including business planning, site selection, planning permissions, lease negotiations, staff training, and health and safety documentation. These services are offered free of charge as part of their customer support package.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

House of Play designs, manufactures, and installs commercial indoor playgrounds, soft play equipment, trampoline parks, sensory rooms, and agility/Ninja Warrior courses at its 20,000 sqft factory in Doncaster, UK. The company also sells home-use soft play sets, bean bags, and accessories through an e-commerce storefront, and operates two company-owned show sites (Astrabound indoor play centre and Go Bounce trampoline park) used for product testing, demonstration, and customer training.

Product overview

House of Play is a UK-based manufacturer of commercial and residential play equipment, operating since 1994. Their product portfolio centers on five core categories: Indoor Playgrounds (bespoke themed multi-level play structures), Soft Play Equipment (foam shapes, padding, and home products), Sensory Equipment (multi-sensory rooms, bubble tubes, LED lighting), Trampoline Parks (arena installations meeting BS PAS 5000:2017 standards), and Agility/Ninja Warrior Courses (parkour obstacles and foam pits). These are supported by complementary product lines including Outdoor Play Equipment, Virtual Reality Equipment, Imaginative Play, Bean Bags and Seating, and Play Frame Features. The company also offers a comprehensive service ecosystem encompassing Design Services (3D CAD/CAM visualization), Installation Services (worldwide with independent inspection), Maintenance Services (inspections, cleaning, emergency call-outs), Refurbishment and Extensions, and Operational Support (staff training, health and safety documentation, business planning). House of Play operates its own show sites (Astrabound and Go Bounce) to test and demonstrate products. The company holds Constructionline Gold Accreditation and complies with multiple British and international standards including BS EN 1176, BS 8409, PAS 5000, and ASTM 2970-15.

Differentiator

Problem solved

Functional benefit

Brands

• Astrabound: Fully operational show site indoor play and party centre owned and operated by House of Play in Doncaster.
• Go Bounce

Products and services

• Indoor Playgrounds
• Soft Play Equipment Commercial and residential soft play equipment including foam shapes, puzzles, rockers, floor and wall padding. Designed for safe play environments with customizable themes and colours, for commercial venues and home use.
• Sensory Equipment Specialized sensory room equipment including multi-sensory rooms, bubble tubes, LED lighting, fiber optic products, tactile stimulation items, audio equipment, and interactive sensory panels designed for children with sensory disorders, autism, or dyspraxia. Used by schools, therapy centres, and special needs facilities.
• Trampoline Parks Complete trampoline park installations including arena components, foam pits, air bags, balance beams, and parkour obstacles. Manufactured to BS PAS 5000:2017 and ASTM 2970-15 standards. Sold to commercial trampoline park operators globally.
• Agility Play / Ninja Warrior Courses Parkour and Ninja Warrior obstacle courses featuring foam pits, climbing walls, agility obstacles, and tag attack equipment for fitness, training, and family entertainment facilities.
• Outdoor Play Equipment External play equipment including climbing structures, fitness equipment, trim trails, multi-play systems, early years outdoor items, sensory gardens, shelters, dens, slides, and swings. For schools, parks, and commercial venues.
• Home Soft Play Residential soft play equipment designed for home use including step sets, blocks, and slides available in multiple colour combinations with free UK delivery. Targeted at parents and families for home playrooms.
• Installation Service Professional installation services by fully trained and experienced installation teams for indoor playground and trampoline park products globally. Installations are independently inspected and certificated.
• Design Service Bespoke 3D design service using CAD CAM software including spatial allocation, facility design, optimum layout planning, and 3D visualization for indoor playgrounds, trampoline parks, and sensory rooms.
• Operational Support Business support services including personnel templates, staff training at show sites, health and safety documentation, operational procedures manuals, HACCP manuals, and financial planning guidance for new and existing play venue operators.

Quantifiable outcome

• 30%+ market share in UK trampoline parks by 2015
• +2 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Luna TrampolinescoreStrategic or Co-development Partner · 1 January 2019In 2019, House of Play and Luna Trampolines merged, streamlining products and services to create a seamless process for customers. This merger combined expertise in soft play and trampoline park manufacturing.

Scale indicators7 records

Recent moves11 records

Expansion highlights6 records

Direct peers

• Berliner Seilfabrik: German manufacturer of rope-based playground equipment and climbing structures. Comparable to House of Play as a European commercial playground equipment manufacturer targeting family entertainment venues and public spaces.
• Richter Spielgeräte: German manufacturer of bespoke, architecturally designed playground equipment. Comparable to House of Play in the bespoke, themed, high-quality design-and-manufacture segment of commercial play equipment.
• Wicksteed Leisure: One of the UK's oldest and largest playground and outdoor play equipment manufacturers, offering design, manufacture, installation, and servicing. Closely comparable to House of Play as a UK-based heritage manufacturer of commercial play equipment with a full lifecycle service offering.
• Proludic: French designer and manufacturer of playground, sports, and fitness equipment. Comparable to House of Play in providing engineered commercial play and active recreation installations for operators and municipalities across Europe.
• Lappset Group: Finnish manufacturer of playground, sport, and exercise equipment with a global footprint. Comparable to House of Play in providing engineered play structures and active recreation equipment for commercial operators and municipalities.

Emerging players

• Walltopia: Bulgarian manufacturer of active entertainment attractions including climbing walls, trampolines, and ninja courses. Directly comparable to House of Play's trampoline park and agility/ninja course product lines, targeting family entertainment centre operators.
• Galleon (trampoline park equipment): UK-based manufacturer specialising in trampoline park and active play equipment installations. Directly comparable to House of Play's core trampoline park manufacturing business, competing for the same UK and European operator customers.

Broad incumbents

• Kompan: Danish global leader in playground and outdoor fitness equipment with a much broader product portfolio and international reach. Comparable as a large incumbent commercial playground equipment manufacturer competing for the same enterprise and municipal customers.
• PlayPower (Playworld Systems): US-based manufacturer of commercial playground and recreation equipment. Comparable as a broad incumbent commercial play equipment supplier serving the same enterprise and municipal customer segments as House of Play.

Regional players

• EXIT Toys: Dutch manufacturer and retailer of outdoor play and sports equipment, primarily serving European consumers and small operators. Comparable to House of Play in the playground equipment space but with a stronger consumer/D2C orientation and weaker commercial operator focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/houseofplayltd
• LinkedInlinkedin.com/company/houseofplaylimited

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about House of Play