Underwood
Underwood is a small Oakland-based café founded in 2013 that combines organic artisan coffee, food, beer, and wine service with free Wi-Fi and rentable conference and office space. It serves local patrons and remote workers seeking a hybrid food and workspace venue.
- Company typePrivate
- Founded2013
- HeadquartersOakland, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Underwood does
Underwood is a small independent café founded in 2013 in Oakland, California. It operates as a hybrid food-and-beverage and workspace venue, offering organic artisan coffee, food, beer, and wine alongside free Wi-Fi and rentable conference and office space. The venue is staffed by 1–10 employees and markets primarily to local Oakland patrons — including walk-in café customers, remote workers using the Wi-Fi, and small groups or teams needing short-term meeting or office space.
The business is structured as a for-profit private company with no disclosed technology platform, mobile app, or proprietary systems. Its website (cafeunderwood.com) is the only identified digital surface; no social media, app store presence, or integration ecosystem is reported. No pricing is publicly disclosed, but revenue mechanics are inferred to consist of in-venue food and beverage sales, alcoholic beverage sales (beer and wine), and ancillary rental income from the conference and office space offering.
The input data carries a significant gap: a large portion of the aggregated source material describes a separate entity — "Underwood Insurance Agency," a home insurance agency in Lafayette, Indiana led by President Chuck Clark — which appears to share the "Underwood" name but is a fundamentally different business. That insurance-agency material has been excluded from this analysis as it does not match the firmographic profile of the Oakland café. No funding history, headcount trends, revenue figures, expansion plans, or strategic initiatives are disclosed for the café beyond the original 2013 founding.
Underwood firmographics
Firmographics- Name
- Underwood
- Legal name
- Underwood Insurance Agency
- Website
- https://cafeunderwood.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Underwood is a small Oakland-based café founded in 2013 that combines organic artisan coffee, food, beer, and wine service with free Wi-Fi and rentable conference and office space. It serves local patrons and remote workers seeking a hybrid food and workspace venue.
- Ownership category
- akta.pro rank
Underwood industry classification
Industry- Product category
- Café Services
- NAICS
- Snack and Nonalcoholic Beverage Bars (722515), Food Services and Drinking Places (722)
- SIC
- Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)
- akta.pro primary industry
- Coworking Cafes / Work Cafes (THAFADAJ)
- akta.pro secondary industry
- Independent Neighborhood Cafes (THAFADAC)
Keywords
Where Underwood is headquartered
LocationHeadquarters
- HQ city
- Oakland
- HQ country
- United States
- HQ region
- North America
Markets served
Underwood business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales
Marketing channels1 record
Underwood product offering
Product offeringCore offering
Underwood is a café that serves organic artisan coffee, food, beer, and wine to walk-in customers and offers free Wi-Fi on the premises. It also rents out conference and office space, functioning as a hybrid café and small-business workspace venue in Oakland.
Differentiator
Problem solved
Functional benefit
Products and services
- Organic artisan coffee and food service On-site café service offering organic artisan coffee and food to walk-in customers at the Oakland location.
- Beer and wine service Beer and wine served on the café premises alongside coffee and food for on-site consumption.
- Conference room rental Rentable conference space available at the café for small groups, meetings, and off-site sessions.
- Office space rental Rentable office space available at the café for short-term working and small-team use.
Companies that use Underwood
Customer profileSegments1 record
Ideal customer profiles5 records
Underwood technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Underwood competitors and assessment
Company assessmentBroad incumbents
- Industrious: Premium flexible-workspace provider with Bay Area locations and meeting-room rental, an adjacent competitor to Underwood's conference/office offering.
- WeWork: Global flexible-workspace operator with many Bay Area locations offering day passes, conference rooms and on-site coffee; competes with Underwood's rentable conference and office space line.
- Blue Bottle Coffee: Established Bay Area premium coffee chain (now under Nestlé) operating numerous café locations with seating and Wi-Fi; competes with Underwood for the same organic-coffee, work-café customer.
Direct peers
- Verve Coffee Roasters: West Coast specialty coffee roaster and café operator with several work-friendly locations, overlapping with Underwood on premium organic artisan coffee and café seating.
- Réveille Coffee Co. Bay Area specialty coffee operator with multiple café locations known for laptop-friendly seating and work-oriented environments, directly comparable to Underwood's work-café positioning.
- Sightglass Coffee: San Francisco specialty coffee roaster operating large café spaces designed for lingering and remote work, mirroring Underwood's Wi-Fi-forward, work-café model.
- Actual Cafe: Long-running Oakland neighborhood café offering coffee, food, beer and wine in a work-friendly setting; sits in the same local market and serves the same customer profile as Underwood.
Market position
Strengths3 records
Weaknesses3 records
Competitive moat1 record
Key risks4 records
Key highlights4 records
Customer concentration
Underwood social profiles
Digital presenceUnderwood financial estimates
Financial estimateRevenue estimate
Valuation estimate
Underwood leadership team
Management profileNumber of profiles
Underwood funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Underwood M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Underwood
What does Underwood do?
Underwood is a café that serves organic artisan coffee, food, beer, and wine to walk-in customers and offers free Wi-Fi on the premises. It also rents out conference and office space, functioning as a hybrid café and small-business workspace venue in Oakland.
When was Underwood founded?
Underwood was founded in 2013. It employs 1 to 10 people.
Where is Underwood based?
Underwood is headquartered in Oakland, United States, in the North America region.
Who are Underwood's main competitors?
Broad incumbents on record are Industrious, WeWork and Blue Bottle Coffee. Direct peers are Verve Coffee Roasters, Réveille Coffee Co., Sightglass Coffee and Actual Cafe.
Does Underwood have an API?
No public API is recorded for Underwood.
What industry is Underwood in?
Underwood's product category is Café Services. Its primary akta.pro industry code is THAFADAJ, Coworking Cafes / Work Cafes, with a secondary code of THAFADAC, Independent Neighborhood Cafes. Its NAICS code is 722515 and its SIC code is 5810.