Underwood

What Underwood does

Underwood is a small independent café founded in 2013 in Oakland, California. It operates as a hybrid food-and-beverage and workspace venue, offering organic artisan coffee, food, beer, and wine alongside free Wi-Fi and rentable conference and office space. The venue is staffed by 1–10 employees and markets primarily to local Oakland patrons — including walk-in café customers, remote workers using the Wi-Fi, and small groups or teams needing short-term meeting or office space.

The business is structured as a for-profit private company with no disclosed technology platform, mobile app, or proprietary systems. Its website (cafeunderwood.com) is the only identified digital surface; no social media, app store presence, or integration ecosystem is reported. No pricing is publicly disclosed, but revenue mechanics are inferred to consist of in-venue food and beverage sales, alcoholic beverage sales (beer and wine), and ancillary rental income from the conference and office space offering.

The input data carries a significant gap: a large portion of the aggregated source material describes a separate entity — "Underwood Insurance Agency," a home insurance agency in Lafayette, Indiana led by President Chuck Clark — which appears to share the "Underwood" name but is a fundamentally different business. That insurance-agency material has been excluded from this analysis as it does not match the firmographic profile of the Oakland café. No funding history, headcount trends, revenue figures, expansion plans, or strategic initiatives are disclosed for the café beyond the original 2013 founding.

Name

Underwood

Legal name

Underwood Insurance Agency

Website

https://cafeunderwood.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Underwood is a small Oakland-based café founded in 2013 that combines organic artisan coffee, food, beer, and wine service with free Wi-Fi and rentable conference and office space. It serves local patrons and remote workers seeking a hybrid food and workspace venue.

Ownership category

akta.pro rank

Product category

Café Services

NAICS

Snack and Nonalcoholic Beverage Bars (722515), Food Services and Drinking Places (722)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Coworking Cafes / Work Cafes (THAFADAJ)

akta.pro secondary industry

Independent Neighborhood Cafes (THAFADAC)

Keywords

• Café services
• Conference room rentals
• Artisan coffee shop
• Workspace rentals
• Organic food and beverage

Headquarters

HQ city

Oakland

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Marketing channels1 record

Core offering

Underwood is a café that serves organic artisan coffee, food, beer, and wine to walk-in customers and offers free Wi-Fi on the premises. It also rents out conference and office space, functioning as a hybrid café and small-business workspace venue in Oakland.

Differentiator

Problem solved

Functional benefit

Products and services

• Organic artisan coffee and food service On-site café service offering organic artisan coffee and food to walk-in customers at the Oakland location.
• Beer and wine service Beer and wine served on the café premises alongside coffee and food for on-site consumption.
• Conference room rental Rentable conference space available at the café for small groups, meetings, and off-site sessions.
• Office space rental Rentable office space available at the café for short-term working and small-team use.

Segments1 record

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Broad incumbents

• Industrious: Premium flexible-workspace provider with Bay Area locations and meeting-room rental, an adjacent competitor to Underwood's conference/office offering.
• WeWork: Global flexible-workspace operator with many Bay Area locations offering day passes, conference rooms and on-site coffee; competes with Underwood's rentable conference and office space line.
• Blue Bottle Coffee: Established Bay Area premium coffee chain (now under Nestlé) operating numerous café locations with seating and Wi-Fi; competes with Underwood for the same organic-coffee, work-café customer.

Direct peers

• Verve Coffee Roasters: West Coast specialty coffee roaster and café operator with several work-friendly locations, overlapping with Underwood on premium organic artisan coffee and café seating.
• Réveille Coffee Co. Bay Area specialty coffee operator with multiple café locations known for laptop-friendly seating and work-oriented environments, directly comparable to Underwood's work-café positioning.
• Sightglass Coffee: San Francisco specialty coffee roaster operating large café spaces designed for lingering and remote work, mirroring Underwood's Wi-Fi-forward, work-café model.
• Actual Cafe: Long-running Oakland neighborhood café offering coffee, food, beer and wine in a work-friendly setting; sits in the same local market and serves the same customer profile as Underwood.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat1 record

Key risks4 records

Key highlights4 records

Customer concentration

• Xx.com/cafeunderwood
• LinkedInlinkedin.com/company/cafe-underwood

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Underwood